Tag: Vijay TV

  • MIB cancels permission of 126 TV channels; total permitted channels touch 857

    MIB cancels permission of 126 TV channels; total permitted channels touch 857

    NEW DELHI: While the total number of satellite television channels uplinking from or downlinking into India has risen to 857, the permission to as many as 126 channels have been cancelled.

    Thus, the government had given permission to a total of 983 channels, which included those whose permissions were cancelled later. Of the 29 channel permitted after 30 November, 19 were cleared in December 2015 and 1o in January 2016.

    Of the permitted channels, 399 are news and current affairs channels, while 458 are general entertainment channels (GECs).

    Twenty channels including seven news channels have been permitted to uplink from India but not downlink within the country, as on 31 January, 2016.  

    A total of 749 channels including 372 GECs are allowed to uplink and downlink in the country while 88 including 73 GECs are uplinked from overseas but allowed to downlink into TV homes in the country.    

    The largest gainer after the last list of 30 November, 2015 was Star India, which launched 10 channels, while Viacom 18 launched seven. Sony and the Times Group launched four each, Zee launched two channels, and one channel each was launched by Travel XP Celebrities Management and Vijay TV.

    While Star India and Zee (Ten Sports) launched sports channels (which fall in the category of GECs), some others launched High Definition channels.

  • Vijay TV to launch Tamil dubbed version of ‘Siya Ke Ram’ on 4 January

    Vijay TV to launch Tamil dubbed version of ‘Siya Ke Ram’ on 4 January

    MUMBAI: After dubbing Star Plus’ Hindi mythology saga Mahabharata in TamilStar India’s Tamil general entertainment channel Vijay TV is all set to offer another show to its viewers. 

    The Tamil dubbed version of Star Plus’ historical series Siya Ke Ram, which has been titled Seethayin Raman will go on air from 4 January and will be telecast from Monday to Friday at 7 pm.

    The show is sponsored by Poorvika Mobiles, powered by VBJ, Ramraj Dhoties & Shirts, co-presented by Cardia Life Perfect Care, Prestige and Sakthi Stabilizer & Inverter.

    This television series is directed by Nikhil Sinha under the banner of Triangle Films. The show features Ashish Sharma and Madhirakshi Mundle playing Lord Rama and Sita respectively.

    Vijay TV general manager K. Sriram said, “We certainly are proud to present this legendary epic drama Seethaiyin Raman in Tamil to our viewers.”

    The marketing and promotions for the show’s launch on Vijay TV will be across the state of Tamil Nadu. The channel has launched a campaign across radio, print and outdoor covering the state including 200 plus rural villages. Additionally, local cable channels across 32 districts will also be playing the promo of the show’s launch.

  • Vijay TV to air second edition of Television Awards

    Vijay TV to air second edition of Television Awards

    BENGALURU: The Star Network’s Tamil GEC Vijay TV will be airing the second edition of its annual Television Awards for Tamil Television over two consecutive Sundays starting 27 September, 2015, at 3 pm.

     

    The event, which has Aachi Masala as the title sponsor, is akin to the Star Parivar Awards. This year also marks the channel’s ‘china’ or twentieth year.

     

    “Twenty years, that’s been the journey of Vijay TV, a long, arduous but a successful one. Our Vijay Television Awards second edition demonstrated the pedigree of the brand and the people who are instrumental for its growth. I feel really proud,” said Vijay TV general manager K Sriram.

     

    The live event was held on 17 September, 2015 when the entire constellation of Vijay TV’s popular stars descended on a single platform to receive awards, perform and entertain a live audience. The award function was hosted by anchors Jegan,Ma.Ka.Pa. Anand, Bhavna, Priya and Kavin. Performances included a classical dance performance by Megna of ‘Deivam Thantha Veedu’ fame as well as a musical medley rendered by Super Singer Juniors.

     

    Besides Aachi Masala, the other sponsors that Vijay TV has roped in include Dazller Eterna as powered by sponsor, Twin Bird Leggings, RRP Housing, Narasus Instant Coffee as co-presenting sponsor. Paragon Office Chappal, Vivel, Relispray, Asian Paints Tractor Emulsion, Faasos Foods, Parachute Advansed Ayurvedic Hair Oil, Adyar Ananda Bhavan Sweets and Snacks, Manna Health Mix, and Galaxy Chocolates are the Associate sponsors, with the Park as the Hospitality Partner.

