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Tag: Vinod Kunj

  • Weekend Unwind with: Thought Blurb Communications managing director & chief creative officer Vinod Kunj

    Weekend Unwind with: Thought Blurb Communications managing director & chief creative officer Vinod Kunj

    Mumbai : With yet another weekend upon us, it’s once again time to unwind with our special series ‘Weekend Unwind’. Where we take a peek into the mind of a corporate head through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s edition, we have Thought Blurb Communications managing director & chief creative officer Vinod Kunj sharing with us his musings on the daily rigmarole that life and work has to offer. Having worked with a clutch of big names in adland like Saatchi & Saatchi, Enterprise Nexus (now Bates), FCB Ulka, Lowe Lintas and Rediffusion DY&R in a span of thirteen years, Kunj was ready to take the entrepreneurial plunge. His last stint as an employee was in the Mumbai office of Capital Advertising, a Delhi-based ad firm, heading its creative department.

    Kunj then teamed up with his life partner, Razia, even as the couple leveraged their individual strengths- his in advertising, and hers in design- to launch their own advertising agency, Thought Blurb Communications – “a one-stop shop for advertising, designing, strategy planning and activation services” in the year 2007.

    So without further ado here goes…

    Your mantra for life

    ‘You are what your deep driving desire is.’ From the Upanishads.

    A book you are currently reading / plan to read

    ‘Daily Rituals’ by Mason Currey on the routine that more than 160 creative people followed throughout their lives.

    Your fitness mantra, especially during the pandemic

    Yoga for 30 minutes every day.

    Your comfort food

    Fish curry and rice. (like more than 30 million Malayalee brethren)

    When the chips are down a quote/ philosophy that keeps you going

    ‘This too shall pass.’

    Your guilty pleasure

    A Single Malt with a dash of Perrier and a cube of ice.

    When was the last time you tried something new?

    I am in advertising, if I do not try something new everyday, I would be extinct!

    A life lesson you learnt the hard way

    That you lose a battle at the precise point you stopped trying.

    What gets you excited about life?

    People! Every single person I meet. Each one is such a mystery and it’s so much fun trying to figure them out knowing fully well that I won’t.

    What’s on top of your bucket list?

    Launch an app. I have been planning to for a long time now!

    One thing you would most like to change about the world

    Do we still need organised religion to bring us closer to God!

    An activity that keeps you motivated/ charged during tough times

    A nice long drive into the countryside, preferably the hills.

    What lifts your spirits when life gets you down?

    A good piece of creativity by one of my colleagues or a peer. A nature trail also has the same effect on me.

    Your go-to stress buster

    Classical Indian music or a Kishore Kumar song.

    If you could give one piece of advice to your younger self, what would it be?

    Leap before you look!

  • Parle Milk Shakti delivers solution to every mother’s concern over child’s milk intake

    Parle Milk Shakti delivers solution to every mother’s concern over child’s milk intake

    MUMBAI: Parle Products, India’s leading manufacturer of biscuits and confectionery has launched an engaging campaign featuring three ad films for its biscuit brand – Milk Shakti. The campaign depicts the age-old battle of child versus glass of milk. This plays out every morning at breakfast tables across the country, with the mother playing the role of an enforcer. As each generation gets smarter with their milk avoidance tactics, Parle Milk Shakti coheres that sweet spot between mother, child and milk.

    Commenting on the campaign, Parle Products senior category head Mayank Shah said, “This campaign addresses every mother’s greatest worry – how to get her child to drink milk. Interestingly, while milk is part of folklore in every part of the country, there is a milk tale unique to every region, be it Patna or Puducherry. In this campaign we have captured the regional idiom. Which is why the regional campaign precedes the national rollout of the campaign. Fortified with seven vitamins and two minerals, Parle Milk Shakti is every parent’s answer to managing their child’s nutritional requirements in a smarter way.”

    Thought Blurb, the creative agency behind the Milk Shakti campaign, has conceptualised these engaging TVCs in Hindi and regional languages to showcase the unique mother-child-milk triangle. The films strike a chord with all of us because they are inspired by familiar scenes from every household – mothers dealing with milk-tantrums, cheeky responses from the child and children in a hurry to grow up.  But what truly brings the films alive are the catchy local phrases, and cultural nuances that makes them enjoyable, and creates a strong connection with the region.

    Thought Blurb CCO and managing partnerVinod Kunj said, “We didn’t have to look far for inspiration for this campaign, because milk-battles are a struggle we’ve all lived through. Playing around with regional flavours allowed us to create films that resonate in every part of the country. They are catchy, they are fun, they celebrate the mischief of the child and sympathise with the parent’s concerns. At the end of the day, Parle Milk Shakti is a win-win for both parents and children, and that’s exactly what our films establish.”

    Keeping the brand message intact, Parle Products has been constantly changing the way it interacts with the consumers, the latest being interacting massively through social media channels. By adapting to changing times and digitalization, Parle has set an example of effective brand-consumer relationship through various campaigns.

  • Parle Products launches campaign as tribute to Indian armed forces

    Parle Products launches campaign as tribute to Indian armed forces

    MUMBAI: Parle Products, India’s leading manufacturer of biscuits and confectionery launched the new campaign #YouAreMyParleG with a digital film depicting the life of an Indian soldier. The film is a tribute to the Indian armed forces on the occasion of Independence Day from Parle G. The film features an emotional story of a soldier and his family and is inspired by consumer response for You are my Parle G TVCs.

