ITV

Tag: Vijay Sales

  • Indusind Bank celebrates festive joy of giving with ‘Account bada toh dil bada’

    Indusind Bank celebrates festive joy of giving with ‘Account bada toh dil bada’

    MUMBAI: This festive season, Indusind Bank is making generosity go viral! The bank has launched its new campaign ‘Give More Get More’, built around the touching theme “Account bada toh dil bada”: a reminder that when savings grow, so does the ability to spread happiness.

    At the heart of the campaign is an emotional film that follows a humble baker and his son. The story shows how the son, empowered by Indusind Bank, fulfils his father’s lifelong dream of owning a bakery shop. The moving narrative underlines the campaign’s philosophy: financial growth isn’t just about wealth, it’s about the joy of giving.

    To complement the film, the bank is rolling out festive offers across its products and services, including: up to 50 per cent off on processing fees for loans such as home, vehicle, personal, and loan against property, and special debit and credit card deals across 15 plus leading brands like Vijay Sales, Goibibo, Zomato, and Bigbasket.

    The campaign also extends to a series of short, snappy digital films released on Instagram, Facebook, X, Linkedin, and Youtube. These spotlight Indusind Bank’s offerings, from instant loans to Indie for business, showcasing how the bank makes everyday banking simpler and more rewarding.

    With ‘Give more get more,’ Indusind Bank is reminding customers that the festive season is not just about receiving, it’s about giving more love, more joy, and more reasons to smile.

     

  • Wahter unveils revolutionary carts: Affordable packaged drinking water at 10 NCR locations

    Wahter unveils revolutionary carts: Affordable packaged drinking water at 10 NCR locations

    Mumbai: Wahter, India’s pioneering branded packaged drinking water brand has rolled out its innovative proprietary carts across the National Capital Region (NCR), marking a paradigm shift in access to affordable drinking water. Targeting students, children, and marginalized communities, Wahter offers its premium-quality bottled water at an unprecedented 80% discount compared to prevailing market rates.

    Wahter’s commitment to accessibility and affordability is exemplified by its pricing strategy, with bottles priced at just ₹1 for 250 ml and ₹2 for 500 ml. This move is aimed at ensuring that everyone in the NCR region has equitable access to clean and safe drinking water, irrespective of socio-economic constraints.

    “These carts represent more than just a distribution mechanism; they symbolize our dedication to democratizing access to clean drinking water,” remarked Wahter co-founder Amitt Nenwani. “By offering our branded packaged drinking water at significantly reduced prices, we are empowering individuals in every corner of the NCR to have equitable access to water.”

    Top 10 Wahter proprietary carts and strollers locations offering packaged drinking water at 80 per cent less cost:

    1. Advant in Noida

    2. Noida Film City

    3. India Gate

    4. Qutub Institutional Area

    5. Huda Sector 44 in Gurgaon

    6. Netaji Subhash Place Metro Station

    7. Kashmiri Gate Metro Station

    8. Unitech Cyber Park, Gurugram

    9. Modern Bazaar, DLF Gurugram

    10. Yashwant Palace, Chanakyapuri

    Wahter expands its reach with an engaging ad campaign, now live on SonyLIV channel, catching the spotlight during episodes of Shark Tank India. Wahter’s commitment to accessibility is further reinforced through strategic collaborations with organisations such as the Shoobhi Foundation (BOAT CSR) and Vijay Sales.

    As Wahter continues to pioneer innovation in the packaged drinking water industry, it remains steadfast in its mission to make clean and safe drinking water accessible to every individual, thereby fostering a healthier and more equitable society.

    All Wahter’s used bottles will be collected and recycled by Scrapbuddy. The company has committed to recycle 10 million bottles into clothing within the next three months.

  • Vijay Sales partners with Wahter for innovative advertising collab

    Vijay Sales partners with Wahter for innovative advertising collab

    Mumbai: Vijay Sales, a leading tech retail chain with 130 plus outlets and a daily footfall of 70000 plus, has announced a groundbreaking collaboration with Wahter, India’s innovative packaged water brand company with the mission of making drinking water affordable. Under this collaboration, Vijay Sales will not only advertise with Wahter but will extend its 33 stores across the Delhi NCR region to serve as prime advertising spaces for brands collaborating with Wahter.

    Under this collaboration, Wahter will prominently feature Vijay Sales’ advertising on their water bottles, which will be available to the consumers at just Rs 2 for a 500 ml bottle at Wahter’s kiosks, carts, and strollers. This move aligns with both companies’ commitment to providing cost-effective and clean drinking water.

