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Tag: Vikas Khanna

  • Freshwrapp and Vikas Khanna say no to bacteria with a foil-wrapped punch

    Freshwrapp and Vikas Khanna say no to bacteria with a foil-wrapped punch

    MUMBAI: Hindalco’s Freshwrapp has teamed up with Michelin-starred chef and author Vikas Khanna to roll out a punchy new campaign — Bacteria ki Entry ko Rokey. The message? Ditch that damp cloth and crumpled newspaper. If you love your food, protect it like you mean it.

    At the heart of the campaign is Freshwrapp’s new ‘Freshlock Shield’ — a science-backed feature that promises to block bacterial intrusion while keeping food fresh, fragrant, and full of flavour. Tested by NABL-approved labs, the foil prevents bacteria like E. coli, Salmonella and Staphylococcus aureus from breaking through for up to 48 hours. Not bad for something you can tear off a roll.

    The campaign film, created by Network Advertising, lands the hygiene message with humour — personifying bacteria as a pesky dinner date couple, only to be blocked by the foil’s protective barrier. Think rom-com meets science class.

    Speaking on the collaboration, Khanna said, “Food is one of the purest expressions of love in every Indian home—but how we store that food is often taken for granted. I’ve used aluminium foil often as it’s hygienic, dependable and easy to use. Freshwrapp, in particular, has always stood out for me and with this campaign, we’re encouraging families to adopt smarter, safer kitchen habits”.

    Freshwrapp, already a category leader and certified ISI-safe, is now repositioning itself from a convenience product to a daily essential. Consumer trials revealed that once introduced to Freshwrapp, non-users were quick converts, praising its hygiene, freshness retention, and ease of use.

    This scientifically validated shield is a powerful reassurance for caregivers, especially mothers, who ranked it highly for freshness and hygiene in consumer trials. As one participant put it, “When I pack my child’s lunch in Freshwrapp, I know I’m sending both food and protection.”

    Commenting on the campaign, Hindalco Industries Ltd senior president & CEO – downstream aluminium business, Nilesh Koul said “At Hindalco, our vision of ‘Engineering Better Futures’ is not just about materials—it’s about enabling safer, healthier everyday choices for families. Through Freshwrapp, we’re helping engineer a better future, one kitchen at a time. With this campaign, we’re not just showcasing the freshness and hygiene benefits of aluminium foil; we’re encouraging families to rethink old habits. It’s about making informed, healthier choices in the kitchen”

    With over 1.2 million households using it every month, and three ‘Superbrand’ titles under its belt, Freshwrapp is rolling into the hearts — and lunchboxes — of Indian families, one tightly wrapped paratha at a time.

  • Vinod Cookware joins Celebrity MasterChef as co-powered sponsor on Sony TV

    Vinod Cookware joins Celebrity MasterChef as co-powered sponsor on Sony TV

    MUMBAI: Cooking just got star-studded! Vinod Intelligent Cookware is gearing up to sizzle in kitchens nationwide as it partners with Celebrity MasterChef – Sabki Seeti Bajegi!, airing on Sony Entertainment Television and SonyLIV starting 27 January 2025. As the co-powered sponsor, Vinod Intelligent Cookware will showcase its premium range in a show that blends culinary brilliance, entertainment, and a dash of star power.

    The show will bring together a stellar lineup of celebrities, including Usha Nadkarni, Tejasswi Prakash, Dipika Kakar Ibrahim, and Abhijeet Sawant, all swapping their usual roles for chef hats as they battle for the coveted title of ‘Celebrity MasterChef’. Hosted by the ever-entertaining Farah Khan and judged by celebrated chefs Vikas Khanna and Ranveer Brar, this season promises to combine high-pressure cooking challenges with unforgettable moments of hilarity and heart.

    Vinod Intelligent Cookware’s innovative products will be front and centre, with seamless brand integrations across the show. From prominent displays on branded utensil racks to contestants using the cookware in their culinary adventures, the campaign will ensure maximum visibility and engagement across television and digital platforms.

    “This marks our second collaboration with MasterChef, and we couldn’t be more thrilled,” shared Vinod Cookware India Pvt Ltd MD Sunil Agarwal. “Celebrity MasterChef offers the perfect stage to highlight the reliability and performance of our cookware under challenging conditions. We’re proud to see our products in the hands of talented contestants, showing their mettle in the heat of the competition.”

