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Tag: Vikhroli

  • Godrej Vikhroli Cucina launched “One Wish at a Time” for kids Christmas celebration

    Godrej Vikhroli Cucina launched “One Wish at a Time” for kids Christmas celebration

    Mumbai: Godrej Vikhroli Cucina, an owned media platform established by Godrej Industries dedicated to the food and culinary realm, recently launched its heartwarming initiative, “One Wish At A Time”, at the International Food and Beverage Awards 2023. This initiative set out to celebrate the “Joy of Giving” month by featuring a Christmas wishing tree. Three wishes were incorporated into Christmas ornaments for everyone to pick up and hang on the wishing tree installation. Every wish made for the children was fulfilled by Godrej Vikhroli Cucina along with partner brands Godrej Yummiez and Godrej Jersey. The wishing tree was then moved to Godrej One, Vikhroli, where employees, residents, and visiting public alike picked up wishes. To amplify the impact, a digital wishing tab was set up on the Vikhroli Cucina blog, allowing people across the country to participate. The response was overwhelming, with close to 1000 wishes collected both online and offline.

    Going beyond numerical milestones and simply delivering gifts to the children, Godrej Vikhroli Cucina further extended its impact, collaborating with Godrej Good and Green and Teach for India to host joyful celebrations for nearly 200 children across Mumbai and Hyderabad. These celebrations included engaging activities like paint stations, Christmas games with Santa, and a special dessert decoration session with senior leadership, including Tanya Dubash, Executive Director & Chief Brand Officer, Godrej Industries, Sujit Patil, Abhay Parnerkar and Bhupendra Suri.

    Godrej Industries Limited vice president & head – corporate brand & communications, Sujit Patil said, “At Godrej Industries Limited and Associate Companies, we believe in creating Goodness. #OneWishAtaTime has been one such initiative that aspired to spread joy and greetings of the festive season amongst underprivileged kids.”

    “Unveiled at a celebrity event, the initiative witnessed celebrity chefs, content creators and influencers from the food space making a wish that would be fulfilled by Godrej Vikhroli Cucina through Godrej Jersey and Godrej Yummiez. We further expanded the initiative to the larger public through our digital platforms to garner more wishes allowing people to feel the joy of giving.” He added.

    Sharing the vision, Godrej Tyson Foods Limited CEO Abhay Parnerkar said, “Godrej Yummiez’s collaboration with Vikhroli Cucina for One Wish At A Time, goes beyond a mere partnership as it reflects our dedicated commitment to creating a lasting and meaningful impact on the lives of individuals. Through this initiative, we seek to uplift the festive occasions for kids and infuse their lives with joy. As a ready-to-cook food brand known for offering wide range of products, Godrej Yummiez aims to touch the lives of households positively and add to their special moments”

    Commenting on the initiative, Godrej Jersey CEO Bhupendra Suri said, “We have always believed in giving back to the community and making a positive impact in the lives of people. In sync with the same, it was an honour for us at Godrej Jersey to partner with Godrej Vikhroli Cucina for the ‘One Wish at a Time’ initiative. Seeing the excitement and delight in the eyes of the children as they participated in the festivities and received their Christmas wishes was truly heartwarming. We’re proud to play a part in creating memories that will last a lifetime, and we hope that this gesture brightens their holiday season.”

    Vikhroli Cucina’s One Wish at a Time initiative offered a distinctive chance for individuals to celebrate with purpose, proving that the greatest gift is the spirit of giving itself.

  • IBN Lokmat to launch by March; TG ‘aspirational’ audience

    IBN Lokmat to launch by March; TG ‘aspirational’ audience

    NEW DELHI: IBN Lokmat, the Marathi news channel from the GBN stable, is all set to launch latest by March.

    The channel is currently in its trial run and will launch as soon as the new facility in Vikhroli is ready and once the ongoing 360-degree training by US experts concludes, Nikhil Wagle, editorial director tells indiantelevision.com.

    Wagle insists that the network created by IBN is unprecedented in regional journalism and includes 13 bureaux spread across the state, with 100 stringers, allowing “us to reach the last man in the village”.

    Wagle says he visited hundreds of journalism schools in the state and 2,000 students were interviewed; hence the editorial staff is representative of the entire state, not Mumbai-centric.

    Lokmat is the biggest newspaper chain with multiple editions in the state, and the new company, IBN Lokmat News Pvt Ltd, owns the channel, but is a part of the GBN group, and hence, committed to the same standards of journalism as CNN IBN, Wagle explains.

    Asked whether infotainment or even crude videos (of the kind seen on Hindi news channels) will also find a place on the channel, Wagle denies it, arguing that historically, the Maharashtrian news consumer has been more tuned to social values than those from the Hindi heartland.

    “That sort of news won’t be accepted here,” he says, adding that in any case, the company is committed to hard news that is of relevance to people.

    Wagle reveals that the core content for IBN Lokmat would be driven by the aspirational aspects of Maharashtra’s economy today.

    Sixty-four per cent of Maharashtra lives in urban areas, the highest in the country after Tamil Nadu, he says.

    “Every small town is trying to become a metro and larger towns are aspiring to higher status and this is the real issue today, so this aspirational aspect will be widely covered, along with traditional hard core news.”

    With malls and cineplexes coming up, businesses expanding and the youth lifestyle changing rapidly, urbanisation and its challenges would also be a core issue on the channel.

    Asked whether they would also include programming content like astrology, which has recently surfaced in IBN 7, GBN’s Hindi news channel, Wagle says, “There is no place for astrology in a news channel and the Marathi viewer is not interested. When they watch a news channel, they want deep-rooted investigative news.”

    There will be rural coverage as well, but Wagle says it will not just be sensational news of farmer suicides.

    “There are different angles to showing something, and we are not chasing TRPs, so when we cover farmer suicides, we shall show all the angles that exist, not just the sensational aspect,” he said.

    Rajdeep Sardesai, editor-in-chief of CNN IBN, says that the top layer of editors are the cream of Marathi journalism and will be totally driven by hard core journalism, saying, “Nikhil Wagle is no less a hard core journalist than any in the country, and so are most of the others, who all have a minimum of 15 years of journalism behind them.”