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Tag: Vijay Subramaniam

  • Collective Artists Network acquires Galleri5

    Collective Artists Network acquires Galleri5

    Mumbai: Collective Artists Network has acquired Galleri5. This move underscores Collective Artists Network’s commitment to scaling the creator and content ecosystem through technology.

    Galleri5 is at the forefront of AI-powered content solutions and influencer marketing technology. Its suite of solutions, including AI visual content generation, creator intelligence, campaign management and trend forecasting, empowers India’s largest retailers and brands to connect meaningfully with their audiences. The team comes with deep experience in engineering, community engagement, and retail strategy to redefine brand engagement and customer experience for the digital age.

    Collective Artists Network founder and CEO Vijay Subramaniam stated, “This acquisition of Galleri5 is a giant leap in integrating deep tech and AI into our ecosystem, enhancing our ability to provide cutting-edge solutions for our talents, content platforms and brands. By leveraging advanced AI technology, we can drive more impactful and personalized storytelling, trendspotting and research which will further solidify our position as a leading new media company centred around talent.”

    “Over the past nine years, galleri5 has operated at the crossroads of creators, AI, and social trends, leading award-winning influencer campaigns and developing cutting-edge AI and data solutions,” said galleri5 founder Rahul Regulapati. “Our journey has been about challenging the status quo and redefining brand engagement. Partnering with Collective Artists Network provides us with an expansive platform to scale our vision and build an even greater legacy.”

    This acquisition follows a series of strategic moves by Collective Artists Network to bolster its position in the new media landscape. Just last week, Collective Artists Network acquired Terribly Tiny Tales, a text-first flash fiction platform. In September 2023, the company acquired India’s largest tech-powered student community – Under 25 Universe, aiming to empower student culture and provide opportunities within the creator ecosystem.

    As Collective Artists Network continues to evolve and expand, its commitment to fostering quality storytelling remains unwavering. Whether through creators, directors, producers, or artists, the company is dedicated to supporting and empowering voices that shape and reflect contemporary culture. By integrating cutting-edge technology and focusing on talent and pop culture, Collective Artists Network is well-positioned to become a leading new media company in India.

  • Collective Artists Network acquires Terribly Tiny Tales

    Collective Artists Network acquires Terribly Tiny Tales

    Mumbai: Collective Artists Network, a trailblazer in the new media landscape, proudly announces its acquisition of Terribly Tiny Tales (TTT), a premier storytelling platform. This strategic acquisition aligns with Collective Artists Network’s vision to become the country’s new media company with its roots in popular culture and expanding its influence in the media industry.

    TTT began its journey in 2013 as a text-first flash fiction platform on Facebook, founded by Anuj Gosalia. Recognising the need for organic storytelling amidst the clutter of internet memes and GIFs, Gosalia launched TTT to bring meaningful and relatable content to digital audiences. Over the years, TTT has transformed into a versatile content powerhouse with a vibrant community of over 5 million creators and content lovers. The platform now spans Instagram, YouTube, and other social media, boasting millions of loyal followers.

    Collective Artists Network founder and CEO Vijay Subramaniam commented on the acquisition, “My vision has always been to build scale by creating an ecosystem that supports the best forms of storytelling for creators. The acquisition of Terribly Tiny Tales fits perfectly into our expansion plan to establish Collective Artists Network as the preeminent new media company centred around creators and content. We endeavour to empower the entire creator ecosystem with our network and this acquisition is another step toward achieving that goal.”

    TTT’s evolution from a micro-fiction platform to a comprehensive content business is marked by its impressive reach and impact. The platform’s weekly engagement reaches 25 million people, making it a valuable partner for ambitious brands seeking to share their stories. TTT has successfully collaborated with major brands and created original content, including web series, short films, and animated shorts.

    Terribly Tiny Tales founder and CEO Anuj Gosalia shared his enthusiasm, “Joining forces with Collective Artists Network is a definitive moment for Terribly Tiny Tales. This partnership will enable TTT to leverage Collective’s extensive resources and expertise, allowing us to amplify our reach and impact in the storytelling domain. We are thrilled to be part of this burgeoning force that values creativity, storytelling and innovation as much as we do.”