    The show’s reach and popularity make it a strategic win for the brand. With Sony TV’s loyal primetime audience and SonyLIV expanding digital footprint, the collaboration aligns with Vinod Intelligent Cookware’s mission to elevate everyday cooking into an art form.

    Sony Pictures Networks India (SPNI) head of ad sales Sandeep Mehrotra added, “MasterChef’s star-studded format this season promises to delight viewers like never before. Vinod Cookware’s integration into the show ensures an elevated experience for our audience while highlighting the brand’s premium quality. We are excited for a fruitful partnership.”

    Beyond just entertainment, the show reflects the growing aspiration among home cooks for premium kitchen tools that stand up to the test of professional challenges. As Network Advertising Pvt Ltd president of media, Priya Jacob noted, “The use of Vinod Cookware by celebrity contestants creates organic brand moments that demonstrate reliability under high-pressure scenarios, enhancing credibility and consumer trust.”

    So, get ready to tune in to Celebrity MasterChef – Sabki Seeti Bajegi! every Monday to Friday at 8:00 pm on Sony TV and SonyLIV. Watch as celebrity contestants cook up a storm with Vinod Intelligent Cookware, proving that the right tools can truly transform a dish—and perhaps a career.

  • Vikas Khanna appointed cluster head emerging markets at Jiostar

    Vikas Khanna appointed cluster head emerging markets at Jiostar

    MUMBAI: Vikas Khanna has been appointed as cluster head for emerging markets at JioStar, bringing over 25 years of experience in media and entertainment. Known for driving business growth and scaling revenue above Rs 250 crore, Khanna has excelled in profit center-management, public policy advocacy, and sales across print, radio, television, and live events.
    Previously, Khanna led critical clusters at Viacom18, including Colors Marathi and Colors Gujarati, achieving significant revenue growth. He was in the driver’s seat doing sales for the kids’ cluster for five years, first only for the north and  east, and then on a national level.  His assignment with Viacom18 kept him occupied for 17 years in all. His strategic focus on analytics, collaboration, and team leadership has consistently delivered strong results. 

    Khanna’s expertise also includes launching branded content solutions, fostering government partnerships, and spearheading innovative revenue streams in the media industry. A graduate of Delhi University, with further qualifications from the Indian School of Business and Bhartiya Vidya Bhawan,  he has now moved to Mumbai from Gurugram.

  • Organic Tattva & Chef Vikas Khanna partner for festive Chole & Besan film

    Organic Tattva & Chef Vikas Khanna partner for festive Chole & Besan film

    Mumbai: As the festive season of Holi and Ramadan approaches, Organic Tattva under its collaboration with celebrated chef Vikas Khanna unveils an exciting culinary tribute. In association with Maximus Collabs, agency and production house for this campaign, Organic Tattva aims to take consumers on a nostalgic journey with the launch of their latest film centred around the traditional flavors of Chole and Besan.

    With a vision to reconnect people with their culinary roots promising purity of wholesome ingredients, Organic Tattva’s and Vikas Khanna promises to ignite the senses and evoke cherished memories associated with homemade delicacies. The film, set to be released during the festive flavours of Holi and Ramadan, is a testament to Organic Tattva’s commitment to offering premium-quality organic products that resonate with both trust and purity.

    “We are delighted to join hands with Vikas Khanna for this special project,” said Organic Tattva co-founder Kriti Mehrotra. “Our aim is to not only provide consumers with the finest organic ingredients but also to evoke a sense of nostalgia and cultural connection through our products.A commitment that we will always get the best to your plate drives us to choose the most trusted ingredients for your loved ones. With this film, we hope to inspire people to embrace the authentic flavours of India and celebrate the joy of cooking.”

    Renowned Chef Vikas Khanna expressed his enthusiasm for the collaboration, stating, “Partnering with Organic Tattva is driven by my passion for ghar ka khana and the ingredients that make it such a delightful experience. Through this film, we aim to showcase the beauty and simplicity of traditional Indian cuisine while highlighting the importance of using high-quality organic ingredients which promises purity and trust . I am excited to be a part of this endeavor and look forward to sharing it with food enthusiasts around the world”.

