Tag: Vineet Sehgal

QuikrEasy shows you how things are done easy

MUMBAI: Mullen Lintas Bangalore has conceptualised a three-film campaign for QuikrEasy, the services vertical of Quikr. The platform provides a way to find hyper-local services such as professional movers and packers, pest control, interior designers/architects as well as day to day services. Along with this, there is a special focus on its beauty services called AtHomeDiva.

Mullen Lintas was tasked with this campaign to establish QuikrEasy as a one-stop platform for getting service providers for all home-related services with greater convenience, wider choice and peace of mind.

Quikr CMO Vineet Sehgal says, “We often find the task of identifying, evaluating and then engaging with service providers cumbersome and end up delaying the task that can make life better. QuikrEasy symbolises the simplest and convenient way to manage small or big tasks in the easiest possible way.”

The brand’s services find appeal with urban households who are pressed for time and are seeking assistance to smoothly manage their everyday household and lifestyle-related chores. Small or big but important tasks remain unfinished and are often postponed on account of other priorities.

The first two films show the act of procrastination is amplified, be it fixing shelves or calling the pest control services, all postponed due to pre-occupation. The third film highlights the solution to the challenges urban females face while juggling between work, home and social responsibilities. This film shows the ease of indulging in the comfort of home for a wide variety of high-quality beauty services.

Mullen Lintas national creative director Shriram Iyer adds, “Most of the times it’s the simplest of jobs that overwhelm us. Be it doing repairs, getting the house painted, or for women even getting a simple wax. It was this insight of what happens when the smallest chores hold us down and how with QuirkEasy’s convenience and speed everything can get resolved in a jiffy that informed our campaign.”

November 29, 2017
‘New’ phone bought on Quikr awes all

MUMBAI: Mullen Lintas launched its first television campaign for Quikr. The latest campaign by Quikr, India’s No. 1 classifieds business, is themed around buying high quality pre-owned smartphones at affordable prices from QuikrBazaar, its C2C vertical. The aim of the ad campaign is to drive pre-owned smart phone purchase intent among people through the assurance of a high quality product from Quikr.

The ad campaign titled ‘Have you seen Rajesh’s new phone?’ conceptualised and executed by Mullen Lintas Bangalore will run on all popular channels spanning the genres of Entertainment, News, Sports etc.

Quikr chief marketing officer Vineet Sehgal said: “With the latest ad campaign we want to address trust issues associated with the used products and mobile phones in particular. The campaign points out the several benefits such as best price, 36+ point quality check, six months warranty and seven-day replacement policy offered by QuikrBazaar.”

The campaign brings alive the story of an unassuming person who becomes the center of attention at his work place, as his colleagues become envious about the high-end phone he’s recently got.

Mullen Lintas NCD Shriram Iyer said: “Mobiles carry a lot of flaunt value, right? So what happens when a very junior employee at a firm walks around with a high-end phone? One which looks and feels like a brand new phone? It leads to a crazy chain of Chinese whispers, all speculating how he could afford it. And, given that Quikr and quirk go hand in hand, we went lateral in treatment by giving it a retro, Bollywood caper kind of feel to the whole thing. A simple human insight tuned for super fun.”

Team credits:

Client: Quikr

Team: Vineet Sehgal, Ruchika Gupta

Agency: Mullen Lintas

Account Management: Kishore Subramanian, Anil Nair, Arjun KD, Akshata Srivastava

Creative: Shriram Iyer, Santosh Ramakrishnan

Planning: Sushma Rao

Production House: Absolute Productions

Director: Vasan Bala

Producer: Prafull Sharma & Sadhya Vyas

September 1, 2017
Mullen Lintas bags Quikr’s creative mandate

MUMBAI: Quikr has hired Mullen Lintas Bangalore as its creative agency.

Mullen Lintas was selected after a competitive multi-agency pitch that saw the participation of some leading advertising agencies in India. What began as a pitch process for two verticals quickly went on to the entire Quikr group portfolio and Mullen Lintas has now been mandated to handle all the verticals.

This win marks as another major triumph for Mullen Lintas that has been on an upward growth swing over the past few months. Only recently, the agency had won the creative mandate for Too Yumm!, the new food brand from RP-SG group company Guiltfree Industries; plus the creative mandates for Motlial Oswal, a leading equity funds player in India and Tata Cliq, the e-commerce retail store from the Tata Group.

