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Tag: VIP Industries Ltd

  • Success screening of ‘Ram Janmabhoomi: Return of a Splendid Sun’ captivates with faith and history exploration

    Success screening of ‘Ram Janmabhoomi: Return of a Splendid Sun’ captivates with faith and history exploration

    Mumbai: Highlighting India’s rich spiritual heritage, the widely acclaimed documentary ‘Ram Janmabhoomi: Return of a Splendid Sun’ success screening was hosted by VIP Industries Ltd chairman Dilip Piramal and bestselling author, former diplomat & TV documentary host Amish to celebrate its overwhelming reception since its release on 25 January 2024. The documentary resonated deeply with viewers, achieving trending status at #3 across all OTT platforms with 3.5 million views in just the first week. Produced by Dilip Piramal, Immortal Studios (founded by bestselling author, former diplomat, and TV documentary host Amish), and Casa Media, the documentary takes a comprehensive storytelling approach to exploring the entire history and profound cultural impact of the Ram Janmabhoomi temple.

    The documentary features interviews with former deputy PM of India L K Advani, CM of UP Yogi Adityanath, former chief justice Bobde, spiritual guru Sri Sri Ravi Shankar, celebrated musicians Ustad Amjad Ali Khan & Malini Awasthi, esteemed archaeologists B R Mani & K K Muhammed, respected historian Meenakshi Jain, top journalist Madhu Trehan, among others.

    The documentary has been directed by Nitish Sharma and Pranav Chaturvedi. The title music for the documentary was made by Grammy-award-winning Ricky Kej, and sung by legendary singers Sonu Nigam and Malini Awasthi.

    The successful screening, attended by numerous influential personalities including Ricky Kej, Kabir Bedi, Ila Arun, Ravi Dubey, Amit Tandon, Ashwin Sanghi, amongst others further underscores its significance in the cultural landscape.

    The documentary takes viewers on an in-depth exploration of Ram Janmabhoomi’s historical significance, Lord Ram’s life, and his enduring cultural influence in India. It delves into why this ‘homecoming’ of Lord Ram should be celebrated as a second Diwali, offering a unique perspective on this significant event in Indian history. Amish’s storytelling, combined with thought-provoking discussions with interviewees, vividly brings the story of the temple to life. This is the one documentary to see to understand the entire story of the Ram Janmabhoomi temple, from the beginning to now.

    Talking about the documentary’s success, Amish, the host of the documentary and one of the producers, shared: “My team and I are truly humbled by the overwhelming response to ‘Ram Janmabhoomi: Return of a Splendid Sun.’ This is a labour of love, to explain why the reconstruction of the Ram Janmabhoomi temple is a civilisational moment for us, and a uniting time for Indians of all faiths. This is a rare moment in history where a culture that is called ‘pagan’ and ‘idol-worshipping’ by some, has rebuilt its place of worship, after it had been destroyed by foreign invaders. The entire production team is honoured that we got an opportunity to put this story across in an audio-visual format.”

    The collaboration between Amish and Dilip Piramal is a significant moment in Indian documentary filmmaking. Sharing his views, VIP Industries Ltd chairman Dilip Piramal said, “I am thrilled with the successful screening and the positive feedback we have received. ‘Ram Janmabhoomi: Return of a Splendid Sun’ is a passion project for me as this is my first venture as a producer, and I am committed to making it accessible to viewers across the globe. Supporting this insightful documentary aligns perfectly with our longstanding commitment to cultural initiatives. I believe this documentary has the power to educate, inspire, and unite people through its exploration of our shared heritage.”

    The success screening was a resounding success, with the audience captivated by the documentary’s powerful storytelling, insightful commentary, and exceptional production quality. The film has already garnered significant popularity, trending on social media platforms and sparking meaningful conversations about Indian culture.

    ‘Ram Janmabhoomi: Return of a Splendid Sun’ is available for streaming on JioCinema. The documentary is available in English and Hindi, with Amish’s narration available in both languages.

  • VIP Bags launches Airtron with #LightUpYourNext campaign

    VIP Bags launches Airtron with #LightUpYourNext campaign

    Mumbai: VIP Industries Ltd, a trailblazer in the luggage and travel accessories domain, proudly introduces the groundbreaking lightweight range – VIP Airtron, setting a new benchmark in the global luggage universe. With an unprecedented and visually stunning campaign called #LightUpYourNext as part of their #WheresNext campaign executed through a future-forward CGI platform, VIP Bags unveiled Airtron, redefining lightweight travel solutions with unparalleled innovation.

    The #LightUpYourNext campaign takes an exciting leap in marketing, leveraging cutting-edge CGI technology to redefine the narrative of lightweight travel. By incorporating CGI into different facets of the campaign, VIP Bags transported the audience into a world where Airtron isn’t just luggage; it’s blend of innovation and aesthetic brilliance. The campaign’s CGI-centric approach made it an immersive experience for audiences on social media, garnering widespread praise and significant engagement.

