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Tag: Vinoth Chandar

  • ChuChu TV appoints Cookbook Media to drive North America expansion

    ChuChu TV appoints Cookbook Media to drive North America expansion

    CHENNAI:  Chennai’s own ChuChu TV, the preschool YouTube sensation with a global following, has appointed New York-based Cookbook Media as its exclusive content and consumer-products representative for North America. The deal marks the Indian brand’s most aggressive international push yet, aimed at transforming its digital stardom into a broad entertainment and retail franchise.

    Under the mandate, Cookbook will broker distribution of ChuChu TV’s existing catalogue and forthcoming releases to broadcasters, streamers and AVOD platforms across the United States and Canada. The agency will also steer licensing deals spanning publishing, toys, apparel, live entertainment, gaming and digital products. Experiential activations and retail partnerships are on the slate, with Cookbook showcasing the brand at major markets including Mipcom in October.

    “From humble beginnings, ChuChu TV has grown into one of the most loved and watched preschool brands worldwide,” said founder Vinoth Chandar. “We see tremendous opportunity to connect with children and families in North America through new formats, consumer products and experiences, and we are excited to work with Claudia and Rob to bring these dreams to life.”

    Cookbook co-founder Claudia Scott-Hansen called ChuChu TV “a global success story that has captured the hearts of children and families everywhere”. Her partner Rob Bencal added: “We are in the golden age of fandom. Consumers have so many ways to show their love for favourite brands and characters. This is the perfect moment to expand ChuChu’s reach and make it a true lifestyle brand for preschoolers.”

    Launched in 2013, ChuChu TV began with animated nursery rhymes and simple songs. It now commands more than 180 million subscribers and over 100 billion views across multiple YouTube channels, with its flagship feed regularly ranking among the platform’s top ten worldwide. Its blend of bright animation and catchy tunes has won a loyal audience of children and parents from India to the Americas.

    By tapping Cookbook’s franchise-management expertise, ChuChu TV aims to convert that digital dominance into a 360-degree presence on screens, shelves and stages—turning a once-humble YouTube channel into a North American preschool powerhouse.

  • Indian YouTube kids channels gain momentum

    Indian YouTube kids channels gain momentum

    MUMBAI: Technology has redefined entertainment for kids across the world. As more kids get hooked to mobiles and tablets, the business of kids content on YouTube thrives more. With hundreds of channels entering the sector every year, this category is expanding as well as giving more scope of monetisation for creators. Indian kids channels on the platform are gaining, keeping pace with the global market and sprawling to unprecedented growth. ChuChu TV is the market leader with 27 million subscribers across all its channels in the sector leaving content powerhouses like AIB and TVF far behind. The success of the Chennai-based creators could be a lesson for others across the genre how to monetise on the platform. 

    But ChuChu isn’t the only one. There are others also making their mark. CVS 3D Rhymes, Videogyan and HooplaKidz are also propelling the growth.

    Though traditional television industry has a good amount of content offerings for kids, the viewership for this category is growing rapidly in India and globally too. However, YouTube does not have a different category for kids, but comes under ‘Education’.

    Interestingly, among educational content, 70-80 per cent viewership comes from kids as shared by video analytics firm Vidooly co-founder and CEO Subrat Kar.

    “We have seen in last three years, the consumption of these content compared to all the categories is very huge,” Kar said. He also gives credits to creators for tapping into exactly what the kids want. Following the success of new age creators, even traditional players like Sony, T-Series have entered the space.

    The category of Indian kids channels on YouTube is highly monetised. Kar thinks one of the main reason behind that is the love of brands for these channels. Kids friendly brands like chocolate, toys and kids apparel find the category interesting. Even the brands that want to target the age group of 25-35 population in top metros, run a digital campaign on YouTube targeting kids content as parents share a large amount of viewership too.

    ChuChu TV, whose success story is well admired in the industry, started at a time when there were just a handful of channels in the market. Along with a good timing, the rejection of lullaby songs, rewriting old nursery rhymes helped the channel to grow. However, today the Indian market has changed owing to Jio and projects like Railfie from Google.

    “When we started our Indian viewership was four per cent of total viewership. Other countries like UK, Phillipines, Canada, and Vietnam were at the top. But for the past two years India has beaten everything and now it is right at the top. The viewership from India is equal to the US now that is 20 per cent,” ChuChu TV co-founder and CEO Vinoth Chandar said.