    Since its inception, Collective Artists Network has transitioned from its renowned talent management roots to becoming a dynamic new media entity. The company launched BigBang.Social last year, a tech platform that connects creators with opportunities for commerce, brand collaboration, upskilling, and community building. This platform has been instrumental in fostering a vibrant creator community.

    Last year, the company further expanded its portfolio by acquiring Under 25 Universe, a learning technology company aimed at empowering student culture and providing opportunities within the creator ecosystem. And most recently the Gruhas Collective Consumer Fund was established in partnership with Nikhil Kamath’s Gruhas to invest in and support young entrepreneurs and start-ups in the consumer sector.

    The acquisition of Terribly Tiny Tales is a significant milestone in Collective Artists Network’s journey to redefine creator-led new media businesses. With this acquisition, the company is poised to resonate even more deeply with diverse audiences in today’s dynamic media landscape.

  • India’s influencer marketing industry estimated to reach Rs 3,375 crore by 2026: EY – Collective Artists Networks Big Bang Social report

    India’s influencer marketing industry estimated to reach Rs 3,375 crore by 2026: EY – Collective Artists Networks Big Bang Social report

    Mumbai: Highlighting the influencer marketing trends in India, the latest report by EY and Collective Artists Network’s Big Bang Social indicates that the industry is poised for significant growth. The report titled ‘The State Of Influencer Marketing in India’, states that influencer marketing in India is expected to surge by 25 per cent in 2024, reaching Rs 2,344 crore, and further expand to Rs 3,375 crore by 2026. These projections underscore the continued growth and immense potential of the influencer marketing industry, presenting ample opportunities for brands, marketers, and influencers alike.

    The report highlights a crucial insight: with 50 per cent of mobile usage dedicated to social media platforms, integrating influencer marketing into communication strategies is essential for marketers. In addition, it is expected that there will be 740 million active smartphones in India by 2030. Consequently, three out of four brand strategies are expected to include influencer marketing. Brands prioritize engagement rate and the quality of the target audience when selecting influencers, recognizing the importance of authentic connections in reaching their desired audience.  

    Reflecting on the key findings of the report, EY India partner, marketing advisory Amiya Swarup said, “In today’s rapidly changing Indian society, citizens face transformations in various aspects – be it societal norms, career paths, financial strategies, or cultural shifts. Influencers are stepping in to provide guidance, reassurance, and advice, effectively assuming the role of contemporary heroes. Coupled with the projected growth in influencer marketing, it’s clear that influencers now define an unprecedented era of knowledge and impact, while also unlocking vast opportunities for brands and marketers.”

    The report further reveals that the growth of influencer marketing is anticipated to be driven by lifestyle, fashion, and beauty categories. Further insights from the survey indicate that sectors such as automobiles, e-commerce and FMCG are expected to increase spending on influencer marketing the most.

    Collective Artists Network group CEO and founder Vijay Subramaniam shared, “It is heartening to see that brands are recognizing the potential of the creator economy and are increasingly investing in influencer marketing, with sectors like FMCG, automobiles and consumer durables leading the way. This report should serve as an invaluable resource for brands seeking to harness the power of influencer marketing to connect with their audience, drive engagement, and achieve sustainable growth in the dynamic and competitive landscape of the Indian market.”

    It was found that marketers must strike a strategic balance between mega/ macro influencers to drive awareness and brand loyalty, while also tapping into the power of micro/ nano influencers to drive engagement. Interestingly, nano influencers had the highest engagement rate compared to other influencer categories. It is important to note that 47 per cent of brands preferred driving influencer campaigns with micro and nano influencers due to the lower cost per reach.

    Challenges were reported from both the brand side and influencer side. The biggest challenge for marketers was determining the ROI of their influencer marketing campaigns, while building a loyal audience and maintaining credibility were the top two challenges for influencers.

