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Tag: Vikrant Massey

  • Love at first sight unseen in Zee5 rom-com Aankhon Ki Gustaakhiyan

    Love at first sight unseen in Zee5 rom-com Aankhon Ki Gustaakhiyan

    MUMBAI: Who says love needs eyes to see? Sometimes, it only takes a train ride, a song, and a spark to light up a story. That’s the heart of Aankhon Ki Gustaakhiyan, a tender rom-com inspired by Ruskin Bond’s The Eyes Have It, premiering on Zee5 on 5th September.

    Produced by Mini Films and directed by Santosh Singh, the film follows Jahaan (Vikrant Massey), a blind musician with a gift for melody, and Saba (Shanaya Kapoor, in her debut), an aspiring actress with fire in her heart. Their chance meeting on a train sets off a connection not bound by sight but built on shared dreams, witty banter, and moments that toe the line between humour and heartache. Adding depth to the journey is Zain Khan Durrani in a supporting role.

    The soundtrack, composed by Vishal Mishra and featuring vocals by Jubin Nautiyal, Asees Kaur, and Mishra himself, adds another emotional layer to this story of love beyond appearances. Zee5’s Kaveri Das calls it a “refreshingly unconventional rom-com that speaks to both heart and humour.”

    For Massey, playing Jahaan was “an enriching experience that revealed strength in vulnerability,” while Shanaya Kapoor describes her role as “the perfect story to begin my journey with.” Their chemistry promises both light-hearted fun and stirring emotion.

    With its playful warmth and soulful undercurrents, Aankhon Ki Gustaakhiyan invites audiences to “dil se dekho” see with the heart. On 5th September, when it streams exclusively on Zee5, viewers might just find themselves falling for a love story that proves sometimes the most powerful connections are the ones you don’t see coming.

  • Vikrant Massey flips into Campus Activewear’s ‘Move Your Way’ campaign

    Vikrant Massey flips into Campus Activewear’s ‘Move Your Way’ campaign

    MUMBAI: Campus Activewear has taken its ‘Move Your Way’ campaign to the next level, and this time, Vikrant Massey is flipping the script—literally. The leading sports and athleisure footwear brand launched the second leg of its blockbuster campaign, reinforcing the message of embracing authenticity and moving through life with confidence.

    The campaign film doesn’t just talk about individuality—it throws it into a boardroom, flips it mid-air, and lands it right into the heart of self-expression. The film opens with Massey coolly pacing through a high-stakes business meeting. Investors dangle tempting offers—equity, a sports car, a penthouse, even cryptocurrency. But Massey, unfazed, lets his actions do the talking. He executes a flawless backflip in the middle of the room, stylishly nods to his Campus shoes, and drops the iconic line: “Damn good shoes, Yaar!” The investors are left stunned, and the message is crystal clear: When you move your way, the world moves with you.

    Campus Activewear CIO Prerna Aggarwal highlighted the deeper philosophy behind the campaign, “Our ‘Move Your Way’ campaign celebrates authentic self-expression, a journey we began with our first film in November. This second film further emphasises our commitment to this philosophy, reflecting our belief that staying true to oneself unlocks greater opportunities.”

    Massey echoed the sentiment, saying, “Authenticity has always been one of the greatest treasures I believe in, and I’m thrilled to partner with a brand that not only champions this belief but also mirrors my own journey of embracing individuality. Today’s youth are a force to be reckoned with – they are creative, driven, and unique, yet equally committed in pursuing the journeys that align with their values.”

    Moonshot co-founder Devaiah Bopanna shared insights on the creative direction, “Contributing to a brand with such a storied legacy, yet one that’s evolving to meet modern cultural trends, is a rare and exciting opportunity. The brief was all about connecting the dots between the brand’s core belief and cultural insight, all while pushing the creative envelope.”

    The digital-first campaign targets Gen Z audiences where they spend most of their time—on OTT platforms, social media, and youth-centric digital touchpoints. By strategically leveraging digital channels, Campus Activewear aims to inspire young consumers to embrace their individuality and express themselves through fashion.

    With bold storytelling, a charismatic brand ambassador, and a message that hits home, Move Your Way isn’t just a campaign—it’s a movement. And if Vikrant Massey’s backflip is anything to go by, this is only the beginning.