    Chandar also explained the revenue pattern of the venture. Most of the revenue comes from developed countries like the UK, US and Canada. Though Vietnam gives high viewership, it cannot provide any revenue. Kar says as kids content does not have localised nature, the global taste adds to revenue and the viewership of Indian creators, especially, from developed countries. Higher CPM, more brands investing in digital space contribute majorly to the business. Along with 30 to 40 per cent viewership from outside India, 40-50 per cent revenue also comes from abroad.

    Despite the boom, things have become tougher as the market is getting crowded with entry of more players. In the last year itself, more than 1000 channels have entered the space. The existing big players are coming out of YouTube dependency for monetising effectively. ChuChu TV has content deals with broadcasters and other OTT players. Cosmos Maya’s digital venture WowKidz recently joined a collaboration with leading OTT platform YuppTV.

    Chandar says that with differentiating and good content ideas, anyone can get a foothold in YouTube despite the competition. Among thousands of Johny Johny Yes Pappa, the one searched by a huge number of viewers on the back of “awesome content” will be able to engage more little stars.

  • ChuChu TV on YouTube records 10m subs with 154 kids videos

    MUMBAI: A YouTube channel seems to be creating wonders with kids rhymes, and it is getting wonderful views and reviews and clicks! ChuChu TV, an Indian YouTube channel for kids, gives a positive spin to original nursery rhymes.

    One of the most popular edutainment channels worldwide, ChuChu TV, in its fourth year, has received 10 million subscribers with just 154 videos, making it the fastest-ever growing YouTube channel in the family entertainment and pre-school education space. This incredible milestone which reiterates ChuChu TV’s remarkable success was achieved on 17 June, 2017.
    Indiantelevision.com had reported in May 2017 that T-Series stayed put in its #1 spot on the top of the charts for the 11th week in a series. One of the India’s largest music labels and movie studio’s destination on YouTube popped up 26% to close out the week with more than 321.3 million views. Way far behind in the second place was Ryan Toys Review. The aging toddler saw his channel go up 4% in its week-over-week view count to top out at nearly 214.8 million views, TubeFilter had reported. In the fifth position was SET India. The YouTube home of Sony Entertainment (India) jumped up 19% to end the week with almost 183.1 million views.

    Says ChuChu TV co-founder and CEO Vinoth Chandar, “We are delighted to have made history by becoming the fastest growing family entertainment and preschool channel. We have always believed in quality and positive messaging and this landmark is a thumbs-up from our audience and care-givers. It inspires us to create iconic content, introduce consumer products and basically do more of everything that delights and educates our audiences across the world.”

    ChuChu TV is the fourth largest YouTube channel in India with its online audience larger than that of All-India Bakchod (AIB), Viral Fever Videos or Comedy Nights, Colors TV and Star Plus. The channels more popular with a larger subscriber-base than ChuChu TV are — T-Series, Sony and ZeeTV.

    However, T-Series has grown over the years through an upload of around 10000+ videos, SET India has around 17000+ videos and ZeeTV around 68000+ videos, whereas ChuChu TV has only 154 so far, making it a leader in its own right.

    In addition, ChuChu TV has achieved this milestone in four years. In terms of views, ChuChu TV has a whopping 12 billion views across all its channels. It ranks #1 in Asia Pacific region and in India and #2 worldwide in terms of  subscribers in the family entertainment & pre-school education categories.

    ChuChu TV is a YouTube based kid’s channel which offers educational videos and original nursery rhymes refreshed with a positive message. Designed to engage children through a series of upbeat songs and colourful animations, ChuChu TV has been making learning engaging and fun for toddlers in over 75 countries worldwide, truly making the channel a global phenomenon. Positive messages are at the heart of ChuChu TV’s entertaining songs and animations. Beloved nursery rhymes like “Chubby Cheeks” and “Baa Baa Black Sheep”  have been re-written to promote the value of sharing and helping others, while “Head, Shoulders, Knees and Toes” highlights the importance of exercise in a way that young children will understand.

    Their motto is ‘Spreading goodness among children,’ and the channel strives to keep to with every new video they offer to their young audience.

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  • On a roll, Amazon sells brands and showcases content

    MUMBAI: Amazon is on a roll. Both, its digital and e-commerce platform have signed deals with three well-established companies. A studio ChuChu, a global online marketplace M&S and a popular brand YepMe.