    Key insights:

    •    75 per cent brands are expected to consider influencer marketing as part of their marketing strategy.
    •    56 per cent of the brands invested more than 2 per cent on influencer marketing.
    •    70 per cent of brands plan to keep their influencer marketing budget the same or increase it in 2024, with half planning to increase it by up to 10 per cent
    •    77 per cent brands believe that their agencies are fairly equipped to drive influencer marketing campaigns.
    •    71 per cent of brands engage with influencers on a fixed fee model and 29 per cent are exploring performance linked models to drive influencer accountability.
    •    77 per cent of influencers reported income growth in the past two years and 86 per cent of influencers expected over 10 per cent increase in their income over the next two years.

    Big Bang Social CEO Anurag Iyer commented, “India is often described as a young and aspirational country, and as one of the fastest-growing major economies in the world, it is a complex time to be an Indian. In the world of digital marketing, where getting 2-3 mins of attention from a consumer is a massive challenge, creators are able to capture undivided attention with their creativity. May this report serve as an invaluable resource for brands seeking to harness the power of influencer marketing to connect with their audience, drive engagement, and achieve sustainable growth in the dynamic and competitive landscape of the Indian market.”

    This report reflects the findings from the survey of CMOs, creators, agencies, and individuals.

  • Under 25 Summit 2024 wraps up with resounding success, enthusiasm and inspiration

    Under 25 Summit 2024 wraps up with resounding success, enthusiasm and inspiration

    Mumbai: The historic Jayamahal Palace in Bangalore witnessed the ninth edition of the much-anticipated Under 25 Summit 2024, further solidifying its status as the world’s leading youth festival. This extraordinary event brought together a diverse assembly of students, creators, performers, and thought leaders, celebrating the limitless potential of the youth.

    The first day of the summit, on 9 March, lived up to its stellar reputation with a star-studded lineup of speakers and performers. Renowned personalities such as Vikrant Massey, Siddhant Chaturvedi, Babil Khan, Nikhil Kamath, Sri Sri Ravi Shankar, Tanmay Bhat, and Kenny Sebastian graced the stage, captivating the audience with their insights and experiences. The day also witnessed stellar musical performances by Brodha V, No Treble, and Shubham Roy.

    The second day, on 10 March, continued the excitement with engaging activities, discussions, and memorable performances. Eminent personalities like Saba Azad, Samantha Ruth Prabhu, Niharika NM, and Ankush Bahuguna, presided over various talks at the event. The day concluded with an electrifying drone show and a captivating performance by Ritviz.

    Collective Artists Network founder and Group CEO Vijay Subramaniam expressed his enthusiasm, stating, “At the Under 25 Summit 2024, the energy was electric. Ideas exchanged, opinions voiced, and electrifying performances showcased the vibrant spirit of today’s youth. With each passing year, the summit grows more impactful, drawing a larger crowd and sparking greater anticipation. This event embodies the active participation, creativity, and enthusiasm of our youth, paving the way for a promising future driven by their energy and ideas.”

    Under 25 Universe CEO and co-founder Anto Philip highlighted, “We gave it our all and wore our heart on our sleeves as we built this year’s summit. It was truly homecoming in more ways than one, coming back to Jayamahal Palace felt special and none of this would have been possible without our student crew and the lovely team that worked tirelessly to make sure no one left the festival ground without a smile.”

    Under 25 Universe co-founder Shreyans Jain added, “Having witnessed the high level of gusto and engagement among participants fills me with immense pride. This energy is a testament to the passion shared by us as organizers as well as the enthusiastic attendees towards the goals of the summit.”

    Actor Vikrant Massey shared, “Kya mahaul hai! The Under 25 Summit is an event like nothing I’ve seen for youth. The fact that it is also put together by students is a heartening testimony to those whose hands the future of the country lies in.”

    Actor Babil Khan emphasized, “It is important to understand why Under 25 Summit is important for our youth; it is because as we try to find our way through the burden of excessive information and external validation, our yearning for the expression of our individuality is drastically increasing. Under 25 Summit allows us to step out of those boxes and be involved in an energy that motivates us to create, to innovate, to inspire and to be inspired. To let our guards down and finally FEEL! I am honored to have been a small part of this beautiful and essential venture.”