  • Sector 36’s electrifying album drops ahead of its release

    Sector 36’s electrifying album drops ahead of its release

    Mumbai: As the release of the crime thriller Sector 36, starring Vikrant Massey and Deepak Dobriyal, approaches, excitement builds with the launch of its album. Featuring a mix of devotion, emotion, and contemporary sound, each track reflects the film’s intense narrative. Directed by Aditya Nimbalkar and produced by Jio Studios and Maddock Films, the film has already generated buzz with its track ‘Dumroo.’ The four-track album features a range of musicians who capture the film’s energy and essence, immersing listeners in a world of crime and suspense.

    The first track, Dumroo, sung by Mohit Chauhan and Anupam Amod and composed by Dhunkey, released earlier this week and received a strong response for its thunderous beats and devotional chants. Following it, Saaya, composed, produced, and sung by Kanishk Seth with lyrics by Yashwardhan Goswami, captures the film’s tension. Maan Kafira, sung by Amit Mishra, composed by Gourav Dasgupta with lyrics by Farhan Memon, reflects inner conflict with a blend of rebellious and soulful tones. The final track, Ruan, sung by Kamakshi Khanna with additional vocals by Savera, composed by OAFF and Savera with lyrics by Sameer Rahat, explores themes of despair, fear, and inner turmoil.

    “Creating ‘Saaya’ was a deeply fulfilling experience. This song speaks to that part of us we often ignore – the shadows we carry within. Composing this song gave me the space to explore a sound that feels meditative yet modern, reflecting the inner search for meaning. This song is close to my heart as it reflects intense feelings, suspense and passion that I hope resonates with every listener,” added Kanishk Seth while talking about ‘Saaya’.

    Delving into the depth of their track ‘Ruan’, OAFF and Savera expressed, “With ‘Ruan’, we wanted to capture the quiet strength that comes with vulnerability. Kamakshi’s voice brought that to life in a way that was both tender and powerful. Sameer Rahat’s evocative lyrics really brought out the atmosphere of the film and we hope the track speaks to the heart.”

    The album is a collection of songs that will take you on an emotional and spiritual journey, pulsating with energy, devotion, and human depth. Prepare to be captivated by the rhythms and emotions of Sector 36, where every beat tells a story and every note heightens the suspense. The film is available exclusively on Netflix starting 13 September 2024.

  • Fibe onboards Vikrant Massey as its new brand ambassador

    Fibe onboards Vikrant Massey as its new brand ambassador

    Mumbai: Fibe has roped in actor Vikrant Massey as its brand ambassador. Massey, acclaimed for his blockbuster movie ‘12th Fail’, will be a part of Fibe’s marketing campaigns to highlight the company’s quick and hassle-free application process as well as the ease at which its customers can avail of its services. The strong customer connect of Massey will reinforce Fibe’s familiarity among Gen Z and millennials as a solution that addresses every individual’s needs without any lengthy process or questions regarding usage of the loan.

    The association has commenced with a campaign that wants customers to dismiss the age-old tradition of saying ‘Agli Baar’, addressing the common tendency among middle-class individuals to postpone their aspirations or purchase decisions.

    Conceptualised by VeryBusyPeople Film Production House, the campaign demonstrates Massey as a protagonist and narrator (Sutradhar) to guide the customers through the journey of fulfilling their aspirations through the Fibe app, be it purchasing a dream bike or an online course. Massey further goes on to highlight the benefits of using the Fibe app thereby empowering individuals to make decisions that positively impact their lives.

    Fibe’s founding member and EVP – marketing Sudesh Shetty said, “We are thrilled to welcome Vikrant Massey to the Fibe family. Vikrant’s relatable and authentic persona makes him the perfect fit to represent the brand Fibe. Fibe has remained committed to upgrading the lifestyle of the salaried class while ensuring to encourage responsible buying behaviour. Vikrant’s connect with the younger generation will significantly boost our efforts in engaging with the audiences and empower them with the Fibe app through which they can avail our offerings in an easy manner.”

    Vikrant Massey further expressed his enthusiasm stating, “I am delighted to collaborate with Fibe in its mission of helping people fulfil their dreams with confidence and ease. The brand not only helps underserved individuals avail financial services but also empowers them with financial independence.”

