ITV

Tag: Vijay TV

  • Vijay TV gameshow ‘Grandmaster’ unveils interactive segment

    Vijay TV gameshow ‘Grandmaster’ unveils interactive segment

    MUMBAI: The Vijay TV primetime game show Q3 Jeyyam Grand Master gets more interactive, as from 4 September, it allows even the viewers to be a part of the show.

    Audience can sit at home and become a Grandmaster. While the participant thinks of any prominent person from anywhere in the globe who is alive or dead, the Grand Master tries to find out the name of the person within 21 questions. One contestant at a time on the hot seat with the Grand Master can play in the game.

    Viewers can guess the personality before the Grand Master does and SMS the answer by typing GM (answer) to 7827 and win a personal computer every week, informs a Star Vijay communiqué.

    The quickest with maximum number of correct answer wins the prize every week and any number of attempts is allowed within the specified time. Every episode will have one round of the game. The start time flashes on Vijay TV when the ungal veetu grandmaster logo appears, viewers can send their correct answers to 7827. Winner’s name will be announced two weeks after game begins on air, the release adds.

    This game show runs Monday to Thursday at 9:30 pm.

  • Vijay TV youth show ‘Entertainment Quotient’ launches on 18 August

    Vijay TV youth show ‘Entertainment Quotient’ launches on 18 August

    MUMBAI: After the culmination of the talent hunt show Airtel Super Singer, Star India’s Tamil channel Vijay TV has announced the arrival of a new talent hunt property, Orbit EQ (Entertainment Quotient).

    Launching on 18 August, the show has been slotted for Friday, Saturday at 8 pm.

    According to an official release, EQ is an inter-collegiate state level cultural competition for TV. The main objective of this programme is to bring to centre-stage the budding talent in college students. Essentially EQ is a show where colleges in Tamil Nadu compete against each other in a set of entertainment events comprising of: choreo teams, classical music, classical dance, light music solo, light music group, fusion music, dramatics, mono acting, folk arts and variety entertainment.

    The college that emerges victorious in the finals will win loads of prizes and the prestigious Rolling Trophy. But that’s not all; this show could pave the way to exciting career options for all those talented college students who aspire to enter the entertainment industry, as EQ will emerge as the favourite hunting ground for fresh talent by an industry that is continuously on the look out for fresh and emerging talent, the release adds.

    The EQ of colleges will be judged by Malgudi Subha and dance master Sridhar. Prominent film personalities like Shobana will also be part of the jury panel. The show will be hosted by Shiva of Radio Mirchi fame. The co-host is Tejashri.

  • Nikhil crowned as ‘Airtel Super Singer’ on Vijay TV

    Nikhil crowned as ‘Airtel Super Singer’ on Vijay TV

    MUMBAI: The wait is over and Nikhil Mathew from Chennai was crowned as the Airtel Super Singer by popular singer S.P. Balasubramaniam. He was prized with a Maruti Swift car, and a trophy apart from the grand opportunity of singing for music director Harris Jeyaraj.

    Vijay TV launched Airtel Super Singer in the month of April 2006 with the motive of finding the one unique voice out of 6.5 crore Tamilians. The grand prize for the winner is an opportunity to sing for Music Director Harris Jeyraj in his forthcoming film.

    Auditions were conducted across the entire state of Tamilnadu targeting three major zones, viz., Kovai, Madurai and Chennai. The mode of entry of participants for the audition was through CD’s and cassettes, Airtel registration, and also on spot registrations.

    The judges’ panel for the initial ground auditions was constituted by personalities in the music industry such as, singers Malaysia Vasudevan, S.P. Sailaja, Jensi, Dr. Seergazhi Siva Chidambaram and music director D.Imman, Singer Malathi and singer Mahathi. These judges short-listed the candidates in various zones to proceed to the next level of the competitions held in Chennai, informs an official release.

    The next levels of competition saw the participants going through a series of extensive rounds testing their skills in music. These levels were judged by a special panel of judges constituting playback singers Anuradha Sriram, Srinivas and Unnikrishnan, who follow the progress of the participants through their journey in Super Singer. Singer Chinmayi anchored the show, the release adds.

    Anitha was announced as the viewer’s choice, as she had got the maximum number of votes and awarded a trophy and a Laptop. The jury award was given to Somya Mahadevan who participated in the show and was given a trophy and an E-Go electric bike. Sowmya has had classical music training for the past 5 years. She is a student of Meenakshi College, Kodambakkam.

  • Vijay TV set to launch ‘Kallaka Povadhu Yaaru 2’

    Vijay TV set to launch ‘Kallaka Povadhu Yaaru 2’

    MUMBAI: Tamil channel Vijay TV is gearing up to launch the second series of its popular comedy show Kallaka Povadhu Yaaru. The show, slotted for Fridays at 10 pm, will launch on 28 July.

    The promotional campaign idea for the show revolves around the thought that “Its Fresh”. As a part of the on air promo campaign which showcases the Hutch Kallaka Povadhu Yaaru 2 brand as a fresh glass of juice, fresh and healthy Atta and many such interpretations of freshness. 

