Tag: Vikrant Mudaliar

Dream11 assigns creative mandate to Leo Burnett

MUMBAI: Leo Burnett Orchard, The Leo Group India’s full service creative agency, has won the creative mandate for sports tech startup, Dream11.

Fantasy sports, one of Dream11’s specialised offerings, is a game of skill that offers Indian sports fans a platform to showcase their knowledge. Fans can create their own team of real-life players from upcoming matches, score points based on their on-field performance and compete with other fans. Dream11 recently announced MS Dhoni as its brand ambassador.

As part of its new duties, Leo Burnett Orchard will partner Dream11 for all of its sports tie-ups, and will help consumers realise the joy of fantasy sports. There was no multi-agency pitch involved in the assignment of the creative mandate.

Dream11 CMO Vikrant Mudaliar says, “We found in Leo Burnett Orchard a team that understood the vision and need for our brand, Dream11. The team’s understanding of our category coupled with their creative ideas, proved Leo Burnett Orchard to be worthy partners for this stage of our brand’s journey. We are happy to start this association.”

Dream11 has been growing exponentially over the last one year, with over 1.5 crore Indians signing up to play fantasy cricket, football, kabaddi, and for the first time in the country, basketball. So far, the app has tied up with all the major sporting tournaments telecast in India, including the Indian Premier League, Indian Soccer League, the English Premier League and the NBA.

Leo Burnett Orchard chief operating officer Mahuya Chaturvedi adds, “We are extremely proud and energised with this win. Dream11 is a leader in building fantasy sports in our country and we are proud partners in developing this category. Our strength of being a young, energetic team, with a mix of big ideas and aggressive digital content creation helped us win this account. As we scale Leo Burnett Orchard, a diverse set of brands and categories, coupled with new age marketing and communication skills, will pave a blazing way ahead for us.”

April 2, 2018
‘India ka travel planner’ Yatra features Ranbir in new campaign

MUMBAI: Yatra.com, one of India’s leading online travel portals, has unveiled its latest advertising campaign featuring their new brand ambassador, Ranbir Kapoor.

The campaign introduces Yatra’s new brand proposition of being ‘India ka travel planner’, which resonates with its marketplace model. As a travel marketplace, Yatra caters to all types of travelers keeping in mind the change in behavior and evolving needs of the consumers.

The ad film is set in a hyper-real realm taking the viewers into a world which is magical and invokes fantasy, which is what travel is all about. Since Yatra and its ambassador Ranbir Kapoor both exude youthfulness, modernity and ease, the soundtrack of the film has been created in such a manner that it brings out these traits effectively.

Moreover, the contemporary musical score featuring the catchphrase “Koi Nikal Pada Hai ” encourages each and everyone to travel. The film starts with the context of ‘Yatra’ which connotes travel and then seamlessly moves to individual products and preferences people have, thus, showcasing the depth of Yatra’s product and services.

The film also brings out the acting prowess of Ranbir in a very creative manner.

Yatra.com COO (B2C) Sharat Dhall said, “With the launch of the new brand identity and the recent appointment of Ranbir as our brand ambassador, the idea is to create a brand connect with the new age Indian traveller and position Yatra as a versatile platform that has something to offer to everyone. Communicating the idea that we are ‘India ka travel planner’ is what the new campaign reflects.”

Yatra.com CMO Vikrant Mudaliar said, “Yatra as a brand understands varied consumer preferences, hence, caters to all kinds of travellers and for all kinds of travel. Whether you are a conventional tourist, an experimental traveller or an adventurous explorer, you will always find a suitable solution on Yatra.com. The film in a very creative manner showcases the ever expanding portfolio of travel products which Yatra has and the contrasting target audience which it caters to, thus, making it India’s travel planner.”

This film crafted by Ogilvy & Mather will use digital and television as the lead mediums.

May 30, 2017
Ranbir Kapoor is Yatra’s brand ambassador

MUMBAI: Yatra.com, one of India’s leading online travel portal, has announced Bollywood superstar and youth icon, Ranbir Kapoor, as their brand ambassador. Popularly known for portraying versatile and youthful roles on screen, Ranbir Kapoor is a perfect fit for the brand. Just like Yatra, he is a leader in his Industry and is technologically savvy, modern and has a passion for travelling. In his cinematic journey as well, travel has always played an important part.

