ITV

Tag: Viral Bhayani

  • Ting and Swisse give wellness a wink with Aditya Roy Kapur snoozefest

    Ting and Swisse give wellness a wink with Aditya Roy Kapur snoozefest

    MUMBAI: Ting has once again proved that wellness doesn’t have to be boring. The homegrown advertising agency teamed up with Swisse, to roll out a campaign featuring Bollywood heartthrob Aditya Roy Kapur and it’s making the internet sit up (or nap) and take notice.

    The buzz began with a blink-and-miss teaser: paparazzi pages like Viral Bhayani, Manav Manglani, and Instant Bollywood quietly dropped a clip of Aditya catching some serious shut-eye. No captions, no context — just a peacefully dozing star. Naturally, social media went into sleuth mode.

    Soon after, the mystery unravelled with a mock-interview-style digital video that playfully introduced the real hero: Swisse Magnesium, touted for better sleep and muscle recovery. Riding on Aditya’s easy charm and not-so-subtle wit, the film skipped the usual wellness preach and instead served up a dose of relatable humour and laid-back cool. Ting’s brief was clear — ditch the dull and spotlight Swisse’s magnesium benefits with a campaign that felt more Instagram swipe than instruction manual.

    “We wanted to take advantage of Aditya’s easy charisma and magnetic screen presence by letting him get up close and personal with the audience,” said Ting senior creative director Sahil Joshi. “When you present your insight as a fun little inner joke between your celeb and your audience, the brand messaging feels a lot more authentic.”

    “At Ting, we love telling stories that simplify wellness without dumbing it down,” says Ting partner, Aadil Mehta. “Our partnership with Swisse will go a long way to prove that you can build awareness and entertain at the same time.”

    “Aditya brings a calm confidence that reflects everything we stand for at Swisse. Swisse Magnesium is already Australia’s #1 — and it’s fast becoming a favourite here in India too. We’re proud to lead the conversation around wellness and recovery with a product that’s genuinely effective, easy to trust, and made for real, everyday life,” says Swisse Wellness marketing head India Abhishek Barur.

    With this, Ting continues its winning streak in the wellness category, transforming functional messaging into fun, human-first storytelling, all while flexing its signature mix of insight, humour and just the right amount of celebrity sparkle.

  • Glance teams up with Jackie Shroff for #UnlockNahiKarneka campaign

    Glance teams up with Jackie Shroff for #UnlockNahiKarneka campaign

    Mumbai: Last week, a video of Jackie Shroff talking to the media went viral on several social media channels. In the video, Jackie Shroff can be seen posing for photographers before getting into his car. Though he was in a hurry, he spent few minutes interacting with the photographers, who asked what he does on when he gets bored, and especially during travel. Jackie with his signature grin, unveiled his secret travel companion – his Glance-enabled smartphone. The video, shared on Viral Bhayani’s Instagram handle went viral, and has received more than 1.7mn views, over 100,000 likes and comments, and has been shared more than 10,000 times in 24 hours.

    Following this episode, Glance, one of the world’s leading smart lock screen platforms, roped in Jackie Shroff for their latest campaign, #UnlockNahiKarneKa. The campaign encourages Indians to embrace Glance’s smart lock screen that has over 200 million active users in the country already.

    In an era where information overload has become the new norm, the #UnlockNahiKarneka campaign seeks to liberate users from the endless cycle of searching for information, downloading multiple apps, and constantly unlocking their smartphones. In a series of fun videos, Jackie Shroff in his full Jaggu Dada style introduces Glance smart lock screen and explains how it transforms user experience by presenting everything directly on the lock screen, eliminating the need for tedious searches and clicks.

    Being a beloved and relatable figure in Indian cinema and having a mass connect with people across India, Jackie Shroff perfectly embodies the spirit of the campaign. Through these engaging videos, he takes on the role of an educator, showing his charisma and wit as he enlightens the paparazzi and consumers about the benefits of Glance. In fact, he also reveals to them how he effortlessly accesses tailored content, plays hyper casual, free to play games, watches live shows, indulges in shopping through Roposo integrations, and more, all without unlocking his smartphone.

    Speaking about the campaign, Jackie Shroff said, “Glance is packed with some unbelievable features and I connected with the platform instantly. Now, whenever I have free time or want to take it easy, I spend time on Glance smart lock screen.”

    Sharing details about the campaign, Glance chief marketing officer Bikash Chowdhury said, “We are excited to join forces with Jackie Shroff and educating India about Glance smart lock screen. Jackie Shroff’s genuine charm and relatable authenticity perfectly aligns with the campaign’s core philosophy. The #UnlockNahiKarneka campaign will not only resonate across the country, but also empower users to adopt the Glance smart lock screen, prompting a redefinition of their smartphone engagement.”

    Glance is a ‘smart lock screen’ that comes pre-installed on several leading Android smartphone brands and models. It has redefined the way content is consumed, removing the need for searching and downloading multiple apps. In India, more than 200 million users spend over 25 minutes every day on their Glance-enabled lock screens consuming personalised content across more than 15 categories such as entertainment, music, sports, and much more. Glance is available in seven languages – English, Hindi, Tamil, Telegu, Marathi, Bengali, Kannada.