ITV

Tag: Vikram Chandra

  • Election 2014 through the eyes of NDTV 24X7

    Election 2014 through the eyes of NDTV 24X7

    MUMBAI: It’s being called a watershed election – the most important in three decades – and NDTV, the pioneer of election programming and analysis is pulling out all the stops for alpha-coverage led by Prannoy Roy, whose understanding and reportage of Indian politics and polls remains unchallenged 34 years after he anchored the country’s first televised election.

     

    NDTV has innovated to provide the fastest and most comprehensive programming on results with landmark technology and forecasts that are already being cited around the world. Veteran journalists such as Prannoy Roy, Dorab Sopariwala, Vikram Chandra, Barkha Dutt, Sreenivasan Jain, Nidhi Razdan and Vishnu Som will be seen taking viewers out of the studio to real India giving them a ring side view of all the action.

     

    Programming Details

    · THE FINAL WORD – Prannoy Roy and Dorab Sopariwala, acknowledged as the country’s lead psephology team, have commissioned the largest series of opinion polls and exit polls ever – over 200,000 interviews – aimed at greater accuracy and precision (this reduces the sampling error to only +/- 2%, which is unprecedented for India and comparable with global standards). Moreover, the sampling design involves randomized selection from electoral rolls – which ensures that voters in even the most remote and backward areas are not excluded and are interviewed in-depth.

     

    · Based on this rigorous methodology, “The Final Word” will forecast who’s winning each state and who will form the next Government at the Centre. The number of seats each party wins will be tracked over the weeks – and reasons for the changes, as campaigning progresses, will be analysed for viewers along with clear and detailed explanations for the swing that’s been identified.   

     

    · The Battleground with Prannoy Roy – For India, for over a decade, this has been the gold standard of election programming. Battleground is the original and now much-imitated political analysis show, with the biggest politicians in the country appearing on it to respond to the findings of hard-core on-the-ground reportage and polling data. The series of 6-8 programmes (of one hour each), set the trend of broadcasting not from the studio, but from outdoor locations in the heart of each state i.e. the true Battlegrounds of these elections. This show focuses on the key issues behind the opinion poll and exit poll data and trends. Prannoy Roy interacts with a panel of leading experts who discuss election survey data in the context of the amalgam of the politics and contradictions of each major state. The Battleground is the blue-chip analysis show.  

     

    · The Biggest-Ever Exit Polls: Conducted on a sweeping scale that seamlessly fuses more than two decades of unbeatable experience, world-class graphics and micro & macro analysis, this is the unmissable TV finale of these elections. Prannoy Roy and Dorab Sopariwala will forecast the winners and losers in the next Lok Sabha. Trusted as the most accurate of all, these exit polls will be based on a random sample of names chosen from voter electoral rolls, ensuring far greater accuracy than what other polls can command. NDTV’s exit polls, led by Prannoy Roy, who is acknowledged as the real-time source of credible forecasts, ensure that any differentials are eliminated on account of turnout – since exit polls only question electors that have already voted. Moreover the larger sample sizes associated with NDTV’s exit polls reduce the sampling error to a minimum. The on-air analysis and presentation have, in election after election, drawn top politicians as guests and the widest audiences.  

     

    · INDIA DECIDES – the Final Countdown with Prannoy Roy- (Starts May 16 at 7 am) on counting day, NDTV’s show-stopper will be anchored by Prannoy Roy, whose expertise will ensure NDTV is the first to offer a national forecast based on early numbers. Prannoy Roy’s widely-acknowledged strengths in spotting and decoding trends and explaining their impact on the result, and his projections and his sharp analysis, based on decades of experience, will pivot a show that will also leverage new technology to guarantee the first and most credible look at who India has voted for. During the day, Prannoy Roy will be joined by some of the country’s finest anchors – Barkha Dutt, Vikram Chandra and Sreenivasan Jain, as well as by NDTV’s award-winning network of reporters, who have, through years of election coverage, established their credentials as the absolute A-team of political journalists.

     

    · ‘On The Road 2014’ with Barkha Dutt takes viewers out of the studio to real India…giving them a ring side view of all the action

     

    She travels across the country…reporting from a different city, interviewing a different news maker every day

     

    Its perhaps the only with Exclusive interviews and in depth ground reports every day

     

    But On the Road is more …it’s about the people …it’s about Chai stops

     

    Sip in the local flavour and the mood of the nation with Chai Stops  …

     

    As we talk to people …discussing what matters to them most

     

    Come with us for the best and most extensive coverage of Election 2014

     

    Join us on the Road to 2014 with Barkha Dutt every night only on 24×7

     

    · Stepping aside from petty politics and shrill campaigns Vikram Chandra focuses on real issues.

