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Tag: Vinay Subramanyam

  • Kellogg’s launches Chocolate Muesli

    Kellogg’s launches Chocolate Muesli

    Mumbai: Kellogg’s, India’s leading breakfast cereal manufacturer has announced the launch of Kellogg’s Chocolate Muesli with the tagline, Mmmmuesli. As the tagline that captures the essence of the new breakfast attraction to the portfolio suggests, the Choco variant of muesli promises an irresistible combination of rich, indulgent chocolate with the goodness of multiple grains and rich inclusions such as fruits, nuts, and seeds. The brand has rolled out an extensive multi-media communication campaign, conceptualised by Ogilvy, for the launch.

    The 360-degree campaign for Kellogg’s Chocolate Muesli, infused with rich indulgent chocolate, is being launched across various media channels, including TV, outdoor, digital platforms like YouTube and other social media channels. The campaign includes a TVC featuring a delightful breakfast moment between a father and his teenage daughter as they enjoy the Kellogg’s Chocolate Muesli. Conceptualized by Ogilvy, the video ad reflects the exact response from the creative team when they initially tasted the product: “Mmmmmmmm….”

    Sharing insights about the newly launched product, Kellogg South Asia senior director of marketing Vinay Subramanyam said, “We understand that taste plays a pivotal role in our daily food choices. Kellogg’s Chocolate Muesli is by leaps and bounds the tastiest Muesli one can have.  One can spend a lot of time describing why this blend of multigrain, fruits, nuts and seeds and chocolate is so delectable. It is beautifully baked, is astonishingly crunchy and tastes great as a breakfast and equally awesome when you have it with dessert. However, true pleasure is felt and not described, and therefore we all unanimously agreed that the proposition should be the simple expression of Mmmmuesli.”

    Kellogg’s Chocolate Muesli will be available in a convenient trial pack size of 75gm for Rs. 60 and a larger family pack of 450g at Rs 360. This launch is an endeavour towards Kellogg’s ongoing commitment to providing diverse, nutritious, and delightful breakfast choices.

    Ogilvy India executive creative director Rohit Devgun spoke about the inspiration behind the idea, “Chocolate in a breakfast bowl isn’t normal. So why would someone eating it express the same normally? That is what we captured with our new campaign. That this rich, chocolatey deliciousness doesn’t make your taste buds just go mmmmmm, it makes them go mmmmmuesli. An idea that travels across mediums with a unique sensorial expression for a unique breakfast product.”

    Building upon its existing portfolio, Kellogg’s Chocolate Muesli joins the ranks of Kellogg’s Muesli with 20% Nuts Delight, Kellogg’s Muesli with 21% Fruit, Nut & Seeds, Kellogg’s Muesli with 0% Added Sugar, Kellogg’s Muesli with 22% Fruit Magic, and the newly launched Kellogg’s Pro-Muesli with 100% plant protein.

  • Britannia appoints Amit Doshi as chief marketing officer

    Britannia appoints Amit Doshi as chief marketing officer

    Mumbai: Bakery foods company Britannia Industries Ltd (BIL) on Friday announced the appointment of Amit Doshi as chief marketing officer, effective from 17 January.

    ‘’I am happy to welcome Amit back to the Britannia family. Amit’s cross-sectoral marketing experience will be valuable in taking our innovation mindset to the next level and building consumer delight,” said BIL managing director Varun Berry.

    Doshi takes over from Vinay Subramanyam who left the company in December 2021. “I thank Vinay for his invaluable contribution in building purposive brands especially during the difficult times of the last two years, and wish him the very best in his endeavors,’’ Berry further said.

    With over 17 years of experience, Doshi has expertise in brand marketing, sales, and customer development. In his previous assignment, he was with Lenovo as director of marketing (India and South Asia). He has gained experience in consumer (B2C), enterprise, small and medium business (SMB), and tablet business units at Lenovo and brings a valuable understanding of consumers and markets across product categories.