  • Regional TAM: Malayalam GEC genre witness 7% growth

    Regional TAM: Malayalam GEC genre witness 7% growth

    MUMBAI: In the south general entertainment channel (GEC) space, it was the Malayalam GEC genre that saw maximum growth. The genre rose by seven per cent recording 1,682 GRPs, up from 1,568 GRPs that it had registered in week 28.

     

    In week 29 of TAM TV ratings, Asianet garnered around four per cent of its viewership levels registering 901 GRPs, up from 866 GRPs. Mazhavil Manorama captured the second position with 257 GRPs, down from 259 GRPs. While, Surya TV garnered 29 per cent of growth recording 255 GRPs, up from 198 GRPs.

     

    To achieve its average threshold level in week 29, Tamil GEC genre observed the second slot in the category. Despite shedding numbers, Sun TV continued to dominate the chart with 1178 GRPs, down from 1201 GRPs. Sun TV’s fall was Vijay TV and Z Tamil’s gain. The channels notes 395 GRPs, up from 341 GRPs and 129 GRPs, up from 125 GRPs at number two and third respectively.

     

    Z Telugu has been on a growing trend and witnessed a rise of eight per cent in viewership levels with a leading position in the Telugu GEC genre. The channel marked 555 GRPs, up from 512 GRPs. Gemini garnered second position from its third spot last week with a rise of 13 per cent in viewership levels. It scored 551 GRPs, up from 489 GRPs followed by ETV with 426 GRPs, up from 402 GRPs at number three.

     

    Kannada GEC genre stood at the bottom most position with 1,441 GRPs, down from 1,445 GRPs. Udaya TV witnessed a minimal rise in viewership and scored 482 GRPs, up from 471 GRPs. On the other hand, Colors Kannada at number two reported 402 GRPs, down from 421 GRPs. Suvarna stood at number three with 256 GRPs, up from 253 GRPs.

  • TAM: Kannada GECs sole regional genre to witness rise

    TAM: Kannada GECs sole regional genre to witness rise

    MUMBAI: In week 28 of TAM TV ratings, Kannada was the only general entertainment channel (GEC) genre to witness a six per cent growth in viewership levels compared to last week. 

     

    Udaya TV garnered a rise of 12 per cent with 471 GRPs, up from 421 GRPs. Colors Kannada at number two, observed a growth by five per cent in viewership levels with 421 GRPs, up from 399 GRPs. Suvarna TV maintained its third slot with 253 GRPs, down from 248 GRPs.

     

    All other GECs witnessed a drop in viewership levels. 

     

    Despite shedding numbers and witnessing a six per cent drop in the viewership, Sun TV from the Tamil genre was the top contributor with 1201 GRPs, down from 1277 GRPs. Vijay TV noted a drop of seven per cent drop and registered 341 GRPs, down from 366 GRPs. Z Tamil stood at number three with 125 GRPs, down from 128 GRPs. 

      
    Overall, the Malayalam GEC genre witnessed a drop of five per cent in viewership levels in this week. Asianet was the most affected channel with seven per cent drop in viewership levels. It reported 866 GRPs, down from 928 GRPs. Mazhavil Manorama at number two recorded 259 GRPs, down from 266 GRPs. Lastly, Survya TV observed 198 GRPs, down from 205 GRPs at number three.

     

    The Telugu GEC genre witnessed a drop of four per cent in viewership levels in week 28. Z Telugu witnessed a growth of four per cent in viewership levels and garnered leading position among the Telugu GEC genre. It noted 512 GRPs, up from 493 GRPs. Maa TV secured the second position with a drop of three per cent in viewership levels and registered 494 GRPs, down from 508 GRPs. Gemini dropped to the third spot from its leading position with a seven per cent fall in the viewership and recorded 486 GRPs, down from 521 GRPs.

