Tag: Vikas Bahl

  • Fitspire partners with Tiger Shroff’s Ganapath movie for brand integration

    Fitspire partners with Tiger Shroff’s Ganapath movie for brand integration

    Mumbai: Fitspire, India’s leading vegan wellness startup, has announced a strategic partnership with actor Tiger Shroff and Ganapath movie.

    Through the partnership, Fitspire has showcased its newly launched peanut butter brand in the movie in a bid to tap into the burgeoning estimated $120 million peanut butter market in India. Founded by IIM Lucknow alumni Vipen Jain in 2020, Fitspire is an FMCG startup selling over 80 vegan products and combos for a healthy and fit lifestyle. The startup is also helmed by two prolific women co-founders Nidhi Jain and Hinah Sawhney.  Fitspire boasts of a strong customer base of 1 million. Currently, Fitspire caters to more than 15,000 pin codes across the country, providing vegan wellness and fitness products made from extracts of natural ingredients. All its products are tested for international safety values and under FSSAI standards.

    Talking about the brand association with Tiger Shroff, Fitspire’s founder and CEO, Vipen Jain said, “Tiger Shroff is a youth icon and is known for his stringent health and fitness. Associating with Tiger Shroff for our peanut butter made perfect sense as the segment is growing rapidly at a 20% CAGR driven by rising demand from health conscious GenZs and millennials.”

    The demand for peanut butter has grown exponentially post-2020 pandemic due to a rising trend among consumers looking to include vegan and plant-based protein into their diet. The trend is likely to dominate the Indian market in coming years owing to rising awareness about healthy and sustainable living, Vipen added.

    The Tiger Shroff and Kriti Sanon movie Ganapath produced by Vikas Bahl and Jacky Bhagnani shows how a simple man transforms into a well-built and strong mercenary who sets out on a mission to safeguard his people from evil forces. The movie that hit the box office will introduce Fitspire Peanut Butter in various scenes.

  • INTEGRITI joins forces with Pooja Entertainment’s “Ganapath” starring Tiger Shroff

    INTEGRITI joins forces with Pooja Entertainment’s “Ganapath” starring Tiger Shroff

    Mumbai: INTEGRITI, the leading casual men’s fashion brand from the house of Kewal Kiran Clothing Limited (KKCL), has announced a strategic partnership with the much-anticipated film Ganapath, starring Tiger Shroff. This exciting collaboration is set to create a significant impact for the brand ahead of the festive season, as INTEGRITI aims to capture a more extensive market share.

    INTEGRITI’s association with the film Ganapath will see the brand featured prominently in the film’s captivating narrative. Tiger Shroff, the charismatic lead of the movie, will showcase his signature dance moves in the high-energy song, with the iconic INTEGRITI logo adorning the background. This synergy between INTEGRITI and Ganapath exemplifies the fusion of style and dynamism, promising an exhilarating visual treat for audiences.

    Commenting on the occasion, Kewal Kiran Clothing Ltd director Vikas Jain said, “We are delighted to partner with Ganapath, a film that resonates with the energy and spirit of INTEGRITI. This partnership underscores our commitment to providing fashion that complements the dynamic lifestyle of today’s youth. INTEGRITI’s partnership with Ganapath not only signifies its presence in the world of fashion but also its resonance with the diverse tastes of our discerning customer base. By aligning with a cinematic sensation like Ganapath, set to dominate the festive season box office. INTEGRITI aims to leave an indelible mark on the minds of audiences.”

    Ganapath, a fantasy action-drama film presented by Vashu Bhagnani and Pooja Entertainment and directed by Vikas Bahl, boasts an ensemble cast that includes Tiger Shroff, Kriti Sannon, and Amitabh Bachchan in pivotal roles. Scheduled for release on 20 October 2023, right in time for the holiday season, the film is poised to become a blockbuster, captivating the hearts of movie enthusiasts nationwide.

    The production house, Pooja Entertainment, has also launched an exclusive broadcast channel on WhatsApp, which is the first Indian channel to do so. Producer Jackky Bhagnani, also an Indian actor, entrepreneur, and founder of Indian music label JJust Music, said he is excited about the release of the movie. 