    The five series digital films have been inspired by real life incidences shared by consumers. Parle Products have shortlisted these stories from several entries that Parle Products received on its digital platforms when they launched the TVC in May 2018. The consumers will be gratified with these films being made based on best entries received. Each of the digital films will showcase the importance of meaningful relationships that form an integral part of everyone’s life but are seldom acknowledged. Parle – G forms a vital part of the narrative.

    Parle Products Category head Mayank Shah said, “For the longest time, we always positioned Parle G as a staple but our consumers changed this perception. An internal consumer survey revealed that consumers believe that Parle G evokes a sense of happiness and nostalgia that is difficult to explain in words. The phenomenal response that #YouAreMyParleG TVCs received also reinstated our confidence about Parle G’s strong emotional recall. This led to the inception of #YouAreMyParleG digital films”

    “The second leg of the campaign launched around Independence Day recognises the Indian armed forces for their sacrifices for the greater good. It is a humble tribute from Parle Products recognising the importance of its loyal customers and their strong association with Parle G,’’ he added.

    Speaking about the campaign, Thought Blurb managing partner Vinod Kunj said, “Parle G as a brand appeals to every generation and section of our society. Yet each person perceives the brand in their own unique way. Like human relationships, they are not as elementary as love, gratitude, friendship or devotion. They would be reciprocal, layered and multi-faceted in intensity. We may understand these emotions, but we are never fully conscious of them at all times. We focused on the point in a relationship where that realisation dawns. This was the insight with which we initiated the communication.

    The first film will release around Independence Day, followed by the second film towards the end of the month and three films towards next month.

  • Thought Blurb Lulu Mall’s advertising partner

    Thought Blurb Lulu Mall’s advertising partner

    MUMBAI: The Lulu Group, headquartered in the UAE, is ranked third on the Forbes List of ‘Top 100 companies making an impact on the Arab World’. The group’s flagship mall in India, Lulu Mall in Kochi, has signed on Thought Blurb as their advertising partner to build the brand in sync with the global retail brand image.

    Lulu Mall Kochi CEO Shibu Philips said that the group is initiating an assertive push into other cities in Kerala and expanding its footprint into various other Indian cities, and it’s imperative to have world class branding and communication design.

    Philips said that an analysis of Thought Blurb’s past experience in environmental and space design, graphic design credentials and overall understanding of mall communication and promotion was an essential criterion in their decision. The 3-month pitch process saw The Lulu Group evaluating the presentations of several top-rung ad agencies from Kerala and other cities. The decision eventually hinged on strategy and domain knowledge of retail marketing.

    Philips said, “Thought Blurb’s past work on Quick Service Restaurants, large retail chains and Malls showcased great acumen and promise. Their strategic thinking reflects a layered understanding of today’s retail customer, their fickle loyalties, and what buttons to press to keep them engaged.”

    The Lulu Mall chain of hypermarkets and supermarkets is spread across 31 countries, including India. The company’s most recognizable presence is the Lulu Mall in Kochi, spread over 10,00,000 sq ft of space that can accommodate 100,000 people at a time. By introducing 56 brands to Kerala, the Lulu Mall has changed the way people shop in Kerala.

    Thought Blurb CEO Vinod Kunj said, “We have sharpened our skills in this field for almost a decade and are raring to go with every resource we have at our call. Our design expertise has been awarded and recognised in every forum. Working on a mall chain is different from the norm. People need to stay engaged through programmed events and activations. Newer experiences for the consumers keep an in-demand mall from becoming a has-been. That would never happen on our watch. We are proud to be associated with the Lulu brand, and intend to ensure its dominance in the future.”

  • Thought Blurb Lulu Mall’s advertising partner

    Thought Blurb Lulu Mall’s advertising partner

    MUMBAI: The Lulu Group, headquartered in the UAE, is ranked third on the Forbes List of ‘Top 100 companies making an impact on the Arab World’. The group’s flagship mall in India, Lulu Mall in Kochi, has signed on Thought Blurb as their advertising partner to build the brand in sync with the global retail brand image.

    Lulu Mall Kochi CEO Shibu Philips said that the group is initiating an assertive push into other cities in Kerala and expanding its footprint into various other Indian cities, and it’s imperative to have world class branding and communication design.

    Philips said that an analysis of Thought Blurb’s past experience in environmental and space design, graphic design credentials and overall understanding of mall communication and promotion was an essential criterion in their decision. The 3-month pitch process saw The Lulu Group evaluating the presentations of several top-rung ad agencies from Kerala and other cities. The decision eventually hinged on strategy and domain knowledge of retail marketing.

    Philips said, “Thought Blurb’s past work on Quick Service Restaurants, large retail chains and Malls showcased great acumen and promise. Their strategic thinking reflects a layered understanding of today’s retail customer, their fickle loyalties, and what buttons to press to keep them engaged.”

    The Lulu Mall chain of hypermarkets and supermarkets is spread across 31 countries, including India. The company’s most recognizable presence is the Lulu Mall in Kochi, spread over 10,00,000 sq ft of space that can accommodate 100,000 people at a time. By introducing 56 brands to Kerala, the Lulu Mall has changed the way people shop in Kerala.

    Thought Blurb CEO Vinod Kunj said, “We have sharpened our skills in this field for almost a decade and are raring to go with every resource we have at our call. Our design expertise has been awarded and recognised in every forum. Working on a mall chain is different from the norm. People need to stay engaged through programmed events and activations. Newer experiences for the consumers keep an in-demand mall from becoming a has-been. That would never happen on our watch. We are proud to be associated with the Lulu brand, and intend to ensure its dominance in the future.”