    Maximus Collabs, known for its innovative approach to storytelling, is set to bring the concept to life with its expertise in creative production. “We are thrilled to collaborate with Organic Tattva and Vikas Khanna for this project,” said Maximus Collabs director Manisha Singh. “Our team is dedicated to delivering compelling narratives that resonate with audiences, and we believe this film will not only captivate viewers but also inspire them to explore the rich tapestry of Indian cuisine.”

    The Chole and Besan film by Organic Tattva, in collaboration with Vikas Khanna and Maximus Collabs, is slated for release during the festive season of Holi and Ramadan. Stay tuned for an unforgettable culinary experience that celebrates taste, quality, and the essence of tradition.

  • CNN explores Asia’s ancient temple cuisine

    CNN explores Asia’s ancient temple cuisine

    Mumbai: Asia’s wide variety of temple food has a long and ancient history of focusing the mind, balancing the body and nourishing the soul. Ingredients are fresh, local, often vegetarian, and always healthy, offering a cleansing template for eating in today’s modern world. This month, CNN’s Food for Thought visits several temples across Asia making exceptional food for its devotees and the award-winning chefs bringing those health-giving traditions and ingredients to some of the world’s top tables.

    In central Tokyo, Seishoji Temple is an oasis of calm. CNN meets up with chef Yusuke Nomura, whose grandmother founded a restaurant over seventy years ago on the temple grounds dedicated to cooking the ancient art of Japanese temple food – ‘shojin ryori’. The plant-based cuisine is focused on fresh seasonal ingredients and minimal seasoning to maintain a balance of the mind through balance on the plate. Now with one Michelin star, the family restaurant, Daigo, continues to serve high-end shojin ryori inspired by Buddhist teachings and Nomura’s family legacy.  

    CNN then travels to Jinkwansa Temple in Bukhansan National Park in Seoul to learn about the ancient art of fermentation and Korean Buddhist temple cuisine. The nuns, led by the Master of Korean Buddhis temple food Ven. Gyeho Sunim, cook with vegetables grown on temple grounds and forage for local wild delicacies like mushrooms and herbs depending on the season. Back in Seoul’s busy hub, CNN talks to chef Kim Dae-Chun, of Seventh Door restaurant, who uses the ancient fermentation and ageing processes inherent in Korean food to create Michelin-starred dishes based on what he considers the country’s culinary DNA. Ever since visiting Jinkwansa Temple, he has been fascinated by their cooking, which now provides inspiration for his innovative dishes.

    Finally, CNN visits the heart and soul of Sikhism – the Golden Temple in Amritsar, in northern India. Here, the community kitchen feeds tens of thousands of people a day with fresh vegetarian cooking. Spices play a key role here, including the ‘golden spice’ — turmeric. Its health-giving properties may help treat inflammation, arthritis, and high cholesterol. CNN meets Indian celebrity chef Vikas Khanna, who grew up in Amritsar and continues to be inspired by the giant community kitchen of the Sikhs in his hometown. He’s now on a mission to bring the flavours of India back to his adopted hometown of New York.

  • Chef Vikas Khanna finds #BharatKaAsliSwad with Organic Tattva

    Chef Vikas Khanna finds #BharatKaAsliSwad with Organic Tattva

    Mumbai: Organic Tattva, a pioneering organic food brand committed to delivering purity and nourishment through their organic flour and pulses  range of products proudly announced chef Vikas Khanna as their champion to promote organic flour and pulses. Building on synergies, OT and chef Khanna are committed to promote health-conscious living and ethical consumption.

    Organic Tattva, a leading provider of naturally grown and 100 per cent certified, authentic organic food has taken the first step towards educating and building differentiation amongst consumers with chef Vikas Khanna for the organic flour and pulses category. Today’s consumer is aware and conscious of healthy choices while at the same time, there is increased awareness around switching to purity and thus preferring organic over the regular counterparts in the market.

    Vikas Khanna expressed enthusiasm about partnering with Organic Tattva, stating, “I am thrilled to align with Organic Tattva, a brand that shares my passion for promoting wellness and ethical living. Together, we aim to inspire consumers to adopt healthy eating habits while emphasising the importance of choosing organic, wholesome foods for a balanced and sustainable lifestyle. I value this partnership more as the overall impact on our agricultural land and future is immense .”

