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Tag: Vineet Bajpai

  • TBWAIndia Group appoints Vinnet Bajpai as CEO

    TBWAIndia Group appoints Vinnet Bajpai as CEO

    MUMBAi: TBWA today announced major management changes to its group of agencies across India. Vineet Bajpai, currently Chief Executive Officer of MagnonTBWA, one of India’s largest and most comprehensive digital agencies, will assume the role of CEO for the entire TBWAIndia Group with immediate effect.

     

    Meanwhile, Shiv Sethuraman, erstwhile CEO of TBWAIndia Group, has decided to move on from the company, triggering the changes. Sethuraman joined TBWA in 2008 as CEO, moving from Ogilvy Paris, where he was MD since 2005.

     

    Bajpai’s new responsibilities will encompass TBWAIndia, MagnonTBWA, Magnon E-Graphics, a digital outsourcing agency that serves clients across five continents, as well as The Integer Group, the network’s retail and shopper marketing arm, across the Indian continent.

     

    At the same time, TBWAIndia Group has established a new management board, which reflects the roles that key individuals have played in the agency’s growth over the past year. Nirmalya Sen is appointed President of Advertising for the TBWAIndia Group; Parixit Bhattacharya’s role as Chief Creative Officer will encompass the total creative product for the group, including MagnonTBWA; Nitin Naresh is appointed Managing Director of the domestic digital agency, MagnonTBWA; Vivek Merani is appointed Managing Director of Magnon E-Graphics; Ketan Desai is appointed Managing Director of The Integer Group India; and Manosh Mukherjee as Chief Financial Officer and Chief Operating Officer.

     

    In order to more closely align the India Group with TBWAWorldwide, Philip Brett, TBWA’s President of South and Southeast Asia, is named Chairman of TBWAIndia Group.

     

    “We are now very focused on driving our integrated offering in India forward and accelerating its growth,” said Keith Smith, President – International of TBWAWorldwide. “We’re delighted that Vineet will be leading this offering. Over the past year, since we acquired the Magnon Group, MagnonTBWA has become a global digital offering, delivering world-class, innovative solutions for our clients.”

     

    Smith noted that the management restructuring in India is very much in line with TBWA’s structures in major markets around the world, where the leadership team’s responsibilities cover a range of different communication disciplines.

     

    Bajpai founded and led Magnon for 14 years before and after its acquisition by TBWA at the end of 2012 and has spent the last 15 months working closely with the network’s agencies in Mumbai, Delhi, Los Angeles, New York, Singapore and Dubai.

     

    Bajpai said, “I am very proud to be taking on this additional responsibility for the TBWA Group in India. My focus will be on providing the structure to help the group deliver the best, integrated offering of any agency group in India. We are extremely lucky to have such a skilled, professional and successful team in place, along with global network support, to make this happen.”

  • Who wants to be an entrepreneur?

    Who wants to be an entrepreneur?

    MUMBAI: If you think you’ve got an idea worth a million bucks, here’s something that might just help you make it a reality.

    ‘Built from Scratch’, founder and CEO Magnon/TBWA Vineet Bajpai’s second book, serves as a guide for aspiring entrepreneurs – handholding them through various steps and tactics of building a business ground-up.

    There’s a message in the title itself for budding businessmen/women: Pick up basic tools and start building a company with whatever little you have. At the end of the day, every organisation is created out of one dominant ingredient – the human will.

    Asked what made him pen the tome, Bajpai says: “The thought of writing the book came to my mind many years ago when I used to teach at MBA institutions as guest faculty. During my interactions with management students, I discovered that almost every one of them secretly nurtured the dream of becoming an entrepreneur and building his/her company. However, most were clueless on how to actually start their entrepreneurial journey.”

    “More importantly, there existed a deeply entrenched belief that a business can be started only with large financial investment. Being a first-generation entrepreneur myself, who started with a few thousand rupees in my pocket, I felt compelled to offer a helping hand to perhaps millions of such people who dream of building businesses and companies, but have no practical guidance for the same. I also noticed that there were no books written by Indian authors that offered detailed and street-smart advice on enterprise building. It was then that I decided to write my second book.”

    With a million self-help books on the market already, why would readers pick up one more such book? “The most important differentiator is that I am preaching only what I have practiced,” says Bajpai, recalling how he started Magnon/TBWA and Magnon E-Graphics with the rupee equivalent of just $300.

    The most important differentiator is that I am preaching only what I have practiced says Vineet Bajpai

    “Today, these are multi-million dollar global companies. So very few authors would have the real and ‘battle-field’ experience that I carry; secondly, the book is as much a motivational read as it is a management work. It speaks to the reader about his/her fears and dreams, his/her mental-barriers and his/her ambitions. The combination of a self-help approach with hard-core management content makes the book quite an intellectual asset for any aspiring entrepreneur,” he shoots.

    The book busts quite a few myths associated with career management as seen through the eyes of the Indian middle class.

    “It tells the reader that he can do it too! And then it educates the reader about various aspects of starting up businesses – the idea generation, market research, environment scanning, revenue model, finance raising options, go-to-market strategies, the common pitfalls, first year of survival and a lot more. It is quite a hard-hitting and real handbook for aspiring entrepreneurs,” defends Bajpai.

    The book is inclusive of everyone who nurtures business ambitions, even say the aunty next door who cooks great south Indian food and could open a catering venture. “Entrepreneurship is not a restricted zone, and anyone and everyone can dream of being a successful entrepreneur. So the book aims to reach out to the student community, to working professionals, corporate executives and almost anyone who is planning to start his or her own venture,” says Bajpai.

