ITV

Tag: Vinod DMello

  • ART to bring FIFA World Cup live on Pehla, FirstNet & Al Awael

    ART to bring FIFA World Cup live on Pehla, FirstNet & Al Awael

    MUMBAI: Arab Radio and Television (ART) will be presenting the live coverage of 2006 FIFA World Cup for Middle East viewers on Firstnet, Pehla and Al Awael.

    64 matches from 12 cities across Germany will be shown live, starting from Germanys opening match against Costa Rica on 9 June to the final on 9 July.

    This marks the second consecutive time ART will exclusively broadcast the games for millions across the region. Apart from the large number of sport channels enjoyed by subscribers of Firstnet, Pehla and Al Awael fans can also look forward to brand new channels dedicated purely to the biggest sports event.

    Arab Digital Distribution executive vice president – group strategy and planning Vinod DMello said, “For some, football is a game played by 22 people. To us it is passion lived by millions of sports fans. Weve responded to this passion by bringing the best in football including the English Premier League and the UEFA Champions league to our subscribers. We are thrilled to be able to offer the unprecedented television coverage of the worlds most exciting, prestigious and popular sporting event, the FIFA World Cup 2006.”

  • SS Music joins Pehla ‘Navratna’ bouquet

    SS Music joins Pehla ‘Navratna’ bouquet

    MUMBAI: Pehla, Arab Digital Distribution’s (ADD) pay television platform targeting viewers from the Indian subcontinent, has announced the entry of music channel Southern Spice Music in its Navratna bouquet.

    Pehla plans to assemble together the bouquet with nine South Indian channels for a specific target audience in the Middle East region.

    Southern Spice Music targets music lovers in all the four south Indian languages which are Tamil, Telugu, Kannada and Malayalam.

    Commenting on the launch Arab Digital Distribution executive vice-president Network Development & Marketing Vinod D’Mello said, “Pehla continues to live up to its commitment of continuously enhancing viewers feedback and satisfaction by adding new channels and showcasing exclusive regional programs for the various Asian communities in the region. With SS Music on the platform we move closer to our goal of providing Asian entertainment in the region and transport them emotionally back home.”

    SS Music MD Usman Fayaz said, “SS Music has gained immense popularity in South India as it addresses the need of the youth in all the four South Indian languages- Tamil, Telugu, Kannada and Malayalam in the Asian subcontinent. We are proud of our association with Pehla, this tie-up will give us an opportunity to cater to the large South Indian and Sri Lankan community across the Middle East.”

  • Pehla offers three-channel Bangla subscription package

    Pehla offers three-channel Bangla subscription package

    MUMBAI: Pehla, Arab Digital Distribution’s (ADD) pay television platform targeting viewers from the Indian subcontinent, has announced the launch of Pehla Bangla. This new buy thru subscription option on its platform will cater to Bengali expatriates in the Middle East.

    Pehla Bangla has three entertainment channels – ATN Bangla, NTV Bangla and Tara Bangla – and is being offered as an “add-on” package. What this means is that only existing subscribers of any of the Pehla packages Pehla Basic, Pehla Silver or Pehla Gold, can avail of Pehla Bangla.

    ADD executive VP network development and marketing Vinod D’Mello said, “Pehla has always lived to its commitment of showcasing exclusive regional programmes for the various Asian communities in the region. The addition of Pehla Bangla promises to make the Bengali speaking community in the region now feel closer to home.”

    Last month Pehla had launched Sahara One.

  • Sahara One launches in Mideast on Pehla

    Sahara One launches in Mideast on Pehla

    MUMBAI: Pehla, the DTH platform in the Gulf targeting viewers from the subcontinent has announced the launch of Sahara One TV into its “family”.

    The channel will be available to all subscribers at no additional cost, an official release says.

    Commenting on the addition of Sahara One to the platform, Vinod D’Mello, executive vice-president, network development & marketing, Arab Digital Distribution said, “The addition of Sahara One TV on the Pehla platform promises to bring even more high-quality entertainment that will enhance the TV experience of the whole family. Indians in the region have always believed Pehla to be synonymous with the best in Asian entertainment and now with Sahara One TV, we re-affirm that belief.”

  • Reality TV renews distribution deal with ADD

    Reality TV renews distribution deal with ADD

    MUMBAI: Zone Vision has renewed its distribution agreement for its Reality TV channel with Arab Digital Distribution (ADD).

    Under the terms of the agreement, Reality TV will be carried on the DTH platform for an additional five years. The announcement of the same was made today by Zone Vision senior vice-president, group sales and marketing Mark David.

