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Tag: Vikash Chemjong

  • Samsung Galaxy Tab S10 Ultra unleashes Christmas magic with AR print campaign

    Samsung Galaxy Tab S10 Ultra unleashes Christmas magic with AR print campaign

    MUMBAI: This festive season, a little creativity can go a long way, as illustrated by a recent campaign from Samsung.

    Samsung, a leading consumer electronics brand, has launched a unique initiative to highlight the sketch-to-image feature of the Galaxy Tab S10 Ultra, integrating traditional print media with augmented reality (AR) to captivate audiences. The campaign centres around a Christmas-themed AR game, allowing users to engage with the device’s capabilities interactively.

    In the print advertisement, readers are invited to scan a QR code that activates a 3D render of the Galaxy Tab S10 Ultra. The experience begins with a Santa sketch that transforms into a vibrant AI-generated image, showcasing the power of the S Pen and AI tools. Participants can then guide Santa as he delivers gifts across rooftops, enhancing the festive spirit.

    The sketch-to-image feature takes centre stage, illustrating its ability to convert simple doodles into detailed visuals. Whether for holiday illustrations or professional graphics, the Galaxy Tab S10 Ultra empowers users to express their creativity.

    ‘’At Samsung, innovation drives us to create magical experiences. The Sketch-to-Image feature on our Galaxy Tab S10 is a perfect example. When we envisioned the Santa AR game, we needed a tool that could bring our ideas to life seamlessly. From doodles to lifelike graphics, this feature helps transforms every concept into reality, powering the creativity behind this interactive experience. It’s not just a feature—it’s a gateway for creators, developers, and storytellers to unleash their imaginations with precision and ease. With Samsung Galaxy Tab S10 Series, the possibilities are endless. What will you create next?” said Samsung India vice president, MX Business Aditya Babbar.

    Cheil India CCO Vikash Chemjong the creative agency behind this campaign, “This holiday season, Cheil India partners with Galaxy Tab S10 Series to redefine how creativity meets celebration. From the groundbreaking Sketch to Image feature to the whimsical Santa AR Game, we’re blending technology with imagination, bringing festive joy to every generation. Together, we’re shaping experiences that inspire and innovate.”

    As AI technology continues to evolve, the Galaxy Tab S10 Ultra is at the forefront, aiming to democratise advanced creative tools. With the S Pen’s precision and AI-driven enhancements, the device caters to professionals, creators, and artists alike. This campaign showcases the boundless opportunities that arise when technology and creativity intersect, paving the way for a future where artistic expression is accessible to all.

  • Cheil India hires Sudhir Das as senior executive creative director

    Cheil India hires Sudhir Das as senior executive creative director

    Mumbai: Cheil India, an advertising agency has announced the appointment of Sudhir Das as Sr executive creative director. He will be responsible for overseeing the creative output of a segment of Samsung mobile business and Samsung exclusive stores.

    In his current role, Sudhir will be reporting to Cheil India CCO Vikash Chemjong and will be based out of the agency’s Gurgaon office.

    Sudhir has been in advertising for two-plus decades, in agencies like Publicis, McCann, Leo Burnett, and Dentsu WebChutney, winning around 100 national and international awards along the way. His previous role was group executive creative director at Dentsu Creative.

    Sudhir has created advertising for some of India and the world’s most popular brands including Coca Cola, Nestle, Apple, Google, Airtel, LinkedIn, Tanishq, ITC and Uber. Along the way, he has been part of campaigns like ‘Ras-Ras mein India’, ‘Me and Meri Maggi’, ‘Spicejet Democracy’, ‘Cardekho Back-Off’, ‘Airtel 175 Replayed’ and ‘Motorola Deep Connect’ – covering the gamut from large, populist, TV-led campaigns to documentary-style film-making to social and tech innovations.

    A proud geek, he is extremely interested in tech and using it new and interesting ways to create social conversations.

    Cheil India CCO Vikash Chemjong said, “Sudhir when you meet him, seems alike a misfit in advertising. He doesn’t drink! Is not trying to run off to the hills/beach every chance he gets because he hates travelling! And he is a little anti-social, preferring the company of his cats more than the company of most people [but seeing the type of people surrounding us most days, I have begun to see the wisdom in it.