    Hindustan Unilever general manager Kwality Wall’s Maya Ganapathy commented, “This partnership is truly a unique IP and I am thrilled that we have associated with an event that engages with the student community at such a large scale. Cornetto’s connection with the GenZs is deep and rooted in popular trends and culture that define them! The Under25 summit is a truly immersive event for the Gen Zs, conceptualized and curated by the GenZs themselves! That is why its a pleasure for Cornetto to share this stage with them while keeping things cool and OG, just the way they like it!”

    With multiple successful editions under its belt, the summit stands as one of India’s most triumphant edutainment IPs, having welcomed over 100,000 students! With top-tier curation, the Summit brings together different fields through inspiring speaker sessions, talent discovery opportunities, enriching workshops, engaging panel discussions, and interactive experience zones, promising a great experience for all attendees.

    Sponsored by Cornetto, Gujarat Tourism, Zero1, Mytnra Fwd, Acer, Korean Ramen Noodles, KFC, Coca Cola, Third Wave Coffee, and others, the two-day summit, held on March 9th and 10th, delivered an immersive experience featuring a rich tapestry of activities. This event encapsulates the essence of active participation, creativity, and enthusiasm among the youth, shaping a promising future for tomorrow’s India.

  • Collective Artists Network welcomes Dhruv Sheth to lead M19

    Collective Artists Network welcomes Dhruv Sheth to lead M19

    Mumbai: Leading new media and technology company, Collective Artists Network, is pleased to announce its foray into the content business with a new joint venture “M19 Collective” to be helmed by Dhruv Sheth as its CEO and co-founder. This initiative aims to develop intellectual properties (IPs) spanning branded content, offline experiences, fiction, and non-fiction for various platforms, leveraging the synergies of Collective’s flywheel along with Dhruv’s experience.

    With an illustrious career in the entertainment industry, Dhruv Sheth brings a wealth of experience and strategic vision to further enhance Collective Artists Network’s existing ecosystem.

    Dhruv Sheth commenced his journey in the entertainment industry with OML in 2012, culminating in his role as the chief operating officer. During his tenure, Sheth played a pivotal role in delivering diverse content across OTT platforms, television, and brands, alongside managing live entertainment properties. His responsibilities included overseeing the content division, integrated creator and artist management, and finance and legal divisions, contributing significantly to organizational efficiency and growth.

    Under Sheth’s leadership at OML, notable shows were created, accumulating over 200 hours of content, including AIB’s Knockout, Comicstaan, One Mic Stand, Pushpavalli, Laakhon Mein Ek, and Chacha Vidhayak Hai Humare.

    Collective Artists Network founder and group CEO Vijay Subramaniam expressed his enthusiasm about the collaboration, stating, “The introduction of M19 marks a pivotal addition to Collective’s diverse portfolio. With M19, we are poised to craft another compelling narrative, utilizing our accumulated expertise and resources to bring innovative content and experiences to the forefront. Dhruv’s background in content production and strategic leadership will undoubtedly amplify our efforts in empowering creators and expanding our offerings across diverse segments.”

    M19 CEO Dhruv Sheth commenting on his new role, said, “Joining Collective Artists Network is an exciting chapter in my journey. The vision of M19 aligns seamlessly with the Collective flywheel, and I look forward to contributing to the creation of impactful content and experiences. This collaboration is an opportunity to leverage Collective Artists Network’s extensive resources and foster innovation in the ever-evolving entertainment landscape.”

    As Collective Artists Network continues to make strategic moves, the addition of Dhruv Sheth and the launch of M19 mark significant milestones, underscoring the company’s commitment to shaping the future of the creator economy.

  • Under 25 Summit 2024 unveiled: India’s foremost youth festival makes a grand return

    Under 25 Summit 2024 unveiled: India’s foremost youth festival makes a grand return

    Mumbai: The highly anticipated Under 25 Summit, renowned as one of India’s premier festivals, is set to make a spectacular comeback this year. Celebrating the infinite potential of today’s youth, the Under 25 Summit has established itself as a global pinnacle of youth celebrations, bringing together students, creators, performers, and thought leaders. Scheduled for 9 & 10 March 2024, this year’s edition will unfold at the iconic Jayamahal Palace in Bengaluru.

