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Tag: Vimal pan masala

  • TAM report: LIC of India ascended to second position in Jul-Sept’23

    TAM report: LIC of India ascended to second position in Jul-Sept’23

    Mumbai: TAM AdEx India has released a quarterly advertising report on radio for Jul-Sept’23.

    Ad volumes during Apr-Jun’23 and Jul-Sept’23 have witnessed growth of four per cent and six per cent respectively compared to Jan-Mar’23. Also, Jul-Sept’23 observed growth in ad volumes by seven per cent on radio advertising compared to Jul-Sept’22.

    The services sector retained its first position with 34 per cent share of ad volumes during Jul-Sept’23 over Apr-Jun’23 on radio advertising. The top 10 sectors collectively added 89 per cent share of ad volumes in Jul-Sept’23. The education sector descended to sixth position with six per cent share of ad volumes compared to second position in Apr-Jun’23.

    Properties/real estates and hospital/clinics retained their first and second positions during Jul-Sept’23 over Apr-Jun’23 on radio advertising. Life insurance and ret cars were new entrants in the top 10 list of categories in Jul-Sept’23 compared to Apr-Jun’23. The top 10 categories together accounted for 53 per cent share of ad volumes on radio advertising during Jul-Sept’23.

    During Jul-Sept’23, the top 10 advertisers together covered 15 per cent share of ad volumes on radio advertising. LIC of India ascended to second position in Jul-Sept’23 compared to its sixth position in Apr-Jun’23. Union Bank of India, Patanjali Ayurved and Tata Motors entered the top 10 list of advertisers in Jul-Sept’23 over Apr-Jun’23. 2.9k plus exclusive advertisers were present during Jul-Sept’23 compared to Apr-Jun’23.

    Kedia Sezasthan and Vimal Pan Masala retained their first and second positions in Jul-Sept’23 over Apr-Jun’23 on radio advertising. Out of the top 10 brands present in Jul-Sept’23, two of them belonged to Life Insurance Corporation of India. Magics Hair Care was an exclusive brand that entered the top 10 brand list and secured seventh position in Jul-Sept’23 over Apr-Jun’23.

    Properties/real estates among categories witnessed highest increase in Ad secondages with growth of 25 per cent followed by cars with 55 per cent growth during Jul-Sept’23 compared to Apr-Jun’23. In terms of growth percentage, computer printers category witnessed the highest growth percentage among the top 10, i.e. 180 times in Jul-Sept’23.

    Compared to Apr-Jun’23, Gujarat and Maharashtra retained their first and second positions with 20 per cent and 17 per cent share of ad volumes respectively in Jul-Sept’23. Top five states together contributed 67 per cent share of ad volumes in Jul-Sept’23. Jaipur retained its first position with 11 per cent share of ad volumes in Jul-Sept’23 compared to Apr-Jun’23. Also, the top 10 cities together covered 70 per cent share of ad volumes in Jul-Sept’23.

    The evening was the most preferred time band on radio followed by morning and afternoon time bands on radio advertising. Evening & morning time bands together added 69 per cent share of ad volumes.

    Ad commercials with 20-40 seconds was most preferred for advertising on radio during both the periods Jul-Sept’23 & Jul-Sept’22. Together, 20-40 seconds and <20 seconds ad size added 94 per cent share of ad volumes on radio advertising.

  • Star India all set for Asia Cup 2016; ropes in 13 sponsors

    Star India all set for Asia Cup 2016; ropes in 13 sponsors

    MUMBAI: Star India is all set for the Asia Cup, which kick-starts on 24 February and has roped in as many as 13 sponsors for the same.

    The 50-over cricket format in today fast paced age is fading into oblivion with T-20 gaining prominence as a preferred format. The Asia Cup cricket tournament, which was rolled out by the Asian Cricket Council (ACC) in 1983 as a goodwill between Asian countries, will have its 16th edition in Bangladesh. The tournament faced its own set of challenges time and again as it fell prey to the political inconsistencies between India and Pakistan.

    After the ACC was downsized by the International Cricket Council (ICC) in April 2015, it was announced that the upcoming Asia Cup events will be played on rotation basis in One Day International (ODI) and Twenty20 International (T20I) format based on respective next world events under the ICC. What this means is that the 2016 and 2020 events will be played using the T20I format, ahead of the 2016 and 2020 World Twenty20s, and the 2018 and 2022 events will be played in the ODI format, ahead of the 2019 and 2023 World Cups respectively. It is for the first time Asia Cup will played in the T-20 format. The announcement may be a heart-breaking one for traditional cricket lovers but it’s certainly comes as icing on the cake for the official broadcaster – Star India.

    “T-20 format is the only one, which is garnering full houses everywhere. This change in format gives the tournament a new dimension,” said a senior sports media planning expert.

