Tag: Vir Das

  • ‘Revolver Rani’… Of Bullets and Boredom

    ‘Revolver Rani’… Of Bullets and Boredom

    MUMBAI: The title of the film, Revolver Rani, sounds like Hunterwali and various others mid 20th century woman-oriented films. These films commanded their own audience; a class of moviegoers who remained loyal to the brand.  Some makers like to find such local subjects which either fail to find buyers or, when they do, don’t work with the audience at all. Despite a couple of woman dacoit films like Putlibai and Bandit Queen, Revolver Rani seems quite outlandish as the story of a woman bahubali from the dacoit belt of Chambal.

    Kangana Ranaut has just lost an election to a creepy politician, Zakir Hussain, who had lost to her in an earlier election. Zakir, it seems, got a bribe to the tune of 200 crore from a mining giant to get them a concession on a mining belt. Wonder which corporate would invest that kind of money in a loser politician expecting him to win because they gave him 200 crore. But this is nothing compared to what follows.

    The film is actually about the plight of a woman who has never had anything work in her favour. She is unattractive to start with. She sees her mother being raped by the very man who killed her father. One day she empties all six bullets into him. After that, she is taken away by her mama, Piyush Mishra, with ambitions to turn her into a terror in his area and make her a political heavyweight. Her marriage has also been disaster with her husband branding her as a banjh and torturing her and also ending up with bullets with Kangna emptying an entire magazine in his body.

    Piyush is a master manipulator and uses Kangna’s angst for her political rise. Her opponent, Zakir, as well as the local police are  equally scared of her. She is the gun-wielding terror though it is another matter that when she and her rivals shower each other with bullets, no bullet hits anybody! While their battles continue, Kangna finds or she thinks she has found true love she always craved for in a small time actor, Vir Das. Vir actually has a girlfriend waiting in Mumbai but he decides to exploit Kangna’s weakness and talk her into financing his films. Since Kangna really loves him and is overtly possessive about him, Vir is now trapped. He is virtually a prisoner not allowed to step out without her.

    Producers: Raju Chadha, Nitin Tej Ahuja, Rahul Mittra.

    Director: Sai Kabir.

    Cast: Kangna Ranaut, Piyush Mishra, Zakir Hussain, Vir Das.

    Piyush, meanwhile, does a sting on Zakir through a TV journalist making him confess to accepting 200 crore. He loses his ministry. In the by-election, Kangna is sure to win. The enmity is now at its peak and ways are being sought to eliminate her. That is when Kangna finds out that she is pregnant. She was not a banjh after all. The woman in her comes alive and she wants to keep the child and marry Vir, collect all the party funds and move to Venice with Vir. While Vir wants nothing to do with this idea, mama Piyush sees all his plans going awry. Both Vir and Piyush, now turn into Kangna’s enemies and are ready to join her enemies and betray her.

    Kangna is ambushed at a night halt by an army of her enemies. She fights, killing many and heavily injured herself is given up for dead. But, she has survived and threatening you with a sequel!

    But before a sequel, the makers could at least have made the first version a bit tolerable. The film is shoddily written; it wavers from one thing to another and, let alone convincing episodes, they are not even plausible. If this kind of politics and political rivalries still exist in parts of India, what about the audience in general finding identification with them? If the script is bad, direction is pointless. The film has a couple of good songs, including one from Asha Bhosle, but they don’t fit in the scenario. Neither the film nor Kangna’s plight touch you. Why has the director gone out of his way to make Kangna look unattractive? As for performances, Kangna excels despite her character offering little variation. Piyush is impressive with fair support coming from Zakir. Vir refuses to change his expressions.

    Revolver Rani was expected to cash in on the recent Kangna hit, Queen. But it is a letdown on that count and otherwise too.

    Samrat & Co… Bankrupt

    A detective thriller is still a genre the big screen can share with small one even as many genres are now monopolised by the television. A decent Hindi detective whodunit has not been seen in a long time on the screen and the idea is sound enough to try one. Kavita K Barjatya of the Rajshri banner attempts one here. The inspiration comes from various original sources such as Sherlock Holmes, Agatha Christie novels and even Satyajit Ray’s famous Bengali character, Feluda, among others. The film pays homage to Sir Arthur Conan Doyle and his best known character, Holmes. Since the sources are from past, so is the story of Samrat & Co.

    Producer: Kavita K Barjatya.

    Director: Kaushik Ghatak.

