ITV

Tag: Vipul D.Shah

  • Optimystix Entertainment & Ashwin Varde join hands to launch ‘Wakaoo Films’

    Optimystix Entertainment & Ashwin Varde join hands to launch ‘Wakaoo Films’

    MUMBAI: Optimystix Entertainment, India’s flagship television production company, announced a strategic partnership with Ashwin Varde, one of India’s most prominent film producers, to launch a new film production company, ‘Wakaoo Films’. The joint venture will comprehensively engage in content development and production across feature films and digital media. The new entity will produce a minimum of 3 to 4 feature film projects this calendar year and a few web-series for OTT platforms.

    Optimystix Entertainment  founder & chairman Vipul D.Shah said, “We have been successfully scripting our success story in highly competitive TV arena with an array of leading fiction & non-fiction shows since almost two decades. Having produced 125+ prime-time TV shows including the long-running Comedy Circus & Crime Patrol we have created an ecosystem of Comedy & Crime that currently exists in the TV space. Our vision is to build a similar content driven ecosystem in the film & OTT business. I began my career as a film writer & it feels good to finally come back home. I am equally very excited to announce this joint venture with Ashwin Varde who is a credible force to reckon with in the film industry & this association will help us further in creating more significant value in our business and will channelize us to harness the growth across Feature films & OTT content business.”

    Ashwin Varde, who produced one of last year’s biggest blockbusters Kabir Singh, also has to his credit prominent movies like Mubarakan, Boss, The Shaukeens, Notebook and others, is excited about this new development. He said, “I am extremely happy to form this joint venture with Optimystix, one of India’s leading content creators. With Wakaoo Films, the idea is to redefine content and create your own dazzle in the film and digital world. The word ‘Wakaoo’ is an expression of joy; it’s a burst of innovation. That’s what we intend to do with the content we create. The best part is that both Vipul and Rajesh share the same vision – to create something exceptional. Let’s say Wakaoo to a great new beginning”.

    Further elaborating on Optimystix Entertainment's first ever creative collaboration with Indian producers to form a film production company, Optimystix Entertainment  director & group CEO Rajesh Bahl said, “Wakaoo Films is the beginning of an exciting new chapter for Optimystix. At the heart of this partnership is our love for cinema and content creation. With so much to his credit, Ashwin Varde brings immense knowledge, industry relationships and unique insights about the business of cinema and storytelling. I am sure with this collaboration, Wakaoo Films will be able engage & entertain the audience with a range of films and web shows.”

    He added, "We have been working on our slate for next 2-3 years and a number of big and interesting feature film and digital projects are in the works that we will be announcing shortly under this partnership.”    

  • ‘Comedy Nights Live’ to replace Kapil’s show on Colors from 31 January

    ‘Comedy Nights Live’ to replace Kapil’s show on Colors from 31 January

    MUMBAI: After grabbing headlines for weeks now and being the talk of the town – amongst viewers and the industry alike – Colors’ flagship comedy show Comedy Nights With Kapil is all set to come alive in a new avatar but sans Kapil Sharma.

     

    Re-christened as Comedy Nights Live, the show will be hosted by actor – comedian Krushna Abhishek and will go on air from 31 January. The show will aired on Sundays at 10 pm.

     

    It may be recalled that Colors’ other comedy show, Comedy Nights Bachao, which is based on the format of roast comedy, also has Abhishek along with other comedians like Bharti Singh etc. The show airs on Saturdays at 10 pm.

     

    While Comedy Nights With Kapil was jointly produced by SOL Production and Kapil Sharma’s K9 Productions, Comedy Nights Live will be produced by Vipul D Shah’s Optimystix Entertainment India.

     

    Colors will air the final episode of Comedy Nights With Kapil on 24 January, which also happens to be the day when the Bigg Boss 9 finale will take place.

     

    “It’s good for Comedy Nights Live as the time band is already established, therefore it will do well. Initially for the first two – three weeks, ad rates for the 10 second slot will be slightly lower by Rs 20,000- 25,000 but if the show performs well, then it might go up,” a senior media planner tells Indiantelevision.com.

     

    While there have been questions raised about how the show will perform without Kapil Sharma, another media observer opines, “It’s a format that the channel has to follow. Let’s give Krushna a chance as he has performed well in his others shows including Comedy Circus. Even Comedy Nights Bachao is performing well.”

     

    Launched on 22 June, 2013, Comedy Nights with Kapil will complete 192 episodes on 24 January. How successfully Krushna fits into Sharma’s big shoes and does justice to the show, only time tell.