    “This is a significant deal for Zone Vision we are delighted that we have renewed our partnership,” said David. “ADD has seen steady subscriber growth, enhanced further by their repackaged channel offerings. Now, we are well poised to further brand our channel in the region and contribute to that growth.”

    “We are pleased to extend our relationship with Reality TV, the region’s only 24-hour Reality Television channel. And we are confident that this association will enhance our subscriber growth and reaffirm our commitment to providing premium international entertainment to our subscribers,” said Arab Digital Distribution executive vice-president Vinod D’Mello.

    Reality TV is available in the Al Awael World, FirstNet and Pehla bouquets of channels offered by ADD.

  • English Premier League to kick off on ADD’s FirstNet

    English Premier League to kick off on ADD’s FirstNet

    MUMBAI: FirstNet, which airs on the Arab Digital Distribution (ADD) platform in the Middle East, North Africa and Europe will exclusively telecast the matches of the English Premier League this year. The matches will be shown only on Art Sports 1 and 2 on FirstNet, Al Awael and Pehla Gold.

    This is the fourth consecutive year that FirstNet will air the English Premier League when the new season kicks off on 14 August with Tottenham Hotspur taking on Liverpool.

    From then on, the action will be non-stop as 20 teams comprising the world’s finest football talent will battle it out for the honor of the Premier League title.

    Commenting on the English Premier League coverage, Arab Digital Distribution executive vice-president Vinod D’Mello said, “FirstNet has always showcased some of the most spectacular football action from across the globe and with the live and exclusive coverage of the English Premier League, we continue to satisfy all those football fans from the Middle East.”

    The football excitement continues as fans can also catch all the action from the German Bundesliga, the Scottish Premier league, the French League and the premier club competition, The UEFA Champions League.

  • Pehla Academy announces support to Karnataka’s Aid the Weaker Trust

    Pehla Academy announces support to Karnataka’s Aid the Weaker Trust

    DUBAI: Pehla Academy, recently launched by Gulf-based entertainment TV platform Pehla, has announced its support to Aid the Weaker Trust, an organization working towards betterment of destitute women and children.

    Pehla Academy was launched earlier this year to assist underprivileged women and children in the SAARC region. Pehla, the Asian entertainment television platform belongs to Arab Digital Distribution (ADD) – a pay TV platform management company in the Middle East, North Africa and Europe.

    ADD’s other platforms include Arabic entertainment TV Al Awael, international platform FirstNet, and Asian bouquet Arabsque in Europe and Pehla Europe.

    Karnataka-based Aid the Weaker Trust is working on multiple projects on children and women. The organisation has set up day care centers for children in tribal settlement, destitute women living in rural areas, health care and community vocational training.

    ADD’s executive vice-president of network development and marketing Vinod D’Mello is quoted in a release, as saying, “We are delighted to support projects like Aid the Weaker Trust and hope to make a difference in lives of under privileged children and women.”

  • Ten Sports, SET beaming into Europe on Pehla DTH platform

    Ten Sports, SET beaming into Europe on Pehla DTH platform

    MUMBAI: The Dubai-based Arab Digital Distribution (ADD) DTH platform’s Pehla bouquet has started beaming into mainland Europe.
     

    Pehla, which targets South Asian audiences, launched on 1 November as “Pehla – Premium Asian Entertainment Television in Europe”. Speaking about the launch, Vinod DMello executive vice-president, network development & marketing of ADD told indiantelevision.com, “We are building our platform on Hotbird with Irdeto conditional access system. At present during the introductory phase we are offering five channels (Sony Entertainment Television, Geo TV, Ten Sports, EuroSports and Eurosports News) and we will shortly be enhancing the bouquet with additional channels in the basic tier and increased subscription options (Pehla Basic, Pehla Silver, Pehla Gold). The recommended retail price (Introductory offer) is Euro 19.90 per month.”

    For Ten Sports, the Europe beam gives the Abdurrahman Bukhatir-promoted channel its first expansion outside South Asia and the Middle East. This is the fourth dedicated feed that Ten Sports will be offering, after the feeds that are currently in operation for India, Pakistan and the Middle East.

    D’Mello said Pehla Europe was targeting the south Asian audience of approximately 1.7 million living in mainland Europe with a competitive pricing strategy, flexible subscription and payment options.

    In the Middle East the ADD platform is on Nilesat. ADD operates three DTH bouquet offerings – Pehla, First Net (targeted at Westerners) and Al-Awael (aimed at Arabs). 

    As far as coverage is concerned, the Europe beam is one area where Ten has an advantage over ESPN Star Sports because ESS cannot broadcast outside the Asian region.