ITV

Tag: Vikrant Khanna

  • Dish TV partners with Mogi IO for image optimisation solution

    Dish TV partners with Mogi IO for image optimisation solution

    Mumbai: DishTV has joined hands with Mogi IO to deliver to its customers highly optimised image quality that enables faster website download speeds. The cooperation between the two entertainment solution providers will help with superior user engagement and better economics of scale, said the statement.

    The partnership between DishTV and Mogi Solutions will optimise the images by 80 per cent implying an 80 per cent reduction in bandwidth usage and data transfer cost. This results in reducing the bounce rate and increasing the footfall of the website. Faster downloads will ensure customer satisfaction and improved monetisation.

    “It is a very prestigious tie-up for us when one of the leading media brands, DishTV joins hands for our solution. This proves the scalability of our solutions and demonstrates to the market our technology strength,” said Mogi IO co-founder and chief executive officer Vikrant Khanna.

    “Faster website download speeds would result in enhanced SEO ranking on Google algorithms. Organic ranking is good for organic footfalls, thus making a great economical breakthrough,” he added.

    The pandemic has bolstered content consumption. Millennial and Gen Z consumers are drivers of this consumption and prefer to consume online videos. Globally, the trend is similar with video consumption constituting 80 per cent of internet traffic. At the same time, the global content distribution network (CDN) infrastructure, on which content streaming happens, is falling short of the demand.

    Mogi’s has built a patented streaming engine that uses a multi-CDN technology to ensure a buffer-free experience that leads to faster content delivery. It also creates automatic redundancies in case of CDN failures so that the viewer experience remains seamless.

    “Following the pandemic, we witnessed an upsurge in visitors to our website. Dish TV is a mass brand and has customers spread across all town classes and uses various devices. Network speeds also vary across the country. Keeping this in mind, we decided to get Mogi IO’s help to make our website more accessible and optimized for this set of customers, by implementing their image optimisation services,” said Dish TV India head of marketing for DishTV and Watcho Sukhpreet Singh. “We are hopeful this will help us improve our customers’ digital experiences, which is something that DishTV as a brand is always striving for.”

  • HomeShop18 launches ‘18 Shringaar’ a revolutionary makeover show

    HomeShop18 launches ‘18 Shringaar’ a revolutionary makeover show

    MUMBAI: Its new, it’s revolutionary and it is the first time ever on any television shopping channel in India. HomeShop18, India’s first comprehensive television shopping channel also available on the web and mobile, is all set to create history yet again with the launch of ‘18 Shringaar’, a makeover show for women. The products featured during this show will give a complete new look to women this festive season. This ‘not to be missed’ new lifestyle show will be launched on 12th Oct ’15, 1 PM onwards is all set to inspire today’s women to adorn themselves with the latest products and trends to get that perfect look they’ve always wanted.

     

     The show aptly called ‘18 Shringaar’ will feature three products that will offer one complete look in a single show, an innovative concept, for 6 days a week. Hence, 18  products in a week or 6 makeovers or complete new looks. This first ever ‘makeover show’ by any television shopping will guarantee an extra tinge of glamour to the wardrobe of shoppers.

     

     Speaking on the show, Homeshop18 chief operating officer Vikrant Khanna said, “HomeShop18 has always been at the forefront of innovation. With the launch of 18 Shringaar, we maintain our pioneering status by launching the first ever makeover show on any Indian television shopping channel. The show is poised to bring another wave of disruption in the Indian television shopping segment and alter the way Indian consumers perceive virtual retail. The show targeted at women, our core customers will offer products that are specially designed to fulfil an aspirational look   with respect to their personal style statements.”

     

     “With the onset of the festive season 18 Shringaar focuses on the latest fashion and trends that our customers across India can replicate to get a new dazzling look,” added Khanna.

     

     Products available on 18 Shringaar will be centred around a particular theme every day and will feature categories such as apparel, jewellery, beauty and footwear. Every show will have a central theme that will focus on a particular look for that day and all products will be in-line with that theme. The looks curated during the shows will range from Bollywood Diva to College Look to Office and many more.

     

     So if you have been waiting for the right opportunity to give yourself a stylish makeover without burdening your wallet, here’s your chance. Tune into Homeshop18 12th October, 1pm onward and gift yourself a completely new look this festive season!

  • HomeShop18 partners with Uber for a free cab ride

    HomeShop18 partners with Uber for a free cab ride

    MUMBAI: HomeShop18, India’s leading television shopping channel also available on the web and mobile, is taking its customers for a ride, quite literally! It has partnered with Uber Technologies to become the first player in the e-commerce space to offer a free cab ride worth Rs 400. The offer valid till 31 August 2015 can be availed by just shopping from the website, mobile app or the mobile website.