    With numerous successful editions under its belt, the summit stands as one of India’s triumphant edutainment intellectual properties, having attracted over 100,000 students. Renowned for its top-tier curation, the summit seamlessly converges various fields through inspirational speaker sessions, talent discovery platforms, enriching workshops, engaging panel discussions, and interactive experience zones, promising an enriching experience for all attendees.

    The star-studded lineup for this year includes luminaries such as Vikrant Massey, Siddhant Chaturvedi, Babil Khan, Gurudev Sri Sri Ravi Shankar, Nikhil Kamath, Ankush Bahuguna, Bharg Kale, and Kenny Sebastian, among others to be announced soon. Previous editions have featured illustrious speakers like Rana Daggubati, Tanmay Bhat, Alaya F, Abhay Deol, and Sadhguru.

    The Under 25 Universe, a pioneering learning technology company focused on holistic education and independent thought leadership of the youth, is an integral part of this celebrated Summit. Captivating a devoted following through its innovative app, the Under 25 Summit, and multiple media platforms, it has recently been acquired by Collective Artists Network, India’s pop culture marketplace. For this year’s summit, operational responsibilities are in collaboration with The Silly Fellows.

    Collective Artists Network founder and Group CEO Vijay Subramaniam expressed his excitement, stating, “The Summit is arguably the most compelling youth IP in the country today. Seeing its planned trajectory, I wish I could be a student again to experience something like this. The entire Collective flywheel is propelling the summit to its true potential. If you want to know what young India is up to, then this is the place to be on the 9th and 10th of March. The teams have worked hard to ensure a memorable experience for everyone.”

    Under 25 Universe CEO and co-founder Anto Philip remarked, “The summit is a annual culmination of everything that represents youth culture at large, with over 300 students coming together to build, curate and celebrate confusion we are all set to make this year a very intentional and meaningful one with the best conversations on stage, handpicked performances and an array of experience zones for our 20,000 plus attendees.”

    Under 25 Universe co-founder Shreyans Jain shared his enthusiasm for the upcoming Summit, “The journey has been nothing short of extraordinary. Through the Summit, we aspire to redefine the landscape of youth engagement, providing a platform where curiosity, creativity, and community converge. Together, we are not just organizing an event; we are crafting an immersive journey for the youth, inspiring them to think beyond boundaries and embark on a path of continuous learning and growth.”

    Tickets for this highly anticipated event start at just 999/- and are exclusively available on Paytm Insider. Don’t miss out on the chance to be part of this cultural extravaganza that promises to inspire, entertain, and redefine the youth experience!

  • Gruhas and Collective Artists Network collab to create Gruhas Collective Consumer Fund

    Gruhas and Collective Artists Network collab to create Gruhas Collective Consumer Fund

    Mumbai: Nikhil Kamath and Abhijeet Pai’s Gruhas joins hands with new age media leader Collective Artists Network, led by Vijay Subramaniam, to create the Gruhas Collective Consumer Fund, dedicated to fostering innovative consumer brands. The fund aims to spearhead a transformative era in India’s entrepreneurial landscape. This landmark alliance, where media, sports, entertainment, and venture capital converge, stands as a pivotal milestone in the country’s business ecosystem to power consumption.

    In a resounding commitment to nurture innovation and catalyze economic growth, this partnership launches with an initial investment fund of 150 crore rupees, poised to be a game-changer for India’s consumer products segment.

    “In an era propelled by the burgeoning consumer economy, this alliance holds profound significance in driving innovation and ushering transformative change across India’s business fabric,” expressed Collective Artists Network founder and group CEO Vijay Subramaniam. “Our collaboration with Gruhas marks an exciting journey, leveraging our collective expertise to provide a springboard for exceptional access within the media ecosystem, empowering them to redefine India’s entrepreneurial landscape.”

    Backing this venture capital endeavour, Gruhas co-founder Nikhil Kamath emphasised, “The Indian consumer landscape is primed for transformation. The partnership between Collective and Gruhas represents an unprecedented opportunity as we unite to cultivate a new wave of brands poised to redefine and resonate with the dynamic Indian consumer. Our ultimate goal is to pave the way for the next chapter in India’s growth narrative.”