    Excited to share this news, Organic Tattva co-founder Kriti Mehrotra expressed, “We are opening 2024 on a beautiful note of collaborating with Chef Vikas Khanna who is a testimony to great taste, healthy living, and sustainability. A true son of the soil he has been a brilliant advocate of going back to roots and his honest approach to promoting healthy living has encouraged us to join hands and make genuine impact on the food choices of the consumer. His dedication to health and wellness perfectly aligns with our values, and we are confident that this collaboration will resonate with our consumers.”

    The partnership and the communication for the same was put together by Maximus Collabs, a Mumbai-based creative agency and production house. The upcoming ad campaign featuring Vikas Khanna will be launched across various media platforms, showcasing the fusion of creativity, culinary artistry, and organic living.A perfect blend to healthy and hearty living.”

    Sharing insights on the partnership, Maximus Collabs director Manisha Singh expressed, “Our collaboration with both Organic Tattva and Chef Khanna is defined by creativity, innovation, and a shared passion for excellence and promoting the purpose behind the business. Together, we have strived to create an impactful campaign that will resonate with audiences and help them adapt to changes which are as basic as switching to the right ingredient and making more informed choices.”

    As a part of the collaboration, a teaser was released on chef Vikas Khanna’s Instagram handle that focussed on adulteration and asking viewers to share their views on  “Bharat Ka Asli Swaad.”

     

     

  • House of Glenfiddich unveils “Where Next?” campaign in India

    House of Glenfiddich unveils “Where Next?” campaign in India

    Mumbai: House of Glenfiddich – Art, Travel & Beyond, a luxury lifestyle brand, unveils its campaign ‘Where Next?’ The campaign focuses on celebrating irrepressible individuals who have forged their own paths by challenging the status quo. The series celebrates the individuals who embraced the unknown and carved their journey against the odds.

    The limited series has been conceptualised by Havas Worldwide and Disney+ Hotstar CreativeWorks with William Grant & Sons and enabled by DDB Mudramax, with the production handled exclusively by Disney+ Hotstar CreativeWorks (the branded content, creative, and innovation studio of Disney+ Hotstar). It showcases the inspiring journeys of four celebrities – Sushmita Sen, Zoya Akhtar, Salim Merchant, and Vikas Khanna, who have pushed boundaries in their journey of embracing the unknown, often asking the question ‘Where Next?’ These pioneers exemplify the essence of tenacity and determination, truly showcasing what it takes to achieve success. The four-part series will be available exclusively on Disney+ Hotstar, will delve into their journey and highlight the unwavering passion, the relentless pursuit of their dreams and resetting to new ones.  

    Commenting on the campaign launch, William Grant & Sons Pvt Ltd country director – India Sachin Mehta said, “We are thrilled to unveil the ‘Where Next?’ series – a series celebrating the remarkable journeys of extraordinary individuals who have navigated uncharted paths. At the House of Glenfiddich – Art, Travel & Beyond, we celebrate those who challenge norms, embracing vulnerability and continuously set new challenges for themselves. The Where Next campaign recognizes and honours this spirit of exploration and innovation. Through these captivating stories we aim to inspire the next gen of innovators to chart their unique paths of discovery.”

    Sushmita Sen, Bollywood Actress, Entrepreneur, said, “I am honoured to be a part of the ‘Where Next?’ campaign by the House of Glenfiddich – Art, Travel & Beyond. This campaign perfectly encapsulates the essence of life by celebrating those who discovered the world beyond their comfort zone. One of the things I found to be incredibly significant that helped me get to where I am today was being able to do things on my own terms. I am excited to inspire the world with my journey and ask them ‘Where Next?’ as they create their extraordinary stories.”

    Zoya Akhtar, Indian Film Director, Screenwriter, Entrepreneur said, “As a storyteller, I’ve always believed in exploring new narratives and pushing the creative boundary that’s been set.  
    Being a part of the House of Glenfiddich’s ‘Where Next?’ the campaign has been amazing as one gets very few chances to talk about this aspect of the journey, to discuss the essence of what it means when you say “dare to dream.”

