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Tag: Vijay Sethupathi

  • Bigg Boss Tamil 9 sets screens ablaze on Jiohotstar

    Bigg Boss Tamil 9 sets screens ablaze on Jiohotstar

    MUMBAI: Looks like the Bigg just got bigger! Bigg Boss Tamil Season 9 stormed onto Jiohotstar with a blockbuster opening, clocking an impressive 7.8 crore minutes of cumulative watch time on day one. That’s nearly 1.74 times the reach of its previous season, proof that Tamil Nadu’s favourite reality show still reigns supreme in living rooms across the state.

    Hosted by Vijay Sethupathi for the second consecutive year, the show’s new season has lit up the festive mood, turning October into appointment-viewing season. And this time, fans aren’t just watching, they’re part of the action.

    Jiohotstar has reimagined the Bigg Boss experience with interactive features like a 24 by 7 live chat feed and a buzzing fanzone where viewers can react to every drama-filled twist in real time. Adding a desi digital twist, Meme the Moment lets fans capture and share their favourite on-screen moments instantly, making sure every eyebrow raise and argument lives on beyond the episode.

    Interestingly, nearly 47 per cent of total opening-day viewing came via connected TVs, showing how Tamil audiences increasingly prefer gathering around the big screen for a shared family watch.

    Jiostar head of cluster, entertainment (South) Krishnan Kutty said, “The strong opening reflects how audiences are embracing interactive formats. We’re turning passive viewing into active participation, setting new standards for content and community engagement.”

    With title sponsor Healthy Grocer and brand powerhouses like Asian Paints, Maruti Suzuki and Head & Shoulders joining the line-up, Bigg Boss Tamil 9 has kicked off not just a show but a full-blown celebration of entertainment, technology and fandom.

    After roaring success across Hindi, Malayalam, Telugu and Kannada editions, the Tamil season’s fiery opening cements Jiohotstar’s position as the streaming stage where audiences don’t just watch, they live the drama.

  • Sanjay Subashchandran takes charge as chief operating officer at Vision Time and TrendLoud

    Sanjay Subashchandran takes charge as chief operating officer at Vision Time and TrendLoud

    CHENNAI:  Media and entertainment executive Sanjay Subashchandran has been named chief operating officer of Vision Time India and TrendLoud Digital India, bolstering his already deep involvement with the south Indian content and events scene.

    The dual appointment formalises a remit he has long straddled. At TrendLoud, where he has served as COO since 2020, Subashchandran built a creator economy powerhouse—launching 15 digital channels, producing 23 web series for major OTT platforms and locking in more than 1,000 influencer partnerships.

    A co-founder of TrendLoud in 2015, he previously headed the business for five and a half years, managing media activity for over 80 production houses and delivering 12,000 hours of television content across the south.

    Subashchandran has kept a parallel grip on Vision Time since 2013 as all-India head of media, marketing and content, where he strengthened channel management, drove revenue through strategic partnerships and created Singoo Candy Rush, an interactive children’s property.

    He is also director of the digital-promotion start-up PickMySlot and co-founder of Maximise Entertainment, an events outfit that has staged large-scale celebrity concerts and brokered endorsements for stars from A.R. Rahman to Vijay Sethupathi. Earlier, he ran VisionPro Event Management for 15 years, producing advertiser-funded shows and spectacles such as PepsiCo’s Ooh La La La music talent hunt judged by Rahman.

    With more than two decades in marketing, events and digital content, Subashchandran now consolidates his influence across Vision Time’s broadcast operations and TrendLoud’s fast-growing digital network.

  • Bigg Boss Tamil season 8 kicks off with an engaging new format

    Bigg Boss Tamil season 8 kicks off with an engaging new format

    Mumbai: Bigg Boss Tamil season 8 has kicked off with a five hour grand launch on 6 October. This season has introduced Vijay Sethupathi as the new host, generating massive excitement among fans.

