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Tag: Vikas Bagaria

  • Groom and glow with Peesafe’s Furr festive campaign

    Groom and glow with Peesafe’s Furr festive campaign

    MUMBAI: Talk about a festive face-lift! Furr, the premium grooming brand from Peesafe, has rolled out its DVC campaign Get ready with Furr, helping everyone achieve instant confidence and festive-ready glow.

    The campaign spotlights Furr’s most-loved products including Bamboo charcoal nose strips for speedy blackhead removal, Acne relief patches that tackle breakouts overnight, and the Dual head face razor for a smooth, radiant finish in minutes. The brand promises fast, effective grooming without compromising on comfort or skin safety.

    Founder Vikas Bagaria says, “With Furr, grooming is about simple self-care that boosts confidence. Get ready with Furr encourages quick, easy routines that make you feel your best without stress.”

    The broader product line includes underarm roll-ons, rechargeable trimmers, callus removers, foot care kits, bikini line razors and moisturising shaving foam, all dermatologically tested and designed for convenience. Fast-commerce platforms like Blinkit, Instamart and Zepto make it possible to be festive-ready in minutes, even amid last-minute celebrations.

    This campaign reinforces Furr’s mission to make grooming inclusive, safe, and effortlessly effective. As the festive season kicks off, the message is clear: glow on your terms, fast and confidently, with a little help from Furr.

  • Pee Safe’s new DVC champions toilet hygiene, one spray at a time

    Pee Safe’s new DVC champions toilet hygiene, one spray at a time

    MUMBAI: Think your spotless toilet at home is squeaky clean? Think again. Pee Safe, India’s leading hygiene and wellness brand, is out to change the way the country views bathroom hygiene with its new digital video campaign: “Hygiene ki aadat banao, Pee Safe ke saath.”

    This isn’t just another health PSA. It’s a call for a culture shift. The campaign highlights a blind spot in everyday hygiene: while people are cautious about using public toilets, they often overlook the invisible germs lurking on toilet seats in their own homes.

    “A toilet that looks clean can still be teeming with bacteria,” said Pee Safe, founder, Vikas Bagaria. “We want people to understand that hygiene doesn’t end at what the eye can see. Sanitising toilet seats should be as routine as brushing your teeth.”

    Backed by data showing India’s female workforce participation rising to 40.3% in 2023–24, the campaign also underscores the increased exposure to shared work and public restrooms. With more women navigating dynamic environments, Pee Safe is championing a hygiene habit that supports both health and confidence.

    But the initiative isn’t just for office-goers or commuters. It’s inclusive and family-focused, targeting everyone: men, women, and children with a simple, powerful message: sanitisation is self-care.

    By encouraging Indians to adopt toilet seat sanitisation as a daily ritual, the campaign aims to make the act as instinctive as washing hands. With this bold push, Pee Safe hopes to spray away old habits and usher in a new era of mindful, everyday hygiene.

  • First cry no more as Pee Safe tackles first periods with zero fear

    First cry no more as Pee Safe tackles first periods with zero fear

    MUMBAI: What do an 8-year-old footballer, a referee, and a nutrition coach have in common? They’re all part of Pee Safe’s mission to make periods less panic, more power. Marking Menstrual Hygiene Day with both emotion and impact, Pee Safe launched its new campaign #ZeroPeriod, a heartfelt initiative to tackle the fear and silence surrounding first periods. The digital video commercial (DVC) at the centre of the campaign portrays the experience of a young footballer who starts her first period mid-game capturing confusion, stigma, and eventually, empowerment.

    At the core of Zero Period is Pee Safe’s Disposable Period Panty, designed specifically for first-time menstruators. Think: leak-proof, ultra-absorbent, breathable underwear that feels like everyday wear, not an awkward afterthought. It’s a simple innovation aiming to give girls one less reason to leave the game whether it’s sport, school, or simply being themselves.

    According to Pee Safe founder Vikas Bagaria said, “Zero Period is about making space for honest conversations around menstruation, especially the first one. For many young girls, that experience can be confusing and isolating. Our intent with this campaign is to challenge the idea that periods are a disruption or something to be hidden. We want girls to feel equipped, reassured, and uninterrupted in whatever they choose to do.”

    According to Pee Safe co-founder Rithish Kumar said, “We notice young girls stepping away from activities they love because of the fear or stigma attached to menstruation. With Zero Period, we want to change that by fostering understanding and support, particularly in environments like schools and sports. Our goal is simple: to help make periods easier, not just physically, but emotionally and socially too.”