     

    From the falling rupee and rising unemployment to issues of governance and challenges of communalism, he gets political parties to chart the roadmap which will help turn the India story around

     

    ‘What’s Your Solution’  

     

    From corruption and security to the safety of women, get to know who suggests what and vote for the solution you believe is the best fit.

     

    The Big Fight continues the debate, not just political agendas, but also key factors that play a crucial role ..as India votes in Elections 2014

     

    ‘What’s Your Solution and ‘The Big Fight’ with Vikram Chandra are more than just talk.

     

    · Truth vs Hype: Contenders – Anchored and presented by Sreenivasan Jain, Truth vs Hype travels every week to ground zero to answer the questions that lie at the heart of every big story of our time – from politics, to corruption, to conflict zones and now Elections 2014. Shot and edited as a cutting edge news documentary, each episode is backed by solid research, hard facts and a clear-eyed sifting through evidence. Every week, an insightful profile of the key players and the potential Prime Ministerial candidates in this election, reported from the ground and on the campaign trail.

     

    · Left Right and Centre takes daily political debates to a new level for Lok Sabha 2014, where Nidhi Razdan and a panel of experts look at the real issues of this election and why they matter to people. LRC travels to the big cities to get a sense of what India’s urban voters are thinking, and what the agendas are of the main political players. Join Nidhi on Left, Right and Centre every night at 8pm for the day’s political discourse, simply explained

     

    · The Buck Stops Here Weekend Edition with Vishnu Som focusses extensively on the election campaign. Based on studio discussions and live, on-location reporting, The Buck Stops Here, Weekend Edition, takes the viewer to the heart of major political developments, featuring  exclusive interviews with major players on the election trail, including Naveen Patnaik, the Odisha Chief Minister’s first interview to an English news channel during campaigning; and anchoring live from outside the Aam Admi Party office in Delhi when Arvind Kejriwal dramatically resigned as Delhi Chief Minister after just 49 days.

     

    For years, NDTV has always been the fastest with the results and the first to forecast the final outcome based on early numbers. In 2014, the lead gets far wider and NDTV’s non-stop 18-hour election results show INDIA DECIDES – The Final Countdown will reflect the pace, colour, adrenalin and expanse of this election, with uncompromising commitment to making sure viewers have the results first.

  • NDTV announces Indian of the Year Awards

    NDTV announces Indian of the Year Awards

    MUMBAI: It’s that time of the year again when we salute the ambassadors of brand India. 2013 has been an important year in the history of India. From instances of individual brilliance to examples of nation building, this year has given rise to a set of Indians, who are not afraid to wear their Indian identity on their sleeve. To honour the contribution of these role models, NDTV is back with the seventh edition of the prestigious Indian of the Year award in association with LIC.

     

    One of the biggest and most credible awards in the country, the NDTV Indian of the Year 2013 will recognize the Indians whose contribution to the country have strengthened the foundation of our society and helped build Brand India. These iconic Indians will be honoured at a glittering ceremony in New Delhi on April 29, 2014 at the Taj Palace Hotel. They will be chosen from four categories: Sports, Entertainment, Business and Public Service.

     

    Announcing the 7th edition of the awards, Vikram Chandra, Group CEO, NDTV said, “We take immense pride in presenting the 7th edition of Indian of the Year awards. The awards recognize the contribution of individuals, who through their determination and fortitude continue to take the nation forward. We are privileged to honour this year’s winners with these awards.”

     

    Over the years, the recipients of these prestigious awards have included Ratan Tata, Sonia Gandhi, Justice J.S Verma, Anna Hazare, Late Pandit Ravi Shankar, N Chandrashekaran, Sachin Tendulkar, heroes of the Mumbai terrorist attacks and many more.

  • Aircel and NDTV announced the 3rd season of Save Our Tigers campaign

    Aircel and NDTV announced the 3rd season of Save Our Tigers campaign

    MUMBAI: Carrying forward the mission to ‘Save Our Tigers’ – the largest and the most comprehensive media campaign on tiger conservation till date, NDTV and Aircel have announced the 3rd season of Aircel NDTV Save Our Tigers . Launched in 2010, the campaign was successful in setting the tiger agenda for the Nation.