    Amazon India and Chennai based ChuChu TV Studios have announced a long-term deal. With this partnership, the video-on-demand (VOD) platform will become the subscription streaming home for all ChuChu TV’s existing and future videos ad free.

    “ChuChu TV is one of India’s top animators and their series of upbeat songs and colorful animationsis much-loved by kids worldwide,” said Amazon Prime Video India director and country head Nitesh Kripalani. “We are very happy to partner with ChuChu TV to add to our existing bouquet of kids’ content for ad-free entertainment.”

    ChuChu TV is one of India’s top content creators for kids animation and its TV channel, ChuChu TV Nursery Rhymes is the third most subscribed channel in India with over eight million subscribers and over 7.5 billion video views.

    ChuChu TV Studios CEO and creative director Vinoth Chandar added, “We understand the need for quality storytelling and safe viewing especially for children. We hope that children and their parents alike, enjoy and appreciate the content line-up that we have to offer especially since it is an ad-free environment.”

    Yepme meantime has announced its collaboration with Amazon for selling its merchandise in key markets worldwide under the Amazon Global Selling Program. Yepme’s wide array of fashion products will be available across key European markets like UK, Germany, France, Italy and Spain via Amazon’s platform by 5 March with a portfolio of over 2700 products in Prime across categories such as apparels, footwear and accessories.

    The merchandise will also be available in the US market through the program by March 2017.

    “The Amazon Global Selling Program and this partnership can be game changing as Amazon providesglobal platform for Indian brands to service a multi-billion-dollar opportunity. Such partnerships can be truly disruptive as speed to market, customer service, latest trends on fashion will not be incrementally better than brick and mortar value fast fashion brand but would be a quantum leap in Value Fast Fashion Space” said Yepme CEO Vivek Gaur.

    Amazon’s Global Selling Program facilitates easy, simple and convenient access for all Indian sellers- including entrepreneurs, SMEs, manufacturers as well as large brands – to sell their Make in India products to consumers across the globe. Through this program, the ‘Unreasonably Fashionable’ brand will transcend geographical boundaries and take its offerings overseas to delight international customers.

    “We look forward to helping Yepme navigate through the process of selling globally seamlessly, taking advantage of our services such as Fulfilment by Amazon (FBA) and leveraging the enormous demand for Indian fashion products across the globe,” added Amazon India director and GM Seller Services Gopal Pillai.

    Additionally, Marks & Spencer (M&S) has also launched on Amazon.in, making it even more convenient for customers across India to shop its quality clothing and beauty ranges.

    From today, Indian customers can now shop circa 1,000 Marks & Spencer products across Womenswear, Lingerie, Menswear, Kidswear and Beauty via www.amazon.in/marks&spencer. Customers will also be able to shop Marks & Spencer cosmetics online, with 220 lines available.

    Amazon India head of fashion Arun Sirdeshmukh said, “Marks & Spencer is one of the leading and most loved brands and our endeavour has always been to offer the best brands with the most curated selection of products to our discerning customers across the country. Offering Marks & Spencer merchandise on Amazon is another step in that direction and will be an extension of the portfolio of global brands that our customers can enjoy through our platform.”

    In women’s wear, customers can choose from key pieces from the spring range including stylish floral dresses with feminine detailing; authentic, fitted denim; and that must-have soft-touch trench coat. Marks & Spencer’s renowned quality and innovative lingerie including bras, knickers, shape wear and sleepwear in delicate and feminine colours and prints will also be available. In menswear, the range contains all the must-have pieces across casual and formal wear, whilst in kids wear, Marks & Spencer is a one-stop shop for high quality, on-trend baby and kids clothing for girls and boys including day wear, accessories, nightwear and essentials. An edited beauty offer will be available including skincare, body care, cosmetics and fragrance.

    Marks & Spencer Reliance India MD Venu Nair added, “Whether choosing a classic white shirt, that special occasion dress or the ultimate feminine sleepwear, online shopping continues to grow in popularity in India as customers look for more choice and greater convenience. We’re delighted to launch today on Amazon.in, India’s largest online store, making it even easier for our customers to shop with us. Our range of 1000 quality, stylish products, combined with Amazon’s reach and fast delivery, means our customers can order something truly special online, wherever and whenever suits them.”