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Tag: Vini Product

  • TAM report: TV sports genre ad volumes surge by 53 per cent in Apr-Jun ’23

    TAM report: TV sports genre ad volumes surge by 53 per cent in Apr-Jun ’23

    Mumbai: TAM AdEx India has released a quarterly advertising report on the sports channel genre for Jul-Sept’23.

    Advertising on television for the sports genre witnessed growth in ad volumes of 53 per cent during Apr-Jun’23 over Jan-Mar’23. Whereas, Jul-Sept’23 observed a de-growth of 10 per cent in ad volumes for the sports genre over Jan-Mar’23. Compared to Jul-Sept’22, ad volumes in the sports genre witnessed growth of five per cent in Jul-Sept’23.

    During Jul-Sept’23, services and food & beverages sectors retained their first and second positions with 50 per cent and seven per cent share of ad volumes over Apr-Jun’23. Together, the top 10 sectors covered 88 per cent share of ad volumes on television advertising for the sports genre. Durables was the only new sector that entered the top 10 list during Jul-Sept’23, compared to its 12th position in Apr-Jun23.

    Ecom-media/entertainment/social media retained its first position with 39 per cent share of ad volumes in Jul-Sept’23 over Apr-Jun’23. During Jul-Sept’23, four categories entered the top 10 list compared to Apr-Jun’23.

    Ecom-pharma/healthcare was the only new category that was present in Jul-Sept’23 compared to Apr-Jun’23. The top 10 categories collectively added 64 per cent share of ad volumes in Jul-Sept’23.

    International Cricket Council, GCMMF and Vini Product were the new entrants in the top 10 advertiser list in Jul-Sept’23 over Apr-Jun’23. During Jul-Sept’23, One8 Trion and Flipkart.com were the exclusive advertisers that entered the top 10 list compared to AprJun’23. The top 10 advertisers contributed 62 per cent share of ad volumes in Jul-Sept’23.

    JioCinema app retained its first position throughout the first three quarters of year 2023. During Jul-Sept’23, the top 10 brands covered 53 per cent share of ad volumes on television advertising for the sports genre. A total of five brands were new entrants in the top 10 brand list in Jul-Sept’23 over Apr-Jun’23. Also, there were two exclusive brands present in Jul-Sept’23 compared to Apr-Jun’23.

    ‘Associations/social/cultural organisation’ categories saw the highest increase in ad seconds with eight times growth on television advertising in the sports channel genre. In terms of growth percentage among the top 10 categories, Hair oils witnessed the highest growth of 34 times during Jul-Sept’23 over Apr-Jun’23.

    The cricket program dominated the sports channel genre for four consecutive quarters, holding over 50 per cent of the ad volumes, making it the most prominent program genre.

  • TAM report: Ad volumes of Coca Cola India grew by 2.7 times in ICC CW’23

    TAM report: Ad volumes of Coca Cola India grew by 2.7 times in ICC CW’23

    Mumbai: TAM Sports has released a commercial advertising report on ICC Cricket World Cup 23. This advertising report is based on all 48 matches of ICC CW’23 and for all the channels on which matches are telecasted.

    ICC World Cup’23 witnessed indexed growth of 17 per cent from all matches in terms of average ad volumes per match compared to ICC

    World Cup’19.

    Among all the World Cup matches, matches of the Indian team garnered max ad volume share. SF (Ind. vs. NZ) and F (Ind vs Aus) garnered the maximum ad volumes during ICC Cricket World Cup 2023.

    Tally of categories, advertisers, and brands rose by 42 per cent, three per cent and 34 per cent respectively during all the matches of ICC CW’23 compared to all the matches of ICC CWC’19.

    In ICC World Cup’23, ad volumes of Ecom-Wallets grew by 75 per cent compared to ICC World Cup’19. But among the top five categories, two-wheelers witnessed 42 times ad volume growth in ICC Cricket World Cup’23 over its previous edition. Perfumes/deodorant, pan masala & ecom-wallets were the only common categories among the top five of ICC World Cup’23 and ICC World Cup’19 in all the matches.

    Among the top five advertisers, Vini Product and FX Mart were the only common advertisers between ICC World Cup’23 and ICC World Cup’19. Ad volumes of Coca Cola India grew by 2.7 times in ICC CW’23 over ICC CW’19 among the top five advertisers.

    Among the 215 plus new brands, ‘Bharat Petroleum MAK’ was the leading brand followed by ‘Kamla Pasand Silver Coated Elaichi’. The top five categories present in ICC World Cup’19 and not in ICC World Cup’23, belonged to e-com category.

    In ICC CWC’23, brands of HUL were top exclusive on Hindi+English language sports channels and Regional language sports channels. A total of 165 plus brands advertised on both regional and Hindi+English sports channels during 48 matches of ICC CWC’23. “Phonepe” was leading the list of common brands.