    “The inspiration for this campaign came from the stories of everyday life of the youth who have many dreams and aspirations but avoid making smallest of purchases and push it to ‘Agli Baar’ because of financial constraints. Through ‘NoMoreAgliBaar’ campaign, we want to inspire them to seize the opportunities with the support of Fibe’s financial solutions. Leveraging Massey’s relatable appeal with the youth, we aim to create a powerful connection with Gen Z and millennials while enabling them with easily accessible financial solutions,” added VeryBusyPeople Film Production House founder & director Sudhir Shetty.

    The integrated launch of the campaign will be promoted across various platforms, including digital and social media platforms.

    Fibe’s commitment to enhancing lives extends beyond just traditional loans to offering specialised products that have the potential to impact millions of lives and transform them. Through its ‘Impact loans’ portfolio, the company is offering edtech loans, healthcare loans, insurance premium financing, and more. The company has created a financial ecosystem with various products like salary advance, personal loans, instant cash loans and buy now pay later facilities across health and education. Fibe recently raised $90 million in a series E funding round.

  • JioCinema Premium announces its extensive content line-up for June!

    JioCinema Premium announces its extensive content line-up for June!

    Mumbai: Missing the IPL Season already? JioCinema Premium has you covered, with its extensive entertainment line-up for June. The roster promises a spectacular mix across genres, from unscripted reality, international content, to original series, movies, and kids’ entertainment – offering something for everyone.  

    Bigg Boss OTT 3 is all set to take the entertainment quotient a notch higher with a new host, new theme, and a new set of contestants! The month gets more exciting with the latest season of the international cult phenomenon – House of The Dragon Season 2, set to premiere on 17 June.  Staying true to its promise of providing holistic entertainment for all, JioCinema Premium gives the audience a chance to watch latest episodes of the new season every Monday, along with the US, in 6 local languages, namely, Hindi, Tamil, Telugu, Kannada, Bengali, and Marathi, alongside English. Additionally, with new episodes of Demon Slayer S4, anime lovers can also look forward to series premieres like JoJo’s Bizarre Adventure (4 June), Black Butler (11 June), The 100 Girlfriends Who Really, Really, Really, Really, Really Love You (18 June), and Seven Deadly Sins (28 June).

    Crime aficionados are in for another thrilling ride with the headlining original of the month – Gaanth, releasing on 11 June. Starring the talented cast of Manav Vij, Monika Panwar and Saloni Batra, the original series explores the bone-chilling investigation of a mass suicide that rocks the nation, and a police officer’s quest for self-discovery and truth.

    The sweltering summer also calls for light-hearted entertainment, with a perfect blend of mystery with Blackout, a direct-to-OTT film releasing on 7 June. The crime thriller comedy features a promising ensemble cast of Vikrant Massey, Mouni Roy, and Sunil Grover, amongst others. In addition, Vijay Deverkonda and Mrunal Thakur starrer action-drama film, Family Star will premiere on 28 June and will exclusively be available in Hindi on JioCinema Premium.

    That’s not all, the line-up for the month also ensures to bring smiles all around with exciting premieres for kids and family. Look forward to the new episodes of Abhimanyu Ki Alien Family, 13 June onwards, and the exciting mini-movie Chikoo Bunty – In the Haunted House on 9 June, promising endless entertainment for the whole family.

     

     

  • Lessons of adaptability: Embracing failure to touch success

    Lessons of adaptability: Embracing failure to touch success

    Mumbai: This year, Goafest has adapted to new horizons, bringing the 17th edition of the festival to the vibrant city of Mumbai.

    As they celebrated numerous ground-breaking ideas, they rose a toast to adaptability – the key to success in their ever-changing world. From diverse view-points to cutting-edge strategies, set amidst the serene backdrop of Powai Lake, this year’s Goafest ignited the creative spark and empowered people to navigate the exciting unknown.

    Disney+ Hotstar presented a session, titled Lessons of Adaptability: Embracing Failure to Touch Success, featuring Indian actress Medha Shankr, and actor Vikrant Massey, moderated by the multifaceted Actor, Producer & Entrepreneur, Neha Dhupia. Medha and Vikrant, the cast of the acclaimed film 12th Fail, illuminated the audience with their insights on embracing failure as a stepping stone towards triumph.