Speaking on the association, Sharat Dhall, COO(B2C), Yatra.com, said, “Today, Yatra is an evolved and contemporary travel marketplace which stands apart for the richness of its product & services. Ranbir’s persona is in line with these qualities, and he also brings with him a sense of casual coolness that today’s youth relates to. We welcome him to the Yatra family and hope that with this association we are able to create a strong impact in the minds of our audiences and customers at large.”

Speaking on the partnership, Ranbir Kapoor said, “I am an avid traveler myself and travel has played an important part in my films. So a partnership with a travel brand like Yatra was a natural fit for me. I am particularly excited to be a part of this new journey and am looking forward to a long & fulfilling ‘Yatra’ with the brand.”

Vikrant Mudaliar, Chief Marketing Officer, Yatra.com, said, “With Ranbir Kapoor coming on board, we are confident of strengthening Yatra’s brand appeal and recall amongst our customers. Today, Yatra is bursting with new ideas, and we wanted our brand ambassador to exude similar qualities, hence, Ranbir was our natural choice. We are confident that this association will help us stand out in an increasingly cluttered media environment. Ranbir appeals to all age groups and demographics across the board and we are excited about using him in our marketing communication. ”

May 15, 2017
Yatra.com partners with YouTube sensation Prajakta Koli

MUMBAI: Yatra.com has partnered with YouTube sensation Prajakta Koli. Koli aka Mostly Sane, who has over one lakh subscribers on her channel, will now create a special Yatra playlist called ‘Mostly Yatra’

Known for adding humor to the most mundane things that we come across in our daily life, through this series, she will be seen imparting her Yatra gyaan which is her witty take on being a traveler and various experiences and encounters that one comes across while you are travelling. The playlist consist of videos that range from the types of people on a road trip to the Types of Indian Travellers. ‘Mostly Yatra’ is a fortnightly property with videos being released every alternate Thursdays on Prajakta’s handle.

Commenting on the association, One Digital Entertainment co-founder and CEO Gurpreet Singh Bhasin said, “It’s great to be able to collaborate with India’s leading travel website, and for them to be interested in Prajakta Koli only reinforces our belief in the digital talent we nurture. Mostly Yatra is a great concept and Prajakta being youth favorite because of her relatable fresh and quirky content, we are sure to appeal to the masses. This is a great collaboration for all three brands we think – Yatra.com, One Digital Entertainment and Prajakta Koli.”

Yatra.com CMO Vikrant Mudaliar said, “Yatra has always been exploring new and innovative digital ideas. With youth being the largest consumer of digital content and Prajakta, being such a popular youth icon, we decided to collaborate with her. The idea was to showcase a light hearted, tongue – in – cheek take on various travel situations and that’s exactly what has been executed very well by Prajakta and her team.”

February 3, 2017
Yatra.com partners with YouTube sensation Prajakta Koli

MUMBAI: Yatra.com has partnered with YouTube sensation Prajakta Koli. Koli aka Mostly Sane, who has over one lakh subscribers on her channel, will now create a special Yatra playlist called ‘Mostly Yatra’

Known for adding humor to the most mundane things that we come across in our daily life, through this series, she will be seen imparting her Yatra gyaan which is her witty take on being a traveler and various experiences and encounters that one comes across while you are travelling. The playlist consist of videos that range from the types of people on a road trip to the Types of Indian Travellers. ‘Mostly Yatra’ is a fortnightly property with videos being released every alternate Thursdays on Prajakta’s handle.

Commenting on the association, One Digital Entertainment co-founder and CEO Gurpreet Singh Bhasin said, “It’s great to be able to collaborate with India’s leading travel website, and for them to be interested in Prajakta Koli only reinforces our belief in the digital talent we nurture. Mostly Yatra is a great concept and Prajakta being youth favorite because of her relatable fresh and quirky content, we are sure to appeal to the masses. This is a great collaboration for all three brands we think – Yatra.com, One Digital Entertainment and Prajakta Koli.”

Yatra.com CMO Vikrant Mudaliar said, “Yatra has always been exploring new and innovative digital ideas. With youth being the largest consumer of digital content and Prajakta, being such a popular youth icon, we decided to collaborate with her. The idea was to showcase a light hearted, tongue – in – cheek take on various travel situations and that’s exactly what has been executed very well by Prajakta and her team.”

February 3, 2017