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Tag: vikram sharma

  • Kryptonic sound: JBL and Superman turn up the volume on fandom

    Kryptonic sound: JBL and Superman turn up the volume on fandom

    MUMBAI: Who needs a cape when you’ve got Dolby Atmos? JBL is making super soundwaves this July, teaming up with Warner Bros. Discovery Global Consumer Products India for a blockbuster collaboration celebrating the big-screen return of Superman James Gunn’s much-anticipated take on the Man of Steel, flying into theatres on July 11. The partnership launches a thumping 360-degree campaign, The Sound of Greatness, featuring JBL’s premium Live Series Headphones, True Wireless earbuds, and Soundbars all tuned to deliver audio worthy of Krypton.

    Fans can step into Superman-themed Experience Zones across 2,000 retail outlets in India, where JBL’s soundbars powered by Dolby Atmos and MultiBeam tech elevate the trailer into a front-row seat for a cinematic sonic boom. These immersive setups are more than product demos, they’re audio adventures.

    But the retail show isn’t just ear candy, it’s interactive. A customer engagement programme allows fans to earn points and win both premium JBL products and exclusive Superman merchandise. Meanwhile, a unified visual identity across offline and online channels ensures co-branded point-of-sale displays, merchandise, and campaign creatives reinforce the “Superman-meets-sound” buzz at every touchpoint.

    The sonic superheroics spill onto social media with #TheSoundOfGreatness, inviting users to share why their favourite JBL product packs a punch. Whether it’s the bass, design, or overall vibe, select fans will win movie tickets to catch Superman in theatres surround sound included.

    “JBL is synonymous with powerful audio that inspires through sound,” said Warner Bros. Discovery Global Consumer Products Group vice president for APAC Vikram Sharma. “We’re thrilled for fans to experience this high-octane crossover of two legendary brands.”

    Harman India vice president of lifestyle Vikram Kher added, “Both JBL and Superman have decades-long legacies in creating joy, emotion, and cultural impact. This isn’t just marketing, it’s a movement in entertainment.”

    The collaboration doesn’t just boost product visibility, it fuses pop culture, tech, and retail into one seamless super-experience. As DC Studios and Warner Bros. Pictures bring Superman back into orbit, JBL is proving that in the battle for greatness, sound is a superpower all its own.

    So this July, whether you’re watching Clark Kent take flight or just vibing to your playlist JBL’s got your back (and your ears).

  • Vikram Sharma to lead consumer products for Warner Bros. Discovery in Asia-Pacific

    Vikram Sharma to lead consumer products for Warner Bros. Discovery in Asia-Pacific

    Mumbai: Warner Bros. Discovery Global Consumer Products head Robert Oberschelp announced that Vikram Sharma has been named group vice president, head of consumer products, APAC, effective 1 April.  Sharma will report to Oberschelp, Head of Warner Bros. Discovery Global Consumer Products (WBDGCP), and part of Warner Bros. Discovery’s Revenue & Strategy division helmed by chief revenue & strategy officer Bruce Campbell.

    Sharma will lead the APAC region of WBDGCP following longtime global consumer product executive Julian Moon’s previously announced retirement after 33 years with the company. He will be based in Singapore and continue to work closely with WBD’s Head of APAC, James Gibbons, and with other regional and country leadership to drive and develop strategic, operational, and financial initiatives to maximize the potential of key brands and franchises, including DC, Harry Potter, Looney Tunes, Tom and Jerry, Discovery and more, in support of WBD’s global multi-billion-dollar retail consumer products licensing organisation.  

    Sharma has been with WBD for five years, working and leading teams in consumer products and licensing, ad sales, and partnership roles across multiple territories in the region. Previously, he spent nearly nine years in similar roles with increasing responsibility in India and Southeast Asia with The Walt Disney Company.

    In announcing the appointment, Oberschelp said, “Vikram has been one of our go-to, results-oriented leaders in Asia-Pacific for some time.  His depth of knowledge of the vastly different markets and cultures of the region, along with his innovative and collaborative spirit, makes him the right choice for this time”.  Oberschelp also recognized the strong team Sharma will now lead, adding, “We have a terrific internal creative and products team, great country and regional partners, and very strong bench strength in management.  I’m grateful for everyone’s collaboration and support of this choice, and I will join you in congratulating Vikram on his leadership role”.

     

  • Cartoon Network launches designer clothing for 1990s characters

    Cartoon Network launches designer clothing for 1990s characters

    MUMBAI: Cartoon Network Enterprises has partnered with designer Nandita Mahtani, to launch a clothing collection that celebrates Cartoon Network toons from the 1990s.The capsule collection is inspired by The Powerpuff Girls, Johnny Bravo, Dexter’s Laboratory, Courage the Cowardly Dog and Samurai Jack. Nandita Mahtani held an exclusive preview at Sancho’s, Mumbai on the 5 April 2019 to unveil the collection.

    This captures the nostalgia and timelessness of these cartoons using high-end fashion, with a focus on unique designs. 

    Cartoon Network Enterprises – Asia Pacific VP Vikram Sharma said, “This collection allows our fans to wear a piece of their childhood and look great at the same time. The range of clothes really brings out the best of our classic cartoon characters and will appeal to anyone who likes to wear great fashion with a great sense of humour.”

    The Nandita X Cartoon Network collection is an amalgamation of all things fun with exclusive elements designed in true Nandita Mahtani style. Each of the silhouettes is a mix of playful elements that have come together through intricate hand embroidery, sequins, beads and embellishments in vibrant neon pop colours. The collection comprises silhouettes such as slip dresses, skirts, bomber, zipper & denim jackets and sweatshirts to name a few. The collection also includes a men's capsule, featuring pop-art prints, characters and beaded lettering. These creatively designed pieces depict the iconic and widely popular Cartoon Network Originals characters.

    Mahtani said, “I have always been a huge fan of cartoons and the journey of celebrating fashion through this collection has been fun and inspiring.  I have tried to add my interpretation to give Cartoon Network a chic and standout fashion ensemble with a sense of fun!”

    This collection caters to age groups across 16 to 60. A kids’ capsule is also in the works. In the latter half of 2019, the collection will be available across retail and online stores.

  • Turner APAC appoints Vikram Sharma as VP of CNE

    Turner APAC appoints Vikram Sharma as VP of CNE

    MUMBAI: Turner Asia Pacific has appointed Vikram Sharma vice president of Cartoon Network Enterprises (CNE), its regional licensing and merchandising division.

    Sharma is tasked with driving sales across the whole region for its branded toys, apparel, home entertainment, publishing and lifestyle products, as well as live events and themed entertainment. He will join the network in March.

    His remit also includes the management of Tuzki, the digital IP and emoticon of choice in China and beyond. In South Asia, Turner acts as a representative for Warner Bros. Consumer Products.

    Major franchises and IP under CNE’s management from the Cartoon Network portfolio of shows including Ben 10, We Bare Bears, Adventure Time, The Amazing World of Gumball and The Powerpuff Girls, as well as Adult Swim’s Rick and Morty.

    EMEA President Giorgio Stock, who also spearheads Cartoon Network Enterprises for Turner internationally, will work closely with the CNE team in the Asia Pacific to maintain consistency and strategic direction for the business outside of the US.

    Before joining Turner, Sharma held various key positions in Disney across Asia including Singapore and India. He’s a proven commercial leader with successful stints in overall P&L management and in different aspects of sales and distribution, with a special focus on retail and franchise monetization. Most recently he led Disney’s consumer products business in Thailand, a key location for Turner’s CNE business.

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