  • TAM TV Ratings: Sun TV tops regional genre

    TAM TV Ratings: Sun TV tops regional genre

    MUMBAI: The regional genre observed maximum traction coming from the Tamil general entertainment channel (GEC) space in the week 27 of TAM TV ratings. The genre witnessed a rise of 2 per cent in viewership levels in this week.

     

    Registering a 4.5 per cent rise in the viewership level from the previous week, Sun TV was the top contributor of the genre as it registered 1,277 GRPs, up from 1,221 GRPs. Vijay TV spotted the second position with 366 GRPs, up from 346 GRPs followed by Z Tamil which noted 128 GRPs, up from 124 GRPs.

     

    Overall Malayalam GEC genre witnessed a rise of 7 per cent in viewership levels in this week. Asianet and Mazhavil Manorama were the major contributors with 4 per cent and 19 per cent rise respectively. Asianet at number one reported 928 GRPs, up from 890 GRPs followed by Mazhavil Manorama which registered 266 GRPs; up from 224 GRPs. Surya TV garnered the third spot with 205 GRPs, up from 196 GRPs.

     

    In the Telugu space, Maa TV dropped to the second spot from its leading position with a drop of 8 per cent in viewership, this week. Gemini with 521 GRPs took the leading position with a rise of 3 per cent in viewership levels.  Maa TV recorded 508 GRPs, down from 555 GRPs. Z Telugu stood at number three with 493 GRPs, up from 460 GRPs.

     

    Lastly, the Kannada GEC category has maintained its viewership threshold level with a minimal drop this week. Udaya TV garnered 5 per cent rise in viewership this week when compared to last week and registered 421 GRPs, up from 402 GRPs. Colors Kannada spotted the second position with 399 GRPs, down from 404 GRPs. Suvarna TV maintained its third slot with 248 GRPs, down from 251 GRPs.

  • ‘Mahabharatam’ to hit Tamil audiences once again

    ‘Mahabharatam’ to hit Tamil audiences once again

    MUMBAI: The epic story of Mahabharatam is all set to hit the Tamil television screen once again on Vijay TV.  Great pains have been taken to narrate this story with utmost care.  Mahabharatam is a high-octane drama involving a huge array of complicated characters. It is more than a story that gives lessons and teaches us on life’s morals and values. From sacred literature that brought revelations about Dharma and Karma through generations, the legendary Mahabharatam is the most awaited and ambitious project was successfully aired and gained the utmost viewership in the recent past.  On viewers request to watch this epic once again from the beginning Vijay TV has decided to telecast it from 8 December, Monday to Friday at 9 pm.

     

    Mahabharatam is the epic tale of two great kingdoms that went to war against each other.  Filled with strong characters, lavish palaces and a tale encompassing every  possible range of emotions.  This is a story of kingdoms, a story of sacrifice, a story of relationships and lastly a story bridging the gap between the Gods and man.  

     

    The narration of the story begins from the foremost ancestor of the epic Shantanu-Satyavathy and the sacrifice of Bhismar.  Not much known stories of the epic are brought to lime-light so that viewers get to see a fresh and untold stories so far.  The most popular characters viz Dirudhrashtar, Kunti, Viduran, Pandu, Duruyodhan, Bhismar, Yudhistar, Bheeman, Arjun, Nakul, Sahadev, Saguni, Karnan and Krishnan have been played by most popular stars.

     

    The most skilled people were chosen to make the narration of this tale perfect on TV.  The sets costumes and the action sequences are all set to take you back in time.  The set is a grand one! Attention to detail has been taken to make the set look authentic. Vijay TV general manager K. Sriram said, “We certainly are proud to present this legendary epic drama in Tamil once again to our viewers.  Make sure you don’t miss a single episode of this great narrative, starting 08 December 2014, every Monday to Friday at 9 pm only on Vijay TV you would enjoy it.”

     

    The marketing activity for the re-launch of Mahabharatam has been widened all over Tamilnadu.  The massive publicity takes the show to the next level of affluence and the grandeur promotion is sure to attract everyone.  A must watch ‘Maha Mytho’ Mahabharatam re-launches on 08 December 2014, every Monday to Friday at 9 pm only on Vijay TV.

