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Tag: Vinod Cookware

  • Cooking up a storm: Celebrity MasterChef India on Sony LIV drives 2x subscription growth!

    Cooking up a storm: Celebrity MasterChef India on Sony LIV drives 2x subscription growth!

    MUMBAI: Sony LIV is serving up an irresistible culinary treat with the much-celebrated Celebrity MasterChef India, now streaming on the platform. A celebration of creativity, skill, and gastronomic excellence, this season takes the iconic format to new heights by bringing India’s favorite celebrities into the competitive cooking arena. Under the expert guidance of Chef Vikas Khanna, Chef Ranveer Brar, and host Farah Khan, these stars tackle high-stakes challenges to win hearts and claim the coveted title.

    This season of Celebrity MasterChef India has seen remarkable traction, registering a 13% growth in user base and a 26% increase in viewership. With watch time per user and subscriptions doubling, the show has firmly cemented its place as a fan favorite. A significant driver of this success is its high female skew, with 43% of the viewership being driven by female audiences.

    Adding to the grandeur of the show is a stellar lineup of sponsors who share a passion for quality and innovation. Veeba, as the Co-Presenting Sponsor, inspires culinary creativity. Joining the journey are ACKO, GI’s of India and Fortune Chakki Fresh Atta as Co-Powered Sponsors, with BSH Home Appliances stepping in as the exclusive Appliances Partner and Vinod Intelligent Cookware as Partner to elevate the cooking experience on Sony LIV. 

    These partnerships make Celebrity MasterChef India an inspiring journey where celebrities step out of their comfort zones, refine their culinary skills, and compete for glory under expert guidance.

    Comments

    Ranjana Mangla – Head Ad Revenue, Sony LIV

    At Sony LIV, we are dedicated to crafting extraordinary and immersive experiences, and Celebrity MasterChef India exemplifies this commitment. This season, we’ve partnered with visionary brands that share our passion for quality, innovation, and excellence—elevating the iconic MasterChef format to celebrate the love for food while delivering world-class entertainment. Food is more than just ingredients—it’s a cultural cornerstone that connects people across traditions and industries. Celebrity MasterChef India seamlessly integrates brands from diverse sectors, including BFSI, Consumer Durables, and Healthcare, offering a dynamic platform for meaningful collaborations. This season, we welcome an exciting mix of visionary brands driving innovation, thriving homegrown enterprises, and government initiatives that spotlight India’s rich heritage on a global stage. With a highly engaged, digitally savvy audience that values premium experiences and authentic storytelling, Celebrity MasterChef India creates impactful brand narratives that resonate deeply and leave a lasting impression.

    Viraj Bahl, Founder and MD, VRB Consumer Products (Veeba & Wok Wok) 

    We are delighted to collaborate with Celebrity MasterChef India once again. Cooking is an act of love and creativity, and great taste is the reward for that effort. Our endeavor is to empower our consumers to experiment fearlessly and bring their unique flavors to life—because life tastes better with Veeba. 

    Ashish Mishra, CMO – ACKO

    MasterChef India continues to inspire today’s audience to make informed, healthier choices, aligning perfectly with ACKO’s ethos of care, simplicity, and innovation. Our collaboration with MasterChef bridges the gap between healthy cooking and stress-free living, sharing mindful tips that show we genuinely care about our customers’ overall well-being.  With the show airing on Sony LIV, a platform renowned for its engaging and premium content, this partnership provides an excellent opportunity to amplify our message and drive meaningful connections with our audience.

    Shri Karan Thapar, Director – DPIIT

    The DPIIT values its partnership with SonyLIV’s MasterChef India, which aims to promote GI tag products. This collaboration is anticipated to elevate public consciousness regarding the cultural significance and inherent value imbued in these products due to their geographic origins. Furthermore, GI tagging facilitates the preservation of our country’s diverse geography, environmental conditions, and traditional practices – all of which contribute to the distinctiveness of these valued products.

    Celebrity MasterChef India streaming Monday to Friday at 8 PM on Sony LIV!

  • Vinod Cookware joins Celebrity MasterChef as co-powered sponsor on Sony TV

    Vinod Cookware joins Celebrity MasterChef as co-powered sponsor on Sony TV

    MUMBAI: Cooking just got star-studded! Vinod Intelligent Cookware is gearing up to sizzle in kitchens nationwide as it partners with Celebrity MasterChef – Sabki Seeti Bajegi!, airing on Sony Entertainment Television and SonyLIV starting 27 January 2025. As the co-powered sponsor, Vinod Intelligent Cookware will showcase its premium range in a show that blends culinary brilliance, entertainment, and a dash of star power.