    This season features a format with a larger house and intriguing new twists, including the  ‘Men vs Women’ theme. From the very first episode, the competition has captured the audience’s attention. Sethupathi has quickly made his mark, skillfully addressing conflicts and challenging contestants during weekend episodes, which has resonated well with viewers throughout Tamil Nadu.

    The launch episode recorded impressive viewership ratings, achieving a nine TVR across Tamil Nadu and an outstanding 13 TVR in Chennai. These figures underscore the show’s strong following and the effective promotional efforts leading up to the premiere. Engagement has been robust across both television and digital platforms, amplifying its reach and impact.

    In just the first week, the show reached over 32 million viewers on TV, with 4.4 billion minutes of total watch time across television, digital, and Hotstar. Social media buzz was more than 162 million views, indicating the show’s popularity and the audience’s eagerness to engage with the content.

    The show airs daily at 9:30 PM on Star Vijay, with 24×7 live streaming available on Disney+ Hotstar.

  • Bigg Boss Tamil season eight kicks off on Star Vijay

    Bigg Boss Tamil season eight kicks off on Star Vijay

    Mumbai: The much anticipated Bigg Boss Tamil season eight premiered on 6 October 2024, featuring 14 sponsors across various categories. Presented by Nandu White Dhothis and powered by KAG Tiles and A23 Rummy, the season is also co-presented by Cadbury 5 Star, with support from associate sponsors like Kaleesuwari, Haier, and Cera Sanitaryware.

    The show continues to offer brands a prime platform to reach a wide audience. Vijay Sethupathi’s debut as the new host has generated excitement, with the teaser promo gaining over 10 million views in 24 hours.

    “Bigg Boss Tamil is a marquee show which continues to captivate millions across Tamil Nadu and beyond. For brands and advertisers who are keen on making a lasting impression amongst consumers, there is no better TV show than this one. Year-on-year, Bigg Boss Tamil has demonstrated its ability to deliver significant value to sponsors and advertisers and the eighth season is poised to elevate the entertainment experience to new heights. The grand launch yesterday, set the stage for what promises to be a remarkable and engaging season,” said Disney Star’s head of entertainment, ad sales & strategy, Dev Shenoy.

    Nandu Brand MD V. S. Gadigachalam shared his enthusiasm about securing the title sponsorship: “We are excited to be the title sponsor of the popular Tamil TV show, Bigg Boss season eight on Star Vijay. This brand integration offers us an opportunity to showcase our product range and unique features to our customers. Our association with Bigg Boss season 8 opens up new avenues for our brand, allowing us to explore innovative ideas and showcase different styles with our entire NANDU 100 per cent cotton dhothis range. As a show that connects with people on a daily basis, we are super excited to be an integral part of the show.”

    Head Digital Works (A23)  VP – marketing Gunnidhi Sareen expressed his thoughts on the collaboration, stating: “We are happy to collaborate with Bigg Boss Tamil for the second time. This association is an organic fit for A23, given the increasing visibility and engagement of reality TV in regional languages. Bigg Boss Tamil is all about showcasing one’s skill to win the game, which perfectly aligns with A23’s focus on skill-based gaming. The show’s popularity will yet again help us build meaningful relationships with audiences in key geographies to further strengthen our presence in the market.”  

    Himalaya Wellness media manager Pratheep Kumar shared his excitement about the partnership: “Coming from Tamil Nadu, I have seen Bigg Boss evolve into a household name over the years. I have witnessed viewers across age groups discussing the happenings in the house during social conversations. We at Himalaya are excited to associate with Bigg Boss Tamil for the first time to launch our new aloe vera face wash campaign. Through this association, we hope to address the need for skincare, both, inside with the BB Housemates and outside with the Tamil Nadu audience as well.”

    Bigg Boss Tamil season eight introduces amnen vs women competition, adding a new twist to the show. With fresh contestants, new rules, and Vijay Sethupathi as the host, the season promises drama and intense competition. It airs daily at 9:30 pm on Star Vijay and streams 24×7 on Disney+ Hotstar.