    Cast: Rajeev Khandelwal, Madalsa Sharma, Gopal Datt, Girish Karnad, Priyanshu Chatterjee.

    Rajeev Khandelwal plays a private investigator that has been called in by Madalsa Sharma, daughter of a rich patriarch from Shimla, Girish Karnad, to check on a series of mysterious events taking place at his mansion. The lush green garden in the mansion is going dry, her father’s horse dies and Karnad himself suffers from indifferent health and dies soon as Rajeev arrives on the scene.

    It is a typical old-fashioned investigation as read and seen in various books and films earlier. Rajeev talks to himself as he works on various clues and red herrings. As Madalsa visits Rajeev to seek his help, he decides to impress her by telling things about her observed from her presence. Not all his explanations are convincing. He says she has had an eye correction surgery to get rid of her spectacles because she is still in the habit of adjusting her nonexistent specs but it could easily have been her migration to use of contact lenses. Much more is in the offing on this account as the film proceeds. 

    The film neither has anything new to offer nor does it present the old story in a manner worth watching. The writing is poor and so is the direction. The film lacks finesse having been made on a small budget. While Rajeev is a misfit for the role and his fuzzy hair look not going well either, Madalsa is around only to fantasise about romancing Rajeev.

    Samrat & Co has had a poor opening with ‘No audience, No show’ tags at many halls.

  • Vir and Kangana – an unusual pair create curiosity

    Vir and Kangana – an unusual pair create curiosity

    MUMBAI: The upcoming movie Revolver Rani, slated to release on 25 April stars Kangana Ranaut and Vir Das in the lead leaving many wondering about this unusual pairing. While Kangana Ranaut will be seen as a quirky, cool politically active local goon who talks and walks with guns easier than words, while Vir plays a toy boy who tries to woo Rani (Kangana) for his ulterior motives. 

     

    But what has got people talking is the unusual and fresh pairing of Vir Das and Kangana in the movie? Kangana is already creating a buzz this year with her performance in Queen and before we know it, she is back again to be seen in a yet another unconventional role in Revolver Rani

     

    While Vir has been doing small roles or multi-starrers in the past, he will be seen as the main lead and romancing a lead actress for the first time on screen. Both known to have a niche fan following will really be a treat together for the audiences.

     

    So let’s wait to watch how the chemistry between the stand-up artist and the fashionista sizzles on the big screen. 

  • A ‘Sooper se Ooper’ launch of Jigsaw Pictures into feature films

    A ‘Sooper se Ooper’ launch of Jigsaw Pictures into feature films

    MUMBAI: Having produced over 150 television commercials, music videos and even a critically acclaimed short film, The Fall (starring Rahul Bose), production house Jigsaw Pictures is now venturing into feature films with their first commercial film Sooper Se Ooper. This quirky drama with Vir Das in lead has been co produced with Reliance Entertainment and is scheduled to come to theatres across India on 25 October, 2013. 

    Jigsaw Pictures CEO and creative producer Rajnish Lall has had over nine years of experience in advertising, having worked in Clarion, Contract & Bates and thereafter headed the marketing division at B4U shortly after. He then founded Jigsaw Pictures about eight years ago and will debut as a creative producer and the line producer of Sooper se Ooper. He is among a few who is comfortably straddling the productions both in the TV commercials and feature films.  

    On his first production, Rajnish said, “Working on this film was like taking a fresh guard in the field of production… it has been an amazing, exciting and rich experience in the last two years. From fine tuning the script, putting together the right cast and technical team of my choice, the extensive shoot in Rajasthan and Mumbai to production of lovely songs all within a modest budget has been a Sooper se Ooper experience! In this journey we had the support and guidance of a big studio like Reliance Entertainment.” 

    The movie Sooper se Ooper is based on an Indian superstition ‘that making a will (legal document) is an indication that that your time has come near’. The story revolves around the character of Vir Das, whose fortune has dwindled and selling his ancestral property may just be the way out of the situation but he runs into a problem as the ancestral land was not will-ed to him by his parents. Filmed in Rajasthan and Mumbai, the story takes an interesting and entertaining turn during the journey from village to city and vice-versa. 

    The film stars Vir Das, Gulshan Grover, Deepak Dobriyal, Kirti Kulhari and Yashpal Sharma, among others. The music has been composed by Sonu Niigam and Bickram Ghosh who debut as a music duo in Hindi films and has quirky fusion BGM from Ranjit Barot. The director, a veteran of TV commercials also makes his debut with this film. The film is being presented by Reliance Entertainment and produced by Jigsaw Pictures. 

