Mumbai: Smytten Pulse, an AI-led consumer research and insights platform, partnered with Dabur to provide targeted insights. The platform’s consumer research solutions helped Dabur refine its product and market strategy through efficient and extensive consumer research.
Dabur, a consumer goods company, aimed to enhance one of its new product offerings by evaluating consumer feedback in a niche market segment. Through its collaboration with Smytten Pulse, Dabur effectively reached and assessed its market via an authentic respondent base, resulting in high-quality data across product, concept, and communication testing. This enabled data-driven decisions for their new product line.
Using Smytten, an Indian product discovery and trial platform, Smytten Pulse focused on an audience segment that aligned with Dabur’s key demographics. The technology of Smytten Pulse facilitated effective surveying, analysis, and the creation of business recommendations regarding product usage, formulation, and packaging. The consumer feedback and recommendations from the research team supported Dabur in developing marketing strategies for their product line.
Dabur CMI head Vinay Virwani stated on the partnership, “We piloted with Smytten for getting to a niche TG – which they were able to accurately recruit based on their databank of purchase history. This collaboration with Smytten Pulse gave us rich and sharp insights based on actual behaviour – a sharp contrast to traditional claim-based market research methodologies. Their platform has the unique ability of intent base targeting of consumers which allows for more real-life, authentic responses. Beyond the excellent technology, their focus on driving value through sharp insights has solidified our trust in their capabilities. We look forward to them as a vital partner in our journey to market excellence.”
Smytten and Smytten Pulse co-founder Siddhartha Nangia added, “It’s been a rewarding experience to work with Dabur, a brand that sets the standard in the consumer goods industry. As a trusted partner in the brand’s journey towards market excellence, we look forward to strengthening our partnership, driving innovation, and achieving remarkable success together.”
The methodology provided insights into market gaps, consumer preferences, and product performance. By using an agile approach to deliver insights quickly, Smytten Pulse helped Dabur make informed decisions in a competitive market. Smytten Pulse’s strength lies in consolidating marketing activities on one platform, enabling brands and marketers to navigate the market with reliable and cost-effective solutions. The platform offers a range of research solutions, from product testing to communication analysis, enhancing the understanding of consumer behaviors and perceptions.