    But dig a little deeper and one begins to see the many reasons for the multi-award winning adman that he is. He is a gamer.  A lover of all things tech. A self-professed nerd. An encyclopedia of advertising trivia. Plus a great cook! Not just in what he whips up in the kitchen but what he manages to concoct every time you sit down with him, for work or otherwise. Be it stories. Strategies. Interesting theories. And of course, great advertising ideas! We’re lucky to have him join the Cheil fold. All set to mesmerize us and our clients with his unique and interesting way of telling the brand story.”

    Commenting about his appointment, Sudhir said, “This is actually my second stint at Cheil. And it took literally a 15-minute conversation with Vikash to decide that I wanted to be back here. What really attracted me was the hunger to really explore the bleeding edge of creativity, and perhaps more importantly, this hunger was married to a scale and depth of integrated talent that actually manages to get things done. I have a feeling I’m really going to enjoy my time here.”

    Cheil SWA group COO Sanjeev Jasani added, “I am happy to welcome Sudhir to Cheil India. He has a much-deserved reputation for being a creative maestro with a penchant for everything that is tech. His repertoire of work is amazing and eclectic in equal measures. I look forward to the unique perspective and ideas that Sudhir brings to the table, which will positively inform our campaigns.”

  • Cheil India’s campaign for the Samsung Galaxy Book4 series unites art and music

    Cheil India’s campaign for the Samsung Galaxy Book4 series unites art and music

    Mumbai: Cheil India has released a captivating new campaign for the Samsung Galaxy Book4 series. The campaign film highlights the unique and collaborative journey of popular artists Santanu Hazarika and Medha Shankr, as they use Galaxy Book4 and Galaxy ecosystem devices for work, ideation and content creation.

    The film opens with Santanu Hazarika and Medha Shankr brainstorming ideas and refining their creations using the Galaxy Book4 series laptops and Samsung’s AI-powered ecosystem. The popular artists can be seen sharing ideas in seconds, using AI-powered Galaxy devices to enhance their artwork and ideating on multiple screens, effectively having an entire studio in the palm of their hands.

    “Collaboration between people and devices is important for success. With the Galaxy ecosystem, you get seamless integration between devices to complete your work effortlessly. This, in essence, is Samsung’s commitment to innovation that brings ease to your life. Our latest Galaxy Book4 campaign demonstrates how the Galaxy ecosystem comes together to enable artists to merge distinct art forms. Whether it’s utilizing the smartphone as a webcam or continuing your work on a second screen, the Galaxy Book4 series provides you a personalised AI-powered Galaxy ecosystem that is truly one of a kind,” said Samsung India vice president, MX Business Aditya Babbar.

    Boosted with AI, the Galaxy Book4 series comes with features like assisted image editing to deliver immersive visuals, turning big ideas into reality. Enabling users to extend their PC screens and connect across Galaxy devices, users may also effortlessly upgrade video calls from the laptop webcam to a Samsung Galaxy smartphone as a connected camera.

    Speaking on the campaign, Cheil India CCO Vikash Chemjong said, “With the new campaign film, we aim to communicate the boundless creative potential of the Samsung Galaxy Ecosystem. Shifting the focus from technical specifications through a captivating blend of art and music, the film demonstrates how the AI-integrated Galaxy Ecosystem empowers our protagonists to bring their ideas to fruition.”

    Commenting on the campaign, Cheil SWA COO Sanjeev Jasani said, “The campaign film showcases how users can unleash their creativity, collaborate effortlessly, and take productivity to unprecedented levels. Our focus lies on telling the youth how Galaxy Book4, clubbed with AI and the Galaxy Ecosystem, can help them demonstrate their limitless potential.”

  • Cheil India inspires students to ‘Show Them How It’s Done’

    Cheil India inspires students to ‘Show Them How It’s Done’

    Mumbai: Cheil India has launched a new campaign for Samsung’s ‘Back to Campus’ Offer, aiming to inspire students as they prepare to return to campus after the summer holidays. The campaign, named ‘Show Them How It’s Done’, emphasizes the versatility of the Samsung Galaxy device ecosystem that propels ambition and creativity for the younger generation.  With exclusive student offers and discounts on Galaxy products, Samsung encourages students to access the latest technology to help pursue their dreams.