     

    The launch of the 3rd season of Aircel NDTV Save Our Tigers initiative witnessed the coming together of well known personalities from different walks of life to participate in a panel discussion and set key focus areas for the season. Present on the occasion were Belinda Wright, Executive Director, WPSI, Anupam Vasudev, Chief Marketing Officer, Aircel; Dr. K. Ramesh from Wildlife Institute of India; S P Yadav, ADIG, NTCA; Dr. Anish Andheria, Director, Wildlife Conservation Trust; Bittu Sahgal, Editor of Sanctuary Asia; and was anchored by Vikram Chandra, Group CEO, NDTV Group.

     

    Launching the 3rd edition of the campaign, Anupam Vasudev, Chief Marketing Officer, Aircel said, “Aircel has been passionately working towards its initiative ‘Save Our Tigers’ with noted conservationists and organizations with an aim to create mass awareness on the plight of the magnificent tiger and rally efforts to save it. There is no denying the fact that ‘Tigers are Irreplaceable’ and are extremely crucial for securing the environment for our future generations. We are confident that like the past two editions, this year’s edition of Aircel-NDTV ‘Save Our Tigers’ campaign will further increase the level of participation and support for the cause.”

     

    Speaking on the occasion, Vikram Chandra, Group CEO, NDTV Group said, “NDTV is overwhelmed by the nationwide response received for the first 2 editions of the campaign. We are now coming up with the Tiger Agenda for the 3rd edition and will be looking at key factors such as reducing man-animal conflict, protecting tiger habitats, strengthening the forest department and more.”

     

    The current edition will focus on and highlight key factors – existing buffer zones and corridors to be clearly identified and control to be ensured by forest department; local community involvement; strengthening of forest department; human-animal conflict management solutions; bio-diverse forest areas to remain inviolate and push for political will. Catch the panel discussion on Save Our Tigers campaign on NDTV Prime on April 05 at 9:30 am and NDTV 24X7 on April 05 at 6:00pm and

  • GROHE India co-sponsors NDTV Design and Architecture of the year Awards 2014

    GROHE India co-sponsors NDTV Design and Architecture of the year Awards 2014

    MUMBAI: GROHE, the leading international sanitary fittings brand in India, is one of the proud sponsors of the NDTV Design and Architecture Awards, to be held on March 21, 2014. The sponsorship of this event ties up seamlessly with GROHE’s brand proposition of creating homes and home spaces that are timeless epitomes of aesthetics and sustainability.

    NDTV Awards have been acknowledging out-of-the-box work in various segments over the years. The brand is now taking a step forward to present its first ever awards programme in the design and architecture segment. Architectural excellence in India has never been acknowledged officially before. With this NDTV awards programme, an opportunity has been proposed for architects and interior designers in the country to reveal their talent and stand out in the crowd. The awards are also meant to offer consumers a wide list of professionals whom they can turn to when looking at remodelling and refurbishing their homes.  

    GROHE India Managing Director Renu Misra, “We are happy to present the NDTV Design and Architecture Awards, the first of their kind in India. As a premium player in this segment, we have observed a lot of activity and innovation in the Indian market. It is truly commendable that there is now an official platform that will reward and encourage the best of talent in design, architecture and construction in both the residential and commercial spheres.”

    Vikram Chandra, Group CEO, NDTV said, “NDTV has over the years acknowledged many talented men and women for out-of-box work in their respective industries. Taking a step forward we now present the first ever awards programme in the Design and Architecture categories. With the Grohe India-NDTV Design and Architecture Awards we aim to provide an opportunity to every architect and interior designer to be duly recognized and reveal their talent.”

    NDTV has put forward an extensive award list recognizing the best work done in 18 categories with room for each and every sector of structural design, style and construction. Innovation coupled with a focus on sustainable aspects and local contexts of the project are crucial to winning the awards.

  • NDTV Prime to debut on Monday with reality show ‘Ticket to Bollywood’

    NDTV Prime to debut on Monday with reality show ‘Ticket to Bollywood’

    MUMBAI: As part of an image makeover of sorts, NDTV Profit will start broadcasting as a dual channel from Monday, 17 March. During market hours, it will air as itself and thereafter, from 9.00 pm to 11.00 pm, as NDTV Prime, showcasing some innovative shows on a daily basis. In a sense, the aim of NDTV Prime is to woo the urban male audience.

