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Tag: VIP

  • VIP gets a Multiples makeover as Piramal family packs up stake

    VIP gets a Multiples makeover as Piramal family packs up stake

    MUMBAI: After decades at the top of the luggage chain, VIP Industries is zipping into a new era. In a strategic shake-up that marks the end of an era and the start of a fresh chapter, the Piramal family has signed a definitive agreement to offload up to 32 per cent of its stake in VIP Industries to a consortium led by Multiples Private Equity. The deal will see control of Asia’s largest luggage maker shift to the new investors, triggering a mandatory open offer worth a whopping Rs 1,437.78 crore for an additional 26 per cent stake at Rs 388 per share.

    While the sale hands over the reins, it’s not a full goodbye, the Piramal family will remain shareholders, with Dilip Piramal stepping into the role of chairman emeritus. “This is a pivotal moment for VIP. With Multiples stepping in, we’re setting the wheels in motion to reclaim our leadership in the Indian luggage market,” said Piramal.

    Multiples, known for backing big-name disruptors like Delhivery, Licious, and Dream Sports, now adds another heavyweight to its portfolio. “We see enormous potential in VIP’s legacy and brand value,” said Multiples founder and CEO Renuka Ramnath. “This is not just a transaction, it’s a transformation play.”

    As per the open offer filing, Multiples and co-investors including Samvibhag Securities, Mithun and Siddhartha Sacheti, will collectively acquire up to 4.54 crore shares, translating to a 31.89 per cent stake. If fully subscribed, the open offer alone could cost them over Rs 1,437 crore in cash.

    The deal values VIP Industries at more than Rs 5,500 crore and includes a shareholder agreement that allows Multiples to take over management control. It is subject to approval from the Competition Commission of India and will be executed in line with SEBI’s takeover code. Legal advisors on the deal include AZB & Partners for the Piramal family, and Khaitan & Co for Multiples.

    Founded in 1971, VIP Industries has sold over 100 million pieces of luggage and commands a presence in 45 countries. Its brands VIP, Skybags, Carlton, Aristocrat, and Caprese are household names. But the past few years haven’t been baggage-free, with stiff competition and changing travel habits weighing down growth.

    This strategic sale could help VIP travel light again. With Multiples now in the driving seat and a fresh burst of private equity fuel, the legacy brand is gearing up for its next long-haul flight.

  • VIP Clothing zips into quick commerce with Zepto

    VIP Clothing zips into quick commerce with Zepto

    MUMBAI:  VIP Clothing, one of India’s top innerwear brands, is getting snug in the quick-commerce space by launching its premium range on Zepto. Shoppers can now snap up Frenchie, Feelings, and VIP with just a few taps, enjoying rapid doorstep delivery.

    Zepto chief business officer Devendra Meel called it a perfect fit. “We’re thrilled to have VIP Clothing on board. Our Sellers goal has always been to provide users with fast and reliable access to daily essentials,
    and this partnership enhances that mission. Thanks to our sellers for enabling this. With VIP’s premium
    innerwear now available on Zepto, we are confident that users will enjoy the ease of shopping for their
    favourite products with just a few clicks.”

    VIP Clothing chairman & managing director Sunil J. Pathare said, “We are looking forward to our partnership with Zepto, as it represents a significant step towards enhancing the shopping experience. This collaboration aligns perfectly with our vision of making high?quality innerwear easily accessible—whenever and wherever our customers need it. As we expand into quick commerce, we look forward to reaching more consumers and providing them with the efficiency and convenience they need for their everyday purchases.”

    After a successful launch on Swiggy Instamart, VIP Clothing is doubling down on digital, adapting to modern shopping habits. With Zepto’s lightning-fast network, the brand is set to reach consumers across Mumbai, Delhi NCR, Bengaluru, and Chennai.

    As VIP Clothing rethreads its retail strategy, blending digital and physical stores, the message is clear: convenience is king, and getting premium innerwear is now faster than ever.

  • VIP Bags rolls out new campaign with actor Vaani Kapoor

    VIP Bags rolls out new campaign with actor Vaani Kapoor

    Mumbai: VIP Bags has rolled out a new campaign titled ‘pyaar wahi par soch nayi’ featuring Bollywood actor and brand ambassador Vaani Kapoor. The brand campaign highlights the all-new wedding collection of fashionable, cutting edge, swag worthy range of travel bags by VIP Bags, targeting today’s young travelers.

    “The campaign aims to highlight the typical Indian society stereotype with a progressive forward-thinking messaging. It tells the viewers that it’s time to hail the new traditions and break away from the old, push back regressive customs and let the brides be their own person,” said the brand in a statement.

    The ad spot of the campaign showcases emotions of a new bride while she is all set to embark on a new journey and tell women not to succumb to undue pressures after getting married. It features Kapoor as a new bride who epitomises the outlook of a young Indian woman towards marriage and highlights the unjustifiable pressures that new brides have to submit to.