    The sentiments echoed by Vikas Khanna, Indian Chef, Entrepreneur, “Where Next? Is truly a question that I always have in my mind. As a chef, author and filmmaker, my journey has always been about the relentless pursuit of innovation and excellence. It all started with wondering what else I could do next. Because I knew if I stop evolving, I wouldn’t reach where I am today. Being recognized as a part of House of Glenfiddich’s campaign has been an incomparable experience, and I hope my story will help inspire others to constantly ask themselves the ‘Where Next?’ question!”

    Salim Merchant, Music Composer, Entrepreneur said, ‘My life has been a beautiful journey of experimenting with diverse melodies and crafting music that touches every soul.’ Where Next?’ campaign with its spirit of celebrating passion, mirrors the very essence of my musical pursuit. Being part of the campaign is a humbling experience, and I am excited to share my journey with the world. I hope it resonates with others, inspiring them to embark on their own creative journeys and pursue their passion.”

    The first episode will premiere exclusively on Disney+ Hotstar on 29 December 2023 to celebrate the remarkable journey of Sushmita Sen, followed by three more episodes in the weeks that follow.

    Watch teaser – https://www.hotstar.com/in/shows/where-next/1260157554

  • Veeba onboarded as MasterChef Indias co-presenting sponsor on Sony LIV

    Veeba onboarded as MasterChef Indias co-presenting sponsor on Sony LIV

    Mumbai: MasterChef India is gearing up to make a sizzling return exclusively on Sony LIV soon. The show has been a resounding success in its previous season with entire nation streaming the culinary extravaganza. As the anticipation builds for the upcoming season, Sony LIV is thrilled to unveil an exciting collaboration with Veeba, a beloved brand renowned for its wide range of sauces and condiments.

    As the co-presenting sponsor of MasterChef India, Veeba is set to showcase various usage of its products to curate exclusive delectable dishes. Veeba’s partnership with MasterChef India marks a significant milestone in drawing synergies between the brand and the content proposition. Veeba shares a common vision with MasterChef India to celebrate the art of gastronomy, empower culinary talent and inspire food enthusiasts.

    MasterChef India will soon return with celebrity chef Vikas Khanna, chef Ranveer Brar along with latest addition chef Pooja Dhingra. With their unparalleled expertise and refined palates, they will inspire contestants to push culinary boundaries. Just like the previous season, 16 dedicated cooks will fight tooth and knife in the iconic MasterChef kitchen to emerge as the ultimate MasterChef of the season.

    Sony LIV head ad revenue Ranjana Mangla: As MasterChef India embraces the digital-exclusive format, it ushers in a new era of entertainment that aligns with the preferences of a digitally driven world. Food has taken the center stage in the digital sphere, with audiences consuming plethora of food related content. Being a super entertainment show where competitiveness is at the fore elevating exciting culinary showcases, the exclusive digital offering expands on it with a multitude of curated content bytes and engagement avenues that pique audience interests and offer brands interesting opportunities to innovatively integrate their stories in an effective manner. We are thrilled to have Veeba join us on this powerful journey of connecting with foodies across the nation.

    Veeba (flagship brand of VRB Consumer Products Pvt Ltd)  founder & managing director Viraj Bahl: At Veeba, we’re thrilled to present and partner with MasterChef India this year. This collaboration reflects our passion for culinary excellence and innovation. The essence of MasterChef India seamlessly resonates with Veeba’s core values of fostering creativity and experimentation. It is an iconic platform for aspiring chefs across the country to showcase their talent, and we’re excited to inspire and empower their limitless imagination.  Together, we embark on a journey to establish a new legacy—one that deeply resonates with budding chefs and food enthusiasts alike.

    mSix&Partners India managing partner Subhamay Mukhopadhyay: We at mSix&Partners, are committed to innovation and solving business problems for our clients. There couldn’t be any other great opportunity other than MasterChef India for Veeba to address both awareness for their extended portfolios and engaging with the like-minded audiences at scale to drive consideration. We are designing bespoke solution which will resonate with the digital native aspiring chefs and co-creating industry-first in-show content disruption which will help the brand to stand out. We partnered with Veeba and MasterChef India to create an inspiring campaign that will help us to showcase multiple innovative ways of using range of Veeba products. We are more than confident that this partnership will captivate the audience, leaving an indelible mark.