    VIP Industries VP marketing Praful Gupta emphasised, “Our dedication to pioneering new technology-first solutions for marketing remains unwavering. The integration of CGI in our #LightUpYourNext campaign isn’t just a trend; it’s a deliberate step towards embracing the future of marketing. VIP Industries aims to consistently push the envelope, leveraging technology to create experiences that resonate deeply with our audience.”

    The social media blitz on Instagram encapsulated the essence of Airtron’s lightness through a series of captivating posts and videos, each meticulously crafted with CGI to emphasize the revolutionary lightweight design. A stunning CGI video of an out-of-home ad showcased the Airtron range and its remarkable features. From the luggage floating gracefully over cityscapes, emphasizing its innovative functionalities such as back wheels, anti-theft Securitech zipper, TSA lock, to a surreal store window portraying the bags seemingly levitating—each post creatively accentuates the light element of the Airtron range.

    In just 30 days, the #LightUpYourNext campaign has achieved an extraordinary reach, captivating a staggering 15 million people online. Impressively, it has recorded a 32% engagement rate, testament to the creative innovation resonating deeply with the audience. Additionally, 15% of the audience actively shared the captivating creatives, underscoring the campaign’s organic virality.

    “CGI isn’t just stunning visuals; it’s the launchpad from hefty budgets to creative brilliance. With Airtron’s CGI-powered unveiling in our #LightUpYourNext campaign, we’ve proven that innovation can be both cost-effective and visually breathtaking—ushering in a new era of product marketing- where luggage isn’t just carried; it floats through cityscapes and transports viewers to a surreal realm. This campaign is more than just a showcase of innovation—it’s a testament to our commitment to providing travelers with exceptional, cutting-edge solutions and immersive marketing experiences as well. The overwhelming response from our audience has been wonderful to witness,” added Suyash Dongare.

    Airtron stands as a testament to VIP Industries’ relentless pursuit of excellence and commitment to redefining travel experiences through innovation. With its unrivaled lightness and advanced features, the Airtron range promises to elevate the way travelers perceive luggage.

  • Skybags unveils exclusive ‘Skybags x The Archies’ backpack collection

    Skybags unveils exclusive ‘Skybags x The Archies’ backpack collection

    Mumbai: Skybags, the vibrant youth-centered brand from the House of VIP Industries, has announced an exciting collaboration with the upcoming Netflix original movie ‘The Archies’. The Archies Backpack Collection’ by Skybags is a range of new backpacks that not only celebrates the much-anticipated Gen-Z-focused movie but also redefines the standards of style and innovation for the youth.

    In the spirit of the groovy 1960s, ‘The Archies’ reimagines the legendary Archie Comics in a live-action musical set in India. The film marks the debut of Agastya Nanda as Archie Andrews, Khushi Kapoor as Betty Cooper, Suhana Khan as Veronica Lodge, Vedang Raina as Reggie Mantle, along with Dot as Ethel Muggs, Mihir Ahuja as Jughead Jones, and Yuvraj Menda as Dilton Doiley. The film has already created a lot of buzz on social media. Celebrating pop culture, the new Skybags collection includes a range of trendy backpacks, including daypacks, professional backpacks, and school and college backpacks inspired by the film. Tailored to fit the interests, functional needs and style of India’s Gen Z, Skybags’ new backpack collection promises to add chic flair and sophistication to any look.

    Directed by Zoya Akhtar, The Archies has struck a chord with the Gen Z demographic and created unmatched cultural significance over the last few months. By introducing a range of Archies-themed backpacks, Skybags aims to create a powerful connection with their consumers, blending style with the beloved Archies fandom.

    Renowned for its cutting-edge designs, innovative features and fashion-forward aesthetics, Skybags has been a leader in the Indian luggage market for many years. The brand will roll out an extensive 360-degree campaign for this collaboration across print, digital, and outdoor advertising with eye-catching hoardings, below-the-line (BTL) activations, and the in-store experience. To add an extra layer of excitement, exclusive giveaways are offered for those who choose to purchase through the official website, enhancing customer engagement and making this collaboration even more exciting.

    VIP Industries Ltd VP marketing Praful Gupta expressed his excitement about the collaboration, saying, “This partnership with The Archies is a remarkable step in our journey to engage more deeply with India’s youth. The Archies, with its huge cast, has already garnered a massive fan following, and we see great potential in this collaboration. ‘Skybags x Archies’ represents the perfect blend of style and sophistication, offering a unique, trendy product range that resonates deeply with the spirit of the youth.”

    Get ready to immerse yourself in the nostalgia of Archies with a modern twist as “Skybags x Archies” is set to redefine your backpack game. This much-awaited Skybags collection is available at VIP retail stores, all top e-commerce platforms, departmental stores, leading multi-brand outlets and the Skybags webstore at www.skybags.co.in.