    Jigsaw Pictures’ next feature production is a comic thriller set in Mumbai and Kerala, which they will start shooting in April 2014.

  • A Sooper se Ooper launch of Jigsaw Pictures into feature films

    A Sooper se Ooper launch of Jigsaw Pictures into feature films

    Having produced over 150 television commercials, music videos and even a critically acclaimed short film, The Fall (starring Rahul Bose), production house Jigsaw Pictures is now venturing into feature films with their first commercial film Sooper Se Ooper. This quirky drama with Vir Das in lead has been co produced with Reliance Entertainment and is scheduled to come to theatres across India on 25 October, 2013.

     

    Jigsaw Pictures CEO and creative producer Rajnish Lall has had over nine years of experience in advertising, having worked in Clarion, Contract & Bates and thereafter headed the marketing division at B4U shortly after. He then founded Jigsaw Pictures about eight years ago and will debut as a creative producer and the line producer of Sooper se Ooper. He is among a few who is comfortably straddling the productions both in the TV commercials and feature films.  

     

    On his first production, Rajnish said, “Working on this film was like taking a fresh guard in the field of production… it has been an amazing, exciting and rich experience in the last two years. From fine tuning the script, putting together the right cast and technical team of my choice, the extensive shoot in Rajasthan and Mumbai to production of lovely songs all within a modest budget has been a Sooper se Ooper experience! In this journey we had the support and guidance of a big studio like Reliance Entertainment.”

     

    The movie Sooper se Ooper is based on an Indian superstition ‘that making a will (legal document) is an indication that that your time has come near’. The story revolves around the character of Vir Das, whose fortune has dwindled and selling his ancestral property may just be the way out of the situation but he runs into a problem as the ancestral land was not will-ed to him by his parents. Filmed in Rajasthan and Mumbai, the story takes an interesting and entertaining turn during the journey from village to city and vice-versa.

     

    The film stars Vir Das, Gulshan Grover, Deepak Dobriyal, Kirti Kulhari and Yashpal Sharma, among others. The music has been composed by Sonu Niigam and Bickram Ghosh who debut as a music duo in Hindi films and has quirky fusion BGM from Ranjit Barot. The director, a veteran of TV commercials also makes his debut with this film. The film is being presented by Reliance Entertainment and produced by Jigsaw Pictures.

     

    Jigsaw Pictures’ next feature production is a comic thriller set in Mumbai and Kerala, which they will start shooting in April 2014.

  • Sprite calls youth to make their move with ‘Teen till I die’

    Sprite calls youth to make their move with ‘Teen till I die’

    MUMBAI: Building on its signature Chalo Apni Chaal idea, brand Sprite is inviting teens to unleash their talent and creativity on portals and social networks with the exciting “Teen Till I Die” initiative. 

    Spread across four genres – music, dance, art and standup comedy, the nationwide contest will be looking for the most experimental and entertaining performances to spread across the digital world.

    Speaking about the initiative, Coca-Cola India VP – marketing Anupama Ahluwalia said, “Teen till I Die” is an initiative launched for all teens to showcase their creative pursuits. Youngsters have this innate vision to see the world full of possibilities which makes them a powerhouse of creativity and gumption. Sprite has always urged teens to bring out this side of them – believe in themselves, have the inventiveness to rise up to challenges and beat all odds. With “Teen Till I Die”, we are opening up opportunities for teens to get noticed for their talent by some of the best in the industry. We have taken the campaign digital as this is the best way to connect with teens and reach out to them.”

    The best videos, chosen through popular vote, across popular media including Facebook, Youtube and Channel V will be prmoted by the Spirite team. The top five videos from each category will be judged by a panel of expert judges –Salim & Sulaiman for music, Vir Das for stand-Up, Terence Lewis for dance and  Daku for art.

    Started from 1 September, 2013 the “Teen Till I Die” initiative will make its way to over 250 colleges across 24 cities to facilitate participants in the process. The contest will end on 30 September, post which voting on the uploaded videos will begin.

    The procedure has been kept simple – the participant just has to shoot their teen video, log on to www.teentillidie.com, upload it and get ready for the showdown. The most popular videos each day will be announced as the ‘Chaal of the day’ and the winner will get to win cool merchandise (Fastrack bags, watches and sunglasses).