     

    Speaking on the tie-up, Vikrant Khanna, Chief Operating Officer, HomeShop18 said,“We are excited to be associated with Uber and bring together brand synergies of India’s top consumer-centric businesses for the benefit of shoppers. This alliance is another way to reward our loyal customers, incentivize them to shop with us and thereby, enjoy services from two superlative brands with one transaction. ”

     

    Karun Arya, APAC Communications Lead said, “We’re pleased to join hands with HomeShop18, one of India’s biggest television retail businesses. Uber is all about giving a unique and amazing experience to its riders and we’re glad that with this partnership we’ll be able to reach out to their vast customer base and give them the complete Uber experience on their first ride, for free.”

     

    HomeShop18 customers have to simply shop from HomeShop18 web, mobile app or the mobile website to avail the free ride from Uber. An Uber free ride Promo Code will be delivered to customers by SMS and/or e-mail within 7 days of the product delivery. Customers have to then simply download the Uber App on their mobile phones and enter the provided code. All first time users of Uber can avail this amazing offer. The offer is applicable for shoppers in the 18 Indian cities where the company is operational.

     

    Now you can enjoy getting rewarded for shopping. Get the HomeShop18 mobile app now and earn yourself a free Uber ride! 

  • HomeShop18 offers exclusive access to Shilpa Shetty’s saree designs

    HomeShop18 offers exclusive access to Shilpa Shetty’s saree designs

    MUMBAI: In view of the popularity of Shilpa Shetty Kundra (SSK) Sarees, HomeShop18 has launched three new designs exclusively for its customers. The company had joined hands with the Bollywood diva turned entrepreneur to launch the SSK Sarees brand on HomeShop18 last year.

     

    The three new designs by SSK Sarees will be available at an affordable price range starting from Rs 1,999. 

     

    HomeShop18 COO Vikrant Khanna said, “We are thrilled to offer the new collection of SSK Sarees as they have been amongst the most popular products for us since launch. We are driven by our commitment to provide our customers with premium designer wear at the best price and the new designs are a must-have for all women who want to look trendy, stylish and elegant, all at once. The three new glamorous designs reflect the fashion sensibilities of one of the most stylish Indian actresses, Shilpa Shetty Kundra.” 

  • HomeShop18 gets fans closer to Indian cricket team

    HomeShop18 gets fans closer to Indian cricket team

    MUMBAI: If you are a cricket fan then Celkon Selfie Phone-Millennia ME Q54+ to be launched on HomeShop18 at 9 pm, on 24 June is a must buy for you.

     

    This high-end technology smartphone will give 3 lucky customers who buy the phone during the live show a chance to watch the Indian cricket team play live in Sri Lanka in August this year. To add to the thrill, the winners will get a rare opportunity to click a selfie with the Indian cricket team with their new phone that sports one of the best-in-class front cameras. Not only that, the lucky winners will also get a Celkon phone free with every purchase, making it a ‘Buy One Get One Free’ offer.

     

    On the launch of this new phone, HomeShop18 chief operating officer Vikrant Khanna said, “Cricket and mobile phones is what drives India. With the launch of Celkon Selfie Phone-Millennia ME Q54+ on HomeShop18 we are providing our customers everything they love, a superior technology phone, an exceptional price and a chance to watch cricket. This show is a must-watch as a proposition like this is only available for HomeShop18 customers.”   

     

    The Celkon Millennia ME Q54 is the company’s latest product in the highly-rated Millennia series. It has already earned the tag of “the selfie phone” with its 5-megapixel front-facing camera. Making it a true value buy are its superlative features such as the 5-inch FWVGA screen, powered by a 1.2 GHz quad-core processor which runs on Android 4.4 (KitKat). It also has a 5-megapixel rear camera with LED flash. It comes with dual SIM support and 3G connectivity.

     

    Celkon executive director Murali said, “We are excited to launch Celkon Millennia ME Q54 with HomeShop18 and offer customers attractive prices. This phone is by far the best Selfie phone available in the market, at this price point apart from its other high-end features. Hence, I’m certain that HomeShop18 customers will buy this phone to discover the delight of superior technology and of capturing the best photographs during the match as well as with the Indian team.”

  • Madison Media Group wins HomeShop18 Media AOR

    Madison Media Group wins HomeShop18 Media AOR

    MUMBAI:  Madison Media Group has been appointed as the media AOR (Agency on Record) for Homeshop18, a shopping channel from the Network 18 group. The account will be handled by Platinum Media in Delhi. The account was previously handled by Mindshare and the estimated media spend is in the range of Rs 30 crore.

    Commenting on the win, Platinum Media CEO Basabdatta said, “We are delighted with this new win and are confident that we can add strategic value in building the HomeShop18 brand in the country.”

    On the development, HomeShop18 chief marketing officer Vikrant Khanna said, “Homeshop18 is proud to be associated with Madison, which is the leading media planning agency in the country. I am confident they will be a strong partner in our journey to become India’s leading virtual commerce player. Having worked with Madison in the past I know that Madison is best equipped to help us  reach our intended audience in the most economical and integrated way.”

    Madison Media has been on an account winning spree, having recently won a host of new businesses including Raymond Apparel, Piramal Healthcare, Epic Channel, McCain Foods, Ruchi Soya, Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

    The gross billing of Madison Media is about Rs. 3000 crores.