  • 7UP launches new TVC for Nimbooz Masala Soda

    7UP launches new TVC for Nimbooz Masala Soda

    MUMBAI: As India gears up for the summer heat, 7UP Nimbooz Masala Soda, India’s chatpataka thirst quencher is back with a refreshing campaign and in a vibrant new avatar. The new communication has been designed to highlight the product’s proposition of ‘Asli Nimbu Maar Ke’ (contains real lemon) which has been a key differentiator for the product. The real lemon proposition also reflects in a new, clutter-breaking full-sleeved PET bottle which makes the eye-catching packaging stand out on shelves.

    The new TVC conceptualized by BBDO India and slotted to go on air on March 8, features actor and brand ambassador Anushka Sharma and has been directed by renowned film director Vikas Bahl. 
    Featuring a chatpataka soundtrack by music director Sneha Khanwalkar, the film begins at a pool party where everyone seems to be bored and annoyed by the heat. A DJ is seen playing music which no one is enjoying or even listening to. Anushka’s enters the party with a bottle of 7UP® Nimbooz Masala Soda and within moments, the scene changes into a vibrant pool party with a lot of song and dance.

    Speaking on the campaign, PepsiCo India associate director- Flavour Gaurav Verma said, “7UP Nimbooz Masala Soda has received a fantastic response from consumers and has carved out a distinct space in the beverages category. Designed in India, for Indians, the real lemon juice, soda and masala give the product a refreshing and authentic Indian taste. Our new film has been designed to dial up a direct association with the key product differentiator of real lemon juice and that’s how we came up with the proposition of ‘Asli Nimbu Maar Ke’. The new packaging has been designed to make the key elements more visible and aid higher recall.”

    Commenting on the TVC,  BBDO India CCO Josy Paul said “How do we bring alive the super tangy ‘chatpataka’ taste of 7 Up Nimbooz Masala Soda in 35 seconds? With a hyper splash of Anushka’s spicy performance that leaps out at you like a generous dash of ‘Asli Nimboo Maar Ke’. Our way of giving our favorite summer drink its moment of satisfying thirst-quenching glory!”

  • 7UP launches new TVC for Nimbooz Masala Soda

    7UP launches new TVC for Nimbooz Masala Soda

    MUMBAI: As India gears up for the summer heat, 7UP Nimbooz Masala Soda, India’s chatpataka thirst quencher is back with a refreshing campaign and in a vibrant new avatar. The new communication has been designed to highlight the product’s proposition of ‘Asli Nimbu Maar Ke’ (contains real lemon) which has been a key differentiator for the product. The real lemon proposition also reflects in a new, clutter-breaking full-sleeved PET bottle which makes the eye-catching packaging stand out on shelves.

    The new TVC conceptualized by BBDO India and slotted to go on air on March 8, features actor and brand ambassador Anushka Sharma and has been directed by renowned film director Vikas Bahl. 
    Featuring a chatpataka soundtrack by music director Sneha Khanwalkar, the film begins at a pool party where everyone seems to be bored and annoyed by the heat. A DJ is seen playing music which no one is enjoying or even listening to. Anushka’s enters the party with a bottle of 7UP® Nimbooz Masala Soda and within moments, the scene changes into a vibrant pool party with a lot of song and dance.

    Speaking on the campaign, PepsiCo India associate director- Flavour Gaurav Verma said, “7UP Nimbooz Masala Soda has received a fantastic response from consumers and has carved out a distinct space in the beverages category. Designed in India, for Indians, the real lemon juice, soda and masala give the product a refreshing and authentic Indian taste. Our new film has been designed to dial up a direct association with the key product differentiator of real lemon juice and that’s how we came up with the proposition of ‘Asli Nimbu Maar Ke’. The new packaging has been designed to make the key elements more visible and aid higher recall.”

    Commenting on the TVC,  BBDO India CCO Josy Paul said “How do we bring alive the super tangy ‘chatpataka’ taste of 7 Up Nimbooz Masala Soda in 35 seconds? With a hyper splash of Anushka’s spicy performance that leaps out at you like a generous dash of ‘Asli Nimboo Maar Ke’. Our way of giving our favorite summer drink its moment of satisfying thirst-quenching glory!”

  • ‘Shaandaar:’ Not really!