    The complete digital initiative has been conceptualized and will be executed on ground by Con ten Media. The publication and promotion on the social media will be managed by Web Chutney Studio Private Limited.

  • YouTube launches Comedy Week in India

    YouTube launches Comedy Week in India

    NEW DELHI: YouTube in close collaboration with leading Indian content producers and production houses has announced the launch of Comedy Week in India. Running from 5 September until 12 September, YouTube will play home to the best of Indian comedy with over 400 hours of comedy content curated all on YouTube India’s channel at www.youtube.com/comedyweek.

    The week will feature a wide range of content including best comedy scenes from Bollywood, all-time favourite TV comedy shows Comedy nights with Kapil,Great Indian laughter challenge, MTV Bakra, Kahani Comedy Circus ki, best of Indian mimicry and Indian regional language comedy content in Telegu, Tamil, Marathi, Punjabi, Malayalam, Gujarati and Kannada.

    As part of Comedy week launch in India, YouTube, in partnership with production houses, has also launched over 35 new YouTube exclusive shows featuring stand-up comedy acts from the biggest names in comedy in India. O4 Digital Media will launch YouTube channels featuring content from leading comedy stars in India such as Cyrus Broacha, Vir Das, Bharati, Krushna, VIP, Saurabh Pant and Sugandha Raja Sagoo and many more.

    Comedy Week also would not be complete without getting some of the funniest YouTube partners in India on board. Over the next seven days, you can watch brand new content produced by popular YouTube comedy creators including Jay Hind TV, TheViralFever and NH7.

    Speaking at the launch of Comedy Week, YouTube APAC director content partnerships Gautam Anand said, “Here in India, comedy shows contribute to over 30 per cent of total watch hours within the TV shows category, and in the past year, comedy show viewership has shown one of fastest growth in viewership. Bringing Comedy Week to India allows us to give India’s audiences more of the content they love and discover new content that they can only enjoy on YouTube. We have also worked hard with the biggest names in the comedy in India and are excited to bring more leading Indian comedy content onto one destination on YouTube.”

    Google India director marketing Sandeep Menon also launched YouTube’s first television commercial in India for comedy week.

    Speaking at the launch, Sandeep said, “YouTube globally is on fire: There are over one billion people coming onto YouTube every month and over six billion hours of video watched every month. We’ve seen tremendous growth and momentum for YouTube here in India and today we are launching Comedy Week to help reach out to the first time Internet users in India and give them a reason to get onto the Internet for their daily dose of entertainment.”

    Comedy Week will also feature content from premium broadcasters and film production houses like Rajshri, Eros, T-series, Shemaroo, Disney, Star, Colors, SabTV, Sri Adhikari Brothers, Telguone, MTV, Yash Raj films who will showcase content from this existing catalogues and specially produced content for comedy week.

    Speaking about the launch of 25 new shows on YouTube for Comedy Week, O4 Digital Media founder and executive chairman Sanjiv Sharma said, “We have had a long standing relationship with comedy and TV, now with YouTube becoming the go to destination for all video content and the creative freedom that it offers, we want to establish a strong presence online with our original content. Our aim is to become the #1 comedy network on YouTube. Starting with Comedy Week, we are launching 10 brand new channels featuring original programming covering all genres of comedy from exclusive shows of leading stand-up comedy stars, mimicry, slapstick comedy, sketch and character comedy.”

  • Ishkq In Paris fails to impress at the BO, Aashiqui 2 still going strong

    Ishkq In Paris fails to impress at the BO, Aashiqui 2 still going strong

    MUMBAI: Preity Zinta‘s debut production venture combined with her aspirations to make a comeback in a lead with Ishkq In Paris, which finally saw a release, had no takers. The film has barely managed to cross the one crore mark for its opening weekend.

    Zindagi 50 50 and Hum Hain Rahi Car Ke fail to find an audience, nothing surprising.

    The Arjun Kapoor starrer Aurangzeb, which completed its first week with approximately 19 crore, went on to take its tally to 22.24 crore for ten days.

    The zombie comedy starring Kunal Khemu, Vir Das and Saif Ali Khan – Go Goa Gone collects 4.65 crore in its second week taking its two week total to 23.15 crore.

    Dharma Production‘s Gippi collects 45 lakh in second week to take its two week total to 3.85 crore.

    Shootout At Wadala is just about reaching the end of its run. The film has collected about three crore in its third week, taking its total collections to 48 crore.