    The campaign goes beyond storytelling, it includes real-life advocates such as Divya Kumari, a national-level kabaddi referee, and Dr Ankita Pathak, a former kho-kho player and nutrition coach for the National Games 2025. Together, they’re proof that periods shouldn’t bench ambition.

    In collaboration with the SRF Foundation and Akhandjyoti Foundation, Pee Safe is taking this movement offline as well. The brand is conducting on-ground menstrual hygiene awareness sessions in underserved communities and across top schools like KR Mangalam, GD Goenka, Bal Bharati, and Delhi Public School.

    These sessions designed to offer accurate information, emotional reassurance, and free access to hygiene products aim to give young girls the confidence to manage their periods with dignity, minus the fear.

    With over 500 students already reached and more sessions underway, Pee Safe is scoring high on both empathy and impact. First periods may always come with nerves, but thanks to Zero Period, they may now come with fewer exits and more goals.

  • Pee Safe-National Games 2025 ink partnership to prioritise women’s health

    Pee Safe-National Games 2025 ink partnership to prioritise women’s health

    MUMBAI: For the first time in India’s sporting history, menstrual hygiene will take centre stage at a national event, and who better to lead the charge than Pee Safe, the country’s trailblazing hygiene brand? By becoming the ‘Health & Wellbeing Partner’ for the 38 National Games 2025, Pee Safe has turned the spotlight on sustainability and women’s health, bringing together innovation, empowerment, and eco-consciousness in one bold step.

    Set to unfold from 28 January to 14 February 2025, this year’s national games in Uttarakhand will host over 10,000 participants, including 4,500+ women athletes, across 30+ sports categories and 45 events. True to its moniker, “Green Games”, the event will feature eco-friendly medals crafted from e-waste, biodegradable utilities, and recyclable resources. Pee Safe’s participation takes the sustainability agenda further by introducing biodegradable sanitary pads, tampons, and toilet seat sanitisers to every female athlete’s kit.

    In addition to providing these essential products, Pee Safe will also host exclusive workshops on menstrual hygiene. By addressing taboos and educating athletes, the initiative aims to foster a supportive environment where female athletes can focus on excelling—without the stress of managing their health needs.

    National Games Secretariat special principal secretary – sports & CEO, IPS, Amit Sinha expressed enthusiasm for the partnership, “We are delighted to welcome Pee Safe as the Hygiene Partner for the National Games, Uttarakhand 2025. For the first time, menstrual hygiene takes centre stage as a key agenda in the Games. Pee Safe’s biodegradable products ensure our women athletes can compete without worry, while their focus on sustainability aligns with our eco-friendly mission. This partnership sets a new standard for inclusivity in sports.”

    GTCC chairperson Sunaina Kumari echoed this sentiment, saying, “I am thrilled to see a much-needed focus on women’s health at the National Games. This initiative ensures women athletes are supported and sets a precedent for future events to prioritise inclusivity and well-being. It reflects a progressive approach to sports and is a step forward for gender equality.”

    Commenting on the collaboration, Pee Safe founder Vikas Bagaria remarked, “At Pee Safe, we believe in empowering individuals with good health and confidence. Partnering with the National Games 2025 is a historic opportunity to spotlight women’s hygiene in sports. By providing biodegradable products and hosting educational sessions, we aim to ‘Make Red Green,’ fostering both inclusivity and sustainability.”

    This initiative is more than a sponsorship; it’s a movement that aligns with Pee Safe’s mission to redefine how India approaches hygiene and health.

    Together with groundbreaking steps like sustainable medals and menstrual hygiene awareness, the Games will set a global benchmark for progressive sports events.

     

  • Pee Safe launches ‘Pee Like a Gentle Man’ campaign

    Pee Safe launches ‘Pee Like a Gentle Man’ campaign

    New Delhi: Pee Safe unveiled its latest campaign, ‘Pee Like a Gentle Man,’ a humorous video aimed at raising awareness about essential toilet hygiene practices. Launched to coincide with World Toilet Day, the video combines relatable humor with a serious message to underscore the importance of cleanliness in shared bathroom spaces.

    This year’s World Toilet Day theme, “Toilets: A Place for Peace”, resonates through Pee Safe’s campaign, which brings a fresh and empowering approach to sanitation awareness. The campaign film captures a moment of drama in a cozy, middle-class Indian household, where Priya, a frustrated wife, stages a “life-changing” conversation with her husband, Arjun. The intense setup quickly gives way to a humorous twist: Priya isn’t breaking up with Arjun, but with his messy toilet habits. Through dramatic music and clever dialogue, Priya outlines her grievances – from the toilet seat left up to tissue on the floor, misplaced rolls, and water puddles everywhere – pushing Arjun to the brink of panic before revealing her true demand for a cleaner, more considerate bathroom environment.

