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Tag: VIP Industries

  • VIP Industries bags Orient Electric’s former boss as new chief executive

    VIP Industries bags Orient Electric’s former boss as new chief executive

    MUMBAI: VIP Industries, India’s largest luggage manufacturer, has appointed Atul Jain as its new chief executive and managing director. Jain previously transformed Orient Electric, where he delivered 60 per cent revenue growth and a 2.5-fold increase in market capitalisation during his six-year tenure.

    The executive brings a formidable pedigree in digital transformation and sustainability. At Orient Electric, a CK Birla Group company, he strengthened sales and product teams whilst launching premium offerings and investing in brand-building. His efforts yielded a 400 basis points improvement in margins between 2017 and 2023.

    Before Orient Electric, Jain spent six years at Samsung Electronics, rising to global senior director for home appliances with oversight of 20 emerging markets. He also served as country head for consumer electronics in India, where he grew the durables business at double the industry rate.

    His career spans blue-chip companies including a stint as chief operating officer at Chinese technology firm LeEco. Earlier roles included chief marketing officer at Bharti Airtel and brand manager at Coca-Cola.

    Jain has been an active angel investor since 2016, backing startups in consumer goods, education technology and sustainability. He also served as chairman of the Indian Fan Manufacturers’ Association from 2019 to 2021.
    VIP Industries, known for its Skybags and Aristocrat brands, has been seeking to revitalise its business as travel demand rebounds post-pandemic. The company’s shares have gained 12 per cent this year but remain below pre-Covid levels.

  • VIP gets a Multiples makeover as Piramal family packs up stake

    VIP gets a Multiples makeover as Piramal family packs up stake

    MUMBAI: After decades at the top of the luggage chain, VIP Industries is zipping into a new era. In a strategic shake-up that marks the end of an era and the start of a fresh chapter, the Piramal family has signed a definitive agreement to offload up to 32 per cent of its stake in VIP Industries to a consortium led by Multiples Private Equity. The deal will see control of Asia’s largest luggage maker shift to the new investors, triggering a mandatory open offer worth a whopping Rs 1,437.78 crore for an additional 26 per cent stake at Rs 388 per share.

    While the sale hands over the reins, it’s not a full goodbye, the Piramal family will remain shareholders, with Dilip Piramal stepping into the role of chairman emeritus. “This is a pivotal moment for VIP. With Multiples stepping in, we’re setting the wheels in motion to reclaim our leadership in the Indian luggage market,” said Piramal.

    Multiples, known for backing big-name disruptors like Delhivery, Licious, and Dream Sports, now adds another heavyweight to its portfolio. “We see enormous potential in VIP’s legacy and brand value,” said Multiples founder and CEO Renuka Ramnath. “This is not just a transaction, it’s a transformation play.”

    As per the open offer filing, Multiples and co-investors including Samvibhag Securities, Mithun and Siddhartha Sacheti, will collectively acquire up to 4.54 crore shares, translating to a 31.89 per cent stake. If fully subscribed, the open offer alone could cost them over Rs 1,437 crore in cash.

    The deal values VIP Industries at more than Rs 5,500 crore and includes a shareholder agreement that allows Multiples to take over management control. It is subject to approval from the Competition Commission of India and will be executed in line with SEBI’s takeover code. Legal advisors on the deal include AZB & Partners for the Piramal family, and Khaitan & Co for Multiples.

    Founded in 1971, VIP Industries has sold over 100 million pieces of luggage and commands a presence in 45 countries. Its brands VIP, Skybags, Carlton, Aristocrat, and Caprese are household names. But the past few years haven’t been baggage-free, with stiff competition and changing travel habits weighing down growth.

    This strategic sale could help VIP travel light again. With Multiples now in the driving seat and a fresh burst of private equity fuel, the legacy brand is gearing up for its next long-haul flight.

  • Art-E bags the D2C mandate for VIP Industries

    Art-E bags the D2C mandate for VIP Industries

    Mumbai: Art-E Media Tech, India’s leading creative media and MarTech agency, is delighted to announce its newest collaboration with VIP Industries. In this exciting partnership, the agency will take charge of the design, development, and management of websites and D2C platforms for various brands under the VIP Industries umbrella. Established in 1968, VIP Industries is Asia’s largest and amongst the world’s leading manufacturers and retailers of luggage, backpacks, and handbags. It supplies to over 45 countries.