  • Celebrate independence week with SRK’s ‘Jawan’ on &pictures

    Celebrate independence week with SRK’s ‘Jawan’ on &pictures

    Mumbai: As the nation prepares to celebrate Independence Day, &pictures will air the hit film Jawan on Saturday, 17 August at 8 pm. The film carries a strong message of patriotism and social justice.

    Shah Rukh Khan’s Jawan delivers emotion, relatability, and drama, showcasing his character’s relentless fight for justice and national integrity. The film marks director Atlee’s Hindi debut and features a talented cast, including Deepika Padukone, Vijay Sethupathi, Nayanthara, Priyamani, Sanya Malhotra, and Sunil Grover.

    Jawan is a film centered on national pride and the spirit of justice. Shah Rukh Khan’s portrayal of a father and son fighting societal wrongs highlights the film’s patriotic themes, resonating with the essence of the independence struggle and the ongoing pursuit of a just society.

  • Colors Tamil brings WTP of Vijay Sethupathi’s thriller drama ‘Mumbaikar’ on 5 Nov

    Colors Tamil brings WTP of Vijay Sethupathi’s thriller drama ‘Mumbaikar’ on 5 Nov

    Mumbai: Colors Tamil is all set to premier a captivating and unconventional tale ‘Mumbaikar’ that puts the focus on the city of Mumbai and its many layers this Sunday, November 5 at 2pm.  Mumbaikar, Powered by ‘Ramraj Cotton Shirts’ with Special Partner ‘Pothysin Deepawali Fashion Rockets’, is part of the channel’s ‘Movie of the Month’ series. Directed by acclaimed filmmaker Santosh Sivan, the thriller drama, which is the official remake of Lokesh Kanagaraj’s ‘Maanagaram’, stars an ensemble cast, including Vijay Sethupathi, Vikrant Massey, Hridhu Haroon, Ranvir Shorey, Tanya Maniktala, and Sanjay Mishra.

    Set against the backdrop of Mumbai’s bustling streets, Mumbaikar follows a hyper-linked plot structure, intertwining the lives of various unrelated characters. The film chronicles the journey of the key characters whose lives suddenly converge across multiple events that take place during a 24-hour period. This, in turn, changes the characters’ perspectives towards the city and life itself. With its compelling narrative, the movie promises to take audiences on an exciting journey and showcase the lesser-known sides of India’s city of dreams. Produced by Jyoti Deshpande and Riya Shibu.

    Vikrant Massey, who portrays a pivotal character, shares his thoughts on the movie’s WTP, “It has been an absolute pleasure sharing screen space with Vijay Sethupathi Sir. I have grown up watching Santosh Sivan Sir’s films. I have always admired his work and now to be directed by him was an experience I will cherish forever. I am sure people of Tamil Nadu will enjoy our super combo”.

    Talking about Mumbaikar, Sethupathi said, “It is an exciting time for Indian actors. We are getting opportunities to work on films across languages. After the love and appreciation, I have received for my web series, this movie marks my first Hindi film debut, I am looking forward to Tamil audiences’ reaction for its Tamil television premiere film. I am sure they will love & appreciate it.”

    Ace director Santosh Sivan further shared his excitement on the trailer release, “It was a great feeling to direct a Hindi film once again. Mumbaikar is a film that gives a perspective of the city through the lives of interwoven characters. Mumbai has its own unique spirit and I have tried to encapsulate it through the film. It was amazing working with such talented actors in one film! I am thrilled for its Tamil TV Premiere on Nov 5th.”

    A special promo has been conceptualised with Channa Patna Toys that tells the story of Mumbaikar from Vijay Sedhupathi’s POV. It has gone viral, creating a huge interest for the movie. Watch this amazing film with your family on Colors Tamil, being aired for the first time on 5 Nov, at 2 PM!