    The campaign video playfully highlights typical frustrations that many experience but seldom address. Using exaggerated tension and light-hearted humor, Pee Safe emphasises the necessity of hygiene products like toilet seat sanitizer sprays, disposable toilet seat covers, and stand-and-pee devices, which are designed to make public restroom experiences safer and more hygienic.

    Commenting on the campaign launch, Pee Safe founder & CEO Vikas Bagaria shared, “With our World Toilet Day Campaign’ we wanted to approach the often-overlooked topic of toilet hygiene in a fun, relatable way that resonates with people across all age groups. Good hygiene shouldn’t be a chore – it’s a habit that can start at home with just a few mindful changes. We believe this video will not only entertain but also inspire people to pay closer attention to their habits, especially in shared and public spaces.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Pee Safe (@peesafe)

     

  • Pee Safe’s new campaign drives 1M sales of disposable period panties

    Pee Safe’s new campaign drives 1M sales of disposable period panties

    Mumbai: Pee Safe has launched a 360-degree campaign for its disposable period panty, which has sold nearly one million units since April 2024, with a 45 per cent repeat purchase rate on its website. The campaign highlights the product’s 360-degree coverage, soft material, panty-like fit, and easy disposal.

    Sales on quick commerce platforms are growing at 20-25 per cent month-on-month. The marketing includes billboards in key areas like Cuffe Parade, Kamala Mills, and Powai, targeting 40,000-50,000 professionals, and radio ads on Radio City and Fever FM, reaching 1.8 million and 2 million listeners, respectively.

    Join Pee Safe in celebrating the campaign and share your experiences with #PadWaliPanty!

    “At Pee Safe, we believe in empowering every individual to embrace their menstrual cycles with confidence and comfort. Through our 360-degree campaign, we aim to normalise period care and celebrate the diverse choices available to menstruators today. Our period panties provide freedom and peace of mind, while our diverse range of period care products provide menstruators a range of choices that prioritize their comfort and lifestyle,” said Pee Safe founder Vikas Bagaria.

    Co-founded by Srijana Bagaria and Vikas Bagaria in 2013 and officially launched in 2017 under Redcliffe Hygiene Pvt Ltd, Pee Safe provides hygiene solutions for women. The brand’s products, including toilet seat sanitiser spray, feminine and men’s hygiene products, grooming, and sexual wellness items, are available in over 25,000 retail counters across 100-plus Indian cities. Pee Safe also exports to 23 countries and is present on major e-commerce platforms.

  • Pee Safe, SBI & Sky Social partner for menstrual hygiene initiative in MP & Chhattisgarh

    Pee Safe, SBI & Sky Social partner for menstrual hygiene initiative in MP & Chhattisgarh

    Mumbai: In a unified effort to address menstrual health challenges and uplift young girls, SBI Foundation in collaboration with Sky Social and Pee Safe, a prominent proponent of menstrual hygiene, has initiated an endeavor across 35 districts in Madhya Pradesh and Chhattisgarh. This initiative aims to promote menstrual health and hygiene practices among girls in the region.

    The plan was guided by the expertise of Anil Kumar Shriwastava and Deepak Kumar Jha from the State Bank of India and championed by a committed team under the leadership of Srishti Pragat, Founder of Sky Social, and including Arunima Tiwari, Sudha Tiwari, Akshay Shukla, Raju Bele, and Anil Rangdale, alongside passionate youth volunteers, has received substantial backing from influential figures such as Binay Kumar Sahoo, Anupam Kumar, and Vikas Mishra, with invaluable contributions from Nupur Aggarwal and Sanat Sahu from Pee Safe, this collaboration is poised for impactful results.

    Covering 25 districts in Madhya Pradesh and 10 in Chhattisgarh, the project has reached over 17,500 school girls, providing practical support and empowering them with knowledge about safe and sustainable menstrual practices. Through workshops, sensitization sessions, and the distribution of reusable pads, the initiative aims to reduce school dropouts due to menstruation-related issues and create a supportive environment for discussing menstrual health.

    Vikas Bagaria from Pee Safe expressed his commitment to the cause, stating, “We are honored to collaborate with SBI Foundation and Sky Social as a Resource Partner, providing reusable pads and comprehensive training. This initiative reflects our joint commitment to menstrual hygiene, women’s empowerment, and sustainable solutions.”