    Reflecting on his 21 years in the industry, Vikrant delved into the essence of adaptability, citing his varied experiences from television to movies and the invaluable lesson that success cannot exist without acknowledging failure. He said, “Success cannot be defined as a standard without failure. Out of  365 days in a year, in 300 you’re off the mark, and only 65 are successes.” He shared anecdotes from his latest project, ‘12th Fail,’ finding resonance in the film’s themes of familial responsibility and the values instilled by Manoj Kumar’s vision. Meanwhile, Medha, having relocated to Mumbai several years ago, echoed Vikrant’s sentiment on embracing failure as a catalyst for growth.

    Despite uncertainties about the film’s reception, both actors were committed to authenticity, prioritising storytelling over commercial success. They expressed openness to future collaborations, guided by a shared dedication to staying true to the director’s vision and exploring diverse storytelling opportunities.

    Through engaging anecdotes and candid reflections, they demonstrated how resilience and adaptability are vital ingredients on the path to success.
     

  • Havells’ new campaign promotes BLDC+ fans range for summer

    Havells’ new campaign promotes BLDC+ fans range for summer

    Mumbai: Havells India Ltd, a leading fast-moving electrical goods (FMEG) company launched a new campaign, showcasing its commitment to catering to the dynamic consumer requirements with its technologically advanced, energy efficient, and designer range of fans. Havells rolls its latest BLDC+ fan range, showcasing innovative features targeting aspirations of tech savvy consumers: Albus an elegantly crafted MDF wooden blades with reversible designs, this fan enhances any room’s ambiance with mood-setting underlighting and dimming capabilities. Control is seamless with an all-encompassing RF remote, offering breeze and sleep modes, plus a timer for ultimate convenience.  Stealth voice revolutionises your space with India’s first voice-controlled fan — no need for WiFi, internet, or smartphone connections. Experience unmatched silence and efficiency with a 245 cmm air delivery at just 40 W power consumption. Crista, elevates smart home living with its IoT integration, allowing for seamless control via the Havells Sync app, Amazon Alexa, or Google Assistant, and is complemented by a telescopic canopy for automatic adjustment with ceiling height and dust-resistant blades. Florette has adaptive comfort with its Smartsense mode, automatically adjusting fan speed in response to room humidity and temperature, for an effortlessly optimised environment. Elio UL BLDC+ embrace minimalist elegance with this sleek fan, consuming only 28 Watts. Available in a variety of colors including mist pearl white, matt black, and pinewood finishes.

    The brand resonates with the thought that whenever the consumer felt the need to experience something new from their fans, they have looked up to Havells, a brand that has always delivered industry best experience. It celebrates the idea of “As much as you look up to us, we look up to you (for inspiration)”. These fans represent more than just technological excellence; they are a symbol of inspiration, drawing from the very needs and desires of the consumers.

    Havells BLDC+ campaign, conceptualised by Mullen Lowe Lintas, the campaign is a montage of everyday moments, that encapsulates the journey beautifully, giving a unique touch to the product storytelling. It brings the ‘technology and innovation’ narrative to life, highlighting the advanced features of Havells fans. The ad film aims to showcase how each innovation is a step forward in responding to the customers’ evolving needs, reinforcing Havells commitment to excellence and leadership in the fan category.

    Talking about the campaign, Havells India EVP Deepak Bansal said, “Havells continues to be a trusted name, maintaining a strong presence in the fan category through relentless progression and a focus on driving innovation. Our new range BLDC+ fans epitomize the culmination of technology with aesthetics which are the major evolving key buying factor of a consumer. From introducing smart sense technology to designing aesthetically superior fans, Havells has pioneered innovative solutions fans to enhance the customer experience”.

    Commenting on the campaign, Havells India EVP – brand marcom Rohit Kapoor said, “Innovation is the cornerstone of our journey at Havells, driven by a deep understanding and anticipation of our consumers’ needs. Through our persistent efforts, Havells has emerged as the brand of choice for many. Our latest BLDC+ campaign is a testament to our enduring commitment to telling compelling stories that resonate with our audience. It underscores how Havells fans have been instrumental in meeting the evolving demands of our customers. We believe that this campaign, with its compelling narrative will not only celebrate our brand’s heritage but also further solidify Havells’ position as a leader in the fan category”.