     

     

  • Bisleri Bolsters limited edition packs nationwide with ‘Jawan’ film partnership

    Bisleri Bolsters limited edition packs nationwide with ‘Jawan’ film partnership

    Mumbai: After the major success of the limited-edition partnerships with blockbuster movies in South India, Bisleri has now forged its first and largest-ever Pan-India association with the much-awaited film of the year, ‘Jawan.’ The Bisleri’s X Jawan limited edition bottles will feature actors from all over India, including Shah Rukh Khan, Vijay Sethupathi and Nayanthara. These limited-edition bottles will be available across the country in 250ml, 500ml, one Litre, two litres, and five litres SKUs.

    Bisleri International Pvt. Ltd. head of marketing Tushar Malhotra said, “Movies are an integral fabric of India’s culture and Bisleri’s largest-ever Pan-India association with ‘Jawan’ brings the larger-than-life cinematic canvas to our consumers’ doorstep, creating brand love.”

    The Bisleri X Jawan limited-edition packs will be distributed nationwide in all general and modern trade outlets, which will see marketing activation of more than 70,000 retail outlets. It will also be available online through the Bisleri @Doorstep App.

    ‘Jawan’ is a Red Chillies Entertainment presentation directed by Atlee, produced by Gauri Khan, and co-produced by Gaurav Verma. The film will be released worldwide in theatres on 7 September 2023, in Hindi, Tamil, and Telugu languages.

     

  • GM Modular unveils stunning wall art to celebrate its association with ‘Jawan’

    GM Modular unveils stunning wall art to celebrate its association with ‘Jawan’

    Mumbai: Shah Rukh Khan fans and moviegoers witnessed a unique collaboration between art and cinema, this week. In front of Shah Rukh Khan’s iconic ‘Mannat’, GM revealed an enchanting wall art installation of his forthcoming movie Jawan.

    The excitement surrounding Shah Rukh Khan’s latest film, “Jawan,” is reaching new heights. From the captivating preview to the mesmerising soundtrack, audiences are being treated to a multitude of emotions. The impressive wall art, crafted in collaboration with talented artist Kanak Nanda, captures the essence of “Jawan” through intricate designs, vibrant colors and dynamic visuals & the mural is set to become a visual landmark, capturing the attention of passersby and movie enthusiasts alike.

    “I am thankful and thrilled to present this magnificent wall art as a tribute to the spirit of ‘Jawan’ and GM’s association with the film. It reflects our dedication to pushing boundaries and embracing creativity, just like the movie. This wall art symbolizes progress, innovation, and the relentless pursuit of excellence,” said the artist Kanak Nanda.

    The GM CEO Jayanth Jain, expressed his enthusiasm for this remarkable collaboration, stating, “The partnership between GM and ‘Jawan’ marks a pivotal milestone in our journey to connect with diverse audiences on a grand scale. This collaboration exemplifies the power of art and cinema in transcending boundaries. We are thrilled to have the opportunity to create an immersive experience for fans while also reaching a mass audience through this momentous venture.”

    GM was founded in 2002 and has since become one of the leading home electrical companies in India. The partnership between GM Modular and “Jawan” goes beyond traditional sponsorship. It represents the shared values of innovation, dynamism, and a forward-thinking approach. Through this collaboration, GM Modular reaffirms its commitment to empowering individuals and spaces with cutting-edge electrical solutions that enhance everyday living.

    Jawan is one of the most anticipated and ambitious films, produced at a never-seen-before scale for an Indian film. It is backed by an exceptional cast, including some of the biggest names in the entertainment industry from all parts of India, along with Shah Rukh Khan, Nayanthara, and Vijay Sethupathi in lead roles and Deepika Padukone in a special appearance. This broadens its appeal to audiences across all Indian languages, making it a true PAN India film.

    Jawan is a Red Chillies Entertainment presentation, directed by Atlee, produced by Gauri Khan, and co-produced by Gaurav Verma. The film will be released worldwide in theaters on 7 September 2023, in Hindi, Tamil, and Telugu languages.

