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Tag: Vikram Menon

  • Ogilvy’s Choudhary only Indian to make it to Cannes’ ‘See It Be It’

    MUMBAI: In 2014, Cannes Lions launched See It Be It. A programme that responded to the gender imbalance in the advertising industry – only 25% of agency creatives are women, and just 11% reach creative director level. The stats for India, being woefully lower.

    Every year, 15 future leaders from all over the world are chosen to be part of this programme. And this year, Sakshi Choudhary from OgilvyOne, Mumbai, has made it as India’s sole representative.

    Following a series of written submissions and a rigorous interview, Sakshi secured her place at See It Be It from among hundreds of entrants across the globe. The programme involves a series of specially curated sessions at Cannes Lions that include workshops, behind-the- scenes with jury members and one-to-one mentoring with leaders from the global advertising fraternity.

    A delighted OgilvyOne Worldwide president Vikram Menon said: This is truly wonderful news. It is a proud moment for all of us at Ogilvy. Sakshi has been a stand-out performer ever since she became part of the Ogilvy family and this is just reward for years of commitment to her craft. Hopefully, this inspires many more women to push for leadership positions in the coming years.

    Sakshi Choudhary is at present the creative supervisor at OgilvyOne Mumbai where she manages some of the agency’s iconic brands including Dove and Coca-Cola. A multiple award-winner, she has also been recognised among ‘India’s Top 30 under 30’ – a listing of the country’s 30 Most Promising Young Achievers in the Media and Advertising Industry under the age of 30. Outside her day job, Sakshi is the founder of The Seesaw Project – an initiative that seeks to simplify the complex issues of gender bias, using art.

  • OgilvyOne hires Shukla who feels like a kid on his first date!

    OgilvyOne hires Shukla who feels like a kid on his first date!

    MUMBAI: OgilvyOne Worldwide India has appointed Sidharth Shukla as its new vice president and head of office for OgilvyOne Worldwide Delhi.

    OgilvyOne Worldwide India president Vikram Menon said, “Sidharth with his many years of experience across digital, strategy, analytics, CRM and Direct Marketing has exactly what we’re looking for in someone to lead OgilvyOne Delhi forward.”

    Shukla excels in digital and social planning and led a large team of digital planners and social media professionals leading projects for high volume prestigious brands, responsible for developing the vision, strategy and execution of their campaigns. He was also responsible for the development and execution and of the overall digital and social strategy for Samsung’s Note 5 and S7.

    As the national head for digital and digital strategy at MRM / McCann for close to four years, he was additionally responsible for leading and driving P&L across a portfolio of priority accounts and spearheading projects in the space of CRM, Direct Marketing and B2B marketing. More recently he has spent the past few years driving larger organization agendas such as digital expertise, thought leadership, integration, new business acquisitions winning accounts such as Bata, Adidas, HCL Healthcare, Logitech, UC Browser.

    Ogilvy Group North president and branch head Kapil Arora, “OgilvyOne Delhi is a young, spunky and inspiring place to be at. And I’m glad we have a leader of Sidharth’s experience, talent and drive to harness that energy, toward creating class leading work that works, for our clients. Together with Sidharth and creative lead Abhishek Gupta’s partnership, expect a lot more action from this part of the country.”

    With 14 years work experience behind him at agencies such as McCann, Timesjobs, Indian Express, Cheil and Tyroo: Quasar, Shukla is well poised to enhance OgilvyOne’s already existing strengths in the Northern part of its India network.

    Shukla asserted, “Like a kid going on his first date! I am truly looking forward to working with OgilvyOne, given the credentials it holds but also the challenges it presents. Most agencies face the same issues for the most part, and while it has barely been a week at OgilvyOne, I have observed that the people, system and culture are primed to take these challenges head on – it will be loads of fun to lead that. My objective is to create a winning culture and get people to have fun. If that is in place, everything else takes care of itself.”

  • OgilvyOne hires Shukla who feels like a kid on his first date!