    Star India acquired the broadcasting rights of the tournament till 2023, and for the first edition it has roped in as many as 13 sponsors in Micromax, Magicbricks.com, Vimal Pan Masala, Shopclues.com, CEAT Tyres, Gillete March III, Britannia, Gaana.com, Idea, Raymond, Bharti Axa life insurance, Royal Stag and Karbonn Power Bank.

    “The ad rates for a the matches will be close to Rs 4 lakh while the India VS Pakistan matches will command a higher price. Indo-Pak final can be a great boom for Star India as they can monetise it at a premium price,” asserts the expert.

    According to sources, Star India acquired the telecast rights for approximately $40 million for four seasons till 2023. An executive from a rival channel said, “We chose not to bid for it and as per my knowledge there was no bidder to place a bid in order to acquire the rights. But then after a mutual discussion between Star India and the association, they came to a consensus. The minimum slab was $13 million per season, which we thought was too high.”

    Micromax has come in as the on-ground title sponsor, while Britannia is the ‘powered by’ sponsor. “The title sponsor position was sold for Rs 8 crore, while Britannia dished out Rs 6 crore for the ‘powered by’ sponsorship. The tournament will see packed houses becoming a reality and hence it will be a good return on investment for brands that have come on board,” said the media planning expert.

    The tourney will kick-start on 24 February and five teams will battle it out for Asian supremacy in Bangladesh. It now remains to be seen if the change in format rejuvenates the tournament.

     

  • Star India all set for Asia Cup 2016; ropes in 13 sponsors

    Star India all set for Asia Cup 2016; ropes in 13 sponsors

    MUMBAI: Star India is all set for the Asia Cup, which kick-starts on 24 February and has roped in as many as 13 sponsors for the same.

    The 50-over cricket format in today fast paced age is fading into oblivion with T-20 gaining prominence as a preferred format. The Asia Cup cricket tournament, which was rolled out by the Asian Cricket Council (ACC) in 1983 as a goodwill between Asian countries, will have its 16th edition in Bangladesh. The tournament faced its own set of challenges time and again as it fell prey to the political inconsistencies between India and Pakistan.

    After the ACC was downsized by the International Cricket Council (ICC) in April 2015, it was announced that the upcoming Asia Cup events will be played on rotation basis in One Day International (ODI) and Twenty20 International (T20I) format based on respective next world events under the ICC. What this means is that the 2016 and 2020 events will be played using the T20I format, ahead of the 2016 and 2020 World Twenty20s, and the 2018 and 2022 events will be played in the ODI format, ahead of the 2019 and 2023 World Cups respectively. It is for the first time Asia Cup will played in the T-20 format. The announcement may be a heart-breaking one for traditional cricket lovers but it’s certainly comes as icing on the cake for the official broadcaster – Star India.

    “T-20 format is the only one, which is garnering full houses everywhere. This change in format gives the tournament a new dimension,” said a senior sports media planning expert.

    Star India acquired the broadcasting rights of the tournament till 2023, and for the first edition it has roped in as many as 13 sponsors in Micromax, Magicbricks.com, Vimal Pan Masala, Shopclues.com, CEAT Tyres, Gillete March III, Britannia, Gaana.com, Idea, Raymond, Bharti Axa life insurance, Royal Stag and Karbonn Power Bank.

    “The ad rates for a the matches will be close to Rs 4 lakh while the India VS Pakistan matches will command a higher price. Indo-Pak final can be a great boom for Star India as they can monetise it at a premium price,” asserts the expert.

    According to sources, Star India acquired the telecast rights for approximately $40 million for four seasons till 2023. An executive from a rival channel said, “We chose not to bid for it and as per my knowledge there was no bidder to place a bid in order to acquire the rights. But then after a mutual discussion between Star India and the association, they came to a consensus. The minimum slab was $13 million per season, which we thought was too high.”

    Micromax has come in as the on-ground title sponsor, while Britannia is the ‘powered by’ sponsor. “The title sponsor position was sold for Rs 8 crore, while Britannia dished out Rs 6 crore for the ‘powered by’ sponsorship. The tournament will see packed houses becoming a reality and hence it will be a good return on investment for brands that have come on board,” said the media planning expert.

    The tourney will kick-start on 24 February and five teams will battle it out for Asian supremacy in Bangladesh. It now remains to be seen if the change in format rejuvenates the tournament.

     

  • Sab TV slots new office comedy ‘Sahib, Biwi Aur Boss’ at 10 pm

    Sab TV slots new office comedy ‘Sahib, Biwi Aur Boss’ at 10 pm

    MUMBAI: Sab TV is all set to launch a new office comedy called Sahib, Biwi Aur Boss on 21 December. The show will be aired from Monday – Friday at 10 pm.

     

    The channel has roped in Vimal Pan Masala as the presenting sponsor for the show. 