    At the heart of this campaign is the brand film that follows the journey of three students – a podcaster, a DJ, and a designer. Enabled by the limitless capabilities of the Samsung Galaxy ecosystem, these students overcome obstacles and unleash their creativity to follow their passion. Shunning all societal doubts and pressure, the budding artists use Samsung’s AI features to fuel their fire, emerging as examples of resilience and success.

    “Today’s youngsters have an unquenchable thirst to learn more, do more and be more. In their stride to pursue their passion, these go-getters need the technology which helps them unleash creativity, enhance productivity, and express themselves fully. With Samsung’s new ‘Back to Campus’ campaign, we are democratizing the connected power of Samsung Galaxy ecosystem for students across India. As the new generation of ambitious students work towards their dreams, Samsung equips them to keep pushing boundaries and show the world how it’s done,” said Samsung India VP, MX Business, Aditya Babbar.

    Powered by features like multi-device control, quick share, note assist and connected camera amongst others, the Samsung Galaxy ecosystem supports creative and productive exploration.

    Speaking about the campaign film, Cheil India CCO Vikash Chemjong said, “The Gen-Z’s and Gen-Alpha’s of the world, today, are putting their talent on display. Therefore, when the world doubts their determination, they go out and “Show Them How It’s Done”. By displaying the creative potential of the Galaxy ecosystem in our films, we aim to communicate how students can bolster their productivity and explore to make a mark.”

    “The exciting campaign films attempt to render how young students are zealously pursuing their passion these days. By showcasing the journey of three students with diverse backgrounds and interests, we are depicting the impact that Samsung’s connected ecosystem of Galaxy devices bring to the table. Our focus lies in inspiring students to take the leap of faith towards their passion and “Show Them How It’s Done”, said Cheil SWA COO Sanjeev Jasani.

  • Cheil India unveils campaign for Samsung Galaxy A55 5G & A35 5G

    Cheil India unveils campaign for Samsung Galaxy A55 5G & A35 5G

    Mumbai: Cheil India has launched a campaign that aims at brightening every moment through the awesome features of Galaxy A55 5G and A35 5G. The campaign films featuring the dynamic duo of Shanaya Kapoor and Rohan Gurbaxani encapsulate the spirit of generation Z in today’s swift socialising scenario.

    Galaxy A55 5G and Galaxy A35 5G combine the users’ personality and lifestyle with iconic design and advanced technology. Galaxy A55 5G and A35 5G come with innovative features such as object eraser and nightography for flawless shots. These smartphones focus on what Gen Z values most and empower users to express themselves. The new Galaxy A55 5G and Galaxy A35 5G perfectly align with their fast-paced, connected lives, providing them with the tools to create and share their stories effortlessly.

    Commenting on the campaign, Samsung India VP MX business Aditya Babbar said, “Galaxy A series democratizes innovations by making them accessible to all. With the introduction of Galaxy A55 5G and Galaxy A35 5G, we are democratizing flagship-level features, experiences and affordability. In our new campaign, we are proud to showcase how Galaxy A55 and A35 5G continue to push boundaries, delivering cutting edge technology that empowers creativity and elevates user experience.”

    Talking about the campaign, Cheil India CCO Vikash Chemjong said, “We believe that everyone deserves awesome—whether it’s awesome meetings, awesome memories, awesome ambitions, or simply an awesome life. And, when you finally get an awesome phone, you get one step closer to achieving the rest.”

    The Galaxy A55 5G and A35 5G campaign film, highlighting the awesome camera, will be amplified across all digital and social media platforms, as well as in retail stores.

    Speaking about the campaign, Cheil India COO Sanjeev Jasani said, “Social media is an active part of today’s Gen Z lives. Our Galaxy A55 5G and A35 5G films for Samsung are targeted at them as we highlight the awesome experiences of the device as it empowers Gen Z to level up their world, one awesome Galaxy A Series feature at a time.”

    Galaxy A55 5G and Galaxy A35 5G come with an iconic design featuring a linear camera layout encased in an elegant glass back and a ‘key island’ frame design for an easy and intuitive grip. The Galaxy A55 5G is available in Awesome Ice Blue and Navy Blue, providing a modern and cool color palette that appeals to a wide range of users. Meanwhile, the Galaxy A35 5G comes in three striking colors—Awesome Ice Blue, Navy Blue, and Lilac — giving users more options to express their personal style. Customers can own the Galaxy A35 5G at just Rs 1723 per month and Galaxy A55 5G at just Rs 1792 per month through Samsung Finance+.