    OgilvyOne hires Shukla who feels like a kid on his first date!

    MUMBAI: OgilvyOne Worldwide India has appointed Sidharth Shukla as its new vice president and head of office for OgilvyOne Worldwide Delhi.

    OgilvyOne Worldwide India president Vikram Menon said, “Sidharth with his many years of experience across digital, strategy, analytics, CRM and Direct Marketing has exactly what we’re looking for in someone to lead OgilvyOne Delhi forward.”

    Shukla excels in digital and social planning and led a large team of digital planners and social media professionals leading projects for high volume prestigious brands, responsible for developing the vision, strategy and execution of their campaigns. He was also responsible for the development and execution and of the overall digital and social strategy for Samsung’s Note 5 and S7.

    As the national head for digital and digital strategy at MRM / McCann for close to four years, he was additionally responsible for leading and driving P&L across a portfolio of priority accounts and spearheading projects in the space of CRM, Direct Marketing and B2B marketing. More recently he has spent the past few years driving larger organization agendas such as digital expertise, thought leadership, integration, new business acquisitions winning accounts such as Bata, Adidas, HCL Healthcare, Logitech, UC Browser.

    Ogilvy Group North president and branch head Kapil Arora, “OgilvyOne Delhi is a young, spunky and inspiring place to be at. And I’m glad we have a leader of Sidharth’s experience, talent and drive to harness that energy, toward creating class leading work that works, for our clients. Together with Sidharth and creative lead Abhishek Gupta’s partnership, expect a lot more action from this part of the country.”

    With 14 years work experience behind him at agencies such as McCann, Timesjobs, Indian Express, Cheil and Tyroo: Quasar, Shukla is well poised to enhance OgilvyOne’s already existing strengths in the Northern part of its India network.

    Shukla asserted, “Like a kid going on his first date! I am truly looking forward to working with OgilvyOne, given the credentials it holds but also the challenges it presents. Most agencies face the same issues for the most part, and while it has barely been a week at OgilvyOne, I have observed that the people, system and culture are primed to take these challenges head on – it will be loads of fun to lead that. My objective is to create a winning culture and get people to have fun. If that is in place, everything else takes care of itself.”

  • OgilvyOne India names Vipul Salvi as executive creative director

    OgilvyOne India names Vipul Salvi as executive creative director

    MUMBAI: OgilvyOne Worldwide India has named Vipul Salvi as executive creative director with effect from 16 November, 2015.

    Salvi said, “In the communications domain, customisation is the next big leap and digital media is the vehicle that will allow us to deliver tailor made campaigns for individuals, not just groups or categories of consumers. OgilvyOne is India’s No. 1 Digital Agency that has been consistently delivering award winning campaigns in this space, so to be apart of OgilvyOne’s future is very exciting.”

     

    OgilvyOne Worldwide India president and country head Vikram Menon added, “We have very ambitious plans for OgilvyOne, and Vipul’s mix of skills across advertising, activation and digital, clubbed with his enthusiasm to try new things is just what we need to infuse a fresh lease of creative energy across our offices, and get them working closer together to deliver better programs for our clients Vipul joins OgilvyOne from Geometry Global, where he led the transition of Ogilvy Action to Geometry Global, and helped build a completely new and contemporary reputation for the division across its offerings of Shopper, Rural and Experiential Marketing.”

    At Ogilvy, Salve’s most recognised work was ‘The Lifebuoy Roti Reminder’ program, which won a Silver Clio, a bronze Lion and several other regional and international awards. Outside of advertising, he devoted a couple of years of his life to art starting with his first showing as an artist in 2007, and was nominated the year after under ’50 best artists of modern India’ at a Delhi art show.

  • OgilvyOne elevates Sonia Khurana to national head-customer engagement

    OgilvyOne elevates Sonia Khurana to national head-customer engagement

    MUMBAI: OgilvyOne has promoted Sonia Khurana as national head of customer engagement, Mumbai. Prior to this, she was heading OgilvyOne’s Bangalore office.