  • ‘Comedy Nights Live’ to replace Kapil’s show on Colors from 31 January

    ‘Comedy Nights Live’ to replace Kapil’s show on Colors from 31 January

    MUMBAI: After grabbing headlines for weeks now and being the talk of the town – amongst viewers and the industry alike – Colors’ flagship comedy show Comedy Nights With Kapil is all set to come alive in a new avatar but sans Kapil Sharma.

     

    Re-christened as Comedy Nights Live, the show will be hosted by actor – comedian Krushna Abhishek and will go on air from 31 January. The show will aired on Sundays at 10 pm.

     

    It may be recalled that Colors’ other comedy show, Comedy Nights Bachao, which is based on the format of roast comedy, also has Abhishek along with other comedians like Bharti Singh etc. The show airs on Saturdays at 10 pm.

     

    While Comedy Nights With Kapil was jointly produced by SOL Production and Kapil Sharma’s K9 Productions, Comedy Nights Live will be produced by Vipul D Shah’s Optimystix Entertainment India.

     

    Colors will air the final episode of Comedy Nights With Kapil on 24 January, which also happens to be the day when the Bigg Boss 9 finale will take place.

     

    “It’s good for Comedy Nights Live as the time band is already established, therefore it will do well. Initially for the first two – three weeks, ad rates for the 10 second slot will be slightly lower by Rs 20,000- 25,000 but if the show performs well, then it might go up,” a senior media planner tells Indiantelevision.com.

     

    While there have been questions raised about how the show will perform without Kapil Sharma, another media observer opines, “It’s a format that the channel has to follow. Let’s give Krushna a chance as he has performed well in his others shows including Comedy Circus. Even Comedy Nights Bachao is performing well.”

     

    Launched on 22 June, 2013, Comedy Nights with Kapil will complete 192 episodes on 24 January. How successfully Krushna fits into Sharma’s big shoes and does justice to the show, only time tell.

  • The Content Hub: Education in comedy doesn’t exist in India

    The Content Hub: Education in comedy doesn’t exist in India

    MUMBAI: With the soaps and dramas ruling the Indian television screens, comedy to some extent has taken a backseat. A session on ‘Comedy Fix’  moderated by Indiantelevision.com’s founder, CEO and editor in chief Anil Wanvari and panellists Neela Telefilms director Asit Modi, Optimystix Entertainment producer Vipul D Shah and All India Bakchod (AIB) co-founder and member Tanmay Bhat sought to find if the TV industry is seeing a dearth of writing talent.

    Modi said that in the field of comedy there is not only shortage of writers but producers as well. “Our industry is not ready for new writers. We have a closed mindset when it comes to new writers and tend to only work with a particular set of experienced ones. We don’t give an opportunity to explore,” he said.

    Bhat went on to reason why new writers are not accepted by the industry and what today’s writing lacks. According to him the current state of television writing is very generic. “Right from actors to producers to writers, I have seen ‘just-get-it-done’ kind of attitude where originality doesn’t matter but copy pasting does.  In my early days, when I used to meet television writers  one common thing that I noticed amongst them was that they all had a set pattern of writing in a number of shows,” he elaborated.  

    All the panellists felt that in today’s time everything is scripted and agreed that the attitude towards writing is very poor which needs to be changed.

    Shah highlighted right from the beginning there were no new writers created for TV but the ones making the films ended up writing for the small screen too. According to him, it is difficult to get innovative story writers because it is demanding. “Today, television writing, whether fiction or non-fiction, has a set of dos and don’ts because a channel can demand a change in the plot anytime and we as writers have to be also on our toes to fix it.”

    He went on to say that western formats can never be adopted in India. “Our humour is completely different from the genre abroad. We can’t present dirty comedy here because it will never be accepted. So, to bring the humour, which can be accepted by Indian audiences, we have to create our own talent, which is again very difficult.”

    According to Modi, whose Taarek Mehta Ka Ooltah Chashmah has been running successfully for more than six years, writing a daily comedy is not only a challenge but a task. It is not only the writer’s responsibility to make the show going but the entire teams. “You not only need a good writer but a good performer also. And after getting a good performer/actor, one needs a good producer who can bridge the gap.”

    Showing the silver lining in the cloud, Bhat said that thankfully now humour has started getting the respect it deserves. According to him, comedy education doesn’t exist in India. “We compare ourselves to the shows in the US. But we also have to look at the kind of education and training they have gone through. All writer/comedians one sees in their shows have all gone through a certain level of training. This doesn’t exist in India.”

    The panellists agree that Indian television has always accepted family comedies and this is what will continue in the future as well. From shows like Dekh Bhai Dekh to Khichdi to Sarabhai vs. Sarabhai, they all have catered to the masses.  