    Get ready to embark on a mouth-watering journey with MasterChef India, streaming soon only on Sony LIV!

  • TV channels announce special programming line-up for Independence Day

    TV channels announce special programming line-up for Independence Day

    Mumbai: Patriotic fervour is at an all-time high as the country is looking forward to celebrating its 75th Independence Day on Sunday. Joining the celebration, TV channels across genres have come up with special programming.

    Here is what’s all in store this 15 August:

    News18 India’s ‘75 Saal Bemisaal’ 

    In addition to the live coverage of prime minister Narendra Modi’s speech from the historic Red Fort on 15 August, News 18 India has put together a bouquet of special shows (airing 14 and 15 August) to mark the event.

    Under the umbrella programming ‘75 Saal Bemisaal’, anchor Prateek Trivedi will host a special episode from Srinagar saluting the spirit of bravery and nationalism of India’s valiant BSF soldiers. The channel will also present a unique journey to the decks of INS Vikrant – the country’s first indigenous aircraft carrier. 

    Next in line will be a thought-provoking discussion where critically acclaimed actor Ashutosh Rana, lyricist Manoj Muntashir and author-historian Vikram Sampat will share their views about today’s youth and their issues, nationalism in the current context, and unsung heroes of India’s freedom struggle News18 anchor and editor Amish Devgan will host the show. Renowned poets like Pratap Fauzdar, Sudeep Bhola, Gaurav Chauhan and Hemant Pandey will add a flavour of humour to the celebrations in another programme.

    ABP News homage to martyrs: ‘Jhanda Uncha Rahe Humara’

    ABP News will pay tribute to the martyrs on its Independence Day-special event ‘Jhanda Uncha Rahe Humara’. Renowned actors Ajay Devgn and Sharad Kelkar along with writer and lyricist Majon Muntashir will be present as chief guests on the show

    ‘Jhanda Uncha Rahe Hamara’ is an initiative by ABP News that captures the true spirit of patriotism. It was launched to reinforce the patriotic fervour of the nation and to uphold the values of bravery, courage, and independence. The event has been running successfully on ABP News since the past seven years, having delivered many memorable editions that have reinforced the pride of being Indian.

    This edition of ‘Jhanda Uncha Rahe Hamara’ focused on celebrating the contributions made by the armed forces and paramilitary personnel in the past one year. Soldiers from Indian Army, NDRF, Indian Air Force, CRPF, and DRDO were felicitated at the event. Top brands including Asian Paints, Keo Karpin, Nine, Paras Ghee, and Wonder Cement supported the initiative.

    The event will be aired on ABP News at 8 p.m on 14 August. There will be a repeat telecast at 4 p.m on 15 August. 

    CNN-News18 ‘GLORIUS 74’ commemorates milestone 75th year of freedom

    CNN-News18 has lined up special programming ‘GLORIOUS74’ to commemorate the country’s milestone 75th year of freedom. Through it, the channel will celebrate and honour the seven decades of Indian independence and the glorious history of its people, culture and their achievements, every day 8 p.m onwards from 9-15 August.

    The array of programming on CNN-News18 will comprise exclusive newsmaker interviews and engaging small formats to keep the patriotism quotient high. Executive editor Anand Narasimhan will host discussions with renowned personalities such as Sadhguru Jaggi Vasudev and Kailash Kher who will highlight their idea of India along with the progress and developments the country has seen over the last seven decades. The channel will also share interesting snippets from India’s journey to independence throughout the day providing an informative, interactive and innovative television experience.

    On 15 August, CNN-News18 will live telecast the prime minister’s speech from the Red Fort.

    AajTak special program ‘Jai Ho’ celebrates India’s Olympic heroes

    AajTak is celebrating Independence Day with a day-long special program ‘Jai-Ho’ honouring the 2020 Tokyo Olympics medal winners.

    Airing 14 August, ‘Jai Ho’ promises insightful and candid conversations with Neeraj Chopra Bajrang Punia, Ravi Dahiya, PV Sindhu, Mirabai Chanu, Lovlina Borgohain and the Indian men’s hockey team, in their own spaces and sporting arenas.