    In addition, Vijay Sales stores across Delhi NCR will serve as hosts for Wahter, enabling other brands to advertise on Wahter’s packaged water bottles. Consumers visiting Vijay Sales stores will enjoy complimentary access to water bottles with the branding of various enterprises partnering with Wahter. This dual initiative not only enhances the shopping experience but also promotes clean drinking water.

    “We are excited to join forces with Wahter in this pioneering initiative that promotes sustainable advertising practices. By opening up our store spaces for innovative advertising, we aim to create a platform that benefits both advertisers and clean drinking water to our customer base.” said Vijay Sales director Nilesh Gupta.

    Wahter co-founder Kashiish Nenwani also expressed enthusiasm about the collaboration, stating, “At Wahter, our mission is to provide clean drinking water to every individual at an affordable price point. Partnering with Vijay Sales allows us to expand our reach and fulfill this mission by making Wahter bottles accessible to a wider audience across the NCR.”

    Also, Wahter recently collaborated with Scrapbuddy, to recycle PET bottles into eco-friendly fabrics and durable paver blocks. All their water bottles are recyclable and will be collected back in their carts. This initiative marks a pivotal step in Wahter’s mission to reduce environmental impact while creating innovative solutions for a more sustainable future.

  • Top five electronic gifts for your sibling this Raksha Bandhan

    Top five electronic gifts for your sibling this Raksha Bandhan

    Mumbai: Raksha Bandhan, a celebration of the cherished bond between siblings, calls for something special, something that speaks to the modern era we live in. This Raksha Bandhan, why not surprise your brother or sister with the gift of technology? We’ve scoured the tech world to bring you the top five electronic gifts that will not only make their day but also strengthen your sibling connection. From sleek smartwatches to innovative hairstyling tools, these tech delights are sure to add a touch of magic to your Raksha Bandhan celebrations. Join us as we explore the perfect tech gifts to make this Raksha Bandhan unforgettable.

    PLAYFIT FLAUNT2: The fusion of fitness and fashion

    The Playfit Flaunt2 is more than just a smartwatch; it’s a fashion-forward fitness companion. Designed for the style-conscious sibling, it boasts a sleek and modern design with customisable straps to match any outfit. But it’s not just about looks; it’s a powerful fitness tracker too. With features like heart rate monitoring, sleep tracking, and activity tracking, it ensures your sibling stays on top of their health goals while looking chic. The product is available at Amazon and Play’s official website.  

    https://www.amazon.in/World-PLAY-Flaunt_Champagne-Hardened-Bluetooth/dp/B0BMGNMH88/ref=sr_1_1?crid=1HXSQICELQ5L1&keywords=playfit+flaunt+2&qid=1692773210&sprefix=playfit+flaunt%2Caps%2C238&sr=8-1

    Bose QuietComfort earbuds: Silence and sound in harmony

    The Bose Quietcomfort Earbuds are a testament to premium audio quality and noise-canceling technology. They immerse your sibling in a world of clear, rich sound while effectively blocking out unwanted noise, making them perfect for focused work or uninterrupted music enjoyment. The product is available at Amazon, Vijay Sales and other retail stores.  

    https://www.amazon.in/Bose-QuietComfort-Noise-Cancelling-Earbuds/dp/B08C4KWM9T?th=1

    Dyson Airwrap: Transform hair styling into an art

    The Dyson Airwrap is a game-changer in the world of hairstyling. This innovative tool uses air to curl, wave, smooth, and volumize hair without extreme heat, preventing damage. Your sister will adore how it effortlessly creates salon-quality hairstyles at home. With multiple attachments, it’s versatile enough to cater to various styling needs. The product is available at Amazon, Vijay Sales and other retail stores.  

    https://www.amazon.in/Dyson-Airwrap-Multi-Styler-Nickel-Copper/dp/B0C6DHV6HL/ref=sr_1_3?crid=22JOGKITPJAKV&keywords=dyson%2Bairwrap&qid=1692773361&sprefix=dyson%2Bairwrap%2Caps%2C279&sr=8-3&th=1

    Fujifilm Instax Mini 12: Instant gratification photography

    The Fujifilm Instax Mini 12 is a delightful instant camera that brings back the joy of tangible photographs. Your sibling can capture precious moments and watch them develop right before their eyes. Its compact design and charming prints make it a perfect companion for parties, outings, or simply preserving memories. The product is available at Amazon, Flipkart and other retail stores.  

    https://www.amazon.in/Fujifilm-Instax-Mini-Instant-Camera-Purple/dp/B0BX8V5SDW/ref=sr_1_1_sspa?crid=1PGFVVUY68PP6&keywords=fujifilm%2Binstax%2Bmini%2B12&qid=1692773444&sprefix=fujifil%2Caps%2C297&sr=8-1-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&th=1