  • Top five advertisers contributed 32 per cent of ICC World Cup ’23 ad volumes: TAM Sports

    Top five advertisers contributed 32 per cent of ICC World Cup ’23 ad volumes: TAM Sports

    Mumbai: TAM Sports has released an advertising report based on the first 39 matches of ICC CW’23 and for all the channels on which matches are telecasted.

    ICC World Cup’23 witnessed indexed growth of 19 per cent from the first 39 matches in terms of average ad volumes per match compared to ICC World Cup’19.

    The count of categories & brands grew by 32 per cent and 30 per cent respectively in ICC World Cup’23 compared to ICC World Cup’19 during the first 39 matches from both the World Cups.

    In ICC World Cup’23, perfumes/deodorant was the leading category with eight per cent share of ad volumes. Perfumes/deodorant, pan masala & ecom-wallets were the only common categories among the top five of ICC World Cup’23 and ICC World Cup’19 in the first 39 matches.

    Also, the top five categories together covered 32 per cent share of ad volumes during the first 39 matches of ICC World Cup’23.

    Among the top five advertisers, Vini Product was the only common advertiser between ICC World Cup’23 and ICC World Cup’19. The top five advertisers collectively added 32 per cent share of ad volumes during ICC World Cup’23.

    Over 50 new categories and over 195 new brands were advertised in 39 matches of ICC World Cup’23 compared to the same number of matches in ICC World Cup’19.

    Among the 195 plus new brands, ‘Bharat Petroleum MAK’ was the leading brand followed by ‘Indusind Bank Indie App’.

  • Vini Product – sole common advertiser in ICC World Cup ’19 and ’23: TAM Sports

    Vini Product – sole common advertiser in ICC World Cup ’19 and ’23: TAM Sports

    Mumbai: TAM Sports has released an advertising report based on the first 31 matches of ICC Men’s Cricket World Cup’23 and for all the channels on which matches are telecasted.

    ICC World Cup’23 witnessed indexed growth of 22 per cent from the first 31 matches in terms of average ad volumes per match compared to ICC World Cup’19.

    Count of categories, advertisers & brands grew by 31 per cent, one per cent and 26 per cent respectively in ICC World Cup’23 compared to ICC World Cup’19 during the first 31 matches from both World Cups.

    In ICC World Cup’23, perfumes/deodorant was the leading category with eight per cent share of ad volumes. Perfumes/deodorant & ecom-wallets were the only common categories between ICC World Cup’23 and ICC World Cup’19 in the first 31 matches. Also, the top five categories together covered 32 per cent share of ad volumes during the first 31 matches of ICC World Cup’23. Among the top five advertisers, Vini Product was the only common advertiser between ICC World Cup’23 and ICC World Cup’19. The top five advertisers collectively added 31 per cent share of ad volumes during ICC World Cup’23.

    Over 50 new categories and over 175 new brands advertised in 31 matches of ICC World Cup’23 compared to the same number of matches in ICC World Cup’19. Among the 175 plus new brands, ‘Bharat Petroleum MAK’ was the leading brand followed by ‘Vi Cellular Phone Service’.

  • TAM Sports: Over 165 new brands were advertised in 23 matches of ICC World Cup’23

    TAM Sports: Over 165 new brands were advertised in 23 matches of ICC World Cup’23

    Mumbai: TAM Sports has released an advertising report based on the first 23 matches of ICC Men’s Cricket World Cup’23 and for all the channels on which matches are telecasted.

    ICC World Cup’23 witnessed indexed growth of 24 per cent from the first 23 matches in terms of average ad volumes per match compared to ICC World Cup’19.

    The count of categories, advertisers & brands grew by 29 per cent, two per cent and 24 per cent respectively in ICC World Cup’23 compared to ICC World Cup’19 during the first 23 matches from both World Cups.

    In ICC World Cup’23, Perfumes/deodorant was the leading category with nine per cent share of ad volumes. Perfumes/deodorant & ecom-wallets were the only common categories between ICC World Cup’23 and ICC World Cup’19 in the first 23 matches. Also, the top five categories together covered 33 per cent share of ad volumes during the first 23 matches of ICC World Cup’23. Among the top five advertisers, Vini Product & FX Mart were the only common advertisers between ICC World Cup’23 and ICC World Cup’19. The top five advertisers collectively added 32 per cent share of ad volumes during ICC World Cup’23.

    Over 45 new categories and over 165 new brands were advertised in 23 matches of ICC World Cup’23 compared to the same number of matches in ICC World Cup’19. Among the 165 plus new brands, ‘Bharat Petroleum MAK’ was the leading brand followed by ‘Mahindra XUV 700’.