    Talking about the campaign, Mullen Lintas chief creative officer Ram Cobain said, “ By their very nature, ceiling fans make us look up to them. Our campaign shows how Havells has instead, always looked up to its consumers and sought inspiration from their lives. Every fan is so much more than just a fan; it is an empath, an enabler, and a friend. Our is a range film with ‘heart’ – technology in true service of unsaid human desires, warm, intuitive and beyond the utilitarian.”

    The brand has tied up with Vikrant Massey, Aditi Rao Hydari and Mamta Mohan Das to promote the range as key digital influencers.

    The 360-degree campaign is live and promoted across all mediums – television, digital, influencer marketing, outdoor, BTL and retail visibility. It will be aired during the IPL series on star sports, major GEC, movie, news, and regional channels across the country.

  • Under 25 Summit 2024 wraps up with resounding success, enthusiasm and inspiration

    Under 25 Summit 2024 wraps up with resounding success, enthusiasm and inspiration

    Mumbai: The historic Jayamahal Palace in Bangalore witnessed the ninth edition of the much-anticipated Under 25 Summit 2024, further solidifying its status as the world’s leading youth festival. This extraordinary event brought together a diverse assembly of students, creators, performers, and thought leaders, celebrating the limitless potential of the youth.

    The first day of the summit, on 9 March, lived up to its stellar reputation with a star-studded lineup of speakers and performers. Renowned personalities such as Vikrant Massey, Siddhant Chaturvedi, Babil Khan, Nikhil Kamath, Sri Sri Ravi Shankar, Tanmay Bhat, and Kenny Sebastian graced the stage, captivating the audience with their insights and experiences. The day also witnessed stellar musical performances by Brodha V, No Treble, and Shubham Roy.

    The second day, on 10 March, continued the excitement with engaging activities, discussions, and memorable performances. Eminent personalities like Saba Azad, Samantha Ruth Prabhu, Niharika NM, and Ankush Bahuguna, presided over various talks at the event. The day concluded with an electrifying drone show and a captivating performance by Ritviz.

    Collective Artists Network founder and Group CEO Vijay Subramaniam expressed his enthusiasm, stating, “At the Under 25 Summit 2024, the energy was electric. Ideas exchanged, opinions voiced, and electrifying performances showcased the vibrant spirit of today’s youth. With each passing year, the summit grows more impactful, drawing a larger crowd and sparking greater anticipation. This event embodies the active participation, creativity, and enthusiasm of our youth, paving the way for a promising future driven by their energy and ideas.”

    Under 25 Universe CEO and co-founder Anto Philip highlighted, “We gave it our all and wore our heart on our sleeves as we built this year’s summit. It was truly homecoming in more ways than one, coming back to Jayamahal Palace felt special and none of this would have been possible without our student crew and the lovely team that worked tirelessly to make sure no one left the festival ground without a smile.”

    Under 25 Universe co-founder Shreyans Jain added, “Having witnessed the high level of gusto and engagement among participants fills me with immense pride. This energy is a testament to the passion shared by us as organizers as well as the enthusiastic attendees towards the goals of the summit.”

    Actor Vikrant Massey shared, “Kya mahaul hai! The Under 25 Summit is an event like nothing I’ve seen for youth. The fact that it is also put together by students is a heartening testimony to those whose hands the future of the country lies in.”

    Actor Babil Khan emphasized, “It is important to understand why Under 25 Summit is important for our youth; it is because as we try to find our way through the burden of excessive information and external validation, our yearning for the expression of our individuality is drastically increasing. Under 25 Summit allows us to step out of those boxes and be involved in an energy that motivates us to create, to innovate, to inspire and to be inspired. To let our guards down and finally FEEL! I am honored to have been a small part of this beautiful and essential venture.”

    Hindustan Unilever general manager Kwality Wall’s Maya Ganapathy commented, “This partnership is truly a unique IP and I am thrilled that we have associated with an event that engages with the student community at such a large scale. Cornetto’s connection with the GenZs is deep and rooted in popular trends and culture that define them! The Under25 summit is a truly immersive event for the Gen Zs, conceptualized and curated by the GenZs themselves! That is why its a pleasure for Cornetto to share this stage with them while keeping things cool and OG, just the way they like it!”