  • Britannia 50-50 forays into fusion snacking segment with Potazos

    Britannia 50-50 forays into fusion snacking segment with Potazos

    Mumbai: Popular cracker biscuit brand, Britannia 5050 has entered the fusion snacks space with the launch of ‘5050 Potazos’ – the 50 potato chip 50 biscuit product. The new addition to the 50-50 brand basket is an interesting fusion of these two most loved snacking formats in the country.

    Britannia 5050 Potazos is thin, crispy, and delivers the familiar ‘masaledar’ flavors of a potato chip in a biscuit format. It has been made to satiate hunger as well as provide a lip-smacking snack experience, reads the official statement. 

    The product was rated by consumers as the ‘best new product’ in the snacking space, with 90 per cent of consumers giving it a ‘definitely buy’ rating in a nationwide consumer survey undertaken by the company in the run up to the launch, it added.

    “For almost 30 years, Britannia 5050 has been the brand that has given consumers the best of two experiences in one delectable product. Whether it is our classic Sweet & Salt Biscuits or Maska Chaska, Britannia 50-50 knows best that it takes ‘two to tango’,” said Britannia Industries, VP- marketing, Vinay Subramanyam. “Britannia 50-50 Potazos is a terrific addition to the 50-50 brand and we believe this product can source from both the biscuits market and the salted snacks market, which are the largest two categories in food in the country.”

    5050 Potazos will be launched in Assam and North East markets in July and will roll out in the rest of the country in the coming months.

  • Britannia Marie Gold My Start Up Season 2 finale

    Britannia Marie Gold My Start Up Season 2 finale

    New Delhi:- Britannia Marie Gold, a 60+-year-old favorite brand of homemakers and the 3rd largest biscuit brand in India, announced the ten winners of its annual women entrepreneurship initiative, Britannia Marie Gold My Start-Up campaign. Under the aegis of this initiative, the 10 winners were felicitated and awarded INR 10 Lakhs each to kick-start their business ventures. Britannia Marie Gold My Startup is a platform for aspiring homemakers to fuel their entrepreneurial dreams, become financially independent, and transform themselves into job creators.

    In addition to financial assistance, the current edition of the Britannia Marie Gold My Start-Up initiative provides 10,000 homemakers access to India’s first-ever customized online skill development program, in partnership with National Skill Development Corporation (NSDC). The online course imparts these homemakers with the necessary entrepreneurial skills, boosting their confidence as they take their first step towards a self-reliant future. Britannia is confident that many of the homemakers who undergo the skill development training will move on to become entrepreneurs.

    Launched in February 2020, the 2nd edition witnessed, within a span of 3 months over 1.5 million applications from across the country and an overwhelming participation form 32 states and Union Territories. The means of entries was opened to include telephone call, web and WhatsApp. Over 25% of the entries came in via WhatsApp.  Following weeks of deliberation by an external jury who mulled over lakhs of applications, the Britannia Marie Gold team shortlisted 50 finalists.

    Britannia Industries Ltd Chief Commercial Officer,  Gunjan Shah,  said, “This is a very important initiative for Britannia driven by one of our flagship brands, Britannia Marie Gold. In its current edition, the initiative is touching the lives of over 10, 000 women and their families and we are privileged to be able to do so. Britannia is committed to provide a platform for aspiring women entrepreneurs to present their business ideas and stand a chance to gain financial help and skill development to set off on their entrepreneurial journey.”

    Britannia Industries Ltd Head of Marketing Vinay Subramanyam said, “Becoming entrepreneurs enables our award-winning homemakers to also become job creators who can transform many lives around them. One successful woman entrepreneur opens a wide window of opportunities for many, as was proven by our last year’s winners. We are delighted that through this initiative, we are introducing to the entrepreneurial world 10 more homepreneurs and skilling 10,000 homemakers to power their entrepreneurial journey. We strongly believe that when women become self-reliant and financially independent, entire families and societies and eventually, the country progresses.”

