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Tag: Vinod Gaikwad

  • Muster Maven bags marketing mandate for Recon Oil

    Muster Maven bags marketing mandate for Recon Oil

    MUMBAI: Muster Maven, business and brand consultants, has won pan India marketing mandate for Recon Oil Industries. The win comes on the back of a multi-agency pitch.

     

    As a part of the mandate, Muster Maven will be working on the development of business plan including marketing, distribution, sales promotion and communication strategy for all the brands of Recon Oil Industries. This process will be done in order to support the brand’s sales and distribution team in the market.

     

    Muster Maven CEO Vinod Gaikwad said, “Recon Oil Industries is a very prestigious account for us. We are excited to work with Recon Oil Industries and put all our energy and efforts to ensure that this association benefits both brand and business.”

     

    Iqbal Ahmed, Recon Oil Industries chairman and managing director said, “We have chosen a team of young and energetic sales and marketing enthusiasts of Muster Maven through a competitive evaluation process. Muster Maven will work on our existing flagship brands. The young team will bring to the table a lot of energy and innovative ideas to give a fresh brand appeal and reach the target audience in the most effective and integrated way.”

  • Triton Communications bags Greenways creative mandate

    MUMBAI: Pune-based Greenways Foods & Beverages (D) Pvt.Ltd, part of the 40-year-old Pushpam Group has awarded its creative mandate to Triton Communications.

    The agency won the account after a long evaluation process which began in January.

    The Mumbai office of Triton Communications will handle the account and will be responsible for creating a unique communication strategy to strengthen the brand imagery of Greenways Foods & Beverages‘ various brands in the beverage category.

    Currently the company has launched its two products; first being Notty – fruit-energy drink (Non Caffeinated) for children in the Indian market for first time in this category with 4 flavours (Strawberry, Pink Guava, Mango and Multi Fruit). Second is Lounge Myx, a range of non-alcoholic mixers created by a crew of professional bartenders.

    Greenways Foods & Beverages MD Sachin Chopda said, “Triton Communications‘ understanding of the sector and our vision coupled with the innovative theme they presented made us choose them as our partner. We look forward to a continued association with them to help us achieve food and beverage business growth.”

    Greenways GM marketing and sales Vinod Gaikwad said, “We are happy to be associated with the Triton team who will partner us in our brand building journey ahead. The team has a good understanding of the Indian consumers and we believe they‘ll help us connect better with our well defined customers for Notty- Fortified fruit drink, I Can- Energy drink and Lounge Myx- Range of Classic Mocktails.””

    Triton Communications CEO and NCD Renton D‘Sousa said, “Triton is proud to be associated with Greenways and to be a part of the team that will launch the new brands. We have a track record of launching Indian brands and creating market leaders in the categories they operate in, in a short time. Our wealth of F&B experience and understanding of the New Age Indian consumer is sure to give established competition a run for their money.”

    Triton Communications head- strategic planning Pankaj Arora said, “The beverage category in the country has been fairly cluttered with all the big brands in the fray. Sharper segmentation coupled with an innovative creative approach is sure to generate a lot of excitement in the category. Look out for some great fun work for Greenways from Triton.”