    With multiple successful editions under its belt, the summit stands as one of India’s most triumphant edutainment IPs, having welcomed over 100,000 students! With top-tier curation, the Summit brings together different fields through inspiring speaker sessions, talent discovery opportunities, enriching workshops, engaging panel discussions, and interactive experience zones, promising a great experience for all attendees.

    Sponsored by Cornetto, Gujarat Tourism, Zero1, Mytnra Fwd, Acer, Korean Ramen Noodles, KFC, Coca Cola, Third Wave Coffee, and others, the two-day summit, held on March 9th and 10th, delivered an immersive experience featuring a rich tapestry of activities. This event encapsulates the essence of active participation, creativity, and enthusiasm among the youth, shaping a promising future for tomorrow’s India.

  • ‘12th Fail’ and ‘Kho Gaye Hum Kahan’ dominate this week’s IMDb popular Indian celebrities list

    ‘12th Fail’ and ‘Kho Gaye Hum Kahan’ dominate this week’s IMDb popular Indian celebrities list

    Mumbai: On this week’s IMDb popular Indian celebrities list, Medha Shankar, the female lead of 12th Fail, has secured the second position for her portrayal of IRS Officer Shraddha Joshi. Vikrant Massey, essaying the role of IPS Officer Manoj Kumar Sharma, has claimed the fourth spot, and Vidhu Vinod Chopra, the film’s director, has secured the fifth rank.

    The cast and crew of Kho Gaye Hum Kahan have also made it to the list, with Ananya Panday, Adarsh Gourav, Siddhant Chaturvedi, and the movie’s director Arjun Varain Singh grabbing the ninth, 18th, 26th, and 36th spots, respectively. Deepika Padukone has topped the list, while Shah Rukh Khan, Triptii Dimri, Alia Bhatt, Nayanthara, and Aamir Khan are placed in the third, sixth, seventh, eighth, and tenth positions on this week’s rankings.  

    The popular Indian celebrities feature, available exclusively on the IMDb app for Android and iOS, highlights the top trending Indian entertainers and filmmakers each week. This is based on more than 200 million monthly visits to IMDb worldwide. Entertainment fans can see who is trending every week, follow their favourite entertainers, and discover new breakout talent.

  • Zee Studios’ ‘12th Fail’ sparks a #Restart movement with leading brands

    Zee Studios’ ‘12th Fail’ sparks a #Restart movement with leading brands

    Mumbai: The movie 12th Fail explores the journey of Manoj Kumar Sharma and despite all odds, how he restarted his journey towards success. The banter was appreciated by the media, critics and brands alike.

    Zee Studios’ latest film 12th Fail has been creating a buzz everywhere through its raw emotions with a story that connects to the hearts alongside a striking performance by Vikrant Massey. The story revolves around IPS aspirant Manoj Kumar Sharma played by Vikrant Massey. Despite all the challenges, with hope and courage, he always chose to restart.

    The story weaved a seamless connection with the audience as it portrayed the real struggle of a UPSC aspirant and the idea of never giving up. This became the very reason for the movie to receive humongous support from the brands.

    Leveraging the central theme of the film i.e. never giving up, Zee Studios kicked off a unique brand banter on X with the hashtag #Restart. Brands across the nation resonated well with it, and the audience as well shared their ‘Restart’ journey.

    Popular and significant brands like Zepto, Lenskart, Yatra.com, Ixigo, Xiaomi India, Nerolac Paints India, Sugar Cosmetics, Ajio, Magicpin, CoinSwitch, Eloelo, Meesho, Snapdeal, iQOO India & Mivi participated and integrated their products and services in this fun banter.

    Here’s how brands participated and shared their #restart journey:

     

     

    The movie 12th Fail is an inspiration, not just for UPSC aspirants but for everyone to lead their way to success, rise back stronger after failures, and fly high!

    This activity was a major part of the movie campaign that gained a lot of attention and created ripples of conversations. The movie 12th Fail is produced by Zee Studios and marketed by White Rivers Media, an integrated, independent digital marketing agency.