     

    While in Bangalore, Khurana was instrumental in growing the OgilvyOne business and building a team. Under her leadership, OgilvyOne acquired many new clients such as Dr. Reddy’s, SAP and Elle Fashionwear amongst others. 

     

    OgilvyOne Worldwide India president Vikram Menon said, “Our core promise to clients is to help them unlock the full value of customers, by turning big ideas and data insights into compelling personal experiences that help them win more customers, and make them more valuable. With her expertise and experience in CRM and Digital, Sonia is perfectly geared to deliver on this promise.”

     

    Khurana added, “I am very excited to be in this role. It’s also a great privilege to be able to work towards delivering on David Ogilvy’s famous promise, ‘We sell, or else.’ OgilvyOne has invested heavily in engagement planning tools and processes, technology infrastructure and data analytics capabilities. In addition, our understanding of digital allows us to expand our approach to acquiring and engaging customers beyond traditional CRM channels.”

     

    In her new role, Khurana will focus on building the CRM and loyalty capabilities of OgilvyOne across India. OgilvyOne has a Data Analytics Hub in Bangalore that works on both local and international clients. BMW India, Titan and Dr. Reddy’s are some of the CRM clients that OgilvyOne has on its roster.

  • George Kovoor joins OgilvyOne India

    George Kovoor joins OgilvyOne India

    MUMBAI:  OgilvyOne Worldwide has appointed George Kovoor as senior creative director, OgilvyOne Mumbai.

     

    He will partner with senior creative director Burzin Mehta to lead digital creative for OgilvyOne, Mumbai.

     

    OgilvyOne Worldwide India president Vikram Menon said, “George Kovoor’s experience, understanding of brands and his skill in digital story telling will make him a huge asset to the team.”

     

    With over 20 years in the business, Kovoor’s work has been recognised by the AAAI, ABBIES, IDMA, Campaign Brief and Yahoo Big Idea Chair. In his previous role at Digitas LBI, he led the teams that created integrated communication solutions for clients like Tata Motors, Johnson & Johnson, Budweiser, Vespa and Siemens; his brand experience also covers work on brands such as L&T, Mahindra, Unilever, ITC, Wipro. 

     

  • OgilvyOne shines for India at DMA Echo International Awards

    OgilvyOne shines for India at DMA Echo International Awards

    Mumbai: At a gala ceremony held in San Diego on October 28, the world’s best marketing campaigns fought for what many consider the ultimate prize in result and data driven marketing – the International Echo Awards 2014. And OgilvyOne led the way bagging 4 (1 silver, 3 bronze) of the 9 metals that came India’s way. The DMA Echo awards are ranked among the oldest and most revered effectiveness awards on the international marketing calendar.

    An elated Vikram Menon, President and Country head, OgilvyOne India:This is wonderful not only for OgilvyOne but for India. What’s most delightful is that the wins have come for exciting work on some of our biggest clients – DuPont, Vodafone, Unilever and American Express. And we owe a large part of these wins to them.

     

    Sanjeev Jasani, Sr Vice President and Head of Office, OgilvyOne Delhi:The reason for our wins on both DuPont and Amex are the result of some inspired new-age thinking combined with truly old-fashioned collaboration and hard work. Lots of effort has gone into both campaigns and for them to get recognized internationally is amazing.

    Burzin Mehta, Sr Creative Director, OgilvyOne, Mumbai:An Echo win is extra special because of the rigorous nature of judging and the caliber of its international jury comprising marketing experts, clients and creative gurus. Few things are as rewarding as recognition from clients and peers alike.

    Commenting on India’s performance, Vatsal Asher, CEO DMA India:India’s strong showing at this year’s awards is a matter of pride for all of us. And like last year, OgilvyOne has lead the way

     

  • OgilvyOne Mumbai does India Proud in WARC100

    OgilvyOne Mumbai does India Proud in WARC100

    MUMBAI:  We are very pleased to announce that OgilvyOne Mumbai has featured in the global ranking by WARC100. OgilvyOne Mumbai is ranked the 5th Smartest Digital Agency in the World.  

