Tag: Vimal Elaichi

Sponsors hit it out of the park at DP World Asia Cup 2025

MUMBAI: The Asian Cricket Council (ACC) has unveiled a formidable line-up of sponsors for this year’s tournament, led by title sponsor DP World. Joining the roster are Wonder Cement, Spinny, Hero MotoCorp, Beyond Developments, Haier, Vimal Elaichi, Ozone Locks, Hero FinCorp, Havells, and Groww. The partnerships have been brokered by TCM Sports, the sports marketing firm with a three-decade legacy of landmark cricket alliances.

The men’s Asia Cup, running from 9 to 28 September, will see eight nations battle it out in the high-octane T20 format. With packed stadiums, fierce rivalries and a broadcast reach expected to run into hundreds of millions, the tournament promises one of its most competitive editions yet.

ACC President Mohsin Naqvi said, “The DP World Asia Cup is the heartbeat of cricket in Asia. It’s a stage where champions rise, rivalries ignite, and fans unite. We are delighted to have a dynamic mix of sponsors across categories and welcome them all as partners.” [sic]

TCM Sports, md, Lokesh Sharma added, “Participation of globally renowned sponsors is an acknowledgment of the stature of the Asia Cup. Beginning with this edition, we are placing more emphasis on fan engagement and grassroots development.”

September 11, 2025
IPL18 ad-splosion – brands in a frenzy for cricket’s hottest ticket: TAM data, 13 matches

MUMBAI: The Indian Premier League (IPL) is not just a sporting event; it’s an advertising goldmine. New data (22 March to 1 April 2025) from TAM Sports indicates a massive surge in ad volumes, with IPL 18 experiencing a 112 per cent increase for the first 13 matches compared to IPL 17 (22-31 March 2024 ). The scramble for screen time is intense.

IPL 18 is attracting a wave of new players. The number of competing categories has risen by 13 per cent, and the number of advertisers has jumped by an impressive 31 per cent. Brands are clearly banking on the IPL’s broad appeal to connect with India’s passionate cricket audience.

Mouth freshener brands are currently leading the pack, commanding an 11 per cent share of ad volumes. Ecom-gaming and biscuits are also major contenders, with 10 per cent and nine per cent shares respectively.

The top five categories collectively account for over 40 per cent of all ad volumes, highlighting the fierce competition at the top. While ecom-gaming and cellular phones maintain a strong presence, the food and beverage sector is making a significant push, with two of the top five categories originating from it.
Parle Products holds the top position among advertisers, securing nine per cent of the ad share. The top five advertisers together account for 28 per cent of the total ad volumes.

IPL 18 is also marked by significant change. 23 new categories and 83 new brands have entered the advertising arena. Emerging categories include cars, ecom-auto rental services, and fashion outlets. In contrast, categories such as range of food products and chocolates are absent this season.

New brands vying for attention include Platina Hide & Seek and Campa Energy Drink. The advertising landscape is dynamic, with brands fiercely competing for visibility.

As the IPL action unfolds on the field, an equally compelling drama is playing out in the advertising world. The stakes are high, and the competition is relentless.

April 7, 2025
TAM Sports: Ad volumes surge as IPL 2025 hits a six with brands

MUMBAI: The latest advertising fiesta around Indian Premier League cricket has bowled over expectations, with commercial volumes jumping sevem per cent in the first five matches of IPL 2025 compared to last year’s opening spell.

The IPL advertising carnival, which kicked off on 22 March, has attracted a whopping 29 per cent more advertisers (55+ in IPL18 vs 40+ in IPL17) than the previous season, according to data from TAM Sports. The number of product categories hawking their wares has also climbed by 12 per cent (45+ vs 40+), suggesting marketers are stumping up more cash for India’s premier sporting extravaganza.

Mouth fresheners have emerged as the surprise package this season, gobbling up 11 per cent of total advertising time and displacing last year’s champion, the gaming platforms. These minty merchants, led by Vishnu Packaging’s Vimal Elaichi, clearly believe cricket fans need fresh breath while biting their nails during nail-biting finishes.

The digital gaming sector hasn’t thrown in the towel, however, claiming the second spot with a hefty 10 per cent share of advertising volumes. Dream11.com’s parent Sporta Technologies remains a formidable presence, though it has slipped from last year’s top advertiser position.

Biscuit baron Parle has crumbled the competition to claim the advertiser’s crown, contributing 8 per cent of total ad volumes. Its Platina Hide & Seek brand made its IPL debut as the most prominent among 67 new brands that have joined the advertising innings this season.

Tech giant Apple has also dialled up its presence, with its iPhone 16E campaign helping the company secure third place among top advertisers.

