ITV

Tag: Vipul Roy

  • Sa Re Ga Ma Pa 2024 attracts 23 brand partners on Zee TV & Zee5

    Sa Re Ga Ma Pa 2024 attracts 23 brand partners on Zee TV & Zee5

    Mumbai: Celebrating nearly three decades, Zee TV’s music reality show Sa Re Ga Ma Pa has made a grand return with a new season, featuring mentors Sachin-Jigar, Sachet-Parampara, and Guru Randhawa alongside hosts Vipul Roy and Salman Ali. Contestants’ performances have captivated audiences and received praise from visiting celebrities, including Kartik Aaryan, Vidya Balan, Tripti Dimri, Shilpa Shetty, Annu Kapoor, and Kumar Sanu.

    Sa Re Ga Ma Pa 2024 has attracted 23 sponsors across various industries, making it a key platform for advertisers. This season’s title sponsor is Birla Opus Paints, with Chocolate Horlicks and Cadbury Celebrations as co-presenting sponsors, and Smith & Jones Pasta Masala, Catch Masale, and Clinic Plus Shampoo as co-powered by sponsors. Additional sponsors include Vicks Double Power, Garnier Super UV Sunscreen, India Gate Basmati Rice, Dish TV, BKT Tires, Yamaha Racing, Mastercard, Voltas Beko, and Merino Laminates.

    On Zee5, the show has partnered with Birla Opus Paints, Catch Masale, Dish TV, Manyavar Mohey, Lux Lyra, Luxor Writing, Airtel, and Saudi Arabia Tourism, featuring brand integrations during festive showcases. The show’s 360-degree media strategy ensures high visibility across television, digital, and social media:

    ●    Television: Sponsors are featured in live performances, judging segments, and contestant stories.

    ●    ZEE5: Interactive ads and branded content connect with younger, digital audiences.

    ●    Social Media: Campaigns on Instagram, Facebook, Twitter, and YouTube drive engagement with viewers, enabling sponsors like HUL, Capital Foods, Yamaha, and BKT Tyres to reach targeted demographics effectively.

    Zee Entertainment Enterprise chief growth officer – digital & broadcast revenue Ashish Sehgal said,  ‘We are proud to have driven the return of Sa Re Ga Ma Pa with an impressive lineup of 23 esteemed sponsors this season. Our innovative approach to integrating brand partnerships across television, digital, and social media platforms enables us to create meaningful connections between brands and audiences. By strategically aligning our sponsors with the emotional journeys of the contestants, we not only amplify viewer engagement but also provide our partners with standout opportunities in a competitive marketplace. Securing such a diverse range of sponsors underscores our team’s commitment and ability to deliver impactful solutions. We are glad that the new season of Sa Re Ga Ma Pa is reigniting musical passion among millions of viewers while delivering significant value to our partners.”

    Zee TV chief channel officer Mangesh Kulkarni added, “The 2024 season of Sa Re Ga Ma Pa has truly struck a chord with audiences, thanks to the fresh panel of mentors who bring their unique musical styles, and the exceptional caliber of talent that graces our stage week after week. The format has evolved with thoughtful content innovations, ensuring that each performance resonates deeply with viewers. This captivating blend of music, emotion, and storytelling has not only delighted our viewers but also attracted a strong lineup of advertisers who recognize the power of our platform. I’d like to thank both our viewers as well as sponsors for their continued faith and support towards Sa Re Ga Ma Pa. Going forward, it will remain our constant endeavour to create significant value for our partners through creative brand integration strategies.”

    With a powerful combination of musical brilliance, content innovation, and a robust 360-degree media strategy, Sa Re Ga Ma Pa continues to set the bar higher for music reality shows in India. 

  • Zee TV’s Birla Opus Paints Sa Re Ga Ma Pa embarks on a new journey with fresh voices

    Zee TV’s Birla Opus Paints Sa Re Ga Ma Pa embarks on a new journey with fresh voices

    Mumbai: India’s iconic singing reality show Sa Re Ga Ma Pa has been a launchpad for emerging talent, helping aspiring singers release singles on Zee Music Co week-by-week in the previous season. Over nearly three decades, the show has discovered and nurtured notable voices. Now, Sa Re Ga Ma Pa returns with a fresh format titled “Nayi Aawaaz, Naye Andaaz,” premiering on 14 September 2024, and airing Saturdays and Sundays at 9 pm. This season features mentors Guru Randhawa, Sachin-Jigar, and Sachet-Parampara Tandon, with Vipul Roy as the host.

    The new season, Birla Opus Paints Sa Re Ga Ma Pa, promises engaging performances and powerful renditions of popular songs. Contestants will be mentored closely by experts, who are dedicated to shaping their musical journeys. With top music composers competing, audiences can expect significant musical moments as mentors guide their protégés towards excellence.

