Tag: Vineet Malhotra

Victorinox India welcomes the IDCA team to their Gute Reise store in Aerocity, New Delhi
Mumbai: Victorinox, maker of the original Swiss army knife, welcomed the India Deaf Cricket Association Team to their Gute Reise Store in the national capital to wish them luck before they proceeded to Sharjah for the World Cup 2024.

A tour of the store included a stop at the history wall, where all the players were fascinated to discover the 140-year-old legacy of Victorinox, a fourth-generation family-run company. Fun and camaraderie presided over high tea, hearty laughter, and huge smiles.

Victorinox India chief marketing officer – brand & country head – watch Debraj Sengupta, presented the IDCA Team with personalized Swiss Army Knives to be prepared for any circumstance and outfitted the players with suitcases for their journey.

Present on the occasion at the store along with the team were:
- Victorinox India CMO Debraj Sengupta
- Victorinox India VP PR communication Priyanka Sippy
- IDCA president Sumit Jain
- IDCA patron Reena Jain Malhotra
- IDCA CEO & brand custodian Roma Balwani
- IDCA vice chairman Vineet Malhotra
- IDCA secretary Ajay Kumar
Victorinox India chief marketing officer – brand & country head – watch Debraj Sengupta said, “Victorinox is very honoured to welcome the IDCA Team to the Gute Reise Store at Worldmark, Aerocity, New Delhi. We hope our products empower them on their journey and we wish them the absolute best for the World Cup!”

On the occasion, IDCA CEO & brand custodian Roma Balwani said, “IDCA India team is delighted to collaborate with Victorinox India as our support partner for the IDCA India team participating in the DICC T 20 World Cup 2024, UAE in Sharjah. The teams are very thankful for the opportunity to visit to their store at Worldmark, Aerocity. It was a special occasion as the leadership team felicitated our national team with their signature Swiss knife engraved with their names & also gifted all players suitcases which they will all carry during their travel to Sharjah.”

She added, “We hope to have a long-term collaboration with the brand, which will motivate our teams and help promote diversity and inclusion for disability sport specially cricket.”

The Indian Deaf Cricket team will participate in the Deaf International Cricket Council (DICC) T20 Champions Trophy 2024 to be held in Sharjah (UAE) from 6 to 12 March 2024. Teams from six countries — India, Australia, Bangladesh, Pakistan, South Africa and Sri Lanka — will compete at Vision Cricket Center, Sharjah, UAE to win the title of world champion.
March 6, 2024
The Hype Studio bags the PR Mandate of Santaan IVF

Mumbai – Hype Studio, a leading PR agency known for its interactive expertise, is excited to announce its latest achievement – securing a PR commission for Santan IVF, a pioneer in fertility treatments

Santaan IVF, a trusted name in the reproductive healthcare industry, has been building PR efforts to increase brand awareness and communication with The Hype Studio Hype Studio’s proven track record of success in the industry, which is credited ho with their innovative and customized PR strategies, made them a natural choice for IVF.

This collaboration is an important milestone for Santan IVF as they aim to increase their brand presence and share their commitment to providing superior fertility solutions. Known for its human-centric approach to public relations, Hype Studio is moving away from AI-generated content to focus on authentic, human content to connect with its target audience emotionally.

In a statement, Santan’ IVF CEO Raghab Panda enthused about the partnership, “We believe that The Hype Studio’s expertise in producing compelling content plays a vital role in our mission to reach a wider audience.” of the community. Their commitment to human-centered communication seamlessly aligns with our values.” and we have a reward.” We look forward to cooperating.”

Hype Studio has demonstrated its prowess in PR through successful partnerships with various respected agencies in the past. Their recent partnerships has attracted a lot of attention, re-establishing The Hype Studio as a force to be reckoned with in the PR landscape

The Hype Studio director Vineet Malhotra said, “We are honored to be chosen as our PR partner for Santan IVF. Our team is dedicated to using our experience and creativity to drive the story of Santan IVF.” encourage, build an emotional connection with the audience.

January 23, 2024
Zee Sports to launch cricket talk show

MUMBAI: Zee Sports will launch a show Cricket Talk on 3 January. It will air every Wednesday at 9:30 pm.

Hosted by Zee Jockey Vineet Malhotra, the weekly half an hour show will focus on getting cricketers closer to the Indian sports fan. Each episode will focus on an individual cricketer, his relationships with people and the forces that influenced his career.

Reebok is the title sponsor for the show. Some of the cricketers who will be featured in Cricket Talk are Australian captain Ricky Ponting, South African fast bowler Shaun Pollock and Sri Lankan batsmen Kumar Sangakkara. Cricket Talk aims to reflect the overall personality of a cricketer.

January 2, 2007