     

    The story will revolve around these three central characters – a husband, wife and her boss. The show is produced by Sanjay Kohli, who also produced police station based comedy show F.I.R. The show will see Vipul Roy as Sahib, Mugdha Chapekar as the Biwi and Resham Tipnis as the Boss. 

     

    Speaking about the show, Sab TV senior EVP & business head Anooj Kaoor said, “We are very excited about Sahib, Biwi Aur Boss; the concept of the show is very refreshing. The show hinges on situational comedy, which always resonates with various kinds of audiences. We have worked with Sanjay Kohli in the past on F.I.R, which was a big hit. This time too, we hope to have another fruitful association.”

  • IPL 8: Mumbai Indians – CSK finale most watched match with 7.4% TVR

    IPL 8: Mumbai Indians – CSK finale most watched match with 7.4% TVR

    MUMBAI: With 7.4 per cent TVR, Indian Premier League (IPL) finale played between Mumbai Indians (MI) and Chennai Super Kings (CSK) registered the highest viewership of the season.

     

    On the other hand, the qualifier match between Royal Challengers Bangalore (RCB) and CSK emerged as the second most viewed match of the season with 5.6 per cent TVRs, while with 5.5 per cent TVR the first qualifier between CSK and MI grabbed the third slot.

     

    The eighth edition of the IPL witnessed a constant growth in each and every segment. While the money raised through advertisement was better than the previous edition, viewership and advertising also saw a significant growth this season.

     

    Television rating auditor, TAM analytics shows that IPL 8 was sampled by 192 million unique viewers, and the time spent by the viewers fetched a nine per cent growth with 46 minutes and 17 seconds in 2015 as compared to 42 minutes and 24 seconds of 2014.

     

    The average TVTs section saw 21 per cent growth while the TVRs saw 20 per cent growth as the tourney fetched 3.8 TVR this year compared to 2.9 TVRs  last year. Seventy one per cent of the All India Universe tuned to watch IPL 8 matches, which is almost identical to the seventh edition.

     

    Vodafone continued to be the most prominent brand on the basis of ad volumes purchased during live telecast. It should be noted that Vodafone occupied this spot in the last edition too. Amazon also successfully retained its berth at the second position, while other e-commerce ventures like PayTM and Snapdeal replaced Flipkart.com and Airtel Cellular Services at third and fourth place respectively. Vimal Pan Masala grabbed the fifth slot, which was occupied by Big Bazar in 2014.

     

    To view the full viewership list click here

  • IPL 8 witnesses significant growth in viewership, advertisements

    IPL 8 witnesses significant growth in viewership, advertisements

    MUMBAI: The recently concluded Indian Premier League (IPL) saw a constant growth in each and every segment. As was earlier reported by Indiantelevision.com, this IPL, the ad revenues, at more than Rs 1000 crore, saw a significant fillip as compared to the previous edition. What’s more, IPL 8 also witnessed a significant growth in terms of viewership and advertising.

     

    Television rating auditor, TAM analytics shows that IPL 8 was sampled by 190 million unique viewers, and the time spent by the viewers fetched a nine per cent growth from 45 minutes and 43 seconds in 2015 as compared to 40 minutes and 55 seconds in 2014. 

    The average TVTs saw a growth of 25 per cent, while the TVRs saw 23 per cent growth as the tourney fetched 3.6 TVR this year as compared to 2.9 TVRs last year. Close to 70 per cent of the All India Universe tuned in to watch IPL 8 matches, which is quite identical if compared to the seventh edition.

     

    Apart for viewership, advertising volume also saw a significant growth. While there was only one biscuit brand endorsing last year, this year the number went up to six. The paint section also saw a significant growth as it jumped up from one to five. On the other hand, internet service (B2C and online shopping) category also witnessed an ascent as the number of brands went up to seven this year from four last year. The growth also reflected in the car and jeep category as the figure went up from two to six.

     

    Vodafone continued to be the most prominent brand on the basis of ad volumes purchased during the live telecast. It should be noted that Vodafone was the most prominent brand in the last IPL edition too. Amazon also successfully retained its berth at second position while e- commerce ventures PayTM and Snapdeal replaced Flipkart.com and Airtel at third and fourth place respectively. Vimal Pan Masala grabbed the fifth slot, which was occupied by Big Bazar in 2014.

     

    Click here to see match viewership pattern 

  • IPL 8: Vodafone, Amazon dominate advertising blitz

    IPL 8: Vodafone, Amazon dominate advertising blitz

    MUMBAI: The ongoing season of the Indian Premier League (IPL) saw telecom operator Vodafone Cellular as the top advertised brand on the basis of secondages during the live coverage.

     

    As per Television Audience Measurement’s (TAM) analysis, Vodafone was closely followed by e-commerce giant Amazon.in, which is IPL’s presenting sponsor this season.