The food and beverages sector continues to have a healthy appetite for cricket audiences, with two of the top five advertising categories coming from this segment. Meanwhile, automobile makers have driven into the top five for the first time, with the ‘Cars’ category parking itself in fifth position with a six per cent share.

As the cricketing carnival continues, brands are clearly betting big on the IPL’s ability to deliver eyeballs. With 28 channels now broadcasting the cricket extravaganza—up from 24 last year—advertisers have more platforms than ever to bowl over potential customers during the six-week sporting spectacle.

April 1, 2025
EaseMyTrip, Vimal Elaichi among sponsors for Sharjah Warriors in ILT20 Season 2

Mumbai: An exciting second season of the DP World ILT20 is knocking on everyone’s door, and the Sharjah Warriors, who will be in action on Match Day 1, are busy preparing, covering all essential aspects for the franchise. Led by Tom Kohler-Cadmore and Head Coach Johan Botha, the Sharjah Warriors also have in their ranks the dynamic JP Duminy as the Batting Coach.

While the cricketing leadership group put in the plans for what’s to happen on the field; off the field, Capri Sports’ Sharjah Warriors have finalised their sponsors, who are of course one of the most important elements for franchisees. Each of the sponsors’ will have their logos on the Sharjah Warriors’ kit, with 11Exch. Live’s logo going on the front of the jersey, while Vimal Elaichi takes up its spot on the back.

Funexch.Games’ logo will be on the Right Side of the chest of the jersey, with EaseMyTrip as the Lead Arm Sponsor. On the batters’ helmet, Mymaster11’s logo will be on the front, with Capri Loans on the rear. The trousers will see Redesyn’s logo as the Lead sponsor with Bisleri as the Non-Lead Sponsor.

“Capri Sports and Sharjah Warriors have one thing in common with Vimal Elaichi, and that is the aim to be the outright best and the game changers, in each other’s respective avenues. So, it was easy to come together and work for the team’s best interest, and we hope that this is a match-winning stand,” said, a Senior Representative, Vimal Elaichi.

Bisleri chief marketing officer Tushar Malhotra said, “Joining forces with the Sharjah Warriors is among the important partnerships at Bisleri, because on both sides of the fence, there is the zeal to stand out tall. Capri Sports’ investment and support for cricket in UAE and India has the potential to really make a difference, and we would like to be part of this initiative, giving all the support needed,”

EaseMyTrip CEO & co-founder Nishant Pitti said, The Sharjah Warriors team is a brilliant one, and as is Capri Sports who bring a Warrior approach to the sporting world, and we at EaseMyTrip are delighted to be associated as the Lead Arm Sponsor of the Sharjah Warriors. We are always here to support the team in all their endeavours and wish them the very best, ahead of an important season of the ILT20,”

Capri Loans gold loan business head Ravish Gupta said, “We are very proud to be associated with the Sharjah Warriors and wish them the very best in Season 2 of the ILT20. The league has a huge viewership of close to 210 Mn in India and through this association Capri Loans will be able to reach these audiences and build awareness for its lending business,”

Capri Global Group CMO Basant Dhawan said, “Capri Sports and Sharjah Warriors are delighted to welcome on the journey, all the sponsors, who have shown us their undeterred support. We at the Sharjah Warriors are keen to play quality cricket that makes fans and partners proud, and eventually grow these relationships over time. Fans, Partnerships and the sporting spirit are after all among the most essential aspects of cricket and these are very important for us,”

The Capri Sports owned Sharjah Warriors open their campaign at the DP World ILT20 against the defending champions the Gulf Giants (19 January), before taking on the Dubai Capitals in their second game on 22 January.

January 18, 2024
MX Player signs five sponsors for Aashram 3

Mumbai: MX Player has signed five sponsors for the third season of its most-watched web-series Aashram. The sponsors on board include Vimal Elaichi as ‘title sponsor’, Goldiee as ‘co-powered by’ sponsor, Kent Mineral RO, Royal Green and Crax have been onboarded as ‘special partners’.

Aashram 3 is set to begin streaming on 3 June. As per the platform, the show was watched by 160 million unique users in its first season and the second season crossed 50 million views in 17 hours. The series has been consumed by more than 60 million users in the region of Maharashtra and Delhi NCR.

“Aashram is one of our tentpole assets. It has created an immense impact on our users. As India’s largest digital video platform, we are incredibly humbled to see the response that Aashram has received since its launch, and now season three only promises to get bigger and better,” said MX Media chief operating officer Nikhil Gandhi.

“It’s immense popularity and record-breaking views is a significant opportunity for brands to reach out to new audiences across Metro and non-metro users which is unique only to MX Player. We are very pleased with the clients who have grabbed this opportunity to associate with Aashram to get maximum impact of their investments.”