    The show will bring together a stellar lineup of celebrities, including Usha Nadkarni, Tejasswi Prakash, Dipika Kakar Ibrahim, and Abhijeet Sawant, all swapping their usual roles for chef hats as they battle for the coveted title of ‘Celebrity MasterChef’. Hosted by the ever-entertaining Farah Khan and judged by celebrated chefs Vikas Khanna and Ranveer Brar, this season promises to combine high-pressure cooking challenges with unforgettable moments of hilarity and heart.

    Vinod Intelligent Cookware’s innovative products will be front and centre, with seamless brand integrations across the show. From prominent displays on branded utensil racks to contestants using the cookware in their culinary adventures, the campaign will ensure maximum visibility and engagement across television and digital platforms.

    “This marks our second collaboration with MasterChef, and we couldn’t be more thrilled,” shared Vinod Cookware India Pvt Ltd MD Sunil Agarwal. “Celebrity MasterChef offers the perfect stage to highlight the reliability and performance of our cookware under challenging conditions. We’re proud to see our products in the hands of talented contestants, showing their mettle in the heat of the competition.”

    The show’s reach and popularity make it a strategic win for the brand. With Sony TV’s loyal primetime audience and SonyLIV expanding digital footprint, the collaboration aligns with Vinod Intelligent Cookware’s mission to elevate everyday cooking into an art form.

    Sony Pictures Networks India (SPNI) head of ad sales Sandeep Mehrotra added, “MasterChef’s star-studded format this season promises to delight viewers like never before. Vinod Cookware’s integration into the show ensures an elevated experience for our audience while highlighting the brand’s premium quality. We are excited for a fruitful partnership.”

    Beyond just entertainment, the show reflects the growing aspiration among home cooks for premium kitchen tools that stand up to the test of professional challenges. As Network Advertising Pvt Ltd president of media, Priya Jacob noted, “The use of Vinod Cookware by celebrity contestants creates organic brand moments that demonstrate reliability under high-pressure scenarios, enhancing credibility and consumer trust.”

    So, get ready to tune in to Celebrity MasterChef – Sabki Seeti Bajegi! every Monday to Friday at 8:00 pm on Sony TV and SonyLIV. Watch as celebrity contestants cook up a storm with Vinod Intelligent Cookware, proving that the right tools can truly transform a dish—and perhaps a career.

  • Vinod Cookware is the presenting sponsor of Annie’s Kitchen on Amrita TV

    Vinod Cookware is the presenting sponsor of Annie’s Kitchen on Amrita TV

    Mumbai: Vinod Cookware has partnered with Annie’s Kitchen, the popular cookery show on Amrita Television, as its presenting sponsor. This collaboration enhances the culinary experience for viewers of the Malayalam channel. Vinod Cookware will be featured in three episodes airing on 20 September, 4 October, and 11 October, showcasing its products in various recipes.

    The sponsorship includes 96 TV spots, 16 L-bands, 16 Aston bands, and opening and closing tags, ensuring strong brand visibility throughout the show. Additionally, viewers will see 100 spots for Vinod Cookware on Amrita TV from Monday to Sunday, between 8:00 am and 11:00 pm, until 8 November, reinforcing the brand’s commitment to quality and innovation in kitchenware.

    Annie’s Kitchen, hosted by anchor and actress Annie Shaji Kailas, has been a popular cooking show for over a decade, captivating millions on Amrita Television every Friday at 8 pm. The show features a variety of traditional South Indian recipes and invites notable personalities from the film industry, such as Tovino Thomas, along with industry veterans and political leaders like A.M. Ariff, to share their stories and favorite dishes. Its blend of local delicacies and engaging content has established it as a significant presence in television. With Vinod Cookware as the presenting sponsor, the show aims to enhance the culinary experience on television.

    “We are thrilled to partner with Annie’s Kitchen and Amrita Television for this exciting journey! This integration with a prominent Malayalam TV channel significantly enhances our brand reach and awareness among the southern Indian audience. We are eager to showcase our exceptional products to millions of viewers and to become an integral part of their cooking journeys. Together, we look forward to inspiring home cooks and enhancing culinary experience across the region.” said Vinod Cookware MD Sunil Agarwal.