    What lies at the heart of the book is Bajpai’s own experience of founding and building his companies. “Readers will see that while I lead global companies today, I started in a tiny shed with rented computers, a tin roof and at times, even swept the floor of my first office! They will discover how a company where buying even a water cooler was a major financial decision at one time, transformed into one of Asia’s largest digital agencies. It is a fantastic yet true story that the readers will love,” says he.

    Moral of the story is if you don’t hail from a business family, aren’t a Harvard dropout and don’t have a globe-changing innovation, you can still dream of making it large, with a little help from Bajpai’s book, published by Jaico and available for just Rs 299.

  • MAGNONTBWA beefs up senior team

    MUMBAI: Post its acquisition by Omnicom’s TBWA, MAGNONTBWA has strengthened its digital capabilities with three senior level appointments in web/mobile technology, social media as well as client development functions.

    The appointments come as the agency’s preparations to strengthen its presence in the capital and also penetrate tier two cities in North India.

    The agency has got on board KN Ajit Narayan as group director, social media marketing, Paurush Pandit as group director, web/mobile technology and Alok Garg, associate vice president, client development for MAGNONTBWA.

    Garg comes with over 16 years of strong experience in client acquisition and managing key customer relationships. His digital experience is rich and vivid and he has led business teams at independent digital agencies in the past. He will be spearheading the client acquisition team for MAGNONTBWA in the Delhi NCR region. He will also be responsible for setting up MAGNONTBWA offices in key northern Indian cities like Lucknow and Chandigarh, and drive MAGNONTBWA’s penetration in tier two Indian cities.

    Narayan moves in from Interactive Avenues, where he was managing social media offerings for a range of clients. He has worked with several leading as well as startup organizations and has experience in new media marketing including online reputation management (ORM), social media marketing (SMM), SEO, content management and user acquisition. Apart from managing the group profile, he will also actively coordinate on account management for SMO services, social media consulting and campaign execution.

    Pandit is a technology evangelist with over 10 years of experience in both start-ups as well as large organisations. In the past he has worked in with Makemytrip.com and Yatra.com. He specialises in web user interface design, development, optimization, usability and web marketing. At MAGNONTBWA, he will be operating at the group level and will be responsible for driving technology excellence on both web and mobile platforms, across the board.

    MAGNONTBWA and MAGNON E-GRAPHICS founder and group CEO Vineet Bajpai said, “At MAGNONTBWA, people have always been central to strategy. As digital media evolves, agencies and marketers will need to find new innovative approaches to connect brands and consumers. The team expansion at Magnon is in sync with the current and potential opportunities and challenges. MAGNONTBWA stands committed to offering best-in-class interactive media solutions to our clients.”

    These hirings have been carried out for both MAGNONTBWA as well as MAGNON E-GRAPHICS, the agency’s international digital delivery arm.

  • TBWA acquires India’s digital agency Magnon

    MUMBAI: Omnicom‘s global advertising agency network TBWA has acquired Indian digital entity Magnon Group.

    The acquisition includes the domestic digital agency Magnon Solutions and digital outsourcing agency Magnon International that serves clients across five continents.

    With immediate effect, Magnon will become part of the TBWA Group of companies in India. The digital agency, Magnon Solutions, will join TBWA‘s global Digital Arts Network (DAN) and the digital outsourcing company, Magnon International, will become part of E-Graphics and an accelerator for DAN‘s production offering.

    Magnon was founded in 2000 by Vineet Bajpai and employs nearly 150 professionals between Mumbai and New Delhi. He will continue as founder and CEO of Magnon Group. The group offers clients the full spectrum of digital services, including graphic design for web and mobile; digital marketing; search and social media optimisation; bespoke technology applications development; online brand strategy consulting; eCommerce solutions; and mobile sites and apps development.

    TBWA Worldwide president – international Keith Smith said, “We are delighted to join forces with Magnon Group. We‘ve been extremely impressed with both their digital capabilities and the strength of their management team. Globally, TBWA is building a strong, integrated digital network and we‘re confident that Magnon Group will deliver the expertise and talent we need to deliver innovative work and added value for our clients in India.”

    Bajpai said, “Being a part of TBWA is an ambition fulfilled. TBWA‘s global reach and excellence will provide Magnon with the right platform towards becoming a market-leading digital agency in India and the region. And TBWA‘s empowering culture allows us to retain our adaptability and entrepreneurial fabric.”

    TBWAIndia‘s chief executive officer Shiv Sethuraman said, “I believe this is a game-changing event for the TBWA Group in India. After successfully setting up The Integer Group® India, our retail and shopper marketing company last year, the acquisition of Magnon makes us a uniquely positioned agency in India – one that is ahead of the curve in the disciplines that will matter most in the years to come. Magnon is a solid and proven digital player with great depth and talent. I am delighted to welcome Vineet and his team to the TBWA family.”

    Omnicom president and chief executive officer John Wren commented, “TBWA‘s partnership with Magnon is a reflection of Omnicom‘s continued commitment to building its strengths and capabilities across the Indian subcontinent, in an effort to support the growing needs of our client‘s regional marketing objectives.”

  • Magnon Solutions bags Luminous’ digital media biz

    MUMBAI: Magnon Solutions has bagged the interactive and social media mandate of Luminous Power Technologies.

    The digital media agency has been appointed to handle the digital marketing initiative for the brand, including its social and search
    presence.

    Magnon Solutions founder and CEO Vineet Bajpai said, ‘‘We are delighted to have been able to partner Luminous as their digital agency. Our focus will be on bringing a better connect between the brand and its consumers. Online media is evolving rapidly as a strategic platform and we research continuously to ensure we keep a tab on the trends, to offer the best to our clients.‘‘

    Luminous deals with power products for home and commercial applications.

    Sachin Tendulkar is the brand ambassador for Luminous.