Produced and directed by Prakash Jha, the MX original series by stars an ensemble cast comprising Bobby Deol, Aaditi Pohankar, Chandan Roy Sanyal, Darshan Kumaar, Anupriya Goenka, Esha Gupta, Sachin Shroff, Adhyayan Suman, Tridha Choudhury, Vikram Kochhar, Anuritta K Jha, Rushad Rana, Tanmaay Ranjan, Preeti Sood, Rajeev Siddhartha and Jaya Seal Ghosh.

June 2, 2022
Akshay Kumar issues public apology for endorsing pan masala brand

Mumbai: Bollywood superstar Akshay Kumar often remains in the discussion for his films. The actor has been in talks on social media again for the past several days. Nonetheless, the discussion is not a film but an advertisement, which he recently did for a tobacco company.

Kumar was recently seen in an ad of Vimal, after which he was trolled fiercely on social media. The actor is constantly facing criticism from the people, has now come forward and issued an apology for hurting his fans’ sentiments.

pic.twitter.com/rBMZqGDdUI

— Akshay Kumar (@akshaykumar) April 20, 2022

He took to instagram and twitter to write an apology to his fans and followers. His post reads, “I am sorry. I would like to apologise to all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause.”

“The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return, I shall forever continue to ask for your love and wishes,” he added.

It is worth noting that this advertisement of Akshay Kumar was released recently. The ad features actors Shahrukh Khan and Ajay Devgan too, who were seen welcoming Akshay Kumar in this advertisement. This was the first time that three big Bollywood actors had come together in an ad. Ajay Devgan has already appeared in many pan masala brand advertisements for a long time. There was not much ruckus when Shahrukh Khan appeared in this advertisement. But as soon as Akshay came in this ad, people criticized him fiercely and trolled him.

April 21, 2022
Voot announces eight sponsors for ‘Bigg Boss OTT’

Mumbai: Viacom18’s Voot on Thursday announced that it has brought on board eight sponsors for “Bigg Boss OTT”. After Swiggy and CoinDCX joined as ‘co-powered by’ sponsors, the OTT platform roped in Vimal Elaichi, MX TakaTak, Netmeds, H&M, Durex, and Lotus Herbal as sponsors.

Vimal Elaichi has come on board as ‘presenting’ partner, MX TakaTak as ‘social media’ partner, H&M as ‘style’ partner, Netmeds as ‘pharmacy’ partner, Durex as ‘special’ partner, and Lotus Herbal as ‘beauty’ partner for the show.

Voot has driven deeper brand integration for sponsors of the show. For example, the sponsor Vimal Elaichi will leverage the ‘Bigg Boss’ fandom to connect and interact with viewers through IPs like ‘Video Vichaar’ and ‘Extraa Masala’ giving the brand more exposure throughout the reality series, said the platform in a statement. “While ‘Video Vichaar’ will enable viewers to share thoughts and opinions around daily developments within the house, ‘Extraa Masala’ is a successful content around content IP that traditionally attracts hordes of fans who can’t keep away from the ‘Bigg Boss’ phenomena,” it added.

“Bigg Boss has grown to become a celebrated proposition for brands to connect and engage with viewers. Given the multi-touchpoint offering, the interest the show generates is unlike any other,” said Viacom18 Digital Ventures’ chief operating officer, Gourav Rakshit. “The diverse brands that have come on board as sponsors, some of whom have joined the Bigg Boss family for the first time in this exciting edition, is testimony to the popularity of the show.”

“We are delighted to come on board as the presenting partner of Bigg Boss OTT – a new, pioneering idea for an OTT platform in India. Vimal has always been associated with shows and IPs that have a large mass audience connect; testimony to that are our brand ambassadors Ajay Devgn and Shah Rukh Khan,” said Vimal Elaichi in a statement.

“With this exciting partnership, we bring reality television to short videos as well! Bigg Boss OTT shows the real side of celebrities to its viewers while MX TakaTak offers a great platform and encourages users, creators, digital enthusiasts to showcase their real talent across different genres. The natural content synergies that both platforms drive make it a win-win for us and we believe this will make for a great content fit for our users,” said MX TakaTak, business head, Janhavi Parikh.

With Karan Johar as the host and 13 contestants, the show launched on 8 August exclusively on the digital platform. The season premiere episode witnessed viewers tuning in from across India registering the highest numbers of subscriber tune-in for a ‘Bigg Boss’ opening to date, according to the OTT player.

“Bigg Boss OTT” airs every Monday to Friday at 7 p.m and on weekends at 8 p.m exclusively on Voot.

August 12, 2021