  • Vinod Cookware’s new ad tackles kitchen challenges with humor

    Vinod Cookware’s new ad tackles kitchen challenges with humor

    Mumbai: Vinod Cookware has launched a new television commercial showcasing the SAS (steel-aluminium-steel) metal technology in their premium range. The campaign will air on popular channels such as Star Plus, Colors, Zee TV, and Sony Max. Created by Network Advertising and produced by 10 Films, the TVC humorously portrays a robbery gone wrong while highlighting the features of the SAS metal range, including consistent heat distribution and reduced food burning. Running from 31 August to 17 September, the campaign aims to boost brand recall and strengthen its connection with consumers nationwide.

    Set in a hill station, Vinod Cookware’s new ad film uses humor to portray a comical kitchen encounter where chefs outwit a thief, all while showcasing the brand’s SAS metal technology. The lighthearted narrative highlights the cookware’s even heat distribution in a playful yet engaging manner. The 45-second TVC is set to air on popular Indian TV channels and CTVs, amplifying the brand’s presence by targeting high-TRP programs along with repeat telecasts such as Anupamaa, Yeh Rishta Kya Kehlata Hai, Jhanak on Star Plus; Laughter Chef, Mishri, Mangal Lakshmi on Colors; Taarak Mehta Ka Ooltah Chashmah, Pushpa Impossible on Sony SAB; and Bhagya Lakshmi, Radha Mohan, Rab Se Hai Dua on Zee TV. The campaign also aims to connect with regional audiences by featuring a lineup of popular Marathi shows on Star Pravah and Zee Marathi, ensuring broad engagement across diverse viewer segments. Additionally, the TVC will be aired on Hindi and Marathi movie channels, including Star Gold, Sony MAX, Zee Cinema, and Pravah Pictures. To further strengthen brand sustenance, Vinod Cookware will leverage digital and OTT platforms like Zee5 and Disney+ Hotstar to showcase the ad film.

    Network Advertising CCO Shayondeep Pal shared, “The idea was to move away from the typical ‘happy-family-mother-in-the-kitchen’ films and explore new ways to communicate the SAS metal technology. By showcasing the ‘Steel-Aluminium-Steel’ layering that evenly spreads heat, we aimed to demonstrate how this product reduces the risk of food burning. The unique narrative of a protagonist caught in a kitchen heist brings a humorous touch to the product demonstration. We were fortunate to have a talented cast that nailed the timing—crucial for humor to succeed.”

    10 Films founder & executive producer Shouvik Basu added, “The concept of merging a robbery scene with cookware in a hill station setting was a fresh and exciting challenge. It required careful casting and seamless storytelling to shift the audience’s focus from the heist to the utility of Vinod Cookware. The shoot was a perfect balance of humor and product integration, and we are proud to have worked alongside Network Advertising in delivering this memorable film.”

    Vinod Cookware director Sunil Agarwal said, “At Vinod Cookware, we have always upheld the highest standards of quality and functionality, and our SAS Metal range is a testament to that commitment. Through this new campaign, we aim to communicate the core values that define our brand—quality, reliability, safety, and sustainability. By integrating wholesome humor into our messaging, we’re reinforcing to consumers that Vinod Cookware remains a trusted partner in Indian kitchens, dedicated to enhancing their cooking experience with products they can rely on.”

  • 2023 unveiled: A tapestry of triumphs, challenges, and innovation in the world of technology

    2023 unveiled: A tapestry of triumphs, challenges, and innovation in the world of technology

    Mumbai: As we bid farewell to 2023, it’s time to reflect on the dynamic landscape of the brands digital marketing and technology industry, which has faced significant challenges, and unfolded new dimensions of innovation. The past year has been a roller coaster for marketing enthusiasts, with groundbreaking achievements, persistent hurdles, and the relentless pursuit of progress shaping the narrative. Let’s delve onto our industry experts who have placed their thoughts for the industry this year and are looking forward to the future.