    While promoting the fresh wedding collection for the 2022 season, VIP Bags also highlights social issues which are long prevalent in Indian society.

    “With the wedding season upon us, while touching upon the ceremonial aspects of the occasion, we at VIP Bags wanted to stand for something real and more meaningful with this campaign,” said VIP Industries Ltd vice-president of marketing Praful Gupta. “We roped in Vaani Kapoor for this campaign keeping in mind her ambitious & free-thinking youth appeal. We are confident this campaign will touch the hearts of millions.”

  • Aristocrat creates new TVC with Rohit Sharma

    Aristocrat creates new TVC with Rohit Sharma

    MUMBAI: Aristocrat, from the house of VIP Industries, has released its TVC in the ‘Unpack Your Dreams’ campaign.

    The TVC starring Indian ace cricketer Rohit Sharma seeks to encourage individuals to follow and achieve their dreams, while Aristocrat helps safeguard them.

    The TVC lays emphasis on the fact that Aristocrat will always be there to assist you in your journey of chasing and achieving your dreams, given its durability and quality. It highlights how the bag, in spite of going through immense adverse conditions, safeguards Rohit Sharma’s trophy which is definitely a result of extensive hard work and passion.

    Aristocrat brand ambassador Rohit Sharma says, “For me, durability and toughness are very important features while buying any product. Being a perfect blend of long-lasting durability and style, Aristocrat is my first choice. It truly matches my vibrant personality. All of us dream of achieving something great in our lives but very few of us live the dream… Ever since I was a young kid it was my dream to play cricket for the country. Now when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”

    Speaking about the brand ideology, VIP Industries CEO Sudip Ghose mentions, “We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online. With Aristocrat, we wish to provide our consumers with an exceptionally durable and extremely spacious collection that offers great value for money. We believe our new brand ideology and ambassadors resonates with our target audience who are ambitious, and working hard to achieve their dreams.”

    The TVC will go live across multiple platforms including all social media platforms of Aristocrat. The products are available across all leading VIP World outlets, multi-brand stores, hypermarkets, e-commerce sites and can be purchased on the brand’s website.

  • Aristocrat’s new ad with Rohit Sharma

    Aristocrat’s new ad with Rohit Sharma

    MUMBAI: Aristocrat, from the house of V.I.P Industries, has released its TVC in the ‘Unpack Your Dreams’ campaign. The TVC starring Indian ace cricketer Rohit Sharma seeks to encourage individuals to follow and achieve their dreams while Aristocrat helps safeguard them.

    The TVC lays emphasis on the fact that Aristocrat will always be there to assist you in your journey of chasing and achieving your dreams, given its durability and quality. It highlights how the bag, in spite of going through immense adverse conditions, safeguards Rohit Sharma’s trophy.

    Aristocrat brand ambassador Sharma says, “For me, durability and toughness are very important features while buying any product. Being a perfect blend of long-lasting durability and style, Aristocrat is my first choice. It truly matches my vibrant personality. I must say that I really relate to Aristocrat’s philosophy of ‘Unpack Your Dreams’. All of us dream of achieving something great in our lives but very few of us live the dream… Ever since I was a young kid it was my dream to play cricket for the country. Now when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”

    Speaking about the brand ideology, V.I.P Industries Sudip Ghose CEO adds, “We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online. With Aristocrat, we wish to provide our consumers with an exceptionally durable and extremely spacious collection that offers great value for money. We believe our new brand ideology and ambassadors resonates with our target audience who are ambitious and working hard to achieve their dreams.”

    The TVC will go live across multiple platforms including all social media platforms of Aristocrat. The products are available across all leading VIP World outlets, multi-brand stores, hypermarkets, E-commerce sites and can be purchased on the brand’s website.

  • VIP launches contest for best RJs

    VIP launches contest for best RJs

    MUMBAI: VIP Industries will be undertaking a multi-media campaign with radio as a lead medium for ‘VIP RJ of Radio Station’. The contest is an intra-station and inter-city competition amongst popular RJs from Mumbai, Delhi, Bangalore and Kolkata.

    This first ever competition will have RJs participate from various radio channels like Radio City, Big FM, Fever 104, Radio Nasha, & Radio One. RJs like Archana from Radio City, Ruchi from Fever, Shelee from Radio One, Rani from Big FM, Akriti from Radio Nasha and popular ones from the other participating channels of each city will post their stylish selfies with VIP luggage on their social media handles.

    For the first time ever listeners will get a close view of their favourite RJs and finally be able to put a face behind the voice they listen to on air every day. Each network’s RJs would further invite their listeners to visit the VIP Facebook page and post selfies. The winning listener will be selected by lucky draw and will win gift vouchers worth Rs 10,000 from VIP.