     

     Coming to content, a special show titled Ticket to Bollywood has been produced internally with the help of a clutch of producers. Interestingly, it is a one-hour reality show where NDTV will zero in on to-be actors for a film it will be co-producing at a later stage. Currently, auditions for the show are on. “Ticket to Bollywood is a reality show of a GEC (general entertainment channel) scale. 9:00 pm to 10:00 pm is big-bang Bollywood entertainment that will draw eyeballs and not just NDTV viewers,” says NDTV group CEO Vikram Chandra.

     

    Ticket to Bollywood will run for approximately three months (60 episodes), after which, the slot will be replaced with a new show. A comedy show will follow Ticket to Bollywood at 10:00 pm, after which a film strip will be telecast at 10:30 pm, where a film will be broken into five episodes across the week.

     

    NDTV Profit is betting big on the 9:00 pm to 11:00 pm slot, for which it is busy tying up with producers and production houses for newer ideas. “A lot of producers have come up to us and said that they are delighted with the positioning of the channel. There aren’t many channels for men to watch so the primary constituency of NDTV Profit/Prime is urban men,” says Chandra.

     

     Apart from special content, every hour will begin with news headlines and end with sports headlines. The channel is depending on the rollout of digitisation and the presence of appointment viewing. The difficult part will be to get the audience onto NDTV Prime during peak hours when most TV sets are dominated by GECs. Besides, the channel will have to keep investing money into NDTV Prime to get newer and better shows aboard. NDTV Profit/Prime’s main target will be urban homes with two or more television sets.

     

     A media planner on condition of anonymity says, “What NDTV is trying to do is an image makeover. If that happens, advertisers will come, however it isn’t going to have any major impact on viewers or ratings.”

  • Industry leaders foretell the future

    Industry leaders foretell the future

    MUMBAI: The 15th edition of FICCI FRAMES witnessed a panel on ‘Television 3.1 Era’, where thought leaders discussed the future of the broadcast industry in terms of content, marketing and distribution in an era of convergence and multi-platform delivery mechanisms.  

                                                            

    The panel was constituted by Celestial Tiger Entertainment CEO Todd Miller, Reliance Broadcast CEO Tarun Katial, NDTV Group CEO Vikram Chandra, MSO Alliance president Ashok Mansukhani, TV France International executive director Mathieu Bejot and Zee Entertainment chief content and creative officer Bharat Kumar Ranga.

     

    Having been there in the cable industry for nearly two decades, Mansukhani said there was a need for the industry to start providing content at a time of the viewer’s choice, at a price of the viewer’s choice, and in a manner of the viewer’s choice. “The young generation watches television on the iPhone or iPad. There is one big change that needs to come in the entire industry, which is to start addressing the young consumer in terms of his/her technological needs, content needs and legal rights to access content in whichever way they want to,” he said.

     

    Chandra said, “Years ago, we used to say that TV as we knew it will be gone forever. That trend is going to accelerate and linked to that is the crashing of price point of smart phone devices. We have to be prepared to change the way we are viewing our own models.”

     

    He said monetization is a challenge because online in India is still not at a stage it is in say the US though it will get there.

     

    According to Ranga, “We must not remain an India-based multi-national company, but we need to become a meta-national company. Every market in India, whether it is Tamil Nadu or Karnataka, we have to look at each market individually, closely, and work on it. The moment we do that, we will be able to call ourselves a meta-national company. That is a big change.”

     

    Ranga further said that the understanding between the network and the consumer is all important. “Finally, consumer-ish understanding is important as compared to market-ish understanding,” he said and added that the first two things would add up to the value of off-screen talent going up and that would take India ahead.

     

    Miller opined that while multi-screen content viewing would become fundamental in India in the next ten to fifteen years, it was a long road ahead. “TV viewing will still be the primary medium. So in India, HD is the thing and has a lot of room to grow,” he said.

     

    On his part, Katial said, “India has to see content as the central issue. In this area, India is very much ahead of some other countries where companies are providing content specifically for digital or TV. India however does broadcast quality content for digital.”

     

    Mansukhani drew attention to the fact that the youth will probably want to view more niche television. “There is a lot of international content that has to be made available. Also, regional content has to be customized. The value of local content cannot be ignored. A little more money for a little more valuable content can lead to better changes in the way we watch television,” he concluded.

  • Grundfos India and NDTV Launch Mission Energy

    Grundfos India and NDTV Launch Mission Energy

    MUMBAI: Grundfos Pumps India Pvt. Ltd (Grundfos India) and NDTV announced the launch of ‘NDTV Grundfos Mission Energy’, a campaign to create awareness about the importance of saving energy and to provide ideas to conserve energy. The campaign aims to draw attention to the power of individuals in creating a cleaner and greener future. Mission Energy is supported by AEEE as Energy Efficiency Partner and CII as Knowledge Partner.