    Bombay Talkies has collected 45 lakh in its third week to take its three week total to 8.1 crore.

    The animation adventure Chhota Bheem And The Throne Of Bali has added 75 lakh in its third week, taking its three week total to 4.25 crore.

    Aashiqui 2 continues to hold its sway at the box office. With collections of 7.5 crore in its fourth week, the total for four now stands at 71.15 crore. Clearly consolidating its collections and commanding a super-hit status.

  • Shootout benefits as Aurangzeb fails to impress

    Shootout benefits as Aurangzeb fails to impress

    MUMBAI: Atul Sabharwal‘s directorial debut Aurangzeb has not been appreciated. The opening on the Friday was very average and the film failed to generate better figures during the weekend collecting Rs 12.81 crore for the opening three days.

    I Don‘t Luv U did poor.

    The zombie comedy starring Kunal Khemu, Vir Das and Saif Ali Khan Go Goa Gone found favour with limited few at metro multiplexes as the film collected Rs 18.5 crore in its first week.

    Gippi collected Rs 3.4 crore in its first week.

    Poor oppositions benefited Shootout At Wadala to some extent as the film managed to collect Rs 10.2 crore in its second week taking its two week total to Rs 45 crore.

     Bombay Talkies collected Rs 2.25 crore for its second week taking its two week total to Rs 7.65 crore.

    Chhota Bheem And The Throne Of Bali has added about Rs one crore for its second week taking its two week total to Rs 3.5 crore.

    Aashiqui 2 has emerged as one of the major hit of the year. The film remained strong in its third week with collections of Rs 11.6 crore taking its three week tally to Rs 63.65.

  • Go Goa Gone: A well executed experiment

    Go Goa Gone: A well executed experiment

    MUMBAI: Ever so keen to try something new and define a new genre that the Hindi film audience is not familiar with, the filmmakers at times come up with a new idea that works. While Hollywood has been dishing out zombie movies for over 70 years now and has a repertoire of 100s of them in its archives, the Hindi film industry seems to have awakened to this genre only now. So we have the second zombie movie of the year in Go Goa Gone. Indian (more specifically Hindi movie) audience generally does not like ‘yuck‘ stuff so the two wise things that the makers have made sure while making Go Goa Gone is that, the title nor promotion material hint at zombies. The other is that, it has been made into a comedy.

    Producers: Saif Ali Khan, Dinesh Vijan, Sunil Lulla.
    Diretors: Raj Nidimoru, Krishna DK.
    Cast: Saif Ali Khan, Kunal Khemu, Vir Das, Anand Tiwari, Puja Gupta.

    Kunal Khemu, Vir Das and Anand Tiwari are buddies sharing accommodation and employed at the same work place. All three have different philosophies of life. While Khemu is happy go lucky and believes in living life on day to day basis, Das is a romantic who lives like Khemu but wants to live normal life while Tiwari is a serious kind who has no vices and is sincere about his work. Tiwari is due to go to Goa on office work and the other two decide to tag along. No sooner are they in Goa, Khemu and Das are out hunting for female company when Das meets Puja Gupta who tells him about a rave party, organised by the Russian mafia, taking place that night on an island off Goa. The boys decide to gatecrash.

    At the party, alcohol, drugs and women are in free flow. Soon, a new drug specially acquired from Siberia is introduced for those who can afford it. The boys, obviously, can‘t. Next morning, the rave party is over but it has left a strange sort of after effect, all those who took the new drug have turned into zombies who, when hungry, seek human beings for food. The trio has now turned into a foursome as Gupta has joined the group. They are being chased by zombies, first by a few and later by scores of them. That is when the Mafioso, Saif Ali Khan emerges as their saviour; because he organised the rave and also introduced the drug, automatically he has become an expert on zombies overnight. According to him, there are 1399 zombies on the island since that is the number of guests he had invited and the only way to finish them was to shoot them in the head. To this end, he has already come prepared with all kinds of guns including a bazooka!

    The first half of the film is racy with many witty one-liners coming from Khemu and the film so far rests on the three boys and the girl. Khan comes on the scene much later. The second half is all about continuous race to outrun zombies and some yucky scenes of zombies feasting on human bodies which may not be to everyone‘s liking.