     

    WARC100 has recently announced its worldwide ranking of The Smartest Digital Agencies in 2014 and OgilvyOne Mumbai is the only Indian digital agency to feature in the top 5. No other Indian agency featured even in the top 100!!

     

    Vikram Menon, President OgilvyOne Worldwide, India: We can’t help feeling a sense of immense pride at being ranked the 5th Smartest Digital Agency in the World among the WARC100. This is an extremely competitive space which is why this ranking is tantamount to an endorsement and recognition of OgilvyOne’s capabilities and talent in India; we are also grateful that our clients give us the opportunity to do quality work for their brands.

     

    Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia: This ranking is an enormous credit to OgilvyOne’s digital team in India. I am happy and proud of this achievement.  OgilvyOne India’s accolades in the past month have reinforced the Ogilvy India network’s brand building capabilities particularly in the digital domain.  The WARC100 ranking is credit to our creative reputation not just in India but also around the world.

     
    The WARC100 is a benchmark for commercial creativity, allowing agencies to compare their performance with their peers. It is an annual list of the world’s best campaigns, agencies and brands, based on their performance in effectiveness and strategy.

     

  • OgilvyOne defends its ‘Agency of the Year’ title at DMAi Awards

    OgilvyOne defends its ‘Agency of the Year’ title at DMAi Awards

    MUMBAI: OgilvyOne Worldwide has successfully defended its title as ‘Agency of the Year at the DMAi Awards 2014.’ The DMAi which brings to India the DMA International Echo awards is spearheading the response marketing movement in the country. 

     

    The agency bagged a total of eight gold, seven silver and five bronze on its way to the title. Metals were won across categories ranging from effectiveness and craft to innovative use of technology and loyalty.

     

    Commenting on the agency’s performance, OgilvyOne worldwide president and country head Vikram Menon said, “To be ‘Agency of the Year’ twice in two years feels truly wonderful. Needless to say we couldn’t have managed this without a set of clients that are not just supportive, but always pushing us to do better. What makes each of these wins even more special is that they are awarded by a jury that comprises not just agency veterans but CMOs and brand managers from some of India’s most revered marketing companies. Heartiest congratulations to all our clients and special thanks to the DMAi.”

     

     Focus will now shift to the DMA International Echo awards that are ranked among the oldest and most revered effectiveness awards on the calendar. Last year, OgilvyOne Worldwide had spurred India to its best ever performance at the show winning five out of the eight metals.

  • OgilvyOne wins 5 metals at DMA Echo

    OgilvyOne wins 5 metals at DMA Echo

    Mumbai: OgilvyOne Mumbai helped India achieve its best ever year at the DMA Echo awards which were held in Chicago on 15 October.

     

    Of the total haul of nine metals, OgilvyOne bagged five at the DMA Echo awards which is ranked among the oldest and most revered effectiveness awards on the calendar.

     

     Elevated Ogilvy South Asia executive chairman & creative director Piyush Pandey said excitedly, “I am delighted with yet another stellar performance by OgilvyOne at the worldwide Echo awards. This reinforces our digital leadership, not just in India but at an international level.”

     

    Adding on to it, OgilvyOne Worldwide president & country head Vikram Menon commented on agency’s performance, “Never before has an Indian agency won five ECHO Awards in a single year. This is a huge triumph for OgilvyOne India and a significant win for Ogilvy & Mather Asia Pacific. This clearly endorses OgilvyOne’s leadership position and stature in this industry.”

     

    The digital agency had earlier dominated the DMA Echo India awards by bagging several awards including Agency of the Year and the Grand Prix.

     

    Speaking on the occasion, OgilvyOne, Mumbai senior creative director Burzin Mehta said, “These awards mean a lot because they are awarded by an international jury comprising clients, planners and creative people. If anyone needed proof that great work works great, I suppose this is it. This award belongs to lots of people, so congratulations to everyone!”