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Tag: Vinay Tamboli

  • Revolutionising business with AI: LS Digital introduces Dataquark

    Revolutionising business with AI: LS Digital introduces Dataquark

    MUMBAI: India’s integrated Digital Business Transformation (DBT) company, LS Digital, has announced the launch of Dataquark, a dedicated business unit aimed at transforming data measurement, analysis, and reporting. This move follows strong demand for the Data & Insights pillar of LS Digital’s DBT framework, prompting the company to establish a distinct identity for this domain. Vinay Tamboli, previously CEO of Data & Insights, will now handle Dataquark as its CEO.

    Inspired by fundamental physics, Dataquark reflects the essential role of data in digital enterprises, akin to quarks forming the foundation of matter. The unit is set to drive strategic growth and AI-led transformation by enabling businesses to unify, process, and activate data.

    LS Digital founder & CEO, Prasad Shejale stated, “In a digital-first world, businesses must go beyond collecting data to fully harness its potential. Dataquark ensures that data is not just a foundational asset but a key driver of business transformation. Just as bringing in Langoor, f1studioz, and Social Panga strengthened our DBT framework, Dataquark will now handle the charge in Data & AI.”

    Dataquark bridges the gap between raw data and actionable intelligence, accelerating AI maturity and delivering measurable business impact. Its approach—“Collect – Collate – Activate”—ensures data integrity, privacy, and large-scale activation. With a comprehensive suite of services, it aims to enhance AI capabilities, optimise marketing effectiveness, and transform data infrastructure.

    Dataquark CEO Vinay Tamboli stated, “As AI evolves, the role of data has never been more critical. Dataquark will integrate AI-driven solutions, advanced analytics, and strategic partnerships to break data silos and accelerate innovation. With increasing demand for privacy-first, AI-ready data solutions, Dataquark is uniquely positioned to meet this need.”

    Dataquark offers four key services to help businesses unlock the full potential of their data. Its marketing data infrastructure integrates first-party data with advertising platforms to drive revenue and conversions. The business data infrastructure connects finance, marketing, operations, and sales through data lakes and advanced engineering, enabling smarter decision-making. Through AI & ML Solutions, Dataquark delivers actionable insights, predicts business KPIs, and automates processes to enhance efficiency. Finally, its Data & AI readiness services prepare organisations for AI adoption by conducting audits, developing strategies, and creating customised playbooks.

    Leveraging strategic partnerships with Google Cloud and Meta, Dataquark is equipped with cutting-edge AI technologies. Its advanced solutions, including Digiverse and partnerships with Aqilliz, Datamorph, and VWO, enable businesses to utilise blockchain-powered data collaboration, predictive analytics, and AI-driven insights.

    By launching Dataquark as a standalone unit, LS Digital underscores its commitment to reshaping how brands interact with data in an AI-driven economy. This initiative is set to empower CXOs in navigating an increasingly complex digital landscape with data as their competitive advantage.
     

  • LS Digital launches marketing data infrastructure (MDI)

    LS Digital launches marketing data infrastructure (MDI)

    Mumbai: LS Digital, a leading independent digital marketing transformation (DMT) company from India, recently launched its innovative marketing data infrastructure (MDI), a comprehensive framework designed to unlock the vast potential of consumer data, as a part of LS Digital’s commitment to knowledge sharing and industry collaboration. The framework comprises three key components: collect, connect, and activate, aimed at facilitating seamless consumer journeys and empowering businesses with valuable insights to enhance products and services.

    Through MDI, LS Digital will address industry challenges by aggregating data across systems (collect), triangulating data to establish consumer identity (connect), and leveraging data for substantial growth (activate). It will establish a robust marketing data lake, offering a consolidated perspective on consumers and fostering data-driven decision-making.

    MDI distinguishes itself by being user-friendly, seamlessly integrating with existing marketing tools, and staying abreast of industry trends. It not only protects brands’ investment in existing MarTech tools but also enriches them, providing businesses with dynamic lead scoring, customer segmentation, brand sentiment analysis, marketing attribution models, propensity modelling, customer churn prediction, sales forecasting, and more.  It fuels business growth through audience segmentation activation, facilitating a profound understanding of consumer cohorts.

    LS Digital – Sr VP digital analytics & consulting business Vinay Tamboli said, “In response to the shifting tides of digital marketing, we are in the best position to introduce a suite of cutting-edge Marketing Data Infrastructure services based on our 12 years of experience of working with 700+ customers across industries. Businesses can now leverage expertise from our hands-on practitioners to construct a future-proof foundation for personalised and privacy-conscious marketing campaigns.”

    LS Digital is steadfast in its commitment to staying at the forefront of marketing technology, adapting and evolving with industry trends.

    Considering third-party cookie deprecation, the importance of first-party data is elevated. Building a robust marketing data infrastructure and making use of existing invested tools effectively is crucial for brands for their success in the market. MDI will enrich existing marketing tools rather than acting as a standalone product. Noteworthy achievements include activating audience segmentation by analysing several overlapping parameters. This augmentation approach fosters a deeper understanding of consumers, distinguishing our service in the market.