    VIP Industries senior vice president of sales, marketing and service Sudip Ghose says, “Through this radio contest, we aim to reach out to a wide audience of listeners across cities and offer them another reason to continue to associate with brand VIP. We are confident that this one of a kind contest will retain the customers’ attention.”

    The RJ from each network with maximum likes, comments and social media share across cities will be announced the winner. The winning RJ will be given VIP bags along with a trophy, and will be adjudged as ‘VIP RJ of the Radio Station’.

    Also, the winning RJ can select a listener from their list through a lucky draw.

  • Close Law & Kenneth helps Skybag arrive in style

    Close Law & Kenneth helps Skybag arrive in style

    MUMBAI: Luggage manufacturer VIP has launched a new collection ‘Skybags Riviera’, under its youthful brand Skybags.

     

    Conceptualised by Law & Kenneth, the ad will feature brand ambassador John Abraham. The aim of the campaign is to build the brand value of style and create a youth promise that translates to consideration.

     

    About the campaign, Law & Kenneth chief creative officer (west & south) Rahul Nangia says, “You look at any conveyor belt at any airport around the world and you’ll find only boring black and grey bags. Skybags breaks the pattern. So the idea was to make people look at their own bag and wonder if they are being judged for it.”

     

    The research insight noted by the agency before the campaign was that bag is more than something one just lugs around. It is increasingly becoming an accessory, a part of your appearance. Today the travellers have evolved and are more style conscious. Luggage has now become a reflection of travellers’ personality.

     

    Elaborating on it, VIP marketing vice president Sudip Ghose says, “The ad was made to deliver a very simple but strong message that with the evolution of fashion conscious traveller, the bag is not just a utility but a reflection of who you are. This ad was made to highlight the positioning of Skybags as a trend setter – the most stylish and preferred luggage brand. The ad targets young professionals who are metrosexual, high on cool quotient and desire to make an impression where ever they go.”

     

    On what will distinguish the ad from the rest Ghose adds, “This ad is based on a real life situation and a phase that every traveller has to go through. The ad is direct and gets the brand attributes conveyed to the viewers that a travel bag is not just a utility but an extension of one’s personality. The tag line ‘Arrive in Style’ compliments the brand Skybags.”

     

    The campaign is on television, print as well as outdoor media. It will also be run extensively through cinema advertisement.

  • VIP moves from Ogilvy to McCann Erickson

    VIP moves from Ogilvy to McCann Erickson

    Mumbai: VIP Industries has announced the appointment of McCann Erickson as its creative agency for VIP brand. The business has moved both its brands -VIP and Skybags – from its incumbent agency Ogilvy and Mather. The luggage manufacturer‘s creative account was with O&M for close to two years.

    McCann Erickson will provide the thrust to take VIP to the next level, says VIP Industries VP marketing Sudip Ghose

    It is, currently, also scouting for a creative partner for its Skybags brand.

    Commenting on the move, VIP Industries, VP marketing Sudip Ghose said, “We are pleased to have McCann Erickson as our new creative partners. We believe that McCann Erickson has the potential of leveraging our innately strong brand and providing the thrust to take it to the next level.”

    McCann Worldgroup executive chairman and CEO Prasoon Joshi said, “VIP is among India‘s most prestigious brands. We are proud to partner a brand of this stature and heritage. We look forward to doing great work on the brands and a long-term relationship.”

  • Cannes Lions 2013 launches special app, online game

    Cannes Lions 2013 launches special app, online game

    Mumbai: The 60th Cannes Lions International Festival of Creativity- 2013 is here and with full fan fare. One of the most prestigious advertising festivals of the world, Cannes Lion has launched a special pre-festival app for iPhone and Android users.

    The international festival is also launching an online contest which will be PHD’s multi-player online game. The lucky winner stands a chance to return to Cannes 2014 as a VIP delegate.

    Each year, around 11,000 members of the global creative communications industries come together to be inspired and educated at Cannes Lions. Cannes Lion 2013 can be downloaded for free on the iPhone or any 4.0 and up Android phones and will take 16 mb of space. What’s more? The app has a high rating of 4.6 on the Android platform.

    This is where you can find out everything about attending the festival as a delegate, from the registration packages available and where you can stay, to the latest news about the world-class seven day learning programme. This year’s festival will be held during 16 – 22 June in Cannes, France.

    Some of the key features of this app are listed below:

       *Full Festival programme with calendar and sharing options
       * Social feeds, news, photos and videos
       * Insider tips on locating ‘the best place in Cannes to…’
       * The last 60 years of the Film Lions Grand Prix winners
       * A massively multi-player online game
       * iPad version coming soon

    Social media and digital platforms are increasingly becoming an indispensable aspect of marketing. How could Cannes 2013 be left untouched by this phenomenon.