    PlayStation 5: Gaming at its pinnacle

    The Playstation 5 needs no introduction. It’s a gaming powerhouse that offers stunning graphics, lightning-fast load times, and an extensive game library. Whether your sibling is a hardcore gamer or just enjoys occasional gaming sessions, the PS5 provides an unparalleled gaming experience. The product is available at Amazon, Vijay Sales and other retail stores.  

    https://www.amazon.in/Sony-PS5-Digital-Standalone/dp/B0BSNHFVL4/ref=sr_1_2?crid=2KTZUNYFD37TC&keywords=playstation+5&qid=1692773519&sprefix=playst%2Caps%2C217&sr=8-2

    Bonus Picks:

    PLAYFIT DIAL 3 PRO: The ultimate smartwatch experience

    The Playfit Dial 3 Pro is the epitome of a smartwatch. It’s a multifunctional marvel that combines fitness tracking with smart features. Your sibling can receive notifications, control music, and even track their outdoor activities with built-in GPS. Its vibrant display and long battery life make it the perfect everyday companion. The product is available at Amazon and Play’s official website.  

    https://www.amazon.in/World-PLAY-DIAL3_Sliver-Bluetooth-Protection/dp/B0BMGF7331/ref=sr_1_4?crid=3JAJY1NXN34YZ&keywords=playfit+dial3+pro&qid=1692773315&sprefix=playfit+dial+3+pr%2Caps%2C209&sr=8-4

    JBL Tune 770NC: Music for the Actove Lifestyle

    The JBL Tune 770NC headphones are designed for the sibling on the go. They offer impressive sound quality and active noise-canceling capabilities, ensuring your sibling can enjoy their favorite tunes with clarity, even in noisy environments. With 70+ hours of play time, you can enjoy uninterrupted music and keep the groove on. The product is available at Amazon, Vijay Sales and other retail stores.  

    https://www.amazon.in/Bose-QuietComfort-Cancelling-Personalized-Cancellation/dp/B0B4PSQHD5/ref=sr_1_2_sspa?crid=16N9CHSI0DBGF&keywords=bose%2Bquietcomfort%2Bearbuds%2B2&qid=1692773696&sprefix=bose%2Bquietcomfort%2Caps%2C215&sr=8-2-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&th=1

    This Raksha Bandhan, go beyond traditional gifts and make it memorable with these exceptional tech delights. Whether your sibling is into fitness, fashion, photography, gaming, or simply loves great audio, there’s a perfect electronic gift here to show your love and appreciation. Celebrate the bond and the joy of giving with these fantastic tech gifts.

  • Vijay Sales campaign garners 2.56 mn impressions across social media

    Vijay Sales campaign garners 2.56 mn impressions across social media

    Mumbai: Vijay Sales’ latest campaign for its new store launch has garnered 2.56 million cumulative impressions across social media. Conceptualised and executed by Puretech Digital, the campaign included an interactive contest to generate more buzz for their new store openings in Telangana and Andhra Pradesh via their launch film.

    Vijay Sales announced a hook step challenge called the ‘#VijaySalesMove’ and collaborated with social media influencers, to promote the challenge and the presence of the stores. Puretech Digital strategically roped in regional influencers to bring in a local and personal touch to the activity. Influencers like Pranavi Manukonda and Aqsa Khan participated and posted reels doing the hook step. The audience was encouraged to recreate the hook step and win exciting prizes.

    The “#EkkadakiVelaali” campaign contest was announced on 29 July 2022 and ran for one month, until 31 August. The contest winners were revealed on 1 September, and the three winners and runners-up were gifted with exciting prizes like OnePlus televisions and boAt headphones.

    Speaking on the success of the activity, Puretech Digital’s branded content vertical RevUp business director Aastha Beecham said, “The campaign was centred around engaging the audience of the region to make them aware of the launch of the Vijay Sales stores in Telangana and Andhra Pradesh.  From the feisty rap composition to the hook step challenge, we had a great time shaping this new, fresh messaging tone for the brand. The “#EkkadikkiVellaali” campaign received an overwhelming response from the audience, making it a great success for us and the brand as well.”

    Commenting on the association, Vijay Sales director Karan Gupta said, “Our partnership with Puretech Digital has enabled the integration of a creative facet to our communication, and with this campaign, it has only gotten better. This campaign is very close to us, and the agency has delivered effectively due to the foundation of the relationship we’ve held for the last two years.”