    This milestone collaboration is set to redefine the way VIP Industries connects with its customers. By harnessing Art-E’s expertise in Martech, Creative Technology, UI/UX and eCommerce solutions, VIP Industries aims to elevate its online presence and provide a seamless, immersive shopping experience for its global customer base.

    VIP Industries head of marketing  Praful Gupta said ‘We chose Art-E for their ability to not just develop but also bring upon various facets of martech to the fore. Our new websites seek to capture what each individual is seeking, so as to tailor make them to suit every need with speed. Our digital-first approach is well aligned with our customer-first attitude.

    VIP Industries head of digital marketing Suyash Dongre added “We are looking forward to benefiting from Art-E’s capabilities to understand the user journeys of our customers that lead to a result-driven digital experience.

    Art-E chief digital officer Preetesh Chouhan was expectedly elated. “VIP Industries is a VIP win for us. It strengthens our claim of being one of India’s finest martech companies; a claim built on our multi-stack capabilities over the last few years. Really excited for the opportunity to build some world-class platforms for a world-class client.

    Art-E Mediatech Pvt. Ltd. as an integrated marketing & technology agency fuses creativity & martech for their brands in India and across borders. They have offices in Delhi, Noida, Bengaluru and Mumbai covering all aspects of digital marketing. They work with industries spanning mobility, consumer durables, FMCG, heavy industries, and e-commerce among others. Their core services are social media marketing, content creation, and marketing, media buying and planning, TVCs, product and technology development, and design services.

  • Skybags celebrates ‘New Normal’ with Gen Z in new campaign video

    Skybags celebrates ‘New Normal’ with Gen Z in new campaign video

    Mumbai: Skybags, the brand from the house of VIP Industries has come out with its latest campaign titled #MyDripMySkybags targeting Gen Z. The campaign shows some youngsters celebrating the reunion of friends after more than a year and a half of online classes.

    The music video, choreographed by Shashank Dogra, is created keeping in mind the GenZ lingo like ‘What’s your drip Yo!’, and aims to connect with the brand’s target audience. ‘Drip’ which implies a cool sense of style refers to the way someone carries themselves.

    Directed by Keith Gomes and produced by Prime Focus Limited, it shows four buddies celebrating together after a long time. The campaign aims to emphasise the way the youth is celebrating the transition from #NewNormal to #BackToNormal highlighting the excitement felt by youth, who have been locked up at home due to the pandemic concerns. The hook line of the song ‘whats your drip yo’ strikes an exuberant expression of joy and optimism; for the youth preparing to reunite in the new normal.

    The video shows them sharing their excitement by slinging their college backpacks, jumping on the streets, dancing their hearts out. Through this campaign, the brand has tried to bring this imaginary story to life through music, choreography and catchy lyrics that goes with the flow of irreverent youth and their lingo.

    “We believe in the philosophy of ‘Move in Style’. To turn this thought into action, we are launching a brand anthem, #MyDripMySkybags across all our channels. The idea is to get our Gen Z audience to own their style and flex it,” said VIP Industries Limited vice-president marketing Praful Gupta. “We witness a massive potential in the backpack category that is emerging as the go-to piece of accessory for every youngster. With our new campaign we are looking at establishing a stronger presence in this space.”

  • VIP Industries appoints Anindya Dutta as new MD

    VIP Industries appoints Anindya Dutta as new MD

    MUMBAI: Luggage maker VIP Industries has brought on Anindya Dutta as managing director after the resignation of Sudip Ghose as MD. Dutta’s appointment will be effective from 1 February 2021.

    In leading VIP Industries, Dutta will be responsible for managing all the business verticals and its operations. He will work alongside Dilip Piramal and Radhika Piramal to drive strategic business growth and efficiencies. The company expects to reinforce its leadership in the industry by expanding its consumer franchise and strengthening the consumer trust it enjoys.

