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Tag: Vinay Pathak

  • Curtain call: DTF returns with starry season 6

    Curtain call: DTF returns with starry season 6

    Delhi Theatre Festival, Alchemist Live, Prabhu Tony, Naseeruddin Shah, Anupam Kher, Lillete Dubey, Denzil Smith, Rajat Kapoor, Vinay Pathak, Makarand Deshpande, Kumud Mishra, Pankaj Kapur, American Express, M3M India, Siri Fort Auditorium, NCUI Auditorium, OP Jindal Auditorium, Aurum Conventions, Gurugram, Delhi NCR

    MUMBAI: Delhi’s drama scene is ready to steal the spotlight once again! The Delhi Theatre Festival (DTF) is back for its sixth season, promising a show-stopping celebration of storytelling, stagecraft, and star power. Set to unfold from 14th to 16th November, the festival will light up four iconic venues across Delhi NCR, Siri Fort Auditorium, NCUI Auditorium, OP Jindal Auditorium, and Aurum Conventions in Gurugram.

    With American Express returning as the title sponsor for the sixth consecutive year and M3M India powering the event, DTF Season 6 is shaping up to be a blockbuster on and off stage. American Express platinum card members even enjoyed an exclusive presale window and special savings on tickets, a fitting reward for loyal theatre buffs.

    This year’s lineup reads like a who’s who of Indian theatre royalty. Naseeruddin Shah returns with Einstein, Anupam Kher brings Kuch Bhi Ho Sakta Hai, and Lillete Dubey and Denzil Smith take the stage with Autobiography. Audiences can also look forward to Rajat Kapoor’s directorial Karamjale Brothers starring Vinay Pathak, Makarand Deshpande’s beloved Sir Sir Sarla, Kumud Mishra’s Dhumrapaan, and Pankaj Kapur’s Dreamz.

    “Over the past five seasons, DTF has grown from a city event into a cultural landmark,” said Alchemist Live CEO and co-founder Prabhu Tony. “With Season 6, we’re scaling up with premieres, legends, and new voices, all sharing one stage.”

    Echoing the sentiment, Naseeruddin Shah shared, “Every season brings a new energy and audience, that’s what keeps theatre alive.”

    With 12 plus shows and an expected 15,000-strong audience, DTF Season 6 is set to be the grandest edition yet. For Delhi’s theatre lovers, this November isn’t just about drama, it’s about centre stage, standing ovations, and a festival that promises to make every act count.

     

  • Cyber threats loom in Special Ops 2 trailer

    Cyber threats loom in Special Ops 2 trailer

    MUMBAI: JioHotstar has plugged in with the trailer for Special Ops Season 2, signalling the electrifying return of Kay Kay Menon as the redoubtable R&AW officer Himmat Singh. This time, the stakes are not just high, they’re sky-high, as the series pivots to a perilous cyber front.

    Created and directed by Neeraj Pandey, who also serves as a writer for the series, alongside Deepak Kingrani and Benazir Ali Fida, the show’s cinematography was handled by Sudheer Palsane, Arvind Singh, and Praveen Kathikuloth.

    Under the keen eye of director Shivam Nair, the new season plunges audiences into a volatile geopolitical skirmish. Wars, it seems, are no longer confined to muddy battlegrounds but are now waged in the digital ether, with the enemy lurking in plain sight. Himmat and his crack squad face a silent, insidious war – one of coordinated cyber breaches that threaten to dismantle national stability without a whisper of warning or a single visible scar. It’s a battle for the very soul of the nation, folks.

    A sterling ensemble cast, including Prakash Raj, Vinay Pathak, Karan Tacker, Saiyami Kher, Muzammil Ibrahim, Gautami Kapoor, Parmeet Sethi, and Kali Prasad Mukherjee, lend their considerable talents, adding layers of intensity to this high-octane narrative.