  • Vijay Sales renews its digital marketing association with Puretech Digital

    Vijay Sales renews its digital marketing association with Puretech Digital

    Mumbai: The award-winning digital agency Puretech Digital has retained and expanded its mandate for Vijay Sales. The agency will handle performance marketing, organic search growth, social media marketing, and content marketing for the electronic store. The agency will focus on strategizing for creative content and amplifying the brand’s social media presence across all the social media platforms.

    The brand has been closely working with Puretech Digital for the past one and a half years and they now look at a strengthened association that will drive the growth for Vijay Sales through a holistic view. Puretech Digital has played a vital role in the digital journey of Vijay Sales and has scaled exponential growth for the brand since 2020.

    Speaking on the extension of the mandate, Puretech Digital CEO Prashant Deorah said, “We are very glad about the trust Vijay Sales has shown in us. What started as an engagement for the festival of Diwali has now turned into a multi-faceted union of us taking charge of the integrated digital growth of the brand. Vijay Sales has grown manifold with us since November 2020 and we have overcome a plethora of challenges through timely and effective solutions. We look forward to the next phase of our digital journey with them.”

    Vijay Sales director Karan Gupta added, “Puretech Digital has been associated with us as our digital partner for over two years now and has been instrumental in implementing some noteworthy campaigns and projects. We are excited to see our strengthened association turning more fruitful and us achieving our renewed goals.”

  • ‘Chef vs Fridge’ returns for second season on Zee Café

    ‘Chef vs Fridge’ returns for second season on Zee Café

    Mumbai: Zee Café is set to telecast the second season of “Chef vs Fridge” on 27 March starting at 8 p.m. The show will be aired across Zee channels including Zee Zest SD and HD, Zee TV HD, Zee Marathi SD and HD, &TV SD and HD, Zee Telugu SD and HD, Zee Ganga, and streaming service Zee5.

    The show has roped Parle Platina Hide & Seek as ‘co-powered by’ sponsor, Pril Instaclean and TTK Prestige as ‘kitchen’ partner, Mother Dairy as ‘nourishment’ partner and Vijay Sales as ‘gifting’ partner. “Season two will have multiple integration opportunities with access to a wider audience base,” said the statement.

    “At Zee Café, we have always stayed committed to providing the unique flavours of entertainment to our various consumer cohorts,” said Zee Entertainment Enterprises Ltd chief cluster officer – North, West and premium Amit Shah. “As our consumers’ needs evolve, our aim is to provide our audience and partners with content formats that engage and entertain them with a unique value proposition.”

    “After the success of our originals, ‘Dance with Me’ and ‘Chef Vs Fridge’ season one, we now intend to send the audience in yet another food coma with season two of our most loved food show,” said Zee Entertainment Enterprises Limited chief channel officer – English Rishi Parekh.

    “Zee Café is providing a unique platform to the chefs to showcase their skills to the country,” said Parle Products senior category head Mayank Shah. “We are really glad to be part of the chef’s journeys throughout the show and confident that the show will garner engagement and love from the audience.”

    “Chef Vs Fridge is a unique show that engages a diverse set of audience,” said Jyothy Labs Ltd MD Jyothy M R. “This strategic partnership is bound to lead ahead as we believe in the great interest and support the show will receive.”

    “The show has been garnering immense love from the audience right from the first season,” said TTK Prestige EVP sales and marketing Dinesh Garg. “The exciting cook-off between contestants takes viewers on a glorious culinary journey that appeals to food connoisseurs across the country.”

    “At Mother Dairy it is our constant endeavour to bring out products which are aligned to the expectations of our consumers and compliments varied consumption occasions be it celebrations, fun and family time, etc,” said Mother Dairy spokesperson. “Our association with ‘Chef Vs Fridge’ is a natural fit for us as our portfolio provides solutions to every kitchen’s needs. Viewers and consumers will witness the amalgamation of our wide variety in lip smacking dishes this time.”

    The partnership between Mother Dairy and Zee has been crafted by Wavemaker India.

    “Chef Vs Fridge has been a huge success since its first season and we at Vijay Sales believe in quality more than anything else,” said Vijay Sales director Nilesh Gupta. “The show is providing the best quality content to its viewers and we couldn’t be more excited to be a part of the show.”

  • ISL 2020: Hyderabad FC welcomes Vijay Sales as associate sponsor

    ISL 2020: Hyderabad FC welcomes Vijay Sales as associate sponsor

    NEW DELHI: Electronics retail chain Vijay Sales has come on board as Indian Super League (ISL) side Hyderabad FC’s associate sponsor for the 2020-21 season.

    The association will see Hyderabad FC sport the Vijay Sales logo on all of their match jerseys throughout the ISL campaign.

