ITV

Tag: Viraasat

  • Star India beefs up mobile audio service ‘Voice’

    Star India beefs up mobile audio service ‘Voice’

    MUMBAI: Pushing the ‘digital’ envelope further, Star India has announced the full-fledged launch of its mobile audio entertainment service Voice. The service now offers audio capsules of some of the leading programmes in the Star Network.

    The programmes now available on Voice include prime time soaps Kyunki Saas Bhi…, Kahani Ghar Ghar Ki, Kasauti Zindagi Ke, Viraasat, the afternoon serials Bhabhi and Kumkum. Also in the pipeline is, content based on the upcoming Star One celeb talent hunt show Nach Baliye 2.

    States Star Interactive senior vice president Viren Popli, “There is a ready demand for popular TV content and interactivity on the go. STAR 7827 Voice is a platform for the non-SMS, non English-speaking viewers of our channels to enable them to keep up, and interact with our channels and with their favourite shows.”

    As already reported by indiantelevision.com, Star India debuted Voice on with an audio-episode of Plus’ new prime-time show Karam Apnaa Apnaa 23 August. Now the entry of more shows on the platform has made Voice a full-fledged service, according to Popli.

    “We tested waters with Karam Apnaa Apnaa and got a very encouraging respose. This has inspired us to launch more content on Voice. STAR 7827 Voice will be fully integrated into Star channels, thereby increasing the channels’ interactivity. We are also looking to enter the Tamil Nadu market through Vijay TV,” says Popli.

    The service will be available to BSNL subscribers and Hutch, Spice (Karnataka & Punjab) will follow thereafter. To explore STAR 7827 Voice, mobile subscribers can dial in 127827 from their BSNL and 5057827 from their Hutch mobile phones for the latest in mobile content.

    The BSNL service costs RS 3.50 per minute, while the Hutch/Spice service is charged Rs 6 per minute.

  • Star Plus & BR Films announce prime time serial ‘Viraasat’ launch

    Star Plus & BR Films announce prime time serial ‘Viraasat’ launch

    MUMBAI: Star Plus has slotted the BR Films production Viraasat in its 9 pm weekday primetime slot. The serial features Sangita Ghosh and Rohit Roy in the title roles.

    “Our currently running 9 pm soap Miilee had reached its logical conclusion, so it is imperative for us to launch a show which could fit well into the bigness of primetime 9 pm band and be a through and through entertainer, too. With Viraasat that’s exactly what we are getting for the viewers,” says Star India Content EVP Deepak Segal.

    “Our endeavor is to dole out a classic family entertainer as it goes on to set its own mark, one which has no precedence, and thereby expect Viraasat to help us consolidate the channel’s supremacy in the primetime slot after having already done so, successfully in the weekend band” he elaborated further.

    Viraasat, would be a multi-starrer family drama that will have a strong line-up of television’s popular faces including Kiran Kumar, Deepak Quazir, Aman Verma, Amarr Upadhyay, Jayati Bhatia and Pooja Raval Ghai.

    The serial will tell the story of two people Rahul Lamba- played by Rohit Roy & Priyanka Kharbanda – played by Sangita Ghosh, who are madly in love with each other, however are bound by an age old enmity between their warring families, the release adds.