    SBI chief manager PR and CSB Vikas Kumar said, “SBI is proud to collaborate with Sky Social and Pee Safe on this impactful initiative to address menstrual health and hygiene. By reaching out to more than 17500 girls across 35 districts, we’re demonstrating our commitment to empowering communities and fostering sustainable development. We’ve reached out to many remote locations across Madhya Pradesh and Chhattisgarh and have travelled 6,500 kms across both the states. More than 800 teachers and school wardens were also reached out through this project and are now more aware of menstrual health and hygiene issues.

    The girls have been provided with a sanitary pad kit consisting of three reusable pads that’ll last up to two years. Through a project like this, we’re able to make a tangible difference in the lives of girls, ensuring access to essential resources and promoting dignity for all.

    By distributing reusable sanitary pads sourced from Pee Safe, we are not merely offering a temporary fix, but actively promoting long-term solutions that empower girls to manage their menstrual health. This project exemplifies our belief in the transformative power of collaboration and collective action.

    The initiative, a part of SBI Foundation’s CSR activities, emphasizes the collective effort to promote menstrual hygiene, break taboos, and ensure access to safe period products, ultimately contributing to the holistic well-being of women in Madhya Pradesh and Chhattisgarh.

    Sky Social founder Srishti Pragat said, “Our dedication to promoting menstrual health and hygiene transcends mere advocacy—it’s a mission deeply rooted in our belief in the fundamental rights and dignity of every individual. The project has been implemented in over 120 schools and hostel facilities, equipping not only girls but school teachers and wardens on menstrual health and hygiene management. By addressing the taboo surrounding menstruation head-on, we aimed to dismantle stigma and foster open conversations that empower girls to manage their menstrual health with confidence and pride. The distribution of reusable sanitary pads has empowered many girls and has given them the confidence to manage their menstruation in a hygienic manner.”

    Through collaborative efforts SBI, Pee Safe, Sky Social are paving the way for a future where menstrual health is prioritized, stigma is eradicated, and every individual has the opportunity to thrive with dignity and respect.

  • Raho Safe distributes free sanitary pads to Neemka District Jail inmates

    Raho Safe distributes free sanitary pads to Neemka District Jail inmates

    NEW DELHI: Raho Safe, the sister concern of India’s leading hygiene and wellness brand, Pee Safe, recently distributed free sanitary pads to over 60 female inmates of Neemka, District Jail Faridabad. The drive was undertaken as a part of the brand’s #HaqSePERIOD campaign which emphasizes on every girl and woman’s right to safe and hygienic periods. Over 144 packets containing around 864 Raho Safe sanitary pads and educational booklets on menstrual hygiene were given to all inmates.

    There are nearly 336 million menstruating women in India but only 121 million (roughly 42 per cent) use sanitary napkins. Despite the progress in addressing the taboo against menstruation and access to pads, there is still room for improvement. Pee Safe and its sister concern Raho Safe have been actively campaigning to focus on this aspect through various initiatives such as #HaqSePERIOD.

    Pee Safe and Raho Safe founder Vikas Bagaria said, “It was while I was reading an article that I understood that even female inmates across India lack access to sanitary pads. They are also deprived of the amount of water required during menstruation. We have been spreading awareness on removing the stigma against periods. It was time to go a step further and ensure that women and girls have access to menstrual products irrespective of their socio-economic status. We want to be an enabler in removing period poverty from the country. We have started with Neemka District Jail in Faridabad, covering 2 months of their menstrual cycle and a small interactive session on menstruation.”

    Raho Safe aims to reach out to as many prisons in Rajasthan and Haryana in the coming months. The brand will be tying up with more prisons going forward. Raho Safe, launched in March 2020, brings in affordable products such as sanitary pads, disinfectants, and hand sanitisers. Raho Safe recently brought on board actor, influencer and entrepreneur Jacqueline Fernandez as its brand ambassador for two years. Raho Safe has been undertaking various campaigns to advocate the cause of personal hygiene and developed goodwill and trust amongst its consumer base.

  • Pee Safe launches Raho Safe, an effective range of hygiene products

    Pee Safe launches Raho Safe, an effective range of hygiene products

    MUMBAI: Pee Safe a personal hygiene brand has launched a new range of products under the brand name Raho Safe. The launch comes amidst the rising concern around personal hygiene in India and the consecutive increase in demand for hand sanitizers, multi surface protectants and other products. Raho Safe is not only a more affordable range but also kills 99.9 per cent of the germs.

    Since its launch, Pee Safe has been committed towards ensuring better hygiene and sanitation for all consumers. With the Raho Safe products, the brand has gone a step ahead in reaching out to a larger segment of the population and underscored its mission.

