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Tag: Vinita Bali

  • Britannia increases ad spend 18%

    Britannia increases ad spend 18%

    MUMBAI: Biscuits and dairy products maker Britannia Industries Ltd increased its advertising spend 18 per cent to Rs 1.18 in the second quarter ended 30 September from Rs 1 billion a year earlier.

    Its ratio of advertising spend to total income too rose in the second quarter to 8.33 per cent from 7.72 per cent a year earlier.

    Britannia‘s revenues for the second quarter were up 9.34 per cent to Rs 14.17 billion from Rs 12.96 billion a year earlier.

    Its net profit increased by 20.48 per cent to Rs 456 million from Rs 378.5 million a year earlier.

    In the first half of the year ended 30 September, Britannia increased its ad spends by 18.03 per cent to Rs 2.16 billion from Rs 1.83 billion a year earlier. The ratio of ad spends to total income also went up to 8.17 per cent from 7.62 per cent a year earlier.

    The company‘s revenue for the first six months was Rs 26.45 billion, up 10.07 per cent from Rs 24.03 billion a year earlier. The net profit for the first half rose 11.80 per cent to Rs 890.5 million from Rs 796.5 million a year earlier.

    Britannia MD Vinita Bali said, “Despite a sharp and unexpected increase in commodity & fuel costs, we continue to drive profitable growth through focusing on three priority areas of revenue management, cost management and innovation. On a consolidated basis, the dairy & international operations are accretive and contribute positively to both revenue and profit.”

  • Britannia continues to increase ad spends

    Britannia continues to increase ad spends

    MUMBAI: Britannia Industries Ltd (BIL) has joined its peers in increasing ad spends in the first quarter ended 30 June 2012. The company increased its advertising and promotion spending by 19.93 per cent in the first quarter to Rs 986.7 million from Rs 822.7 million a year earlier.

    BIL‘s ad spend in the first quarter accounted for 8.03 per cent of its standalone revenue, a 0.6 percentage point increase from last year‘s 7.43 per cent.

    The company reported a 10.92 per cent increase in its standalone revenue to Rs 12.29 billion in the first quarter from Rs 11.08 billion a year earlier. It also reported an increase of 3.95 per cent in its net profit in the first quarter to Rs 434.5 million from Rs 418 million a year earlier.

    Britannia has enhanced its premium cream portfolio with launch of several differentiated products including Bourbon Cappuccino, Pure Magic Praline and a new range of creamy flavours for Treat.

    BIL managing director Vinita Bali said, “Our focus on strengthening the shape of our business has resulted in a 120 basis points increase in operating margin. We continue to work on the three priority areas of revenue management, cost management and innovation to improve the operational performance of all our categories – biscuits, bread, cake, rusk and dairy, both in India and overseas.”

  • Britannia ups FY’12 ad spends by 26% to Rs 4.2 bn

    MUMBAI: Britannia Industries (BIL) has spiked its spend on advertising and promotions in the fiscal ended 31 March by 26.07 per cent.

    On a consolidated basis, the company spent Rs 4.2 billion on advertising in the year as opposed to Rs 839.3 million in the previous fiscal.

    For the fourth quarter of the fiscal ended 31 March 2012, the company spent Rs 1.1 billion on advertising as opposed to Rs 839.3 million a year ago.

    Britannia made several new introductions in the Health & Nutrition products as well as indulgent products. Its longstanding brand GoodDay completed 25 years and added new offerings like Choconut, Chocochip and Classic Fresh Bake cookies to its portfolio. A range of savoury snacks – NutriChoice Multigrain Thins, NutriChoice Multigrain Roasty and 50-50 Snackuits – were also launched.

    Total expenses increased by 20.03 per cent to Rs 52.36 billion, from Rs 44.38 billion.

    BIL MD Vinita Bali said, “Our three priorities during the year were managing revenue, managing cost and generating new value through innovation in products, processes and technology. This focus enabled us to deliver a top line growth of 19 per cent and a profit growth of 48.5 per cent, on a consolidated basis. Each business, in India and overseas, showed a significant improvement in performance.”

    BIL’s consolidated net profit went up by 48.53 per cent to Rs 1.99 billion, compared to Rs 1.34 billion in the earlier year. Total income from operations jumped 19 per cent to Rs 54.85 billion, from Rs 46.09 billion.