    Yango Tech CEO & co-founder Max Avtukhov

    “The e-grocery and retail market in India is undergoing unprecedented growth, fueled by increased internet penetration and evolving consumer behavior that favors online shopping. This shift, coupled with the convenience factor, has spurred the convergence of technology and consumer demands. Personalized recommendations and enhanced last-mile delivery are key outcomes, fostering a dynamic and flourishing environment. Projections indicate that the India Online Grocery Market is poised to reach USD 130 billion by 2032, exhibiting a remarkable CAGR of 37%. Despite facing challenges in logistics, quality assurance, and competitiveness, the e-grocery and retail sector in India continues to thrive, fundamentally reshaping how Indians procure their daily essentials. The trends observed in 2023 affirm this trajectory. At Yango Tech, our commitment is unwavering. We are dedicated to empowering retailers and e-commerce platforms with cutting-edge technologies, enabling them to navigate the evolving landscape of customer behavior and seize a significant share of this burgeoning market.”

    Vinod Cookware director Sunil Agarwal

    “Cooking is an ever-evolving art, constantly improving with new ingredients, recipes, and cookware. In 2023, we’ve embraced transformation in how we approach the culinary world. As we stride into the future, we’re also witnessing a surge in demand for eco-friendly and sustainable kitchen solutions. Recognizing this shift, our commitment to offering products that balance innovation with environmental responsibility remains unwavering. Smart kitchen technology is another arena that’s shaping the landscape. We have incorporated smart features into our designs to make cooking not just convenient but also an immersive and enjoyable experience. This year marked the introduction of our  Zest Ceramica Collection, Vinod Connect, and Aluminum Die Cast Range, revolutionizing the modern Indian kitchenware industry. Apart from catering to the needs of our consumers we also ventured into the B2B sector with the launch of our Vinod Horeca Range to cater to the needs of hotels and cloud kitchens. Strategic partnerships with Sony’s Masterchef India and KBC showcase our dedication to impactful collaborations. In line with the booming global kitchenware industry, projected to reach USD 37.23 billion by 2027, we also expanded our reach with the launch of Vinod Cookware’s UK website, bringing our quality products to the UK and EU markets. As we navigate this era of change, 2023 underscores the importance of adaptability in today’s world be it at your workplaces, homes, and kitchens.”

    Abzo Motors co-founder Kanchi Patel

    “The EV industry has experienced substantial growth in the last few years, and 2023 has been no exception. In the first half of this year, EV sales reached 5.1 million units, on track to surpass 10 million units for the full year. Witnessing the surge in electric vehicle adoption has been an enriching experience, reaffirming the industry’s shift towards a cleaner and greener future. Several major automakers are investing in the Indian EV market, including Tata Motors, Hyundai, and Mahindra & Mahindra. In turn, the enthusiasm and acceptance from consumers have been overwhelming, highlighting the growing awareness and appetite for eco-friendly mobility options.  This year has proven to be a significant milestone for us as we proudly launched our first e-bike, a testament to our commitment to sustainable and innovative transportation solutions As co-founder of Abzo Motors, navigating through the dynamic landscape of 2023 has been both challenging and rewarding, and we look forward to continuing our contribution to the evolution of the EV industry, paving the way for a more sustainable and electrifying future.”

    Chimp&zInc co-founder & CEO  Angad Singh Manchanda

    “Marking a dynamic shift in marketing trends, 2023 has witnessed a complete transformation in the digital marketing front. With much anticipated augmented reality and social commerce to purpose-driven content, the industry has undergone a holistic revamp. Authentic storytelling has rightfully claimed the spotlight, placing a strong emphasis on forging genuine emotional connections with consumers. The fusion of personalization and technology emerged as a game-changer, reshaping our online experiences. Adding to our learning journey were new trends like Generative AI, Machine Learning, Customer Data Platforms, and Voice Search. Artificial Intelligence (AI) strategies gained substantial momentum, enhancing the intelligence behind digital experiences. Privacy rules became a prominent point of discussion showing the industry’s dedication to responsible practices. CGI trends, including Augmented and Virtual Reality, alongside the widely embraced generative AI, prominently graced the stage. Each of these trends ignited curiosity among marketing professionals, providing us with powerful tools to weave compelling stories. We’ve discovered that fostering a curious mindset, coupled with courage and a commitment to authenticity allows us to actively participate in shaping the future of digital marketing. Here’s to a year that not only pushed boundaries but also ignited creativity.”