    The Grand Hyatt Mumbai played host to the grand unveiling, where the full cast mingled with the press. JioStar CMO & head-SVOD Sushant Sreeram, offered a fascinating insight into the streaming giant’s greenlighting philosophy. Addressing the perennial question of audience attachment to characters, Mr Sreeram mused that on-screen personas transcend mere viewing figures, becoming integral to a process. He elaborated, rather pointedly, that audiences seek inspiration, hope, or solace in these journeys, finding reflections of ‘either what we are or what we want to be.’

    While JioHotstar boasts a ‘repertoire’ of ‘best characters’, their true vibrancy, he noted, stems from the collective genius of ‘writing it, to directing it, to the people who actually portray the characters,’ not forgetting the ‘fantastic teams at JioStar’ who bring them to the screen. In essence, he argued, these on-screen figures are but echoes of ‘our close relationships’, promising both familiarity and ‘surprise and, you know, delight’ this season.

    JioHotstar, not one to miss a beat, shared the trailer on Instagram with a pithy caption: “This time, everyone is a Target! Cyber-Terrorism vs. Himmat Singh and his squad. #HotstarSpecials #SpecialOps2, streaming from July 11, only on #JioHotstar”.

    https://www.instagram.com/jiohotstar

    With a fresh antagonist in Tahir Raj Bhasin, and a global scale matched by razor-sharp performances, Special Ops Season 2 is set for a thrilling 11 July drop. Brace yourselves, because this time, the battlefield is everywhere!

     

  • Delhi Theatre Festival is back with its fifth season

    Delhi Theatre Festival is back with its fifth season

    Mumbai: Alchemist Live is bringing back the Delhi Theatre Festival (DTF) for its fifth season, featuring original live performances, notable casts, and classic stories.

    This year, DTF will take place over three days – 20, 21, and 22 September – across four venues in Delhi NCR: Siri Fort Auditorium, Kamani Auditorium, OP Jindal Auditorium, and Orana Convention in Gurugram.

    American Express returns as the title sponsor for the fifth year, reinforcing their partnership with Alchemist Live to offer audiences in Delhi NCR exceptional live theatre experiences.

    Detailing more about the festival, American Express Banking Corp, India CEO and country manager Sanjay Khanna said, “We are thrilled to sponsor the Delhi Theatre Festival for the fifth consecutive year to bring an extraordinary experience to our Card Members. This collaboration underscores our commitment to offering exclusive and unforgettable cultural experiences. We believe this festival will provide a unique opportunity for our Card Members to immerse themselves in the vibrant world of theatre, creating memories that will last a lifetime.”

    This year’s stellar cast includes legendary performers like Naseeruddin Shah, Ratna Pathak Shah, Shabana Azmi, Lillete Dubey, Vinay Pathak to name a few, who will light up the DTF stage.

    Sharing his delight on the fifth season of the festival, Alchemist Live COO and co-founder Prabhu Tony said, “The energy and anticipation surrounding the Delhi Theatre Festival is truly inspiring. As we embark on our incredible fifth season, Alchemist Live is determined to raise the bar even higher. Within the realm of theatre, we are trying to introduce new formats every year and this year’s festival promises to be a captivating exploration of theatrical diversity. We envision the Delhi Theatre Festival as a global hub for theatre enthusiasts, and we’re honoured to provide a platform where playwrights, actors, and audiences can come together to celebrate the magic of live performance.

    Set to establish new benchmarks in the theatre segment, the 2024 festival will incorporate the following captivating plays:

    1   Old World by Naseeruddin Shah and Ratna Pathak Shah on 20 September at Siri Fort Auditorium (8 pm), 21 September at Siri Fort Auditorium (1 pm & 6 pm), and 22 September at Orana Conventions, Gurugram (7 pm)

    2   Salaam Noni Appa by Lillete Dubey, Yateen Karyekar, Jayati Bhatia, Rishi Khurana, and Gillian Pinto on 21 September at Kamani Auditorium (3:30 pm & 7 pm)

