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Tag: Vikas Gulati

  • Vserv inks mobile ad deal with Yahoo for Southeast Asia

    MUMBAI: Yahoo! has forged a strategic alliance with Vserv.mobi, a leading global mobile ad network, to monetise Yahoo‘s premium mobile inventory in Southeast Asian including Singapore, Malaysia, Philippines, Thailand and Vietnam.

    Commenting on the partnership, Vserv.mobi VP – Business Development, Southeast Asia Vikas Gulati said, “Reflecting our strategic vision of enabling a win-win proposition for all our stake-holders, we believe that today‘s announcement will rake in lucrative benefits for both Yahoo! and the advertiser ecosystem.

    “Being a premium digital publisher with a phenomenal number of loyal viewers, Yahoo will be able to effectively offer their mobile inventory to our wide advertiser base across Southeast Asia, while being able to monetise it with optimal yields within the region.”

    Vserv.mobi CEO and co-founder Dippak Khurana further added, “With this partnership, our advertisers will be able to leverage the powerful combination of our network‘s superior audience targeting capabilities with Yahoo‘s premium inventory.”

  • Vikas Gulati joins Vserv.mobi as VP – biz development SEA

    MUMBAI: Global mobile advertising network Vserv.mobi, which has a strong focus on emerging markets, has announced the appointment of Vikas Gulati as vice president – business development for South East Asia.

    Gulati will be based in Singapore and spearhead the company‘s growth in the region.

    He comes with over 14 years of experience in media and marketing. He moves from Sprice.com, an online travel network (now a part of Travelport), where he was VP – marketing and business development, Asia.

    He was instrumental in raising Sprice‘s revenues and company profile in Asia Pacific through business development, partnerships and marketing programs.

    He has also held various leadership roles at ZenithOptimedia and Carat India amongst other companies.

    Vserv.mobi co-founder and CEO Dippak Khurana said, “Expanding our operations in the burgeoning mobile market of South East Asia is a key phase of our growth strategy. Vikas‘ solid experience and customer relationships in this region will help us leverage newer opportunities and strengthen our goal of being the #1 mobile ad network in emerging markets.”

    Gulati added, “Over the last two years, Vserv.mobi has grown to be an admirable company in the segment, and I am excited to join them at this opportune time. Given the growth momentum the company is witnessing, I look forward to being part of the success story. With our differentiating proposition in the marketplace, we are attractively poised to capitalise on this growing demand of the mobile medium amongst developers, publishers and advertisers in South East Asia.”