  • Cheil India launches ‘World On My Watch’ campaign for Samsung Galaxy Watch6 series

    Cheil India launches ‘World On My Watch’ campaign for Samsung Galaxy Watch6 series

    Mumbai: Cheil India has launched a new campaign for Samsung Galaxy Watch6 series that aims to inspire users to enter a new era of connectivity, productivity, and well-being. The campaign, named ‘World On My Watch’, emphasises on the versatility of Galaxy Watch6 series as a reliable companion that helps users accomplish a variety of tasks in their daily routine like managing hectic schedules, tracking health and wellness, and even entertainment.

    “Galaxy Watch6 series offers unparalleled convenience and connectivity like never before. Through the latest campaign, we decided to do something different and adopted a benefit-first approach. With LTE integration, users break free from the confines of their smartphones, embracing the liberty to manage essential features directly from their wrists,” said Samsung India VP MX business Aditya Babbar.

    The Galaxy Watch6 series distinguishes itself with its robust LTE connectivity, enabling users to stay connected even without their smartphones. This newfound freedom and flexibility redefine wearable technology, providing users with unmatched convenience and peace of mind. The Galaxy Watch6 series provides health and wellness as priority, offering advanced features like blood pressure tracking and ECG monitoring.

    The film also highlights the wide-ranging capabilities of Galaxy Watch6 series including navigating effortlessly through urban landscapes, facilitating digital transactions and streaming content. In addition, with the ability to stream music, videos, and news, Galaxy Watch6 series makes every day engaging.

    “The film elegantly demonstrates how technology can seamlessly become part of our everyday lives, enhancing convenience, productivity, and well-being. This blend of connectivity, health tracking, and entertainment makes it a perfect pick,” said Cheil India chief creative officer Vikash Chemjong.

  • Cheil India’s new campaign for Samsung Galaxy phones makes great tech affordable

    Cheil India’s new campaign for Samsung Galaxy phones makes great tech affordable

    Mumbai: Cheil India’s new campaign for Samsung Galaxy Smartphones renders a fresh take on making great tech affordable. It further elaborates on its exclusive exchange offers which is ubiquitous in Indian households as the festive season approaches. The campaign features two iconic Galaxy products from the house of Samsung and is inspired by the tradition of hand-me-down gadgets within the family.

    The epic Galaxy S23 Ultra and Galaxy Z Flip5 are the centrepiece of this campaign as they address the needs of Gen Z and millennials with a plethora of features. The Galaxy S23 Ultra has a 200MP camera, Nightography to capture those epic late-night moments, a powerful processor for all gamers, just to name a few. While the Galaxy Z Flip5 – one of the most pocketable self-expression tool – comes with a larger cover screen, compact design and lets you click hands free selfies with The Flex Cam.

    “Keeping true to our philosophy of making great tech affordable, The Samsung S23 Series builds on the philosophy of affordability where consumers can choose upto 24M no cost EMI along with an unmatched exchange bonus on their old device driving our mission of Digital India” said Samsung India senior director, mobile business, Aditya Babbar.

    The campaign is anchored around a film and its essence is affordability. The film is about offers. For such a tactical film, Cheil India approached it in an entirely new light. They weaved in a storyline around siblings. How one avails the zero down payment offer on the Galaxy S23 Ultra and returns his old phone to his younger sister, and how she upgrades that for a Galaxy Z Flip5 with an additional discount. The follow-up ads establish the archetypal relationship that a brother-sister has and the role the Galaxy S23 Ultra plays in each aspect of their relationship.

    “We have shared our Smartphones with our siblings and all we did was capture this moment in a tongue-in-cheek manner, not to mention the attractive offers that make it easier to upgrade to Galaxy phones” said Cheil India CCO Vikash Chemjong.

    Speaking about the campaign, Cheil India head of business Srijib Malik said, “Hand-me-down is common practice amongst siblings. However, with our attractive offers one can get into the aspirational Galaxy series. Through slice-of-life films, we have catapulted this observation into a theme that holds the entire campaign together”.

  • Cheil India’s new campaign for Samsung Galaxy A14 5G says ‘Shor no more’

    Cheil India’s new campaign for Samsung Galaxy A14 5G says ‘Shor no more’

    Mumbai: Cheil India released an all-new campaign that demonstrates the new ‘Voice Focus’ feature in the recently introduced Galaxy A14 5G. The omnipresence of ambient noise in the surrounding is the pain point that Cheil is highlighting in its newest campaign for Samsung Galaxy A14 5G anchored in the theme of ‘Shor no More’.

