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Tag: Vikram Srivastava

  • Jack in the Box Worldwide and Tidal7 merge to form J7

    Jack in the Box Worldwide and Tidal7 merge to form J7

    MUMBAI:  Independent agencies Jack in the Box Worldwide and Tidal7 have sealed a merger, creating a new entity called J7 that aspires to be a “future-ready” marketing powerhouse. The combined agency will pool strengths in creative storytelling, branding, data intelligence and technology-led marketing to deliver integrated solutions for clients in India and beyond.

    Jack in the Box Worldwide, founded by Roopak Saluja, has built its reputation on social media campaigns, design and consumer research. Tidal7, launched by Venkat Mallik, carved out its niche with data-driven branding, digital analytics and multi-channel creative services. Together, the two outfits aim to position J7 as a partner that can blend cultural insight with measurable business outcomes.

    “This is a major inflection point in Jack in the Box Worldwide’s trajectory,” said Saluja, who will continue as founder and chairman. “By joining forces with Tidal7, we are enhancing our culture of creativity with world-class data intelligence and strategic depth. J7 is not just a new name — it is a manifestation of our shared commitment to solving our clients’ most complex challenges.”

    Mallik, who becomes J7’s founder and chief executive, underlined the agency’s growth ambitions: “We have always believed that the most powerful marketing solutions emerge when brand thinking, creativity and data intelligence work hand-in-hand. With J7, that belief takes on a new dimension. The aim is not just to create campaigns but to build growth ecosystems for clients, empower teams with advanced tools and lead in an AI-driven future.”

    J7 will place particular emphasis on AI-led innovation, new media formats and tech-integrated tools. Plans are under way to expand service offerings, develop industry-specific solutions and pursue growth both within India and overseas.

    Team J7

    The leadership bench will include Farhatnaz Ansari as managing partner, Sivaram Subramaniam as executive creative director and Vikram Srivastava as director of data and strategy. Both agencies’ existing clients will continue to be served without disruption, now aligned under the J7 vision.

    By marrying Jack in the Box Worldwide’s creative flair with Tidal7’s analytical rigour, J7 is betting that the next era of advertising belongs to agencies that can move as fast as technology — and as imaginatively as culture.

  • Kartavya Healtheon seeking expansion in Disease Management at Dubai and South Africa

    Kartavya Healtheon seeking expansion in Disease Management at Dubai and South Africa

    MUMBAI : Kartavya Healtheon, a leading pioneer in ‘patient care management’ across the country will soon roll out their chronic disease management services in evolving countries like Dubai and South Africa. The company is also seeking expansion to streamline the benefits of DM services in these countries by enhancing their presence in assisting patients of chronic diseases. They will also provide patient care support programs like counseling, diet and nutrition, disease awareness and medication adherence into disease management hubs.

    In addition to this Kartavya Healtheon is eyeing to enlarge their Disease Management portfolio by providing preventive and self-managed care to patients. This will grow the company’s margin and the needs of primary health care in these countries. Kartavya Healtheon’s CEO Mr. Vikram Srivastava said, “We felt a need as we received many queries that made us to think about it. We see a great potential in these countries as Disease management is gradually picking up pace. We have aimed to make this sector more organized by targeting Africa and middle east. In order to control the viral spread of the chronic illnesses, we at Kartavya Healtheon will soon introduce the concept of self-controlled patient management through subscription based model. In India, by next 1 year we will come out with various programmes for chronic disease which would significantly reduce the healthcare burden cost on patients and provide better outcome of the treatment / therapy”

    Chronic diseases like Cancer, hepatitis B, HIV and diabetes are increasing rapidly across the country. Also, there is a continuous gap in chronic care and lifestyle condition awareness, screening and behavioural modification. We are doing this because access to information and disease awareness is very low and healthcare cost is rising day by day.