  • Vinod Cookware expands to UK & EU markets with new UK website

    Vinod Cookware expands to UK & EU markets with new UK website

    Mumbai: Vinod Cookware, a renowned Indian brand in the world of kitchenware, is thrilled to announce its official entry into the United Kingdom with the launch of its official website. This momentous expansion reflects Vinod Cookware’s commitment to delivering top-notch kitchen essentials to a global audience while retaining its deep-rooted Indian heritage. The brand’s experience is bolstered by over 60 years of research-based expertise, experience, and innovation in kitchenware manufacturing. The UK website, which goes live in the first week of November 2023, has been developed with a strong focus on consumer convenience and user experience. Drawing inspiration from the successful Indian website, it incorporates tailored enhancements and functionalities to cater to UK and EU customers. Subtle design aesthetics add to its appeal, all while maintaining the unmistakable identity of Vinod Cookware, ensuring customers’ continued trust.

    New website link: https://vinodcookware.uk/

    Customers can expect a seamless shipping and returns experience with Vinod Cookware. The company has partnered with efficient couriers in the UK to ensure reliable delivery services. Additionally, updated policies have been implemented to simplify the returns process, reflecting Vinod Cookware’s commitment to enhancing customer convenience and satisfaction. Furthermore, the website will feature the full range of Vinod Cookware products available in India, ensuring that customers in the UK have access to the same high-quality kitchen essentials that have made the brand a trusted name.

    On the launch of the new website, Vinod Cookware director Sunil Agarwal commented, “Vinod Cookware’s journey has always been defined by a deep commitment to quality, innovation, and the joy of cooking. With over six decades of research-based expertise and a commitment to innovation, we aim to become synonymous with quality, innovation, and the art of cooking, transcending borders and enriching kitchens globally. Our entry into the UK market is not just about expanding our reach, but also about sharing the culinary heritage of India with the world. Our new website is a testament to our dedication to customer convenience and satisfaction, and we are excited to introduce our products to the discerning UK and EU audience. At Vinod Cookware, we believe that cooking is an art, and our products are the canvas for your culinary creations.”

  • Vinod Cookware partners with Sony’s ‘Kaun Banega Crorepati Season 15

    Vinod Cookware partners with Sony’s ‘Kaun Banega Crorepati Season 15

    Mumbai: Vinod Cookware, a household name in Indian kitchens, is all set to collaborate with the iconic knowledge-based reality game show, ‘Kaun Banega Crorepati Season 15,’ hosted by the legendary Amitabh Bachchan. This exciting partnership will begin on 16 October and run for 40 episodes, until 1 December, airing every Monday to Friday at 9 pm on Sony Entertainment Television.

    Over the years, ‘Kaun Banega Crorepati’ has become synonymous with the hopes and dreams of millions of Indians. The show and its host, Amitabh Bachchan, are both cherished by audiences of all ages and continue to make a significant impact on people’s lives. With this association, Vinod Cookware will use this opportunity to reach and engage with a broad and diverse audience of the show. For years, Vinod Cookware has been providing intelligent and cutting-edge cookware solutions that cater to the diverse needs of Indian households. As a trusted name in kitchens across the nation, it is dedicated to enhancing the cooking experience through the product range including pressure cookers, non-stick cookware, SAS metal/technology, and Hanos cookware solutions.

    Vinod Cookware director Sunil Agarwal commented on the new collaboration, saying, “We are thrilled to announce our partnership as an associate sponsor of KBC. This association exemplifies our dedication to empowering households with innovative kitchen solutions. I’m delighted to share a more exciting announcement, the successful release of our Zest Ceramica range, which showcases our commitment to intelligence and excellence in the culinary world. We are eager to connect with a broader audience through KBC and reinforce our brand’s core values while setting new standards for cooking experiences.”

    Network Advertising president of media Priya Jacob emphasised that partnering with Kaun Banega Crorepati, which is one of the biggest shows on Indian television, is a strategic move for Vinod Cookware to reach a broader and diverse audience. This, coupled with Mr. Amitabh Bachchan’s iconic presence enhances this association. We strategically aimed to coincide with the festive season in India, as it aligns with Vinod Cookware’s core values, and the show’s integration during this period is set to be a strong catalyst for the brand.

    Sony Pictures Networks India (SPNI) head—ad sales, network channels Sandeep Mehrotra further commented saying, “We always strive to offer customized brand solutions that meet the business objectives of our partners, and which can seamlessly translate into engaging content. We are delighted to have Vinod Cookware come onboard as an associate sponsor on our flagship show, Kaun Banega Crorepati Season 15, offering them a multifaceted integration plan that delivers both impact and reach.”

    So, this festive season, enjoy delicious food and top-notch entertainment as Vinod Cookware’s integration with Kaun Banega Crorepati will capture the celebratory moments with megastar Amitabh Bachchan.