    ‘Shaandaar:’ Not really!

    Director Vikas Bahl has made a wedding movie of 146-minute duration. But, at the same time, he wants to be different from similar ‘wedding videos’ made in the past. After all, a comparison to the pioneer wedding movie, Hum Aapke Hain Kaun would be inevitable. To avoid this, Bahl tries to treat his film in a fairytale style. To this end, the film has been shot in a huge country side palace. The film even starts with Naseeruddin Shah narrating what is to follow a la ‘once upon a time’.

    Sushma Seth is a billionaire tycoon occupying the palace with her family of three sons, a daughter-in-law and the older son Pankaj Kapur’s two daughters, Sanah Kapoor and Alia Bhatt; Alia being an adopted child. Pankaj and his two brothers as well as the rest of the family are totally under Sushma’s thumb. She rules the palace like her own domain and its inhabitants like her slaves.

    Sushma has made it to the cover page of Forbes magazine but also sharing the cover with her is her relative to be, Sanjay Kapoor, who goes by the name of Fundwani. He is also a local tycoon. The wedding between Sanjay’s son and Sanah is actually a business deal for Sushma for her enterprise has gone broke and she expects this liaison with Sanjay’s family to give her bank balance some stability.

    For Sanjay, being a Sindhi is the ultimate thing to be and all those who are successful, including Queen Elizabeth and Michael Jackson are, in fact, Sindhi. Sanjay wears a huge pendant with the dollar sign, which he says stands for Sindhi. Well, that is meant to be the comic content in the film.

    Sushma wants the wedding to be a big tamasha and has appointed Shahid Kapoor to manage the event. Shahid has his first encounter with Pankaj and, soon enough, with Alia. Love happens at first sight. The rest of the film is about Shahid and Alia coming closer while Pankaj does his best to keep them part. All this while the rest of the wedding programme, including the sangeet, mehndi etc, takes place in the background. An attempt is made to make it funny by having Karan Johar in a cameo to compere Mehndi with Karan. Actually, there is nothing worthwhile happening in the film.

    The film has no story to tell and tries to weave this wedding video with a series of gags (poor), song-and-dance numbers and useless nothings. The attempt to give the fairytale touch to the story does not work despite gimmicks like bringing in a frog called Ashok or even choreographing a song in a Dick Tracy kind of setting. Some secrets tumble out through the course of the story. Sanjay himself is on the verge of bankruptcy and expects to benefit with this wedding deal into Sushma’s family. Meanwhile, Alia is actually Pankaj’s own daughter born out of an affair he had while training as a pilot.

    Scripting is very poor and patchy. Direction lacks imagination and the outcome is juvenile. The film has two hummable songs in Shaam saaandar…. and Nazdeekiyaan; a variety has been tried in song presentations to little effect. Editing needed to be crisper. Visually, efforts are made to give the film a pleasant look.

    No actor has a defined role to make an impression. While Pankaj is a pleasure to watch, Shahid and Alia play the usual romantic pair, Sanjay sticks to buffoonery. Of the rest, Sanah does well.

    Shaandaar caters to low IQ viewers which, at prevailing tickets rates, will be hard to find.

    Producers: Anurag Kashyap, Vikramditya Motwane, Karan Johar, Madhu Mantena.

    Director: Vikas Bahl

    Cast: Shahid Kapoor, Alia Bhatt, Pankaj Kapur, Sanjay Kapoor, Sanah Kapoor, Sushma Seth, Karan Johar (cameo).

  • ‘Queen’ & ‘Haider’ dominate IIFA Awards; Subhash Ghai gets special award

    ‘Queen’ & ‘Haider’ dominate IIFA Awards; Subhash Ghai gets special award

    NEW DELHI: The Kangana Ranaut-starrer Queen and Shahid Kapoor-starrer Haider, both of which had won National Awards for 2014, dominated the awards at the glittering finale of the 16th India International Film Academy (IIFA) Awards in Malaysia. Videocon

     

    Queen bagged awards for best film, best performance by Ranaut, and best story by Vikas Bahl, Chaitally Parmar & Parvez Shaikh.Haider was a winner for best performance by Kapoor, best performance for a negative role for Kay Kay Menon, and best supporting actress Tabu.