    NAT GEO premieres ‘Buried Seeds’ – the inspiring Indian Chef Vikas Khanna

    National Geographic will be celebrating this Independence Day with the premiere of “Buried Seeds” – the life story of Michelin chef Vikas Khanna. Directed and produced by contemporary filmmaker Andrei Severny, the film traces the star chef’s journey from his beginnings as a child with misaligned feet to the man who took Indian cuisine to the world. It is a timeless and true story of human passion and willpower. 

    Khanna narrates the incredible story of how he learned to walk and won people’s hearts with the magic of his cooking. Along the way, he becomes one of the most influential chefs in the world and a cultural ambassador of India. The film also captures the true essence of Indian culture, heritage, and customs through kaleidoscopic visuals of India, with all the beauty, bonding, and sacrifices made by an Indian family to fulfill the dream of their child.

    The film premieres on 15 August at 9 p.m on National Geographic in India.

    discovery+ launch of Mission Frontline with Sara Ali Khan

    After the success of the first chapter of “Mission Frontline” with Rana Daggubati, discovery+ will be launching the “Mission Frontline” with Sara Ali Khan on the occasion of Independence Day. The special show gives the audiences a glimpse into the lives of the Veerangana force – an all-women commando unit of India set up by the Assam Police in 2012 to tackle grave issues against women – whilst shining light upon their inspiring stories of bravery. Sara Ali Khan will be seen in a unique avatar donning the commando uniform and stepping into the shoes of a Veerangana to perform rigorous drills.

    Bolo LIVE launches campaign #Rashtragaan

    Joining the ‘Azadi ka Amrit Mahotsav’ initiative announced by PM Narendra Modi on 25 July, streaming app and short video content platform Bolo LIVE (formerly Bolo Indya) has launched a campaign #Rashtragaan in partnership with MyGov India. The campaign encourages Bolo LIVE’s seven million users across 14 languages to record their videos while singing the National Anthem and upload it on the app. 

  • Quaker salutes healthcare community

    Quaker salutes healthcare community

    NEW DELHI: Quaker Oats, one of India’s leading brands in the oats segment, from the house of PepsiCo India, on National Doctor’s Day salutes the dedication and compassion of The Real Fit Heroes – our healthcare community with a special digital film.

    Supporting the tireless devotion of our frontline workers, who are bringing hope to many during these challenging times, Quaker applauds their efforts through a special digital film with a warm message from Quaker Brand Ambassador, Vikas Khanna. Through this film, Quaker urges netizens to salute and thank the Real Fit Heroes – doctors, nurses and many more such healthcare professionals for their compassionate and heroic work in the fight against the pandemic.

    PepsiCo India, senior director and category head foods Dilen Gandhi said, “The healthcare professionals have shown true resilience, selflessness and strong commitment and have worked tirelessly. On National Doctor’s Day, Quaker salutes our frontline warriors for their relentless efforts and an unwavering spirit that has brought hope to all of us. Our digital film is a tribute to extend our appreciation for the healthcare heroes and recognize their continued dedication. We are also serving ready-to-eat *oatmeals, through vending machines in some leading Government hospitals in New Delhi for easy on-the-go access. We are also distributing packs in hospitals in various cities of India as a small gesture. May they stay real fit forever.”

    Quaker Oats brand ambassador, Vikas Khanna, said, “I wish to thank all the healthcare professionals for working tirelessly during these challenging times. Today, on National Doctor's Day, we salute the dedicated efforts and compassion of our Healthcare workers that has filled all of us with the hope of better lives. Quaker’s digital film is a tribute to extend our collective appreciation for the healthcare heroes as they continue to serve the country.”

    To support these healthcare heroes, earlier this month Quaker Oats had announced that it will provide over 1 lakh oatmeals* to doctors, nurses and healthcare professionals working tirelessly in COVID-19 speciality hospitals across New Delhi. The oatmeals* were provided by installing Quaker Oats vending machines in leading government hospitals. The special initiative was flagged off by Dr. Randeep Gulleria, Director, AIIMS along with Abhishek Singh, IAS, Deputy Commissioner, New Delhi.