  • Stars Galore to witness launch of  Vijay Television Awards

    Stars Galore to witness launch of Vijay Television Awards

    MUMBAI: Vijay TV started eighteen years ago to entertain Tamil audience now has widened its domain and has heartfelt viewers’ world wide.  And now its time to celebrate and felicitate the members of your favorite channel Vijay TV stars who have supported us through this journey.  Vijay TV a pioneer known for its flair for presentation now launches Vijay Television Awards.

     

    May 17th* will be a memorable evening when the entire constellation of VIJAY TV’s most popular stars will descend on a single platform and set the stage ablaze with breathtaking performances.

     

    The success of Vijay TV is its viewers and they get to choose their favorite stars from various categories.  To vote for your favorite actor/male – drama series type ‘A’ send to 57827.  Likewise, B for favorite actor female, C for favorite anchor male, D for favorite anchor female, E for favorite show, F for favorite drama series and send it to 57827.  Or viewers can call 5782701 and vote for their favorites or can logon to www.vijaytv.com and cast their votes.

     

    This prestigious Sunfeast Farmlite Vijay Television Awards will be held on 17 May and will go on air during first week of June 2014 on Vijay TV.  The countdown begins to the biggest star studded award ceremony to honor the Tamil television stars.

  • May Day specials on Vijay TV

    May Day specials on Vijay TV

    MUMBAI: On the occasion of May Day Vijay TV has planned some interesting shows and super hit films aired on the Channel.  On Thursday at 7.30 am ‘Jigarthanda first look’ brings you a sneak peek of the upcoming film directed by Karthik Subbaraj.  The film has Siddharth and Lakshmi Menon in the lead along with Soodhu Kavvum’s Bobby Simha and Karuna.

    At 8 am ‘Kochadaiyan special’ brings the interesting anecdotes from the Superstar Rajnikanth’s film.  At 8.30 am ‘Neeya Nana’ special brings you an interesting topic to be discussed.

    At 10 am Happy Birthday Thala brings viewers a grand celebration of actor Ajith’s birthday by his fans, friends, colleagues and co-stars.  An exciting journey of actor Ajith’s life in the tinsel town will also be featured on the show. 

    At 4.30 pm ‘Mundasupatti special’ features Vishnu and Nandita along with the cast and crew of the film including the lead cast of the film.

  • Mahindra initiates multi-media campaign with Duro DZ launch in South India

    Mahindra initiates multi-media campaign with Duro DZ launch in South India

    BANGALORE: Mahindra Two Wheelers Ltd (Mahindra 2 Wheelers) from the Mahindra group has kick-started a multi-media campaign to promote its new 2 wheeler – Duro DZ.

    Following the launch of the Duro DZ in Andhra Pradesh and Kerala starting 7 January, Mahindra launched the scooter in Bangalore and rest of Karnataka today. Duro DZ is to be launched in Tamil Nadu tomorrow.

    “South India along with West India constitutes almost 80 per cent of our two wheeler market. Once the South India launch is completed, we will be launching the Duro DZ in the western part of the country followed by rest of India by March of this year,” said Mahindra 2 Wheelers Vice President of Sales & Customer Care Dharmendra Mishra, while speaking to www.indiantelevision.com.

    A multi-lingual TVC by Interface featuring Bollywood diva Kareena Kapoor has been on air since the past few days on the prominent channels in the four southern states. The TVC is being aired on a number of Sun Group channels in all the four southern states, it is being aired on the three Star Network channels in South India – Vijay TV(Tamil), Suvarna (Kannada) and Asianet (Malayalam), as well as the channels from the TV9 group in these languages, besides Zee Kannada and Telugu and ETV Telugu, Kalaignar TV among others.

    Mahindra 2 Wheelers has also booked spots on all the Radio Mirchi stations in the four southern states, as well as a few Red FM stations. In Bangalore, it has also signed on Radio One for Duro DZ jingles. Print media – mainly newsprint is included in the media plans and the company is looking out for prominent outdoor locations in at least five principal towns and cities in each of the four states.

    The company is looking to up its volumes by around four times over the next few days in South India with the Duro DZ reveal company sources.