    VIP Industries chairman Dilip Piramal said, “I am glad to have Anindya Dutta with us on the board as the MD of the company. We welcome him to our leadership team. I am confident that Anindya’s professional experience and business acumen will help us strengthen our market position and take the organisation to greater heights.”

    Dutta brings more than 20 years of leadership experience in the FMCG industry across business verticals and categories. Prior to joining VIP Industries, he was the MD of Havmor Ice Creams (a Lotte Group company).

    Being the first MD after its acquisition by the Korean conglomerate, he was not only instrumental in scaling up the business to a national brand but also brought about an organisational transformation towards a professional and streamlined business operations poised for fast paced profitable growth. Before his tenure at Havmor, Dutta was with Britannia Industries for almost 18 years, in roles of increasing impact in sales and distribution, category and brand lifecycle management, channel development, supply chain operations, and leading P&Ls like Britannia’s dairy, breads and international business SBUs.

     “I am pleased to be a part of VIP Industries, a market leader in its sector. My top priorities will be to further strengthen the brands with enhanced focused towards innovation and strategic business operations and also expand the business in the International markets. I will ensure my best to continue the legacy built by the founders by keeping the culture and value system intact while growing the company from strength to strength,” said Dutta.

  • Caprese announces its 360 degree campaign with Alia Bhatt

    Caprese announces its 360 degree campaign with Alia Bhatt

    MUMBAI: Caprese, woman’s accessories brand, a symbol of international fashion, now unveils its 2015 Spring Summer Collection with its recently appointed brand ambassador-the bubbly Alia Bhatt. The TVC features the gorgeous brand ambassador Alia Bhatt romancing the stunning Spring Summer 15 collection of Caprese. This April 2015 the brand promises to woo its audience with a fresh campaign and collection of products which will be seen on TV screens, billboards, social networking sites, retail malls, etc.

     

    The new campaign is a creative piece of work by the curative minds of KB Vinod and Bhupal Ramnathkar, Managing Partners for Company. Filmed at enthralling and spellbinding locations of Europe, the gorgeous Alia Bhatt is seen flaunting the new 2015 spring summer collection.

     

    Expressing her views on the campaign, Radhika Piramal, Managing Director, VIP Industries says, “This campaign is a reflection of pure fashion with elegance and contemporary style which is aptly represented by the glamourous Alia Bhatt. We are hoping that through this campaign we are able to get every stylish woman to bring out her true sense of style.”

     

    Speaking about their marketing objective, Sudip Ghose, Vice President-Marketing, VIP Industries says, “We believe that this campaign truly expresses the real meaning of Caprese, which is international fashion. Alia Bhatt through her charm enhances the uber style that we plan to communicate to every woman. Our campaign will be successful if we are able to make one out of five women identify with Caprese.”

     

    Detailing his experience of shooting the TVC, KB Vinod, Managing Partner, Company says, “The Caprese girl is back. She explores the new Caprese spring summer collection in the magnificent Mediterranean. She continues to define style and good life for the girl next door. Our attempt was to strengthen Caprese’s European heritage and International fashion credentials.”

    The on-going campaign will witness a 360 degree marketing approach across all the mediums of print, radio, television and social media.

     

  • Caprese showcase adds a splash of colour through new TVC

    MUMBAI: International premium accessory brand Caprese has launched a new TV commercial to promote its new range of stylish ladies handbags in India. The TVC has been conceptualised by ‘The Company’, an ad agency, and aims to capture the beautiful colours and vibrant range of handbags the brand has to offer. The TVC has been produced by Balls Worldwide.

    The ad comprises a montage of colourful bags portrayed in a picture story format from a fashion shoot and brings alive the collection with emphasis on its artistic finesse. The TVC shows Caprese handbags against contrast walls with a chrome dressed supermodels. The concept is to showcase a medley of elegance and vibrancies of handbags through a theatrical lens. The ad shot in Dubai displays the autumn winter collection for 2012.

    VIP Industries vice president marketing Manish Vyas said, “Caprese is a reflection of haute couture fashion of handbags and is a little window of the world of fashion that handbags belong to. Caprese offers a wide range of beautifully designed handbags for any woman’s sensibilities. We are confident that the women of today will relate to this TVC, as it speaks to each woman’s innate desire to be fashionable and stylish.”