    3   Anything but Love by Mandira Bedi and Samir Soni on 20 September at Kamani Auditorium (8 pm)

    4   Broken Images by Shabana Azmi on 21 September at Orana Convention, Gurugram (7 pm)

    5   One on One Dhamaal by Anu Menon, Ajitesh Gupta, Gagandeep Riar, Rajit Kapur, Shikha Talsania, Sohrab Ardeshir, Sumeet Vyas, and Vrajesh Hirjee on September 21 at OP Jindal Auditorium (7 pm)

    6   Jaya – A Rock Musical of the Mahabharata by Megan Murray, 2Blue, Vikrant Chaturvedi, Asif Ali Beg, Sherrin Varghese, Varun Narayan, and more on 22 September at Siri Fort Auditorium (4:30 pm & 8 pm)

    7   What’s Done is Done by Vinay Pathak, Ranvir Shorey, Waris Ahmed, Chandrachoor Rai, Mantra, Radhika Mehrotra, Mansi Multani, Mallika Singh, Chakori Dwivedi, Munish Bhardwaj & Ravi Kalra on 22 September at OP Jindal Auditorium (7 pm)

    ‘’Delhi Theatre Festival has always held a special place in my heart. Performing for a Delhi audience is always an invigorating experience. Returning to Delhi to perform “Broken Images” after a couple of years fills me both with excitement and anxiety,’’ said Shabana Azmi.

    Resonating with her, Rajat Kapoor added, “This is the third time we are collaborating with Delhi Theatre Festival. We have been there with ‘nothing like Lear’, and this time we are back at the festival with ‘what’s done is done’, which is our adaptation of Shakespeare’s Macbeth. A theatre festival like this is a wonderful idea – to work as a bridge between theatre practitioners and audience. More power to you”

    Lillete Dubey, who’s retuning to festival said, “I’m thrilled to be part of the Delhi Theatre Festival again, especially in my hometown, Delhi, where I first performed over 50 years ago. This time, we’re bringing two unique shows—Salaam Noni Appa and JAYA, a rock musical of the Mahabharata. I’m excited for Delhi audiences to experience these extraordinary performances and kudos to Alchemist Live, and American Express for making this festival a reality!”

    DTF has become a cornerstone of Indian theatre in Delhi NCR since its inception. Each season has showcased a mesmerising curation of plays, electrifying performances by renowned actors, and a vibrant atmosphere that celebrates the magic of live theatre.

  • Amazon miniTV unveils the series Ishqyapa: A love-fantasy journey!

    Amazon miniTV unveils the series Ishqyapa: A love-fantasy journey!

    Mumbai: Amazon miniTV – Amazon’s free video streaming service is set to mesmerize the viewers with its upcoming romantic series, Ishqyapa. The six-episode drama narrates the tale of two people stemming from different cultures and regions of India, and the manner in which fate brings them together in a very heartwarming and adorable way. The series takes audiences through the life of Vikram and Pui while talking about love, friendships and following their passion. Created by JAR Pictures, starring Paramvir Cheema, Nunui Rualhleng and Vinay Pathak in pivotal roles, the series will stream exclusively on Amazon miniTV within the Amazon Shopping app, on Fire TV and Play Store, for free on 1 December 2023.

    This romantic drama intertwines a wonderful story about the diversity of our culture and the importance of family values with a portrayal of society’s typical mindset along with fighting for one’s passion and love.  The drama beautifully narrates the romantic journey between Vikram, a Punjabi guy hailing from Amritsar, and Pui, a talented and beautiful musician from Mizoram with a touch of cupid’s charm. Both navigate through their challenges, collide in the middle of the road and find peace and home in each other. With a typical orthodox family, the pressure of marriage in the same community, alongside his deep passion for music and love for Pui, it will be interesting to witness how Vikram comes to grips with his life and relationships.

    Amazon miniTV head of content Amogh Dusad sharing his thoughts about the series, said, “Ishqyapa is a lighthearted romantic series that addresses significant issues like societal norms and acceptance of different cultures while narrating the love story of two very different people. The captivating twists and turns of their love story will make the audience fall in love all over again.”