    At a media event in Mumbai, Zee TV unveiled the upcoming season in the presence of prominent music stars. The evening featured a sneak peek of the talent and musical performances by the mentors. The music fraternity’s consensus was clear, Sa Re Ga Ma Pa 2024 is poised to make a significant impact with its new talent and mentor panel.

    Zee TV chief channel officer Mangesh Kulkarni said, “For nearly three decades, Sa Re Ga Ma Pa has been one of Zee TV’s most beloved and enduring properties, a testament to our unwavering commitment to discovering India’s finest singing talent. This season, the idea is to take the show to new heights with a stellar panel of mentors whose melodies have captured every emotion of India and some incredible new voices that have the power to touch your soul. What makes this season truly special is our deeper connection with the audience—earlier this year, we launched ‘Hamara Parivar’, a direct line to our viewers, allowing us to listen to their feedback and preferences. Our new season is a product of this active listening. The audition process itself saw our viewers participating directly via social media, choosing talent that they believe in. With this approach, we’ve crafted a season that is more interactive and engaging than ever.”

    Zee Entertainment Enterprise Ltd chief growth officer – digital & broadcast revenue, Ashish Sehgal expressed his excitement about the new season, “The remarkable legacy of Sa Re Ga Ma Pa lies not just in its ability to discover exceptional musical talent, but also in the deep-rooted trust it has cultivated over the past 3 decades with its audience and partners alike. This purity and authenticity associated with the show have been instrumental in attracting top-tier brands such as Birla Opus Paints, Chocolate Horlicks, Smith & Jones Pasta Masala, Clinic Plus Shampoo, Garnier and Vicks Double Power to the new season, for whom we have curated some remarkably innovative solutions. The overwhelming advertiser interest we’re witnessing is a testament to the platform’s consistent ability to reinvent itself and stay relevant in an ever-evolving landscape. We look forward to creating memorable partnerships this season and deliver a power-packed season that resonates with our viewers and advertisers alike.”

    Birla Opus Paints CMO Inderpreet Singh spoke on the strategic importance of this partnership, “Birla Opus Paints wants to add Beauty & Colour to life of every Indian. ZEE Network, with its unmatched reach and content innovation is a perfect partner to create meaningful connections with our consumers.”

  • Sab TV slots new office comedy ‘Sahib, Biwi Aur Boss’ at 10 pm

    Sab TV slots new office comedy ‘Sahib, Biwi Aur Boss’ at 10 pm

    MUMBAI: Sab TV is all set to launch a new office comedy called Sahib, Biwi Aur Boss on 21 December. The show will be aired from Monday – Friday at 10 pm.

     

    The channel has roped in Vimal Pan Masala as the presenting sponsor for the show. 

     

    The story will revolve around these three central characters – a husband, wife and her boss. The show is produced by Sanjay Kohli, who also produced police station based comedy show F.I.R. The show will see Vipul Roy as Sahib, Mugdha Chapekar as the Biwi and Resham Tipnis as the Boss. 

     

    Speaking about the show, Sab TV senior EVP & business head Anooj Kaoor said, “We are very excited about Sahib, Biwi Aur Boss; the concept of the show is very refreshing. The show hinges on situational comedy, which always resonates with various kinds of audiences. We have worked with Sanjay Kohli in the past on F.I.R, which was a big hit. This time too, we hope to have another fruitful association.”

  • Punjabi film What The Jatt set for release

    Punjabi film What The Jatt set for release

    NEW DELHI: ‘I took up this film because of my love for the Punjabi language and the beautiful script. If French and Spanish movies can be termed as world cinema, why can our movies not have the same status internationally, especially when there is a strong presence of Indian diaspora all over the world?” said producer Saket Behl on the eve of the release of his film What The Jatt!!

     

     He added that the film deals with a global subject. “’I promise the audience a good experience in the theatres as my film is a complete family entertainer.’

     

     Although What The Jatt!! is Behl’s first Punjabi film, he is not new to the field and has many prestigious feats under his belt.

     

     The highlights of his career range from producing the highly acclaimed Hindi feature film Dhoop to launching Anurag Kashyap as a director with Last Train to Mahakali, a television film that won many awards. Behl also partnered Aditya Chopra on Yash Raj’s ambitious TV project Powder. 

     

     “I have hands down production experience as well as creative knowledge for I have worked with immensely talented names like Aditya Chopra, Sriram Raghavan, Anurag Kashyap and Shivam Nair as a producer,” he said. 

     

     What The Jatt!! stars Harish Verma, Binnu Dhillion, BN Sharma, Vipul Roy and Isha Rekki .The film was shot in one schedule in 24 days in Punjab, thanks to the strong pre-production and a hands down creative crew, Behl said.

     

    Behl is now working on the release of his Hindi film 27.