     

  • Mankind Pharma ropes in Vijay Sethupathi as brand ambassador

    Mankind Pharma ropes in Vijay Sethupathi as brand ambassador

    Mumbai: Pharmaceutical company Mankind Pharma has announced its association with Vijay Sethupathi, an Indian actor and producer who has predominantly contributed to Tamil cinema.

    In lieu of this association, the company will be donating Rs 31 lakh to the Film Employees Federation of South India (FEFSI). FEFSI is an Indian organisation consisting of technicians from the Tamil Film Industry in Tamil Nadu, India. The amount donated will help all those who are facing a slowdown due to the pandemic and will support the growth of the organization and its members, said the statement.

    “We believe that Vijay Sethupathi is an ideal personality for us as a brand ambassador and has an emotional connect with the audience which is why people call him ‘People’s Treasure.’ Both Mankind Pharma and the superstar have a common synergy and thought process of serving life in the country, and we feel this mutual alliance will be a prolific one for both of us,” said Mankind Pharma managing director and vice-chairman Rajeev Juneja. “We at Mankind Pharma always selflessly contribute towards the betterment of the society and believe in serving life, we hope that the token amount donated to FEFSI will help provide assurance towards the growth of the company. Together we will continue to selflessly contribute towards the betterment of the society.” 

    Mankind Pharma aspires to aid the community in leading a healthy life by formulating, developing, commercialising, and delivering affordable and accessible medicines that satisfy urgent medical needs, stated the healthcare brand.

    Sethupathi, who is known to be a philanthropist at heart, has won fifteen awards in the category of Best Actor which includes Filmfare Award- Tamil, National Film Award, Vijay Award for Best actor among others. “It is a pleasure to partner with Mankind Pharma as the brand ambassador and represent the brand in the southern market,” said the South actor. “The company perfectly justifies the true meaning of ‘Mankind’ and the motto of ‘Serving Life’ in the industry. I am honoured to be a part of the Mankind Pharma family and hope to serve the society together.”

  • Zee Cinema’s world television premiere of The Master on Sunday

    Zee Cinema’s world television premiere of The Master on Sunday

    Popular Hindi movie channel Zee Cinema’s world television premiere of the pan-Indian blockbuster The Master is on Sunday, 30 May at 08.00 pm. The Master is the Hindi dubbed version of Vijay’s Tamil blockbuster Master, directed by Lokesh Kanagaraj.   

    During the lockdown, Hindi movie channels witnessed a remarkable increase in viewership, and the dearth of Bollywood movies played a crucial role in elevating the popularity of south Indian movies among Hindi-speaking audiences. Zee Cinema, with its world television premiere of The Master, will cater to a large segment of audiences who tune into southern movies dubbed in Hindi.  

    The Master revolves around the story of two people, JD, a college professor, and Bhavani, a criminal. Bhavani exploits youngsters at a juvenile detention centre. Things take a new turn in their lives when JD is appointed as a teacher at the detention centre. As days go by, events lead him to uncover a heinous plot by Bhavani. What follows is a thrilling battle to protect the juveniles and unmask Bhavani.  

    Vijay plays the role of JD in The Master, while acclaimed actor Vijay Sethupathi can be seen enacting the role of the deadly Bhavani. The supporting star cast includes Malavika Mohanan, Arjun Das, Shanthanu Bhagyaraj, and Andrea Jeremiah.  

    Talking about The Master, director Lokesh Kanagaraj said, “The two big stars Thalapathy Vijay and Vijay Sethupathi coming together added to the scale of the movie. It was a great experience to work with them. I wanted this movie to have a mass appeal. When your work receives so much love and appreciation from the audience you automatically get inspired to make more movies to entertain them.”  

    “This was my first film with Vijay sir and it was really exciting for me to share the screen with him. Working with a sensation and an icon made this experience even more exciting for me. It was great to be a part of the movie where some of the best artists like Thalapathy Vijay, Vijay Sethupathi, Anirudh and Lokesh came together,” said Malavika Mohanan about the movie.