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Tag: Vipen Jain

  • Fitspire enters into $17 bn vegan skincare market

    Fitspire enters into $17 bn vegan skincare market

    Mumbai: Fitspire, a leading vegan and plant-based personal wellness brand, is set to disrupt the $17 billion global skincare market by launching plant-based Biotin, Collagen, and Omega products.

    The entry into the category caters to the burgeoning demand for cruelty-free skin-care products in India. Besides, Fitspire aims to enhance its position as a one-stop solution for Indian consumers seeking a complete range of vegan, natural, clean, and cruelty-free products to support their fit and healthy lifestyle.

    Founded by IIM Lucknow alumni Vipen Jain in 2020, Fitspire offers over 80 vegan products to promote a fit and healthy lifestyle.  

    Speaking on the new category launch, Fitspire Founder & CEO Vipen Jain said, “The demand for cruelty-free and eco-conscious choices is gaining momentum, and the rise of vegan beauty products has become a phenomenon. Consumers are now embracing products that are manufactured ethically. The global market is expected to touch $21.4 billion by 2027, and we expect to be a significant player globally by then.”

    Industry reports suggest that the Indian vegan cosmetic market is expected to grow above 7.17 per cent CAGR from 2023 to 2028. The skincare range (biotin, collagen, and omega) is experiencing a remarkable shift towards vegan and plant-based products.

    “Keeping in mind the massive growth potential, Fitspire expects to penetrate 5 percent of the market that will help boost our overall revenue by 10 percent by 2025,” Vipen added. The products will be retailed across offline stores and online marketplaces.

    Fitspire was already leading the way in Health and Wellness with Impressive H1 Growth, with an extraordinary 10x growth this year. With an ambitious revenue target of Rs 300 crore over the next three years with its diverse array of vegan offerings.

    Fitspire’s dedication to reaching every part of the country is evident in its current footprint across over 15,000 pin codes.

    This expansive coverage guarantees accessibility to all Fitspire products, from urban to rural areas, resonating effectively with its robust customer base of one million individuals.

  • Fitspire partners with Tiger Shroff’s Ganapath movie for brand integration

    Fitspire partners with Tiger Shroff’s Ganapath movie for brand integration

    Mumbai: Fitspire, India’s leading vegan wellness startup, has announced a strategic partnership with actor Tiger Shroff and Ganapath movie.

    Through the partnership, Fitspire has showcased its newly launched peanut butter brand in the movie in a bid to tap into the burgeoning estimated $120 million peanut butter market in India. Founded by IIM Lucknow alumni Vipen Jain in 2020, Fitspire is an FMCG startup selling over 80 vegan products and combos for a healthy and fit lifestyle. The startup is also helmed by two prolific women co-founders Nidhi Jain and Hinah Sawhney.  Fitspire boasts of a strong customer base of 1 million. Currently, Fitspire caters to more than 15,000 pin codes across the country, providing vegan wellness and fitness products made from extracts of natural ingredients. All its products are tested for international safety values and under FSSAI standards.

    Talking about the brand association with Tiger Shroff, Fitspire’s founder and CEO, Vipen Jain said, “Tiger Shroff is a youth icon and is known for his stringent health and fitness. Associating with Tiger Shroff for our peanut butter made perfect sense as the segment is growing rapidly at a 20% CAGR driven by rising demand from health conscious GenZs and millennials.”

    The demand for peanut butter has grown exponentially post-2020 pandemic due to a rising trend among consumers looking to include vegan and plant-based protein into their diet. The trend is likely to dominate the Indian market in coming years owing to rising awareness about healthy and sustainable living, Vipen added.

    The Tiger Shroff and Kriti Sanon movie Ganapath produced by Vikas Bahl and Jacky Bhagnani shows how a simple man transforms into a well-built and strong mercenary who sets out on a mission to safeguard his people from evil forces. The movie that hit the box office will introduce Fitspire Peanut Butter in various scenes.