MUMBAI: Indiagames, a part of Disney India’s Interactive business, today announced the launch of the official mobile game ‘PK’ based on the most awaited movie of the year. PK, produced by Vinod Chopra Films and Rajkumar Hirani Films in association with UTV Motion Pictures is slated for a worldwide release on Dec 19th, 2014. This mobile game brings alive the world of ‘PK’ in an adventurous form allowing you to play as the several avatars of Aamir Khan showcased in the movie. Aamir Khan, Anushka Sharma, Raj Kumar Hirani, Vidhu Vinod Chopra, Siddharth Roy Kapur, Managing Director, Disney India and Sameer Ganapathy, VP and Head, Interactive, Disney India launched the game today at the Reliance Digital Store in Juhu amidst much fanfare. Aamir and Anushka showcased their gaming skills by competing with each other.
Developed for both feature phones and smartphones, the game was launched today on Google Play, iOS App store and Windows platform. In the game, the player gets to don many avatars of Aamir Khan as seen in the movie along with a special avatar of Anushka Sharma as he embarks upon an exciting endless running adventure. Set against an Indian background, the gamer will run amidst the by-lanes of Delhi, railway tracks in a desert as seen in the movie and collect maximum number of paans, as PK is seen enjoying eating paan in the movie. The gamer has to avoid a number of obstacles on the way, which includes cows, buses, Delhi trains, rickshaws, traffic jams and more. The various backdrops used in the game will give the player the feel of the actual movie.
“I am thrilled with the way this game has shaped-up. The game is engaging and has integrated the movie elements, such as my avatars, the transistor, trumpet and lots more, really well. I am hopeful that my fans will love and enjoy the game and become a part of this exciting, endless journey of ‘PK’, said, actor Aamir Khan, at the launch event of PK mobile game.
“I have never had a game avatar made for any of my film characters before, so this is really exciting for me. I love playing games in the middle of my shots and while travelling. Now with the launch of this game, I am sure I’ll be spending a lot of time on playing with my avatar,” said Anushka Sharma
Director Rajkumar Hirani said, “Gaming is a great way to engage with your audience today and it is very exciting to see the movie PK being construed in a game. There are a lot of similarities in the process of film making and game development like putting together the plot, the characters, the backdrop, the entertainment etc. I have thoroughly enjoyed myself in this process with the Disney India team.”
Producer Vidhu Vinod Chopra said, “It’s amazing how movies are now being extended on multiple platforms to increase engagement with the audiences. With the PK game now launched, all the pieces around the movie are coming together really well and we are really excited for the movie release.”
“Gaming is a great extension to a movie, it engages the audience with the characters, some key elements of the movie and also adds immense buzz around the movie. The PK game is a good example of how a movie can be made into a fun game with an immersive gameplay. Aamir and Raju Hirani have worked closely with our team to bring out a fantastic game that their fans will be happy playing for sure. Hope everyone enjoys playing it as much as we enjoyed making it.” said Siddharth Roy Kapur, Managing Director, Disney India.
“With the PK game, our endeavor has been to capture the essence of the movie and thereby enhance the interactivity for the consumers with the lead pair, giving them the opportunity to play as both – Aamir Khan and Anushka Sharma’s characters.” said Sameer Ganapathy, Vice President and Head, Interactive – Disney India.
