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Tag: Vineeth Nair

  • Ajio and Asos bring a summer of style sizzler to LFW, with cinema royalty in tow

    Ajio and Asos bring a summer of style sizzler to LFW, with cinema royalty in tow

    MUMBAI: Reliance Industries’ online luxe and fashion platform Ajio teamed up with Asos, the online fashion behemoth, to deliver a right proper Summer of Style at Lakmé Fashion Week. And, darling, it was a corker. The collaboration, exclusively available on Ajio in India, brought Asos’s latest transition line to the runway, proving that global fashion can indeed have a desi twist.

    The show, a veritable feast for the eyes, showcased an eclectic mix of shirts, trousers, skirts, dresses, and co-ord sets, all designed with a breezy, contemporary aesthetic. Hindi cinema’s own Tara Sutaria and Veer Pahariya strutted their stuff as showstoppers, embodying Asos  bold yet relaxed vibe.

    “Fashion’s about confidence, innit?” said Tara Sutaria, “and Asos nails it. Walking for LFW is always a thrill, and this year’s summer of style with Ajio was no exception.” 

    Veer Pahariya echoed the sentiment, adding, “Asos has always pushed the boundaries of fashion, and this collection is no different. Walking for A Summer of Style was a thrilling experience, and I can’t wait for more people to discover these looks on Ajio.”

    The Asos transition line, presented in three distinct collections, catered to every sartorial whim:

    * Botanical Garden/Resort: Think breezy, nature-inspired looks perfect for escaping the city’s stuffiness.

    * Pastel Stories: Dreamy, soft hues for those who prefer a touch of effortless elegance
    .
    * Monochrome: A bold black-and-white affair for the modern minimalist who likes things sharp.

    “We’re proud to bits to bring Asos’ latest collection to India,” said Ajio CEO Vineeth Nair. “We’re all about bringing global fashion to Indian consumers, and this collaboration nails that.”

    Asos managing director wholesale  Michelle Wilson added, “India’s a right exciting market for us, and our partnership with Ajio has helped us reach a growing audience of fashion-forward types. The response has been smashing.”

    Following the runway spectacle, Ajio and Asos hosted a swanky stakeholder event, giving industry bigwigs a sneak peek at the collection. It was a right royal knees-up, and a testament to the power of fashion to bring people together. 

  • Foundry launches exclusively on AJIO

    Foundry launches exclusively on AJIO

    Mumbai: Women’s ultra-fast Gen Z fashion brand, Foundry from Cover Story Clothing Ltd (CSCL) has launched and is now live exclusively on AJIO. A direct-to-consumer (D2C) fashion and accessories brand, Foundry offers fresh and affordable fashion.

    Foundry, which launched with 1,500 styles, plans to scale it up to 6,000+ styles by next year. In addition, 50 new styles will be launched daily, so customers can have access to the latest fashion trends at attractive and affordable price points.

    “Our focus on being first on trend allows us to remain at the forefront of the fashion landscape,” said Cover Story Clothing Ltd CEO & MD Manjula Tiwari. “To satisfy the changing needs of our customers, we are dedicated to consistently extending the scope of our offerings. As India’s most preferred shopping destination for Gen Z fashion shoppers, AJIO was our go-to launchpad for Foundry.”

    With its distinctive, bold and stylish offerings, Foundry will be the go-to brand for young trendy shoppers across India. CSCL launched India’s first homegrown fast fashion brand, Cover Story back in 2016 and a lifestyle brand for modern Indian women, Ancestry in 2018.

    Commenting on the launch, AJIO CEO Vineeth Nair said, “Over time, affordable fast fashion has been gaining momentum, especially among young shoppers with high style quotient. We’re excited to launch Foundry exclusively on AJIO and help bring to the customers affordable fashion that is trend-first and appeals to the young shoppers.”

    Foundry’s impressive collection of fashion basics, including top wear, dresses, bottom wear, co-ord sets and outerwear are a must have for every fashion-forward shopper. To complete the look, the brand also delivers a wide selection of accessories including jewellery, caps and hats, bags, phone cases, hair accessories, scarves, and socks. With this diverse collection, Foundry empowers individuals to direct their unique and confident look for any occasion.

    Foundry joins AJIO’s strong portfolio of international and homegrown brands offering customers a vast variety of handpicked and curated fashion styles. Over the years, AJIO has become one of the most popular fashion destinations and has witnessed multi-fold growth in active customer base and traffic.