    Commenting about the series, producer – Ajay G Rai, said, “We are excited to work together on this unique romantic comedy, Ishqyapa, with Amazon miniTV, which is available for free. This series further enhances our content library with a promise to entertain our viewers with authentic stories.  Ishqyapa is a captivating story, we are positive that this series will strike a chord among the viewers and pique their interest.

    Sharing his excitement for the series, actor Paramvir Cheema said, “Many individuals leave their homes to chase their dreams and encounter a complete stranger who eventually becomes a very close companion. Vikram and Pui’s story is similar, too, where they bump into each other by luck, start a beautiful journey together, and find comfort in one another while conquering their own particular obstacles.  I hope viewers enjoy this sweet romantic comedy, reminding them of their own love story.”

  • Experience ambition, greed, love, and passion in Disney+ Hotstar’s ‘Sultan of Delhi’

    Experience ambition, greed, love, and passion in Disney+ Hotstar’s ‘Sultan of Delhi’

    Mumbai: Agar Delhi ka Sultan banna hai toh, jung bina goli chalaye jeetni hogi! Disney+ Hotstar has launched the trailer of their upcoming drama, Hotstar Specials ‘Sultan of Delhi’. Based on the book, Sultan of Delhi: Ascension by Arnab Ray, the series is produced by Reliance Entertainment and directed by ace director, Milan Luthria. Set to release on 13 October 2023 on Disney+ Hotstar, Sultan Of Delhi is set to take you on a journey where life is at stake and power is all you need to change the game in your favour!

    The series stars Tahir Raj Bhasin, Anjum Sharma, veteran actor Vinay Pathak and Nishant Dahiya in pivotal roles, alongside the supremely talented ladies Anupriya Goenka, Mouni Roy, Harleen Sethi, and Mehreen Pirzada in key characters.

    Recreating the magic of the vintage era of the 60’s, Sultan Of Delhi follows the story of Arjun Bhatia (Tahir Raj Bhasin), who works with Delhi’s biggest illegal arms dealer, Jagan Seth (Vinay Pathak). In a high-stakes battle for power, Arjun is tested time and again by those around him. Fuelled by ambition, and his calling to become the Sultan Of Delhi, Arjun must navigate a treacherous landscape to emerge victorious, where there is no stopping him and vengeance is unleashed.

    Talking about the series, director Milan Luthria said, “I never expected such a thunderous response to our teaser. Many people called me asking if it was my next film. My team and I have worked very hard on Sultan Of Delhi, as I didn’t want to leave any stone unturned for my first outing on the web. The attempt has been to achieve a clutter breaker, a page turner of sorts. I hope the audience picks that up and enjoys it to the fullest.”

    Talking about his character and the show, Tahir Raj Bhasin said, “The journey of portraying Arjun Bhatia proved to be a very exciting multifaceted challenge. Arjun Bhatia serves as the central character of the series who evolves drastically as the narrative unfolds. Playing the graph of this transformation was both compelling and exhilarating. Arjun’s character helped me push my boundaries as an actor in a very different way. It was a constant balance between a physically challenging part that needed stunt and weapons training and a nuanced emotional journey that was unique to his individual relationships with other characters in the script. A very special dynamic was the friendship I developed with Anjumm Shharma. Our chemistry in the series echoes the timeless camaraderie of iconic duos like Jai and Veeru, and I am eagerly anticipating the audience’s response to it.”

    Talking about his character and the series, Anjum Sharma said, “Collaborating with Disney+ Hotstar and Director Milan Luthria was an incredible experience at various levels. I used to often speak to Milan over the phone and rehearse the scenes with him before actually shooting it. Playing the role of Bangali was heart-warming and complex at the same time. Bangali is a friend that one definitely needs in today’s day and age. While shooting, it was crucial to find a correct graph of friendship between Arjun and Bangali and this helped Tahir and me develop a friendly equation and mutual respect off-screen as well.”