  • Mush is in the air, but do we really care: Says this quirky Valentine’s Day campaign by Britannia Little Hearts

    Mush is in the air, but do we really care: Says this quirky Valentine’s Day campaign by Britannia Little Hearts

    Mumbai: Young Indians, a whopping 50% of India’s population are living in times of unprecedented extremes. They are free, bold, bright, ambitious, with a mind of their own and not shackled by conventional thinking.

    This young generation believes in embracing change, they are comfortable in their own skin and are willing to go against the established social norm. In fact, Valentine’s Day was a day of reckoning in the lives of most teens in the past. It was a day of some really happy hearts and many more broken hearts. But now, more and more young people are taking days like Valentine’s day far less seriously and are enjoying it, irrespective of whether they are hooked up or single, accepted or rejected.

    Britannia Little Hearts takes pride in staying attuned to the vibes of the youth. And we heard them. We saw that there was too much mush floating, and the world needed a saviour. Introducing the #BreakSomeHearts Song, Valentine’s Day 2020 edition. (No prize for guessing, it’s a song that celebrates breaking hearts!)

    The brand-new song released on the eve of Valentine’s Day is set in a rap-meets qawwali genre and is a fresh, fun and edgy take on heartbreaks and one that will inevitably make it to your playlist! The song features the standout rapper, Kaam Bhaari along with actress and influencer, Ahsaas Channa.

    What does it set out to do? It is a masterclass in the art of saying No to those oh-so-boring love dramas, and in chasing those unwanted relationships out of your lives. Set to a quirky, fun, sing-along set of beats. So, what are you waiting for! Click the link: to listen to the song and make it a part of your playlist this Valentine’s Day.

    Talking about the campaign, Mr. Vinay Subramanyam, Head-Marketing, Britannia Industries said, “Britannia Little Hearts is a brand of the young, by the young and for the young. The brand follows youth trends keenly and knows that they ‘Love themselves’ more than anyone else. They don’t need a relationship to define themselves. They are happy when they are in a relationship and happier when they are not. They don’t get dejected when rejected, and they don’t think twice before saying no either. What better gift can a brand give them, than a contemporary take on #BreakingSomeHearts. This Valentine’s Day when the world zigs, Little Hearts shall proudly zag!”

    Priya Shivakumar, National Creative Director,Wunderman Thompson India while talking about the campaign said, “The overdose of mush on Valentine’s Day was becoming a theme to break away from and for the last two seasons, Little Hearts became the brand to change the conversation with “Break some hearts”. This year we wanted to deliver the heartbreak a little differently with the first ever Qawali-Rap battle that offers quirky advice to break the heart of every kind of hopeful Romeo you may come across on this day dedicated to love. Featuring Ahsaas Channa and Kaam Bhaari who bring their unique styles to the lively musical debate, this piece of content is the fun antidote to romantic melodrama, sappy love stories and other Valentine’s cliches. Making it a cool counterpoint to the popular narrative and a youthful take on the culture of love.”

    Ahsaas Channa, talking about her experience said, “I have grown-up eating Britannia Little Hearts and the entire experience of creating the song was a lot of fun – from coming up with the rap, to adding the qawwali and identifying the different situations. We just hope that the audience enjoys this song as much as we have enjoyed making it.”

    Campaign Credits –

    Creative Agency: Wunderman Thompson

    Chief Creative Officer: Senthil Kumar

    National Creative Director: Priya Shivakumar

    Sr. VP and Managing Partner: Kundan Joshee

    Vice President & EBD: Tiraz Balaporia

    Creative Director: Ashwin Lingan, Pradeep Ravindran

    Copywriter: Rishabh Mishra

    Art Director: Akshay Kumar Bhat, Anusree Nair

    Account Management: Sandeep Mathummal, Rince Panicker

    Production house: EO2 Events & Films

    Exe. Producer: Risheeta Agrawal

    Director: Adhiraj Bose

    Music Director: Karan Kanchan

    Vocals: Kaam Bhaari, Yashika Sikka

    Lyrics: Kaam Bhaari and Vishal Dayama

    Featuring: Kaam Bhaari and Ahsaas Channa