    Vijay Sales director Nilesh Gupta said, “This is our first association with sports and we are extremely happy to partner with Hyderabad FC. The club’s vision is impressive and with Telangana and AP being some of our key markets, we are confident this partnership will take us closer to our customers in this region.”

    HFC co-owner Varun Tripuraneni said, “We are delighted to have on board one of the leading retail brands in the country. With the great presence of Vijay Sales in our region, this partnership will give us an opportunity to build some meaningful campaigns in the region and make it a win-win partnership for both brands. We wish this partnership is just a start of a much larger association in the years to come.”

    “Creating this partnership was very rewarding as this is Vijay Sales’ first foray into sport and we at Creatigies believe this will be the perfect start where VS will see great value from such marketing endeavours,” said Creatigies Communications founder-MD Navroze D Dhondy.

    With a product range of over 3,500 products and with a presence of over 100 stores across the country, Vijay Sales has emerged as one of the largest retail chains in the country. In 2019, Vijay Sales acquired a chain of consumer durable retail stores in Telangana and Andhra Pradesh under the name of TMC (Tirumala Music Center) and has now re-branded TMC to Vijay Sales.

  • Vijay Sales brings back the ‘parampara’ of shopping this Diwali

    Vijay Sales brings back the ‘parampara’ of shopping this Diwali

    MUMBAI: Leading electronics retailer, Vijay Sales, has released a one-minute video titled “Khushiyon Ki Parampara” to mark the beginning of the festivities as part of its Diwali campaign 2018.

    Conceptualised by Network Advertising, the video showcases a family who on hearing about the discounts become ecstatic about shopping for their favourite electronics. The ad personifies the joy of Diwali shopping and highlights how the brand has helped maintain a family tradition of shopping at Vijay Sales each year to avail the sensational festive offers.

    Through this campaign, Vijay Sales encourages customers to gear up for the festive season by shopping the sale and availing some of the best discounts on electronics in the market.

    Vijay Sales managing partner Nilesh Gupta says, “Since the last 50 years, Vijay Sales has always celebrated Diwali by offering fabulous discounts to its customers. This is a tradition that we will always uphold. The Network team has done a great job in communicating the joy of getting amazing products at amazing prices – a sure shot way of wishing our customers a happy Diwali.”

    Network Advertising chief creative officer Tanuja Bhat adds, “Vijay Sales has always stood for the human expertise that helps buy the best electronics. The film amplifies the delight every family member feels upon finding the products they love, at offers they enjoy.”

    Vijay Sales was established as a partnership firm by Nanu Gupta, an entrepreneur with astute business acumen and foresight. From a small TV showroom in Mahim in 1967, Vijay Sales has long since evolved into one of Mumbai’s leading chain of electronic superstores, now having expanded to major cities across India.

  • Vijay Sales’ TVC attacks pain points of online shopping

    Vijay Sales’ TVC attacks pain points of online shopping

    MUMBAI: Offline retail store, Vijay Sales has launched new commercials pouncing on the inherent weaknesses of the internet. Retailers have started favouring an omni channel approach to sell goods especially in the case of consumer electronics and fashion, which are now being copied by e-tailers, who sell retail goods on the internet.

    IBEF, in one of its report clearly stated, “Total monthly online shoppers stagnant at 15-17 million (1.5-1.7 crore) since the past six months”. This age group of 20-40 year olds were using online mediums to mainly shop for fashion and appliances.

    Network Advertising has created three TVCs to bring alive the consumer frustration with e-commerce purchases when it comes to consumer durables. The campaign highlights the advantages of real world people who can provide real answers to them. The narrative of the commercials is a never-before attempt to seize the conversation away from the e-commerce companies.

    TVC LINKS:

    Air Conditioner: https://www.youtube.com/watch?v=g4ocH8lkKOY

    Smart Tv: https://www.youtube.com/watch?v=-_WHA3SPGXo

    Washing Machine: https://www.youtube.com/watch?v=j9kAcfOD9RA

    Vijay Sales managing partner Nilesh Gupta said, “While the attention of media was on the e-commerce festivals of deep discounts, we have seen our service being reinforced by customer belief in terms of them returning in large and growing numbers to Vijay Sales, despite all the noise around e-commerce offerings. So, we wanted to bring to the fore the consumer pain points with the internet world which they tell us every time they come to our stores.”

    Network Advertising managing director Vinod Nair said, “It’s amazing that once you see the ads, every average consumer will realise what he has been missing. And it is our close connect with the category and the client that helped us arrive at this insight. I promise that each one who watches the ads will have personal anecdotes to add to the three stories we have projected in our campaign.”