    With the new campaign, Cheil India’s primary purpose is to create buzz around the ‘Voice Focus’ feature in the recently introduced Galaxy A14 5G. The storyline is built around the premise of Indian cities being full of varied noises and how the feature helps consumers cut the loud and unavoidable surrounding noises; hence the campaign goes with the tagline “Shor No More” .

    “Samsung has always set the benchmark when it comes to innovation and making technology accessible and appealing for everyone. With the aim to make India future-ready we introduced the Galaxy A14 5G, a smartphone that provides a holistic 5G experience to the Indian consumer with an array of exciting features. The unique ‘Voice Focus’ feature in Galaxy A14 5G was conceptualised keeping the Indian consumer and context in mind. This unique feature cuts out the ambient noise around you, and amplifies your voice so that you are heard loud and clear even in the noisiest of environments. We have also made Galaxy A14 5G easier for consumers to own with affordability options that translates to just INR 44/day, which is a testament to our philosophy of’ Awesome is for Everyone, ” said Samsung India senior director & mobile business Aditya Babbar.

    The ‘Voice Focus’ feature is animated through the digital film showing a person walking across narrow lanes, and suddenly he is followed by “noise-makers”. It begins with a couple of welders, followed by an orchestra, then two scooter riders arguing loudly, and some more. The person is not bothered by the noisemakers and the ‘noise’ that is following him throughout the film. When he receives a call and the receiver cannot hear him clearly, he switches on the ‘Voice Focus’ feature on his Galaxy A14 5G, which cancels the noise and enhances his voice quality during the call by filtering out the background noise and boosting vocal frequencies.

    Cheil India CCO Vikash Chemjong said, “We had a product feature that was made for India – Voice Focus. All we did was demonstrate in a dramatic fashion how cacophony never leaves us in this noisy country of ours. Once we did that, the rest of the ad ‘followed’ effortlessly so to say!”

    “It is a digital first campaign and its appeal lies in the fact that while noise is everywhere, we need moments where we need to cut it out. The film is meant to inform consumers about Samsung’s latest innovative feature which is now available on the Samsung Galaxy A14 5G smartphones,” said Cheil India head of business- Samsung Srijib Mallik.

  • Cheil onboards Kaushik Datta as ECD

    Cheil onboards Kaushik Datta as ECD

    Mumbai: Cheil India today announced the appointment of Kaushik Datta as executive creative director. His last stint was at Leo Burnett. He was helming their New Delhi office while also managing the art and design duties for all of India. In his current role, he will report to Cheil India’s chief creative officer Vikash Chemjong.

    Talking about his new role, Datta (KD) said, “I believe creativity becomes more powerful and effective when technology comes along with it, and Cheil is a great place to do that. It’s a great honour and opportunity for me. I am very excited and looking forward to doing some great work.”

    Datta is an industry veteran with a career spanning more than 23 years. He has worked across a wide swath of industries, and his repertoire of clients includes marquee brands like Hutch, Seagram, LG, Bacardi, Apple, Airtel, Kohler, ThumsUp, Maaza, Limca, Minute Maid, Tinder, Fortis, Mc Donald’s, Popeyes, GM, SBI Card, GSK, Hindustan Times, Cargill, and many more.

    Welcoming Datta on board, Chemjong said, “It’s exciting times for us at Cheil, not only in terms of the type of work we are trying to do but also in terms of the type of talent we are attracting, and now with Datta coming in with his talent, experience, rigor, and enthusiasm, it’s another shot in the arm for us!”

    In this role, Datta’s scope of responsibilities will include upping the art and design quotient for our brands, with a special emphasis on the flagship products—the S and Z series. He will also be involved in the agency focus of thinking of ways to bring tech into our communication and add more zing to our creative product. The appointment is part of Cheil India’s endeavour to bolster its creative capabilities as it seeks to add more talent to its team.

    Cheil India chief operating officer Sanjeev Jasani, said, “We are pleased to welcome Datta to the Cheil family. He is a well-known name in the industry and brings with him a wealth of experience that will help Cheil deliver the best transformational work to our clients.”