    The off air campaign has got a road show being held across six cities in Tamil Nadu where preview of the HKPY 2 is being shown on a giant screen and the winners of HKPY 1 would accompany this van as a part of the promotion, according to an official release.

    States Vijay TV GM Ravinath Menon on the initiative, “I am sure Hutch Kallaka Povadhu Yaaru 2 will live up to the expectations of viewers as well as advertisers. Our team has managed to source extraordinary talents even from remote places. The show is big with lots of surprising elements in store. The brand enjoys great equity in media and in the film industry. If the huge interest levels in the audition phase is any indication, the show is sure going to be another super hit like its first part.”

  • Post Hungama, UTV to plan for second stage of growth

    Post Hungama, UTV to plan for second stage of growth

    MUMBAI: UTV will be cash rich by Rs 2.36 billion as a fallout of the Walt Disney deal, allowing it to pursue movie and animation businesses on a large scale.

    The preferential allotment to Walt Disney of 14.9 per cent of the expanded equity capital at Rs 192.5 per share will fetch UTV an aggregate value of Rs 654.5 million ($14 million). Founder-promoter Ronnie Screwvala will contribute Rs 360 million as UTV issues him 1,949,360 warrants, which are convertible into one equity share each, at the same price.

    A further $29.3 million (Rs 1.35 billion) will trickle in from Walt Disney’s buyout of Hungama TV, in a total deal size of $30.5 million with Screwvala getting $1.2 million for his 51 per cent holding in the Hindi kids channel.

    “The huge cash UTV will be sitting on will help us leverage funds for future expansion of the company. Once we set out exercising the synergies with Walt Disney, we can substantially scale up the movies and animation business,” says Screwvala.

    This line of optimism is making Screwvala protect his old stake in UTV. The issue of warrants will help him increase his shareholding in UTV from 42.38 per cent to 47.62 per cent before any issue of 3.4 million shares to Walt Disney. After alloting shares to Disney, Screwvala will hold around 44 per cent in UTV.

    Screwvala plans to use the fresh capital to wipe out UTV’s debt of Rs 900 million. “We will become a zero debt company,” he says.

    So what will the master of deals take up as his next challenge? “UTV, which is currently at the helm of affairs in its specific business segments in the Indian media and entertainment industry, is poised for its second stage of growth. As the Disney investment consummates over the next few months, post regulatory approvals, I am positive that UTV will enter a new phase of growth and strengthen its multi-revenue integrated model.”

    On Screwvala’s expansion plate is not just movies and animation but also new media content including gaming. Be prepared for acquisitions in this space. And Screwvala doesn’t rule out the launch of niche channels. “We incubated and grew Vijay TV and Hungama TV before we sold out to News Corp and Walt Disney. We have the experience in the broadcasting space. With the emergence of digital platforms, there is scope to launch niche channels,” he says

  • Vijay TV associates with Sify for ‘Kallka Povadhu Yaaru II’

    Vijay TV associates with Sify for ‘Kallka Povadhu Yaaru II’

    MUMBAI: Hutch Kalakka povadhu Yaaru is coming back on Vijay TV with its second avatar. For the latest initiative, Vijay TV has tied up with Sify iway for on-ground auditions. About 450 sify iway outlets across Tamilnadu and Bangalore will be used for the auditions.

    According to an official release, it is the first time ever that an audition for a talent hunt show is done through enhanced technology like webcams and broadband internet service. Auditions will be held from 14 June – 27 June 2006.

    The judges for this show, which is scheduled for a 21 July launch, are popular comedians Chinni Jayanth, Madan Bob and Uma Riaz.

    States Vijay TV GM Ravinath Menon, “KPY-2 auditions in tie up with Sify is a clear message for everyone to move with the times and to enjoy the comforts of technical advances. By making more than 450 Sify centers as the audition venues, we bypassed the hassles and discomforts of thousand of people gathering in limited venues and waiting for hours to get their auditions done. This also helps to accommodate huge volume of talent we except on a show like KPY.”

  • Vijay TV plots new gameplan for prime time

    Vijay TV plots new gameplan for prime time

    MUMBAI: Star India’s Tamil channel Vijay TV has a new prime time strategy on the anvil. The channel is presently revamping its 9 to 10 pm band and will be initiating a change in the 10 to 11 pm band as well, post July.

    Vijay TV is also in process of re-planting its morning kids band to the evening slot with an expanded time period. “We are launching a reverse quiz show, Grand Master, in the 9:30 pm weekday slot. Our existing game show Vasool Rani moves to the 9 pm slot, making the 9 to 10 pm band a total gameshow slot. The 5:30 pm to 7 pm band will be converted to a kids band in July. All the soaps placed in the 7 to 9 pm band will come to a logical ending, paving way to a new set. Later this year, we will attempt a revamp in the 10 to 11 pm time band also,” says Vijay TV GM Ravi Menon.