     

    In order to meet India’s growing energy demand, it is important to not only increase electricity-generating capacity, preferably through renewable sources but also use energy efficiently. In the light of this, ‘NDTV Grundfos Mission Energy’ will actively engage with the country’s leading experts, policy makers, conservationists, leading industry voices and NGOs to highlight the growing requirement for energy efficiency in India. The campaign will also reach out to the general public to create awareness on how, at an individual level too, one can contribute towards energy conservation.

     

    ‘NDTV Grundfos Mission Energ will raise awareness about these issues that affect each one of us and help chart out a roadmap to a sustainable future. The campaign will also call attention to the need for stringent energy efficiency norms and encourage corporates to develop and promote energy efficient products.

     

    Speaking about the campaign, Vikram Chandra, Group CEO, NDTV said, “Over the years NDTV’s programming has brought focus on a number of social issues through a multitude of campaigns. This is yet another attempt by us to create awareness around energy conservation. Through this campaign we aim to highlight viable solutions that can be adopted, both at an individual level as well as across the country, and inspire people to join us to work towards a cleaner, greener future. We are glad to partner with Grundfos in the ‘Mission Energy’ initiative to promote energy efficiency across the Nation.”

     

    Partnering NDTV in the mission, Ranganath N. K., Managing Director, Grundfos India, “At Grundfos, sustainability is at the core of our value system. As a reflection of this mindset, we are involved in many energy conservation initiatives. Mission Energy is an attempt towards promoting energy efficiency at all levels in the country. We are happy to partner with NDTV for this cause.”

     

    As part of this inclusive campaign, NDTV in association with CII will conduct the Mission Energy Challenge to demonstrate how an organization/individual through small but focused efforts can make a difference to the Planet Earth. A hundred participants across four user categories: manufacturing companies, commercial buildings, educational institutes and residential homes would be involved in this challenge. To register visit www.ndtv.com/MissionEnergy, applications close on 20th February.     

    Mr Jamshyd N Godrej, Chairman, CII-Godrej GBC said “We are confident this Mission will go a long way in ushering in a new chapter in Encon [sic energy conservation] movement in the country and enhance present level of awareness and encourage Millions of Indians go the Greener way.”

     

    Dr. Koshy Cherial, President (Alliance for an Energy Efficient Economy) said, “Energy efficiency is critical to India’s energy future. In an era of economic uncertainty the country has to prioritize sustainable consumption patterns. For this, it is essential to mainstream investments and operations aiming at integrating energy efficiency within all sectors of the economy. To achieve this goal, AEEE promotes energy efficiency policies & process and mobilizes stakeholders for a market transformation in India. We are happy to partner with NDTV in catalyzing India towards this goal through the Mission Energy programme.”

  • What now for TV ratings and TAM

    What now for TV ratings and TAM

    MUMBAI: When the cabinet committee on economic affairs announced that it had approved the Telecom Regulatory of India (TRAI) recommendations on TV ratings guidelines in the first week of  2014 the first question that struck everyone was – what will TAM do now?

     

    The fracas between angry broadcasters and TAM has been brewing for  several years and finally came to its boiling point last year when seven TV networks announced that they were clicking on the TAM TV rating unsubscribe button. This put a big question mark over TAM’s very existence but it managed to get out of the corner it was in by hammering out a solution which was acceptable to most subscribers. 

     

    As far as the current threat to TAM’s continuance is concerned, the Cabinet’s go ahead to the proposed regulatory framework has now to be notified. When that will happen no one knows, though speculation is that it could be sooner than later. However, what is sure is that TAM will have 30 days from notification date to comply with its guidelines and then seek a licence from the Ministry of Information and Broadcasting (MIB).  From all angles it looks like a pressure cooker-like situation that the TV ratings provider has landed itself in. 

     

    Broadcasters seem to be the happiest of the lot. NDTV group CEO Vikram Chandra – whose company sued TAM in a New York court two years ago – is cock-a-hoop with delight that the government has affirmed what industry has been voicing since nearly six to seven years: that TAM and the ratings process in India needs to be spruced up.

     

    “The introduction of firm guidelines is a positive step as everything is clear now. It shows that we should never be hesitant to change something that isn’t right,” says Chandra.

