National, 25th September 2018: MUFTI, India’s leading clothing and fashion brand has announced the appointment of Vipul Mathur as the company’s Chief Operating Officer. He brings in 20 years of experience in brand management, retail operations and merchandising and was previously employed at reputed organizations such as Aditya Birla Fashion and Retail Ltd., Madura Fashion and Lifestyle and Van Heusen among other companies. Prior to joining MUFTI, Vipul worked as the Brand Head for SKULT, before which he was the Chief BNM (Buying and Merchandising) Officer with Aditya Birla Online Fashion (ABOF).
A B.Tech graduate, Vipul completed his post-graduation from the Goa Institute of Management. In his current role at MUFTI, he will be responsible to augment consumer experiences and propel the brand towards a stronger growth.
Speaking about bringing Vipul on board, Kamal Khushlani, Founder & Managing Director – Credo Brands Marketing PVT LTD. said, “We are delighted to have Vipul as a new addition to our top management team. MUFTI is a renowned brand that believes in innovation and originality, thereby providing exceptional products to customers. In the past two decades, we have built a deep and strong consumer loyalty which has led us to be one of India’s most profitable brands. With the 300th store opening this year, we are confident of garnering sales of more than 4 million garments in the next 12 months. Vipul’s credentials and deep understanding about brands will play a crucial role in building MUFTI as the first global fashion brand with Indian roots.”
Commenting on his appointment Vipul Mathur, Chief Operating Officer, MUFTI Credo Brands Mktg. Pvt. Ltd. said, “I look forward to embarking on a new chapter in my career with the largest Indian denim brand. With the branding landscape becoming immensely cluttered and competitive, it is stimulating to come up with fresh and unique ideas for a brand in order to stand out. MUFTI has a very strong product offering and a supply chain system, which makes it a very stable organization and brand. My focus will be to enhance consumer experience at all touch points with the brand and expand its product offering to make it a true lifestyle brand. I strongly believe that MUFTI will cross the 1000 crore mark 4 years from now. It is exhilarating to be part of the company during this exciting journey.”
An industry veteran, Vipul will be succeeding Mr. Harbir Singh Sidhu who has helped direct MUFTI towards becoming a national success.
Tag: Vipul Mathur
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MUFTI Brings on Board Brand Marketing Expert Vipul Mathur as Chief Operating Officer
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Vipul Mathur joins Manhattan Communications as biz head- international sales
MUMBAI: After consolidating its digital and marketing solutions business, Manhattan Communications has now focused attention on its international advertising sales operations from India.
The integrated advertising agency has appointed Vipul Mathur as business head – international sales.
Based in Delhi, Mathur shall be responsible for clients based out of India who are targeting the ethnic South Asian audiences in international markets.
Says Manhattan Communications director Shantonu Aditya, “ Vipul is a veteran of the ad sales business. With his experience, we look forward to growing our international sales business even faster in the coming months.”
Manhattan Communications, which specialises in targeting the South Asian diaspora in the international market, continues its aggressive growth across the US, Canada and India.
Says Mathur, “With offices in New York , Toronto, London and India, I am sure that we can leverage the business opportunities across continents. The team here is aggressive and dynamic and I find that a big change.”
Vipul has over 14 years of experience in media sales including nine years with Zee Entertainment and Zee International. He has also worked with Radio City and Webdunia.com and other media companies.
Manhattan Communications has fully owned subsidiary companies in MediaMorphosis LLC, a full service agency based in New York, and Ethnocast Inc, an Adnetwork with proven digital technology. The shareholders of the company include Bennett Coleman and Co and PayPod Inc , USA.