    The products under Raho Safe include an alcohol-based hand sanitizer and a multipurpose surface protectant. Apart from having a neem base, products start from Rs 99, making them affordable for everyone.

    Speaking about this, Pee Safe co-founder Vikas Bagaria said: “The world is battling a health emergency currently and the need of the hour is to ensure utmost cleanliness and sanitation all across. With the number of cases in India on a rise, we must double our efforts to ensure that we stay protected and safe. We have been working on this line of products for over a few months now and decided to accelerate the launch timelines given the dearth of supply. Apart from offering 99.9 per cent protection against germs, they are also priced reasonably making them accessible to everyone. Good health and well-being are natural outcomes of better sanitation and Pee Safe aims to achieve this objective through its products.”

    The Raho Safe Hand Sanitizer has an antibacterial agent that prevents growth of bacteria. It is alcohol based and made up of a natural neem extract. The Raho Safe Multi-Purpose Protectant Spray forms a long-lasting bond with any surface. It provides an invisible layer of protection to prevent contamination and must be used every 7 days for best results.

    In the last 30 months, Pee Safe has disrupted the women’s hygiene products’ segment by introducing environment friendly products. The brand started with the Toilet Seat Sanitizer category that became a bestseller followed by other products addressing feminine and personal hygiene.

    Today, Pee Safe is a preferred choice amongst its customer base. Pee Safe’s Toilet Seat Sanitizer Spray is a dermatologically tested product and kills microbes within 10 seconds, apart from being very travel-friendly. Since October 2015, the brand has diversified into products including eco-friendly sanitary pads, organic cotton tampons, menstrual cups, panty liners, breast pads, natural intimate washes, wipes and sweat pads for both men and women, and pollution safe anti-pollution dust masks.

  • Pee Safe’s recent video campaign shows women not just born to be ordinary

    Pee Safe’s recent video campaign shows women not just born to be ordinary

    MUMBAI: Pee Safe, personal hygiene and wellness brand, is encouraging women to rise above what the society expects of them and understand their true worth. A recent video campaign from the brand shows how the first women’s day was probably celebrated when they understood their value. The campaign reinforces Pee Safe’s commitment towards the cause of empowering women through their products and helping them rise to their full potential – after all, they are meant to achieve much more than just cook and clean.

    The video shows how God created Eve from Adam’s rib cage and all she was expected to do is be a good wife, mother, and homemaker. Somewhere in between of all these responsibilities, it dawns on Eve that she is capable and worth much more – and that is what brings upon the realization that she needs to break out of the mold and take on the world.

    Speaking about this, Pee Safe founder Vikas Bagaria said, “On International Women’s Day, we aim to give out the message that no woman is ordinary. Each one of them possesses the outstanding potential and can achieve a lot more when she chooses to step out of the confines and notions that have defined her for all these years. On our part, we are empowering them by ensuring better health and hygiene through our products. After all, good health and well-being are the cornerstones to achieving the best in life. There is an adage that behind every successful man, there is a woman and I would like to attribute the success of Pee Safe to the woman in my life, Srijana. After all, it is her personal experience that drove me to start Pee Safe – the brand that is today catering to the hygiene needs of so many women across the country.”

    Pee Safe regularly undertakes campaigns and partnerships that showcase its support to the cause of empowering women. The most recent one is its association with the Taapsee Pannu starrer Thappad encouraging women to take charge of their well-being. The brand has also been associated with the movie Toilet Ek Prem Katha earlier. Pee Safe regularly undertakes social media discussions and what is called Pee Room Conversations to enable women to speak out about taboo topics including menstruation and intimate health.

    In the last 30 months, Pee Safe has disrupted the women's hygiene products' segment by introducing environment-friendly products. The brand started with the Toilet Seat Sanitizer category that became a bestseller followed by other products addressing feminine and personal hygiene. Today, Pee Safe is a preferred choice amongst its customer base. Pee Safe's Toilet Seat Sanitizer Spray is a dermatologically tested product and kills microbes within 10 seconds, apart from being very travel-friendly. Since October 2015, the brand has diversified into products including eco-friendly sanitary pads, organic cotton tampons, menstrual cups, panty liners, breast pads, natural intimate washes, Wipes and Sweat Pads for both men and women, and Pollution Safe Anti-Pollution Dust Masks.

    Pee Safe recently raised Rs 30 crore in Series A funding led by Alkemi Growth Capital, a health and wellness-focused fund. The brand has also launched its products in the subcontinent region and plans to expand its reach globally in the next five years.