     

    Heropanti, which introduced Jackie Shroff’s son Tiger Shroff won two awards: one for best male debut by the junior Shroff and the best debut female for Kirti Sanon.

     

    Another film, which won two awards was Ek Villain: for the song ‘Galliyan’ by Ankit Tiwari and for male supporting actor Riteish Deshmukh.

     

    Umang Kumar won the best direction for Mary Kom though many had hoped lead Priyanka Chopra may win the best actress award.

     

    Contrary to expectations, Aamir Khan’s PK won just one award: for its director Rajkumar Hirani.

     

    The other winners were: Best debut direction: Sajid Nadiadwsla for Kick; Best music direction: Shankar-Ehsaan-Loy for 2 States; Best playback singer- female: Kanika Kapoor for Baby Doll (Ragini MMS2); Best performance in a comic role: Varun Dhavan forMain Tera Hero; and Best regional film: Lai Bhaari.

     

    Eminent film-maker Subhash Ghai was awarded for his Outstanding Contribution to Indian Cinema. “So many emotions I am going through, so many memories. That is why you fall, then rise, then rise again. Thank you, IIFA,” he said.

     

    Deepika Padukone won an award for IIFA Woman of the Year and Ranveer Singh recited a poem for her.

     

    The S Cross IIFA Awards was held at the Stadium Putra in Kuala Lumpur, Malaysia. For the first time ever, Bollywood’s hilarious duo- the talented actors Ranveer Singh and Arjun Kapoor played host to the awards ceremony. The twosome won over audiences and industry members alike, leaving those present in splits with their witty quips, perfect comic timing and laudable on-stage camaraderie.

     

    Their opening performance was a medley of iconic Jodi songs – Mein Khiladi Tu Anaari, Dola Re Dola, Mere Do Anmol Ratan where the two donned outlandish costumes keeping the audience in tears of laughter. They were joined on stage by Rakhi Sawant, who took the entertainment quotient to another level.

     

    Bollywood’s ace dancers Hrithik Roshan and Shahid Kapoor stunned audiences with their performances and dance moves. More highlights of the night were Sonakshi Sinha, who who stole the show with her singing act, Parineeti Chopra’s mesmerising performance on Pareshaan, Baby Doll, Lovely and Drama Queen and Shraddha Kapoor’s act on Khalnayak Hu Mein, Choli Ke Piche Kya Hai and Om Shanti Om – a tribute to Subhash Ghai. Anushka Sharma gave a spell-binding performance on songs from her film Bombay Velvet.

     

    For the first time, S Cross IIFA Awards will be broadcast globally on Colors.

  • Kangana Ranaut wins National Award for Best Actress; ‘Queen’ is Best Film

    Kangana Ranaut wins National Award for Best Actress; ‘Queen’ is Best Film

    MUMBAI: Kangana Ranaut, whose performance was applauded by one and all in the film Queen has won the National Film Award for best actress for essaying the role of ‘Rani’ in the movie.

     

    This is Ranaut’s second National Award. In 2008, the actress won the Best Supporting Actress award for her performance in Madhur Bhandarkar’s Fashion.

     

    Additionally, Vikas Bahl-directed Queen has won the Best Film Award.

     

    The National Awards will be handed out by President Pranab Mukherjee on 3 May, 2015 in New Delhi. As was reported earlier by Indiantelevision.com, veteran actor – producer Shashi Kapoor will receive his Dadasaheb Phalke Award at the ceremony.

     

    On the other hand, Kannada actor Vijay bagged Best Actor for the Kannada film Nanu Avanalla Avalu.

     

    The Priyanka Chopra starrer Mary Kom, which is directed by Omung Kumar, has won the Best Popular Film Providing Wholesome Entertainment. Whereas Haider bagged awards in various categories like Best Choreography (Bismil), Music Direction, Costume Design and Male Playback Singer (Sukhwinder Singh for Bismil).

     

    Director Srijit Mukherji won Best Director for his Bengali film Chotushkone. Killa was named as the Best Marathi Film, Harivu won in the Best Kannada Film category, Nirbashito won Best Bengali Film, whereas Othello won Best Assamese Film.

