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Tag: Viraj Raje

  • Colors Marathi promotes new show with ‘Project KYC- Know Your Child’ study

    Colors Marathi promotes new show with ‘Project KYC- Know Your Child’ study

    Mumbai: Marathi entertainment channel Colors Marathi recently added a new show “Aai – Mayecha Kawach” to its content repertoire. As an extension of its marketing activity for the show, the channel conducted a research called ‘Project KYC- Know Your Child’ in Maharashtra and different metro and non-metro pockets including Mumbai, Pune, Akola, Kolhapur, Solapur, Mumbai, and Thane region. 

    The show depicts the relationship between a single mother and her daughter, and their journey of getting to know each other. Conducted by Sixth Sense Global, the research provides a comprehensive overview of the Maharashtrian parent-child relationship. With its in-depth analysis of parameters such as parent-child trust, communication and financial needs, it will serve as a guide for marketers and custodians alike, said the channel in a statement.

    The study was conducted across regions to understand the behavioral pattern of different demographics- boys vs girls, metro vs non-metro, and below 18 vs above.

    “2021 is a year which changed many things on the personal and professional front of many people, and this has also led to many changes in relationships. This research will help us add value on the creative front,” said Colors Marathi business head Aniket Joshi. “Parent and teen relations are ever-changing, and this research will help in the long run for show messaging and will help the brand to develop strong bonding with audience.”

    “We all know one of the purest bonds in this universe is that of a mother-child. However, in today’s world, we see that this bond is rapidly changing, whether it is between a mother and a son or a mother and a daughter. This shift can be attributed to a variety of factors in our society. As a parent or a child, we never noticed this problem or what is missing in the relationship,” stated Colors Marathi programming head Viraj Raje. “To study this most important aspect of the parent-child relationship, Colors Marathi conducted a KYC study across Maharashtra for the first time. It will also help us on the creative front.”

  • Colors Marathi announces two prime time shows starting 27 Dec

    Colors Marathi announces two prime time shows starting 27 Dec

    Mumbai: Colors Marathi has announced the two new shows – “Tujhya Rupacha Chandana” and “Aai.” Both shows are set to premiere on 27 December.

    Filling in for “Bigg Boss Mararthi,” “Tujhya Rupacha Chandana” will be airing at 9.30 p.m and “Aai” at 10 p.m from Monday to Saturday.

    “Aai” is the story of a single mother on a quest to connect with her daughter and know her well.  “Tujhya Rupacha Chandana” is about a girl Nakshatra whose childhood was spent in the belief that it is a curse to be born beautiful in a poor family.

    Commenting on the new show launch Colors Marathi business head Aniket Joshi said, “At Colors Marathi we have been showcasing variety of content and our focus has been to introduce our viewers to impactful stories. We have even launched Bigg Boss Marathi which had a phenomenal response across Maharashtra. In keeping with the channel’s ethos of realistic stories we are excited to launch two new shows ‘Tujhya Rupacha Chandana’ and ‘Aai’. With the launch of these two shows we are also replacing the nonfiction slot with fiction shows.”

    “After the tremendous success of Bigg Boss Marathi season 3, we thought of replacing it with stellar shows with a gripping storyline. Both the stories are heart wrenching and with these we are trying to convey an important social message. Our philosophy from the onset has been to bring only the best-in-class shows and with this Colors Marathi promises viewers edge-of-the-seat entertainment and extension of the prime time for our fiction shows,” added Colors Marathi programming head Viraj Raje.

  • Colors Marathi to launch ‘Bigg Boss Marathi’ S3 on 19 Sept

    Colors Marathi to launch ‘Bigg Boss Marathi’ S3 on 19 Sept

    Mumbai: Colors Marathi will air the third season of “Bigg Boss Marathi” starting from 19 September. The show will have a four-hour launch episode starting from 7 p.m and will be subsequently aired every Monday to Sunday at 9:30 p.m.

    Produced by Endemol Shine India, Viacom18 has roped in Brooke Bond Red Label as ‘presenting sponsor’ and TRESemme, A23 and Haier as ‘special partners’ for this edition of the show.

    “Bigg Boss Marathi proved to be one of the topmost viewed shows in the Marathi general entertainment space for both the seasons, attracting not only television viewers but also a massive number of digital viewers on Voot,” said Viacom18 business head of regional entertainment (Kannada and Marathi) Ravish Kumar. “The show provides various opportunities for brands to reach out to their target audience as is evinced by the number of sponsors on board.”

    Actor-director-producer Mahesh Manjrekar returns as the show host alongside 15 new celebrity housemates, who will be quarantined in the ‘Bigg Boss’ house for 100 days. “As we get used to the new normal, I’m glad to be back with Bigg Boss and entertain every one of you,” remarked Manjrekar.

    There are more than 60 cameras in the house that are accessible to Voot users giving digital audiences 24*7 live access. These audiences can not only vote for their favourite contestants but also ask them questions, send them messages and share their views on what’s going on via digital innovations introduced on the OTT platform.

    “From a format perspective, we have tried to make this season different, innovative and made sure that we have the right kind of contestants and housemates. The audience will also get to see Marathi flavour be it in the tasks or routine,” said Colors Marathi business head Aniket Joshi.

    “Our overall approach with Bigg Boss Marathi season three is to celebrate the Marathipan by displaying the various cultural nuances of Maharashtra,” said Colors Marathi head of programming Viraj Raje. “Be it the design elements inside the house, the tasks, and even naming Weekend ka Daav as Chavadi, we have tried to bring in the true essence to Maharashtra’s rich culture into the show,” he added.

    “We at Endemol Shine India have gone the extra mile to ensure that the housemates are kept on their toes throughout this new season,” said Endemol Shine India CEO Abhishek Rege.

  • Viacom18 names Viraj Raje the head of programming for Colors Marathi

    Viacom18 names Viraj Raje the head of programming for Colors Marathi

    New Delhi: Viacom18 on Wednesday announced the appointment of Viraj Raje as head of programming for Colors Marathi. He will be responsible for managing the channel’s content strategy and creative framework.

    Raje comes with over 25 years of experience in the industry, having led creative teams across Marathi television and films. Prior to joining Colors Marathi, he has worked with Disney+Star India, Reliance – Big Productions, and as a freelance film director, wherein he revolutionised Marathi entertainment by creating novel and engaging content, said the channel in a statement.

    Welcoming Raje on board, Viacom18, head – regional entertainment (Kannada and Marathi clusters), Ravish Kumar said, “Marathi entertainment, especially on television, caters to audiences with extremely varied preferences – connecting viewers in both urban metros as well as rural parts of the state. Colors Marathi has been paving the path for content that resonates with this diverse audience, bringing stories that are modern yet seeped into the culture of the land. Viraj’s rich experience in the entertainment industry and knowledge about the pulse of the Marathi viewer will help us further enhance the channel’s footprint and bring delight to our audiences.”

    Elaborating on his new role, Raje said, “Content creators today need to be subservient to the fact that to captivate the audience’s interest, one needs to bring the right balance of novelty and mass appeal. I am excited to embark on this exciting journey at Colors Marathi and look forward to creating unique stories that truly reflect the ethos of the Marathi audience.”

    In his career spanning 25 years, Raje has been honoured with numerous awards like the Maharashtra State Award: Best Director for the feature film “Shyamche Vadil“, Best Social Film and Screenplay for “Babanchi Shala“.