    The alliance’s initial investments signal a resounding endorsement of groundbreaking ventures like a trailblazing sexual wellness brand and an innovative innerwear company among others. These strategic investments reinforce the dedication to supporting transformative ideas across various segments within the burgeoning creator economy.

    “This transcends mere collaboration; it’s a paradigm shift for India’s startup ecosystem. Imagine Silicon Valley’s cutting-edge thought leadership merging with the star power of Hollywood-  that’s the magic we’re unlocking with this partnership in India. With Gruhas Collective Consumer Fund (GCCF) we are building the bridge to Bangalore and Entertainment to scale entrepreneurship like never before.” Gruhas co-founder and general partner Abhijeet Pai.

    As this venture continues to expand its footprint, it serves as a catalyst for dynamic transformation within India’s business sphere, cultivating an environment where groundbreaking ideas thrive, shaping and redefining the nation’s economic landscape.

  • Collective Artists Network acquires Under 25 Universe

    Collective Artists Network acquires Under 25 Universe

    Mumbai: Collective Artists Network, India’s leading creator marketplace has announced its acquisition of the Under 25 Universe, a pioneering learning-technology company focused on holistic education and independent thought leadership. Collective Artists Network’s flywheel of businesses is primed to invigorate the creator economy, targeting the very foundation of the pyramid—the student population.

    This strategic move harnesses the cult-like following cultivated by the Under 25 Universe while empowering student culture and providing students with unrivalled opportunities and support, setting them up for success within the creator ecosystem.

    “This acquisition marks an exciting milestone for Collective Artists Network and the Under 25 Universe,” said Collective Artists Network founder and group CEO Vijay Subramaniam. ” We recognise the immense potential in the student population of India and believe in the power of creators to shape the future. With our extensive history of discovering and nurturing talent in India’s vibrant pop culture landscape, we are uniquely positioned to usher students into the heart of the creator economy at an early stage. By leveraging our flywheel, we aim to provide best-in-class opportunities and propel the creator economy from the ground up, starting with students.”

    The Under 25 Universe has captivated a devoted following through its innovative app, the Under 25 summit, and multiple media platforms, fostering a strong connection with students and enhancing their cultural impact.

    “We are reimagining the way the world of students interacted, learnt and engaged with the world of professionals. We have seen that the mindset building plays a key role in crafting the life of a student, they need tools to help them think better, mental models to break down complicated concepts and frameworks to execute at scale. We are on a mission to help students turn pro and this partnership allows us to scale our impact and further our mission of making holistic learning accessible to driven students, while also providing them with the tools and resources to succeed.” said Under 25 Universe CEO and co-founder Anto Philip.

    “Collective Artists Network has a proven track record of nurturing and propelling talent, transforming influencers into entrepreneurs,” said Under 25 co-founder Shreyans Jain.”Under 25 is committed to fostering independent thought leaders through an educational approach that transcends the confines of textbooks, traditional curricula, and classroom walls. By combining the strengths of Collective Artists Network and the Under 25 Universe, the acquisition sets the stage for groundbreaking collaborations, innovation, and the rise of a new wave of creators who will shape the cultural and entrepreneurial landscape of India.

  • Big Bang Social launches India’s first creator super-app

    Big Bang Social launches India’s first creator super-app

    Mumbai: Collective Artists Networks BigBang.Social, is proud to announce the launch of India’s first creator super-app. Recognising the immense potential of the creator ecosystem, BigBang.Social offers creators a comprehensive and first-of-its-kind platform that enables commerce, brand collaboration, upskilling and a robust peer-to-peer network for building a thriving community. Designed to empower creators and fuel the growth of the creator economy, the BigBang.Social App is set to become the ultimate virtual destination that revolutionises the way creators connect, collaborate, learn and thrive. 

    “With a tech-first approach to the creator economy, our aim is to streamline India’s largely unorganized creator ecosystem, enabling monetization and revenue growth for creator businesses,” said Collective Artists Network founder and Group CEO Vijay Subramaniam. ” The potential of the creator economy in India is vast. As more individuals embrace entrepreneurship and leverage their creativity, there is an opportunity for creators to not only generate income but also influence industries, drive cultural shifts, and shape consumer preferences.”