Mullen Lintas chairman & chief creative officer Amer Jaleel said, “What’s different about Quikr is their approach to the entire category. It’s not transactional. They have a unique perspective on the consumer and what it means for them. And we found the approach very refreshing and is allowing us to create some interesting pieces of work that will create engaging conversations.”

Quikr CMO Vineet Sehgal said, “Today, the needs and preferences of consumers are evolving. As we help them upgrade their lifestyle, we needed a partner who thinks on their feet and keep up with the fast pace that we need. Mullen Lintas team fits in perfectly with our hunger, passion along with their innovative line of thought.”

Adding his views, Mullen Lintas CEO Virat Tandon commented, “Quikr is revolutionising the online transactions space across various product categories. We were impressed with the way they are playing a leadership role in developing this category. We will be able to innovate with the cross category benefits that Quikr brings to its consumers. I am sure, the Mullen Lintas team will further add fuel to their marketing initiatives and help take the brand to the next level.”

July 10, 2017
IAMAI to focus on emergence of mobile marketing in India

MUMBAI: The internet population in India is growing at a healthy rate. With 400 million internet users in India, the medium has provided a huge canvass for marketers to reach out to their audience. But, what is witnessing an exponential growth is the mobile marketing.

The growth of consumer internet companies has also given an impetus to growth in internet users. If India is on the brink of attaining the magic figure of Rs 1 lakh crore in digital commerce, the availability of smart phones at cheaper rates coupled with low internet mobile tariffs have ensured that internet is within the reach of all.

With a huge population of young consumers hooked to the internet, the marketing and advertising fraternity has taken cognisance of the power digital advertising. In 2014, the market size of digital advertising was Rs 2,750 crore and if we are to take 30 per cent y-o-y growth, it will be over Rs 3,500 crore. Though it is still at a nascent stage, planners have woken up to the embrace the power of the digital medium.

IAMAI president Subho Ray says, “If the growth of digital commerce is anything to go by, planners will certainly spend more time understanding how to tap the hidden potential of the digital world. The phenomenon of online shopping is no longer restricted in the urban areas. If you look closely, internet users in rural India is growing faster than in urban India. The coming of age of payment banks and mobile wallets will encourage consumers to transact online. The point is, newspapers might not reach every village, but there is mobile connectivity in almost entire India and people out there are watching the world in their handheld device. It is just a matter of time that most brands will give a huge push for digital marketing.”

The Mobile Marketing Summit, to be held in Bengaluru on 18 December, 2015, will have industry doyens taking a closer look at the emergence of mobile marketing in India.

Acer CMO S Rajendran adds, “The Mobile Marketing Summit event always provides fascinating insights into the way mobile technology is bringing positive changes to how consumers behave and conduct their lives across all facets of their lives. This summit helps bring audiences one step closer to ideas and developments that are breaking new ground in the market. Some recent trends are quite revealing about the pace of change in this space: the adoption rate of mobile is twice that of the internet, three times that of social media, and ten times faster than PCs. Today mobile is becoming not only the new digital hub but also the bridge to the physical world. That is the reason why mobile will be transformative to entire businesses.”

Echoing Rajendran’s sentiments, Quikr CMO Vineet Sehgal echoes says, “80 per cent of our traffic comes from mobile and in that context it’s pretty clear that mobile marketing is no longer an experimental format but rather a crucial part of the mix for online businesses such as ours. Technological advances have made it possible for consumer touch-points via mobile to be personalized, location-based and hence extremely relevant which brings marketers immense opportunity.”

The Mobile Marketing Summit 2015 will have sessions like State of Mobile Marketing In India; Mobile First and Brand Marketing; Engaging with multi-screen users: Every advertisers’ challenge; How Brands are considering promotions through Mobile Medium; etc.

Speaking about multi screen users, Titan Company eCommerce head Alokedeep Singh added, “In a multi-screen world, mobile is becoming the primary/first screen for consumers to search, experience and shop online. In coming times, not only targeting users with relevant ads, push notifications etc, newer technologies like ibeacons, wearables will create endless opportunities for brands, marketeers.”

December 15, 2015