    Talking about her role, Mouni Roy said, “Playing the character of Nayantara was a one of a kind experience. While she is bold and fearless on the outside, she is vulnerable and emotional on the inside. She has a side to her that was always looking out for love, care and acceptance. Making my web series debut with a show like Sultan Of Delhi and a Director like Milan Luthria was indeed an incredible experience and this streaming on Disney+ Hotstar is like an icing on the cake. I enjoyed being a part of the 60s era and I hope my fans and audiences enjoy this cool and subtle side of me.”

    Get set to be transported to Delhi in 1960’s with Sultan of Delhi, 13 October 2023 onwards, streaming exclusively on Disney+ Hotstar.

  • Mouni Roy’s glamorous look revealed from Disney+ Hotstar’s, Sultan Of Delhi

    Mouni Roy’s glamorous look revealed from Disney+ Hotstar’s, Sultan Of Delhi

    Mumbai: The road to power, a heart-warming friendship and the charm of the 60s, Disney+ Hostar’s upcoming power-packed series, Sultan Of Delhi has it all. Based on the book, Sultan of Delhi: Ascension by Arnab Ray, the series is produced by Reliance Entertainment and directed by visionary director, Milan Luthria and co-directed and Co-written by Suparn Verma. Reimagining the charm of old India and creating a visual spectacle on-screen, Milan Luthria marks his OTT directorial debut with this series. A larger-than-life mass entertainer, Sultan Of Delhi is all set to release on 13 October 2023. The series stars Tahir Raj Bhasin, Anjum Sharma, veteran actor Vinay Pathak and Nishant Dahiya in pivotal roles, alongside the ladies Anupriya Goenka, Mouni Roy, Harleen Sethi and Mehreen Pirzada, making for a perfect ensemble cast.

    Widely appreciated and loved for her acting prowess and glam, Mouni Roy has time and again captivated our hearts with everything she does. The gorgeous actor makes her web series debut with director Milan Luthria’s Sultan of Delhi and we can’t get enough of her! She will be seen embracing the retro vibe with classic, elegant dresses, hair-do’s and much more! This little sneak peak into Mouni’s voguish style for the series is sure to leave you stunned.

    Talking about her look and character, Mouni Roy said, “Which girl doesn’t enjoy dressing up and looking strikingly different. Sultan Of Delhi gave me the opportunity to explore my own style and  color schemes across each episode, as Nayantara. It was a tedious process to find the perfect look for the character and I went through over 200 outfits and experimented a lot with my hair as well. After trying over 10 test looks, we finally got what we wanted. Nayantara brings a lot of glamor and glitter to the storyline in her own way. This is the first time I am donning a look from the 60s era and am very excited for the audiences to see this side of me”

    Sultan of Delhi will stream from 13 October, only on Disney+ Hotstar!

     

  • Milan Luthria revives 60s charm in Disney+ Hotstar’s ‘Sultan Of Delhi’ series

    Milan Luthria revives 60s charm in Disney+ Hotstar’s ‘Sultan Of Delhi’ series

    Mumbai: The road to power, a heart-warming friendship, and the charm of the 60s, Disney+ Hostar’s upcoming power-packed series, Sultan Of Delhi has it all. Based on the book, Sultan of Delhi: Ascension by Arnab Ray, the series is produced by Reliance Entertainment and directed by Milan Luthria and co-directed and co-written by Suparn Verma. Reimagining the charm of old India and creating a visual spectacle on-screen, Milan Luthria marks his OTT directorial debut with this larger-than-life mass entertainer, ‘Sultan Of Delhi” which is all set to release on 13 October 2023. The series stars Tahir Raj Bhasin, Anjum Sharma, and veteran actor Vinay Pathak alongside Nishant Dahiya and the ladies Anupriya Goenka, Mouni Roy, Harleen Sethi and Mehreen Pirzada, making for a perfect ensemble cast.

    Disney+ Hotstar & HSM entertainment network, Disney Star head – content Gaurav Banerjee said, “We are very excited to associate with ace director Milan Luthria as we aim to bring this larger-than-life cinematic experience to our platform with a series like Sultan of Delhi. The brilliance of Milan Luthria, his magic in bringing the 60’s era live on screens has been incredible and we are hoping to bring this up, up close and personal for Disney+Hotstar audiences through this show.”

