MUMBAI: Star India is aiming to earn more from this year’s Indian Super League (ISL). Industry experts believe it will earn close to Rs 450 crore revenue from advertising and sponsorship. The projected revenue includes broadcast as well as digital. Season 5 starts from 29 September 2018 to 16 December 2018.
“Star is eyeing around Rs 450 crore. This was the aim last time but this time it looks like they will be able to achieve it because they have put Star Gold and Star Utsav in the frame,” an industry source informed Indiantelevision.com on condition of anonymity.
Tag: Vineet Sodhani
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Star India pegged to earn close to Rs 450 cr from ISL 5
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Times’ Vineet Sodhani joins Spatial Access as CEO
MUMBAI: Spatial Access, a media audit company, has a new leader at the helm; Vineet Sodhani has taken over as the CEO.
Spatial Access co-founder and chairperson Meenakshi Menon is excited about the transformation that is under way. She says: “As media moves into a new era of complexity, Spatial Access, under the new leadership, will simplify it for its clients with custom solutions, many of which will be first time in the industry. With Vineet (Sodhani)’s strong background in research and strategy, we will provide valuable insights, a lot of it in the public domain, so that the industry gets more value.”
Sodhani has two decades’ experience in media strategy, sales and marketing in India and the US. In the past, he has worked for Times Television Network, Starcom Mediavest Group, Hansa Research Group, AC Nielsen and ORG-MARG. In 2012, he co-authored Guide to Indian Markets and is presently working on his second book.
Sodhani says: “Spatial Access has that rare combination of a great customer and knowledge base. This strength will be used to drive value for every rupee spent on advertising, be it ATL, BTL or digital. We will raise some critical questions, for example, transparency, ROI and wastage.”