    Is there fatigue coming in comedy? “No, not at all,” said both Modi and Shah. “There will be always space for comedy. Shows like Comedy Nights with Kapil, Comedy Circus, are making everyone laugh today. And everyone loves to laugh, so comedy is and will always be audience’s first choice,” added Modi.

    Wanvari further delved to find out that apart from family comedies if there is a room for sitcoms on television? “It will change, because comedy has just started its journey.  I am seeing a lot of scope as more comedy channels are being launched. In comedy more than the story, character development is important. So once the characters are developed, the task will be simple,” said Modi.

    According to Shah, whose Comedy Circus ran for seven and half years, a show never feels the fatigue. “Yes, at times a few episodes works and a few don’t. Comedy sometimes backfires as well. But overall as a genre, there is no fatigue coming in,” he further said.

    Coming from a digital background, Bhat feels that television needs to start catering to the youth a lot more. “They are still catering to the families and not the youth. So, young people will stop watching television at some point of time unless channels keep re-inventing.”

    As for Bhat, re-invention should start from the writers’ room. “I don’t see enough young people picked up from the colleges and groomed. It is essential to grab someone at 16 and groom them to get good comedy in place. Any college kid would want to write for television but there are no platforms.”

  • Life OK to take ‘Comedy Classes’

    Life OK to take ‘Comedy Classes’

    MUMBAI: With high ambitions and the passion to reach the top, Life OK EVP and general manager Ajit Thakur, plans to achieve it all sans the sure-to-succeed saas-bahu soaps. “Though Life OK is not the staple diet of viewers, but whenever they want something different, they are most welcome,” he says.

     

    After exploring crime, thriller, domestic violence through its shows, the channel is ready to tap the genre, which Thakur believes is not much explored in India – comedy. 

     

    Christened ‘Comedy Classes’, it promises to add a smile on the face of its viewers by taking them back to the classroom. Produced by Optimystix, the new show is a sitcom about an acting school called ‘Ache Din Institute’ with a crazy bunch of teachers and students.

     

    The class consists of mad teachers such as Krushna, the flamboyant, flirtatious and artful acting coach who is a struggling actor himself and does odd jobs for a living. Bharti plays the dance instructor, whose contemporaries include Saroj Khan and Farah Khan. She has invented her own moves and grooves like Bharti-Natyamand Gambra (a mix of garba and bhangra).

     

    The ‘Kanjus’ but romantic old music master Sudesh who never misses a chance to mix two songs to create his ‘original’ compositions and the inimitable Urdu expert from Pakistan, Shakeel Siddiqui, who can speak no more than seven sentences in Urdu.

     

    “We thought we will not make a sitcom with the unknowns, so we have got on-board the four best stand-up comedians to create a big impact,” says Thakur on the star cast.

     

    Thakur informs that a recently-concluded survey conducted by the channel in Uttar Pradesh highlights that Indian men want more of comedy and crime. He believes that there is still so much one can do with the genre as today most channels only focus on either stand-up and drama comedy.

     

    “We wanted to get the genre on board and we got a lot of ideas as well. But since most of them revolved around stand-up, we said no. We finally cracked the code and settled for a sitcom,” says Thakur while adding that 10 years ago sitcoms ruled the Indian television screens with shows like Yeh Jo Hai Zindagi (1984), Wagle Ki Duniya (1988) Zabaan Sambhalke (1993), Shrimaan Shrimati (1995), Office Office (2001) and many more.

     

    Optimystix producers Vipul D. Shah and Sanjiv Sharma are confident that with a strong creative idea and powerhouse of talent, audiences will love its new age classes. “Comedy Classes is a very entertaining concept of mad teachers and students who will bring the house down with laughter through their weird classroom sessions,” say the producers.

     

    It won’t be all laughing business, the channel has taken it seriously and at the end of each episode, there will be a small goodness message delivered to the viewers.

     

    The new series will air five days a week at 10 pm from 7 October. It will be facing tough competition with properties like Aur…Pyaar Ho Gaya (Zee TV), Pyar Ka Dard Hai Meetha Meetha Pyara Pyara (Star Plus), Meri Aashiqui Tum Se Hi (Colors), Maharana Pratap (Sony Entertainment Television) and Chandrakant Chiplunkar Seedi Bambawala (Sab).

  • Sahara One gives Indian Television the first ever FIRANGI BAHU

    Sahara One gives Indian Television the first ever FIRANGI BAHU

    MUMBAI: As more and more foreign nationals come to India, one is often prompted to ask “Can a foreigner feel at home in India?” Sahara One will address this question through its brand new, light hearted family show ‘FIRANGI BAHU’ to go on air from Monday, November 11 at 7:30 p.m. The show will put forth a concept that has never been seen in the history of Indian Television: a foreigner who comes to stay in her sasural in India.