    Director Milan Luthria said, “Sultan of Delhi is my first web series. Set in the sexy 60’s, it has a timeless, pacy approach filled with elements of glamor, action, music, punchy one liners and entertainment. This multi-starrer traces the journey of Arjun Bhatia, (Tahir Raj Bhasin) and explores a tale of greed, betrayal, courage and the ultimate fight for power. I always strive to give audiences an entertaining experience through my stories and Sultan of Delhi is one such beautiful journey and I’m so delighted to partner with Disney+ Hotstar to bring this to life”

    Producer of the series Namit Sharma expressed, “We’re thrilled to bring to life this book to screen adaptation of Sultan of Delhi. Working with a maestro like  Milan Luthria has been an honor and pleasure. He has crafted a unique series which is colorful, exhilarating and full of larger-than-life characters. His ability to transport viewers to the exciting 60s is simply astounding, and we can’t wait for them to witness the visual extravaganza that is ‘Sultan of Delhi’ on the prestigious Disney+ Hotstar platform.”

    Sultan of Delhi will stream from October 13th, only on Disney+ Hotstar!

  • Wunderman Thompson launches Kotak Life’s #PooraPlan

    Wunderman Thompson launches Kotak Life’s #PooraPlan

    MUMBAI: Kotak Mahindra Life Insurance Company Ltd (Kotak Life) today has announced the launch of its new digital campaign, which highlights the importance of a ‘complete’ life insurance plan. Conceptualized and executed by Wunderman Thompson, Kotak Life’s #PooraPlan featuring Bollywood actor Vinay Pathak, provides complete family protection that not only covers life but also critical illnesses and disabilities of the insured. 

    Subhasis Ghosh, Head – Marketing & Group Insurance, Kotak Mahindra Life Insurance Company Ltd, said, "Life insurance is usually purchased with the intent of saving tax and helping family tide over any unpredictable occurrence of death. But what happens in case of a serious illness or disability? It makes the purchased policy cover incomplete. Kotak Life’s #PooraPlan completes the incomplete by going beyond the conventional coverage and providing added benefits that cover disabilities and critical illness.”

    “#PooraPlan aims at educating people and creating awareness about full coverage vis-à-vis traditional incomplete coverage. Our TG are adults who are 25 years and above, with increased focus on people between the age group of 30 to 45 years. Bollywood actor Vinay Pathak helps capture a serious topic in a light-hearted yet impactful manner urging viewers to be prepared for any tough situation”, added Subhasis Ghosh.

    Steve Priya, Executive Creative Director at Wunderman Thompson, elaborated on the ad film, "Until now, Life insurance as we know it is actually 'After Life' insurance. The category is built on taking care of your loved ones, after you're gone. Death however, is just one of the outcomes. But what happens if you’re critically ill or suffer an accident that leaves you disabled. A tough conversation but one that was necessary. We decided to shake up the category and call any insurance plan that doesn't cover every eventuality as 'Aadha Insurance'. Subbu (Vinay Pathak) makes a comeback in a series of logical, practical yet lighthearted commercials and propagates the need for a complete or rather #PooraPlan from Kotak Life Insurance.”

  • SonyLIV’s new short film ‘LUTF’ teaches to live life to the fullest

    SonyLIV’s new short film ‘LUTF’ teaches to live life to the fullest

    MUMBAI: There’s a saying that goes, "You can't buy happiness, but you can buy ice cream and that is pretty much the same thing.” Meghna (Mona Singh), lived by this thought since childhood. Ice creams weren’t just her favourite dessert but rather a way of life until it all changed one fine day. How? On 10th October – World Mental Health Day, the entire world talks about raising awareness and mobilising efforts in support of mental health. And, keeping this as the key driver, Mona Singh’s character Meghna beautifully captures the issue and creates awareness through a short film titled ‘Lutf’, a unique tale all set to premiere on SonyLIV.