    With an acceptably limited duration of 110 minutes, the film has been well scripted with some enjoyable moments. Khemu‘s being the author backed role, he emerges the best with able support from Das and Tiwari. Gupta makes her presence felt. Khan‘s role is more like a cameo where he plays a superman like gun wielding Delhi born Russian Mafioso. Musically, Babaji ki booty is catchy. Photography is good with zombie scenes well executed. Direction is handled deftly.

    Go Goa Gone is a fair entertainer but not everyone‘s cup of tea with its odd combine of wit vs gore and may end up just being an experiment. 

     

    Gippi: Modern day Ugly Duckling

    Gippi bases its theme in the age old story of The Ugly Duckling written by the Danish writer Hans Christian Andersen in 1843. This is story of an ugly duckling born in a barnyard who is subjected to much abuse and insults from others around him till he grows up into a beautiful swan. The story has since been adapted in various formats like opera, film, drama and animation formats.

    Producers: Hiroo Yash Johar, Karan Johar.
    Director: Sonam Nair.
    Cast: Riya Vij, Divya Dutta, Doorva Tripathi, Arbaz Kadwani, Jayati Modi, Taaha Shah, Mrinal Chawla, Aditya Deshpande, and guest app by Pankaj Dheer and Raqesh Vashisht.

    Gippi– Riya Vij is a 14 year girl in the ninth standard who is fat, poor at sports and struggles through her studies. In fact, she has nothing going for her. However, there is one thing she is good at and that is to dance to the tunes of Shammi Kapoor‘s songs. Not that it is much use to her when she vies for attention; let alone boys not even many girls want to be her friend. Her total friends list includes Doorva Tripathi and a boy who has a crush on her. Vij is always made fun of and made to look small in front of other classmates by the top ranker, slim and well turned out class prefect, Jayati Modi. Modi excels in sport, always gets 90 per cent plus grades and is presentable; in fact everything that Vij is not, but aspires to be.

    Things are not so great for Vij at home either. Though her mother, Divya Dutta, gives her and her brother, Arbaz Kadwani, the best possible upbringing while managing her beauty parlour, her father, Pankaj Dheer, is about to marry a gori ma‘am; a fact, which while making her mother always sad, deprives her of a male support at her crucial growing up years.

    It is at Dheer‘s engagement ceremony that she meets a senior from her school, Taaha Shah with whom she bonds well but makes the mistake of taking his casual friendship as a budding romance. The realisation comes with humiliation in front of all her classmates at a party that romance was the last thing on Shah‘s mind.

    Finally, the cause to face up to her small world and be accepted for what she is comes when she is challenged by Modi to contest school head girl elections against her and win. Shaky at first, Vij takes up the challenge. She succeeds in conveying to other students that she is not perfect, nor are they and hence she is one of them. The underdog wins.

    Is there an audience for Gippi kind of a film? Who does it cater to? An acceptable teenage story is generally about 16 to 19 and usually romance. Not many would identify with a 14 year school girl‘s problems however good the intentions. Story and direction by Sonam Nair are routine. Performances are generally average except those of Dutta and Kadwani. Old Shammi Kapoor songs provide some relief.

  • Mad Over Donuts partners with Bollywood movie ‘Go Goa Gone’

    Mad Over Donuts partners with Bollywood movie ‘Go Goa Gone’

    BENGALURU: Singaporean donut brand Mad Over Donuts (MOD) announced its association with Illuminati Films and Eros International‘s Bollywood zombie comedy film ‘Go Goa Gone‘ (3G) scheduled to release on May 10.

    This is the first time MOD will be associating itself with a film. 3G features Saif Ali Khan, Kunal Khemu and Vir Das among others and is directed by Raj Nidimoru and Krishna DK.

    With this association, MOD intends to establish a strong connect with its target audience. MOD COO Tarak Bhattacharya said, “Both Mad Over Donuts and Go Goa Gone share the same target group and thus associating with this movie seemed like a perfect fit. It‘s our first film association and as a brand we are willing to explore this platform in future as well.”

    MOD has also introduced a donut named ‘Zombie Keel-er‘ created especially for this film. It has 46 stores across India and has expansion plans to more than double this count by the end of 2013. The company claims that it has almost half a million Indian fans on its facebook page.

    Bottomline Media (the agency that was the behind the association) CEO/Founder Tanaaz Bhatia said, “Creating the Zoombie Keel-er donut was a fun process. Go Goa Gone and Mad Over Donuts are all about innovation and creating new spaces in their own field. Marrying the two, just made it a perfect fit for us to come up with the association, which has never been attempted before.”