    The BigBang.Social App is set to be a game-changer for creators, offering a wide range of innovative features and services to fuel their ambition and success. Creators gain access to curated brand collaborations that match their unique talents and aspirations, opening doors to exciting opportunities and high-quality experiences. The platform fosters a vibrant community where creators can connect, collaborate, and learn from one another, creating a supportive ecosystem that fuels creativity and growth.

    In addition to its focus on collaboration and community building, the BigBang.Social App empowers creators with an array of tools and resources. From learning modules and online training to masterclasses led by industry leaders, the app provides creators with the knowledge and skills to excel in their respective fields. Moreover, creators can leverage the app’s advanced features, such as cashback rewards and reward points, to further monetize their endeavours and maximize their earnings.

    “At BigBang.Social, our vision is to redefine the landscape of the creator economy, providing creators with unprecedented opportunities to grow, monetize their assets, and increase revenue streams,” said Big Bang Social CEO Anurag Iyer. “With our creator super-app, we are placing the power firmly in the hands of creators, offering them access to the best deals, tools, learning resources, peer-to-peer communication, cashback rewards, and much more.”

    In addition to its focus on collaboration and community building, the BigBang.Social App empowers creators with an array of tools and resources. From learning modules and online training to masterclasses led by industry leaders, the app provides creators with the knowledge and skills to excel in their respective fields. Moreover, creators can leverage the app’s advanced features, such as cashback rewards and reward points, to further monetise their endeavours and maximize their earnings.

    The creator economy’s total addressable market is estimated to double over the next five years, increasing rapidly from $250 billion to $480 billion by 2027, as per Goldman Sachs research. The launch of the BigBang.Social App marks a significant milestone in the growth of the creator economy in India. Globally, there are over 200 million creators and India is set to have the largest base of social media content creators with the figure crossing 100 million this year, according to a report by influencer marketing firm Zefmo. The report predicts that the “organised influencer marketing” sector is expected to reach Rs 3000 crore by 2024 and the revenue share of micro influencers is set to rise from nine per cent to 14 per cent by 2024.

    As the creator economy continues to flourish, it has the potential to disrupt traditional industries and redefine the way content is created, consumed, and monetised. With the right support, infrastructure, and investment, the creator economy can foster economic empowerment, job creation, and socio-cultural transformations. By providing creators with a virtual destination that celebrates their talents, fosters collaboration, and offers unparalleled opportunities, BigBang.Social is poised to redefine the landscape of digital creativity and entrepreneurship.a

  • Collective Artists Network signs cricketer Rishabh Pant

    Collective Artists Network signs cricketer Rishabh Pant

    Mumbai: Cricketer Rishabh Pant has signed with the agency Collective Artists Network for exclusive representation.

    The young star from Uttarakhand made his T20 international debut in 2017 and was named the ICC Men’s Emerging Cricketer of the Year at the 2018 ICC Awards.

    In February 2021, Pant was named the Men’s Player of the Month in the first edition of the ICC Player of the Month Awards. He was also the fourth youngest Indian to captain an IPL team and stood in for an injured Shikhar Dhawan for the 2019 Cricket World Cup.

    Collective Artists Network group CEO & founder Vijay Subramaniam said, “I’m truly excited to welcome Rishabh into the Collective Artists Network fold. His pure on-field brilliance and naturally amiable persona make him a truly unique proposition for his fans and partners. We look forward to taking the brand Rishabh forward with the infrastructure at Collective.”

    Commenting on this development, Pant said, “I’m thrilled to be working with Collective Artists Network. It feels incredible to be exclusively represented by India’s largest players in the talent ecosystem, and I’m sure this will be a very successful partnership.”

    Collective Artists Network head of sports Ritesh Nath said, “We’re so proud to announce our marquee signing in sports, Rishabh Pant. He is the poster child of a young and fearless India, which is a marketer’s delight. We are truly looking forward to what we can build together.”

    Collective Artists Network added that it delivers the best opportunities in popular culture to its clients across creative artists, brands, the investment community, and the entertainment ecosystem.