ITV

Tag: Vikas Agnihotri

  • Rajan Anandan resigns as Google Southeast Asia and India VP

    Rajan Anandan resigns as Google Southeast Asia and India VP

    MUMBAI: Google Southeast Asia and India VP Rajan Anandan has resigned from the company. Currently, in notice period, Anandan will be working with the company till the end of April.

    Country director-sales Vikas Agnihotri will take on the responsibility in the interim for Google India, till Google India finds a new MD.

    Hailing from Sri Lanka, Anandan leaves Google after spending a little over eight years at the company. He was previously MD of Microsoft India till August 2010. Prior to that, he was vice president and country general manager at Dell India. Anandan is also an active angel investor and a member of the Indian Angel Network.

    Google Asia Pacific president Scott Beaumont said in a statement, “We are grateful to Rajan for his huge contribution to Google over the past eight years. His entrepreneurial zeal and leadership have helped grow the overall internet ecosystem in India and Southeast Asia, and we wish him all the best in his new adventures.”

  • Ford India partners with Google to bolster sale of EcoSport

    Ford India partners with Google to bolster sale of EcoSport

    MUMBAI: Ford India has teamed up with Google to launch a first-of-its-kind digital campaign in the automobile space in India for its new Ecosport SUV car. Titled ‘Fun on Your Side’, the digital campaign aims to bring different aspects of ‘fun’ to life that customers can experience with the all-new EcoSport even when they search for it online.

    Starting 9 November till 15 November, people searching for ‘Fun with EcoSport’ on Google search will be asked to choose their favourite fun activity such as movie mania, make a trip, grab a meal and fun hangout. After voting, consumers will need to click on a ‘Thank You’ link to get a chance to win vouchers related to the voted option, from Coupon Dunia.

    Ford India vice president of marketing Rahul Gautam says, “We have worked with Google for the new campaign to ensure that the spirit of fun spreads beyond our dealership floors to everyone searching for it.”

    Google India director sales Vikas Agnihotri says, “Research shows 89 per cent of car buyers’ decision making is influenced through digital and majority of their journey starts with Google search. The digital campaign for the launch of the new EcoSport combines strong intent cues from consumers with the innovative search voting feature to provide a fun-filled and memorable experience.”

    Ford is one of India’s leading users of programmatic advertising in India, and the campaign for the all-new EcoSport further builds on this and will enable the teams to engage audiences across all offline and online touch points in an integrated manner.

    Conceptualised by Global Team Blue, part of WPP Group, the campaign promotes the new Ford EcoSport and its core features of fun, style and technology across online, print and TV.