    It is a well known fact that foreigners are fascinated by India, its colorful festivals, traditions and diverse cultural heritage. This fascination makes them want to try and become a part of Indian culture. At the same time Indians too, are quite curious about the West. They have accepted Western influences on Indian food, attire, art, music and many other things. However when it comes to the sacred institution of marriage, Indians still consider people from the West to be unwelcome representatives of a world that is too different and alien. And it is amidst this background that ‘FIRANGI BAHU’ is set.

    The show will take viewers through the journey of a British girl, Camili Jonathan, who marries into the conservative Desai family in Rajkot, Gujarat.

    The story starts with Pranay Desai (Rohit Bhardwaj) the youngest son of the Desai family, who is in London for higher studies and meets Camili Jonathan (Sippora).

    Slowly through her eyes, Pranay begins to see India, his own country, in a new light. He begins to admire things that he had overlooked over the years, despite being an Indian himself. In the process, Pranay falls in love with Camili’s simple lifestyle and her perspective of India.
    Aware of his conservative family background, he decides to marry Camili in London and return to India.

    Commenting on this, Sharad Raj, Content and Programming Head, Sahara One, says, “At Sahara One we are constantly innovating with the aim of providing interesting and novel content to viewers. This is the first time that a foreigner is playing a bahu in a Hindi serial. This is clutter breaking; a real FIRST TIME event on Indian television. Moreover, this provides sufficient scope for drama and lighter moments. Viewers will enjoy watching a European lady adapt to a conservative Gujarati family. At the same time, her journey will result in a lot of drama. I hope viewers support us in our endeavour to bring them something new. And I hope they appreciate the effort we have made to do this.”

    Adds Vipul D Shah, Managing Director & CCO (Chief Creative Officer), Optimystix Entertainment India Pvt. Ltd., “Firangi Bahu is a clutter breaking concept, which is an unusual and never-seen-before concept on Indian Television. Firangi Bahu is a slice of life, dramedy (Drama & Comedy) story of Camili Jonathan, a 20 year old British citizen, who falls in love with a Gujarati boy in London.

    Motivated purely by love and devotion, she decides to settle in India in a joint Gujarati family (her sasural). This is in a way, a celebration of India and Indianness through a foreigner’s point of view. All characters and situations in the serial are endearing and believable.”

    Sahara One’s show ‘FIRANGI BAHU’, showcases the struggle of Camili Jonathan, a British girl, who enters India and its culture that is rich, diverse and different from her own. In the process she discovers her own ability to adapt, after getting married into a traditional, conservative Indian family and winning over members of the family with her knowledge and love of Indian culture.

    ‘FIRANGI BAHU’ will introduce the beautiful SIPPORA ZOUTEWELLE, a Dutch debutant actress, who will play the title role of FIRANGI BAHU. The Desai family will see an ensemble of seasoned actors like Indira Krishna, Pranoti Pradhan, Deepmala Parmar, Dilip Darbar, Hetal Puniwala, Paresh Bhatt and Rohit Bhardwaj.

  • Optimystix’s ‘Nirvana’ rated amongst top 5 Mipcom formats by ‘Broadcast Magazine’

    Optimystix’s ‘Nirvana’ rated amongst top 5 Mipcom formats by ‘Broadcast Magazine’

    MUMBAI: Optimystix Entertainment’s format ‘Nirvana’ has been picked by Broadcast Magazine as one of the top five formats of Mipcom 2006.

    Whereas India is now a big player in sourcing formats from the world market, this will be the first time an Indian content producer has created content for the world market, informs an official release.

    Executive chairman of Optimystix, Sanjiv Sharma said “This is a format what we pitched to our fellow members at the Sparks Network at MIP TV in April this year. Whereas the format was extremely well received, it really exciting to be picked as one of the top five formats of the world’s biggest content market. We have serious interest for Nirvana from Networks in the US, France, Finland, Belgium, Poland and Italy.”

    Nirvana is a format where seekers from a country will come to India to seek spiritual solutions that will help them cope with modern life, the release adds.

    Managing Director and Head of Creative Services at Optimystix, Vipul D Shah said “This is matter of pride for the entire country. Whereas India will continue to consume creative ideas from the world market, it is very important to create content which can be pitted against the best of the best in the global arena.”

    Chairman of the Sparks Network, Nicola Soderlund said “This is the first time an Indian Format has hit the international TV market and this proves that Optimystix can compete with global players. We are very proud that Sparks has played a part in this achievement and expect several more original and ground breaking ideas to come out from this talented team. This is just the beginning.”