    Grand Master is inspired by the successful Kairali TV gameshow Ashwamedham, conceptualised by the popular Malayalam television host G S Pradeep. (Ashwamedham had been the channel driver for Kairali TV in its early years.) Pradeep himself will be anchoring Grand Master in Vijay. The show, launching on 12 June, will be promoted through movie theatres in a novel publicity drive, according to Menon.

    “We will be running the Grand Master promos in about 80 theatres in Tamil Nadu. This is a different kind of marketing strategy we have initiated to grab the eyeballs of the attentive audience,” he says.

    Meanwhile, the six-month old show Vasool Rani, which pursues the female TG as the name suggests, is being re-packaged. The studio-based show will now move to the outdoors. “In an attempt to provide variety and kill any kind of fatigue factor, we have conceptualised a Mobile Vasool Rani. Vasool Rani vans will travel across the state, making it much easier for the mass to participate in the show,” says Menon.

    After launching a chat show You and Me on Sundays, Vijay TV is now looking at beefing up the weekend programming with a youth-oriented show. Titled EQ (Entertainment Quotient), the show will be a state-wide competition to find out the college with the best ‘entertainment quotient’. Vijay TV has instituted an ever-rolling trophy for the winner of this talent hunt, making it an annual affair.

    “We are confident about the programme delivering decent returns since it has a sponsorship friendly format. It has already created a curiosity among advertisers,” says Menon.

    Speaking on the 10 to 11 pm revamp, Menon said the timeframe for this initiative would depend on how the 9 to 10 pm revamp delivers. “Presently we have the crime show Kuttram and Kathu Karuppu running in this band. This is a time band, which gets the attention of the entire family. Hence, we are looking at slightly more expanded viewership and the plan is to bring in shows which will appeal to the whole family,” says Menon.

    The show, which presently garners the best ad rates for Vijay TV is The Great Indian Laughter series. The Great Indian Laughter Challenge was followed by the Champions and now the channel is gearing up to launch the second version of The Great Indian Laughter Challenge.

    “We haven’t revised our ad rates as such, but the channel has arrived at a benchmark ad rate with the success of TGILC. The channel has now three to four shows delivering very well compared to the earlier case of having one or two good shows. Advertisers on board are surely going to benefit because they have more popular shows to invest in now,” points out Menon.
     

  • Vijay TV to telecast Spiderman

    Vijay TV to telecast Spiderman

    An ordinary boy bitten by a radioactive spider gets superhuman powers… “Spidey” can climb walls, walk on ceilings, has great reflexes and the spider sense for trouble. He vows to use his power for the good of mankind and wages his war against rampant crime in the city of New York. A great adaptation of the popular comic strip with thundering action sequences and amazing special effects!

     

    Starring Tobey Maguire, Kirsten Dunst, Willem Dafoe among others. Elements of action, comedy, drama and horror combined skillfully in this great flick!

    Did You Know?:

    – Spiderman was popularized by comic books, newspaper strips, TV series and full-length feature films.
    – Spiderman was first introduced in the comic Amazing Fantasy #15 (August 1962)
    – The movie ranks #6 in the All Time USA Box Office grossing over $400 million, Spiderman in India
    – The superhero saga earned Rs 67 million in it’s first four days of release in India
    – The movie was released in regional languages – Hindi, Tamil and Telugu – as well
    – Immense viewer recall in Tamilnadu.

     

    After Titanic and Jurasic Park, Spiderman is hitting the small screen Vijay TV for the first time in Tamil on 25 June 2006 at 11 am. Plenty of watch and win contests for the film through poster cards and SMS. The keyword of the sms contest is ACTION and send to 7827.

  • Vijay TV announces on-ground event ‘Iruvar’

    Vijay TV announces on-ground event ‘Iruvar’

    MUMBAI: Iruvar, Vijay TV’s latest offering in the event block, will present music industry veterans S P Balasubramaniam and Malaysia Vasudevan on one platforum.

    The event will be held on 28 April 2006 at 6:30 at YMCA Grounds, Royapettah, Chennai.

    The event will also present other popular playback singers Chitra and Madhu Balakrishnan.

    There will also be dance performances by the John Britto Dance Company.

  • Vijay TV explores talk show genre with ‘Neeya? Naana?’

    Vijay TV explores talk show genre with ‘Neeya? Naana?’

    MUMBAI: Vijay TV is all set to launch a weekly talk show Neeya? Naana?, which will deal with light-hearted subjects. The show will launch on 7 May and be aired on Sundays at 9 pm.

    The show, which will be hosted by popular television host Gopinath, will have polarised sections of society debate on a topic that affects them and they share their views, opinions and counter arguments will all be presented in a stylised format, states a channel communiqué. Each week one topic will be chosen and two groups of people representing extreme ends will discuss these issues on the show.

    The channel will also incorporate celebrity visits, public polls and competitions in the show to make it more interesting. The subjects lined up for the coming weeks include: ‘Is a fan club for film stars required or not required?’ and ‘Ghosts – do they exist or not?’