    Directed and written by Pratish R Nair, Lutf stars a powerful ensemble of actors like Mona Singh, Vinay Pathak, Luke Kenny, Usha Nadkarni and Sucharita Tyagi in prominent roles. Keeping ice cream as a metaphor, this 30-minute short film celebrates life in all its nuances and oddities. The film revolves around Meghna Joshi (Mona Singh), a woman and a fear that shadows her life. As she struggles to balance it out with her husband Ravi Joshi and her family, her therapist Dr Vipul Agarwal (Vinay Pathak) enters and adds another twist. Is it a happy ending? To know more watch the short film streaming on SonyLIV on 10 October 2019 to find out.

    SonyLIV head content, partnership and new initiatives Amogh Dusad said, “At SonyLIV, our aim is to always push the envelope and bring unique and unheard stories for our viewers, ‘LUTF’ is one such story. The short film addresses the nuances of mental health and we are happy to showcase a story which captures life’s hardships with ease. The movie also gives out a message to viewers on the content they can expect on SonyLIV. We hope the audience enjoys ‘LUTF’ like all the other content on our platform.”

    Actor Mona Singh said, “‘LUTF’ conveys a very simple truth about life that intrigued me enough to come on board for this film. There is a lot more scope of experimenting with content nowadays and I am happy to be a part of it. As a person, I do believe in living life to the fullest despite what comes my way, so I could connect to the character of Meghna better.”

    Actor Vinay Pathak said, “It’s always refreshing for an actor to try out new roles and ‘LUTF’ gave me one such opportunity. Within the limitations of time, the film gives out a very subtle message on life and its situations. I hope the audience has as much fun in watching it as we had while filming it.”

    Actor Luke Kenny said, “As an actor, I have always wanted to explore different roles that can inspire the audience in some way. I am glad our message will reach out to a larger audience through the platform on World Mental Health Day.”

  • Datsun launches #VoteForChange to engage with young

    MUMBAI: Celebrating three years of fulfilling the dream of owning accessible mobility, building trust with customers and focusing on their needs, Datsun India launched a new brand campaign called #VoteForChange.

    The campaign’s objective is to disrupt the longstanding conventional wisdom concerning the small car segment. #VoteForChange is an innovative and light-hearted brand campaign which uses elections as a theme to reach out to the people and capture their attention. Elections are periodic opportunities for people to stand up, indicate their choice, and send a strong signal to those at the top. Elections force change, new leaders emerge, and the conventional order is disrupted. Datsun’s #VoteForChange campaign is a way for people to ‘declare independence’, particularly first-time car buyers, who have long experienced few choices in the small car segment, which has been dominated by major players.

    The Datsun #VoteForChange campaign, with its ‘candidates for change’ manifesto, speaks to Young India’s hunger for transformation and urges them to exercise their right to new choices through a series of planned social activations and innovative storytelling. Datsun believes the Indian small car segment has entered a period of transformation: car buyers want new choices.

    Commenting on the new brand campaign, Jerome Saigot, Vice President, Datsun India, said, “Datsun is a challenger brand and we have been competing with the established players in the industry for three years now. Our new #VoteForChange campaign was sparked by the notion of elections and choices. We believe that the secret to making a change is to focus positive energy–not on confronting the old, but building the new. Datsun aims to strike the right chord with young risers in India through this campaign.”

    The #VoteForChange campaign will consist of 360-degree multimedia activities including a series of television commercials, and a major social activation phase which has multiple TVCs featuring celebrity Vinay Pathak playing various quirky avatars.

    Elections in India have always captured the attention of the people in addition to being a powerful agent of change. Datsun India’s brand campaign aims to cut through geographical, cultural, and linguistic boundaries and invites people to actively participate in another process of change. #VoteForChange marks this period of transformation in the Indian small car segment and proclaims the time is right for car buyers to exercise their freedom of choice.

    Why settle for less, Vote for more

    Welcome the change India wanted

    The Datsun Party launch video

    https://www.datsun.co.in/voteforchange/thedatsunparty.html