     

    The Amitabh Bachchan starrer Bhootnath Returns received a special mention at the National Awards. The movie was produced by T-Series and B R Films.

     

    T-Series chairman Bhushan Kumar said, “I am extremely delighted and honoured by this special mention given to Bhoothnath Returns by the National Awards Committee and on behalf of my entire team at T-Series, would like to thank them for this honor. We have always upheld cinematic values and this has further justified our faith in unique and meaningful movies.”

  • ‘NH 10’: Highway to nowhere

    ‘NH 10’: Highway to nowhere

    MUMBAI: NH 10 is a film that could easily have been in the horror genre. Normally, when a newly married couple would go on a holiday in order to leave behind their hectic city life, they would book into a haveli or jungle lodge. All kinds of eerie things would start happening to them. NH 10 veers from the mould. In this case, the couple tries to make up for their hurried honeymoon by going on a holiday, driving from their home in Gurgaon along National Highway 10, which terminates in Punjab. But most of its length passes through Haryana, the khap land.

    Anushka Sharma works for a company in Gurgaon where her presentations are always a hit with the boss. One night she is called in late and on her way back, she is cornered by a pair of bikers backed up by their other goons in a car behind. Anushka somehow manages to get away from the situation but that paves way for her to obtain a gun licence, the top cop being close to her husband, Neil Bhoopalam.

    The couple embark on their trip enjoying mild romantic banter and dreaming of things they could do together once there. Since it is celebration time, Neil even gifts Anushka a packet of cigarettes. A dhaba is a must stop place and both decide to refresh at one. Anushka takes time off in the loo for a smoke when a woman approaches her and asks to save her life.

    That’s when a commotion attracts Neil’s attention. About half a dozen people are violently beating up a couple, the woman being the same who pleaded with Anushka in the loo. Neil’s good citizen conscious makes him intervene, only to be punched and humiliated by the girl’s brother. She has married outside her ‘gotra’ and that is taboo in this place. Her fate is sealed as is that of her lover.

    Neil being a hot-blooded North Indian youth finds being beaten in front of his wife unacceptable. He arms himself with the pistol granted to Anushka for self-protection and decides to follow the guys to avenge the punches. He feels supremely confident of overpowering a bunch of uncouth men and follows them deep into woods where he witnesses them burying the boy and girl alive in a pit. Now he has no clue how and when to flaunt his gun. As a result, he ends up shooting the most innocent, mentally challenged lad who was part of the bunch but had nothing to do with their acts.

    Producers: Vikramaditya Motwane, Anurag Kashyap, Vikas Bahl, Anushka Sharma, Sunil Lulla, Karnesh Sharma

    Director: Navdeep Singh

    Cast: Anushka Sharma, Neil Bhoopalam, Darshan Kumar, Deepti Naval

    After this, neither his gun nor his contact with the Delhi top cop are of any use to him. Anushka and Neil are now a hunted couple in a land where every person including the cops identify with the philosophy of the killer bunch. Neil is rendered immobile as a result of a stab wound in his thigh and Anushka is left alone to fend for them both.

    In her pursuit to find help as well as save herself from the killers, Anushka goes into the jungle. There is no sign of a state highway, let alone the National Highway 10. She is told by the cops that the real Haryana and khap rule starts where the glitzy malls of Gurgaon end.

    Until about 20 minutes before the film ends, Anushka is a cross Haryana runner, stopping only when she finally gets shelter with a village sarpanch, Deepti Naval. Here again, another surprise awaits her. Her husband, Neil, has been killed. As if one of the goons is a clairvoyant, he declares that the injured Neil is lying at the railway underpass and they proceed to deal with him before resuming the chase for Anushka. Neil clears the way for Anushka, whose money rides on this film to seek the ultimate revenge and, hence, it has to be her show from here onwards.

    Though there are numerous such films of a woman spurned, from Bride Wore Black, Black Widow to our own Kahaani, NH 10 betters none of them. It moves on totally predictable lines and offers no edge-of-the-seat kind thrills. Though Anushka decides to get even eventually, there is nothing heroic about it. As is the trend among contemporary makers, this film too is shot largely in low light but the use of night vision cameras saves the situation to some extent. 