     

    Invading new territories PayTm.com was placed in the third position, while the Aamir Khan endorsed brand Snapdeal.com bagged the fourth berth.

     

    The fifth spot was occupied by the ad for Vimal Pan Masala featuring Ajay Devgn, signifying the brand’s 25 years celebration.

     

    Websites like Cardekho.com, Freecharge.in and Cartrade.com also featured in the list of top ten brands.

     

    On the other hand, the on screen presence was dominated by ACC Cement, which was closely followed by PayTM.com. Brands like Yes Bank, Intex Aqua Speed, Amazon.in and Vodafone Cellular Phone Service followed in chronological order.

     

    TAM’s analysis reflecting on ground presence of brands – Instadia, successfully managed to penetrate through the lenses and grab a slot in the television screen during the match. The category saw title sponsor Pepsi (the cola giant) in the pole position, followed by Pepsi IPL (the cricket tournament). Star India’s VOD platform Hotstar, which is also the official online streaming partner of IPL, is placed in the third spot. Yes Bank and Vodafone Cellular Phone Services followed at the fourth and fifth spot respectively. It must be noted that Hotstar is the sponsor of ‘Hotstar of the Match’ award, whereas Vodfone has ‘Fan of the Day’ and Yes Bank sponsors the ‘Maximum Sixer Award.

     

    Snapdeal brand ambassador Aamir Khan led the celebrity chart on the basis of ad volumes, followed by Ajay Devgn and Indian cricket team captain MS Dhoni.

     

    The list of new advertisers that were endorsing in the multi-million dollar tourney for the first time was led by PayTm.com. Intex Technologies and Vimal Pan Masala and Cardekho.com followed in descending order.

     

    IPL 8 viewership up 23 per cent cumulative reach up 2 per cent

     

    The eight edition of the IPL also received a boost in viewership. As compared to IPL 7, 23 per cent more fans tuned in to various channels of Multi Screen Media (MSM) to enjoy IPL action. After 45 matches, the current season registered 9,823 TVTs (000’s) whereas in 2014 the championship manage to garner 7,985 TVT’s (000’s) after same number of matches.

     

    The cumulative reach also went up compared to the previous edition. After 45 matches IPL 8 garnered 182 million viewers as compared to 179 million in 2014 edition, which signifies a growth of two per cent.

     

    The average time spent witnessed a growth of nine per cent as the current registered 45.04 minutes per match compared to 41.22 minutes of 2014 edition.

     

    IPL 8’s viewership so far has been dominated by males aged between 15 to 24 and 35 above. 

     

    Source: TAM Peoplemeter System; TG: CS 4+ Yrs, Market: All India; Period: 8 April – 9 May, 2015; IPL 7: 45 matches played between 16 April – 19 May, 2014

     

    To view the entire presentation, click here.

  • IPL Season 8’s growth has been unprecedented: Rohit Gupta

    IPL Season 8’s growth has been unprecedented: Rohit Gupta

    MUMBAI: The eighth edition of the Indian Premier League (IPL) has offered all that it is known for – full houses, power packed performances and nail-biting last over match finishes.

     

    While the million dollar league offers a lot of players a chance to showcase their prowess, it also offers brands a platform that promises to multiply their reach and visibility. While Amazon India has upped itself as a presenting sponsor, brands like Hero Moto Corp, Cardekho.com and Vimal Pan Masala are debutants.

     

    Official broadcaster Multi Screen Media (MSM) started the eighth edition with a packed ad inventory. When queried as to whether there was a possibility of new brands coming on board, MSM president Rohit Gupta said, “We have an absolutely packed inventory and there is no room for new brands to explore the option this year.”

     

    It may be recalled that Sony, in association with BCCI, took an initiative to give on-ground experience to spectators who could not make it to the stadiums with Pepsi IPL Fan Park. Terming the initiative a huge success, Gupta said, “Fan Park was a joint initiative to make spectators feel more engaged. IPL is an event of happiness and joy, which can only come with mass gathering in India and Fan Park is the platform, which caters to that need of followers. There is no motive behind monetising or putting ads in Fan Parks. It’s just a joint initiative to give audience an enhanced experience.”

     

    As the television industry goes through a rating dull phase due to unavailability of official records, Pepsi IPL season 8’s reach and viewership figures cannot be determined. Not the one to be perturbed by it, Gupta opined, “There is no problem with the non-availability of ratings. We have social media analysis, which signifies much more engagement. Not only that, IPL always offers something new and extraordinary and fans closely follow the tournament.”

     

    On the response so far, he said, “The growth has been unprecedented so far and by the end of the tournament, we will have one of the best IPL in its history. All the advertisers are happy with the progress so far and that certainly makes me happy.” 

     

    IPL in its history. All the advertisers are happy with the progress so far and that certainly makes me happy.”