     

    Whether TAM will manage to find the capital to ramp up its peoplemeter sample to 20,000 within a month or two is something that is concerning industry. What is also a big question mark is how the MIB will view the WPP group’s 50 per cent equity in TAM (through Kantar Media Research 20 per cent, and Cavendish Square Holdings 30 per cent), as mentioned in the NDTV suit with the supreme court in New York.

     

    “Kantar and Cavendish will have to exit since their parent is WPP. TAM has been worrisome and everyone has realised it. So now it has just two options, either shape up or ship out,” says a senior news broadcaster from the News Broadcasters Association (NBA).

     

    However, a source from the IBF presents another option. “We are a democratic country so the government cannot force things on anybody. TAM has the freedom to go to the court and appeal against the guidelines,” says the source.

     

     If TAM decides to oppose the guidelines and go to court and gets a stay order, then we might see some delays in the roll out of the guidelines. This will allow it to continue to operate until a final decision is given by the court, thus buying it some time. Additionally, the industry-backed Broadcast Audience Research Council (BARC) will also get some time to get its act together with the minimum 20,000 meters.

     

    Media agencies and advertisers aren’t too happy with the way the cabinet has thrust the deadline on TAM.

     

    Says a senior media professional:  “In the beginning of cable and satellite TV in India in the nineties, we had TAM and INTAM. The latter could not sustain itself and TAM continued. Then we had TAM and aMap in the mid of the previous decade. aMap too found the going tough without full industry support and folded up. The fact is TAM has started from scratch and survived so many upheavals. It is a sad situation to be destroying something that has been existing and running for so long. ”

     

    However, she is clutching on to a thin sliver of hope that TAM and BARC could co-exist for a while until things smooth out on the ratings front. 

     

    “The time given to follow and make all the changes as per the guidelines is impractical,” says Madison World chairman & MD Sam Balsara. “It is obvious that TAM will not be able to handle it all at such a short notice.”

     

    The Indian Society of Advertisers (ISA) chairman Hemant Bakshi says that he is discussing the consequences of the cabinet’s clearance to the new ratings guidelines with major advertisers and other players to gauge the possible impact on their businesses.

     

    One scenario that everyone is dreading is that TAM fails to comply with all the requirements within the time period it is given, and the courts dismiss its appeal, if it makes one. Will it then be forced to cease operations immediately and lead to a ratings-less period for the Indian television business? This is extremely alarming for all concerned.

     

    IPG Mediabrands CEO Shashi Sinha who is also in the technical committee of BARC feels that the management of the new proposed ratings system needs to pull their socks up, and accelerate the rollout of people meters. But even then he says that “we are hoping to be on our feet and start functioning only by September/October.”

     

    That seems a long, long time away, going by how things are moving. Madison’s Balsara is quite clear on the way forward. Says he: “As an industry we need ratings, all the time! Therefore, till BARC comes up, we need an alternate. As an industry we should appeal to the ministry to relax the deadline for the implementation.”

     

    Hence, it is imperative for all concerned – whether it is the MIB led by Manish Tewari, the government, TAM, the ISA, advertising agencies, broadcasters and BARC – to choose their next steps wisely.

     

  • All about Real Estate now just a click away with ndtv.com/property

    All about Real Estate now just a click away with ndtv.com/property

    Following the tremendous success of NDTV’s Property Show and the weekend edition ‘Property Its Hot’, NDTV has taken it to an all new level and launched an official website – ndtv.com/property. It is India’s singular online portal where buyers and investors will have the ease to navigate through the most researched and insightful content on real estate in the country.

    The website will be the sole online destination for all real estate related information, featuring latest policy issues that affect buying decisions; exclusive interviews with leading industry voices and decision makers; insights from thought leaders; advice from top legal, finance and tax experts and much more. The site also has a special section dedicated to address queries from NRI investors and buyers.

    Commenting on the launch Vikram Chandra, Group CEO NDTV Network, said, “We have received extremely positive feedback from our viewers on our Property Show. With the introduction of the official website, we now hope to be able to provide our viewers with assistance on every aspect of the industry round the clock.”

    The exclusivity of the site lies in it being a one of its kind online platform, featuring residential projects recommended on the basis of exhaustive research done by a team of on ground researchers. The experts’ recommendations are placed citywise and are in all budgets and sizes across 24 cities in the country.

    Going that extra mile to bridge the gap between buyer and the builder community NDTV has also introduced a special section called ‘Rate Your Developer’ where buyers can give feedback on their developers through a simple survey NDTV@25.