    Since the script is uninspiring and lacks twists and turns, the director is also largely at sea. There is no support from the romance between the lead protagonists. Even music fails to inspire. As for background score, one is too occupied to find some meaning in the film to even notice it. If Anushka was hoping for an award-winning film, well she certainly may be a contender. Neil is fairly good though he has limited scope. Darshan Kumar as the baddie in chief is impressive. Deepti Naval is good in a brief role.

    NH 10 is a tedious watch. The film has the advantage of a solo release but the exams period and the ‘A’ certificate will go against it.

     

  • Reliance Entertainment inks 50:50 JV with Phantom Films

    Reliance Entertainment inks 50:50 JV with Phantom Films

    MUMBAI: Anil Ambani-owned Reliance Entertainment has inked a 50:50 joint venture with Phantom Films, a company which is formed by filmmakers Anurag Kashyap, Vikas Bahl, Vikramaditya Motwane and Madhu Mantena.

     

    The JV company will leverage the proven creative and production capabilities of the Phantom team, while enjoying access to the established domestic and international sales and distribution infrastructure of Reliance Entertainment. 

           

    The Reliance Entertainment and Phantom Films joint venture plans to develop and produce at least five – six films every year, apart from distribution of films in India and overseas, and syndication of rights from the over 175 films strong library. 

     

    Reliance will own 50 per cent shareholding of the combined business, while the balance 50 per cent will be equally held among the four promoters of Phantom Films. The day-to-day operations of the JV will be managed by Phantom Films.       

     

    Reliance group managing director Amitabh Jhunjhunwala said, ““We are delighted to partner with such creative and talented individuals as Anurag, Madhu, Vikas and Vikramaditya, who have an enviable track record of creating great cinema. This partnership is in line with our evolving strategy in the media and entertainment business, of aligning with like-minded people who are trailblazers in their own field, and playing the role of supportive investors on our part.”

     

    Kashyap added, “This deal opens our windows to international opportunities and talent. We hope to optimise on this opportunity, take Indian cinema international and also attract excellent talent into the country.”

     

    Phantom Films will also be in a position to leverage the world-class capabilities of the recently announced Reliance MediaWorks–Prime Focus combination in digital, visual and special effects, pre and post-production, physical studio, etc., with facilities in Mumbai, London, Los Angeles, Vancouver, etc., and including Double Negative, the UK-based digital and visual effects company.

     

    Reliance’s network includes the wide reach of IM Global, a Reliance Entertainment company based in Los Angeles, with operations in North America, UK and Europe, Asia Pacific, China and Latin America. 

     

    Reliance Entertainment has produced, distributed and released films in multiple Indian languages, including Hindi, Tamil, Telugu, Malayalam, Kannada and Bengali.

  • Look who is Alia Bhatt’s latest fan, Aston Kutcher

    Look who is Alia Bhatt’s latest fan, Aston Kutcher

    MUMBAI:  Hollywood star Aston Kutcher is full of praise for the 2 States’ actress Alia Bhatt’s ‘Going Home’ video which carries a moving message and bats for safety of women.

     

    “Wow. Just wow,” the 2 and a half men actor, posted on his Facebook page along with the link of the short film.

     

    Alia had made headlines for featuring in the video where she is seen taking help from a group of strangers in a vehicle after her car breaks down in the middle of a deserted road late at night.

     

    The men ogle at Alia with a lustful look and are eager enough to sexually assault her. Oblivious of the men’s intentions, Alia talks to them and thanks them for dropping her home. The video has been directed by the Queen famed Vikas Bahl.

     

    Overwhelmed by his gesture, Alia and took to twitter to share a snapshot of the Kutcher’s Facebook page

     

    “Unable to form a sentence due to immense joy.. woohoo,” the 21-year-old actress tweeted.

     

    The video garnered appreciation in abundance and inspired men to make the world hospitable for women.

     

    Released on October 17, the video has garnered over 2.5 million views on YouTube. It has also ignited several discussions around the subject of women’s safety, on social and mainline media.

     

    On YouTube, the video comes with a brief post-script that reads: ‘I pledge to create a short film titled ‘Going Home’, in which we visualise a utopia for women, where, unlike today, mistrust and fear don’t dictate actions and decisions,” says director Vikas Bahl.’