ITV

Tag: Vijay Sajja

  • Evergent and Irdeto announce partnership

    Evergent and Irdeto announce partnership

    Mumbai: Evergent, the customer management and monetisation leader for streaming and digital subscription businesses, and Irdeto, the world leader in digital platform cybersecurity, today announced a new partnership to combine Evergent’s flexible subscription and customer management solutions with Irdeto’s video streaming security and management tools. The new partnership will enable OTT streaming providers to quickly bring innovative, custom use cases to market, taking advantage of the rapidly growing market for subscription-based services.

    According to research from Statista, the global market for OTT video is expected to grow over the next five years at a CAGR of 10 per cent. OTT streaming video providers must compete for their position in this growing market by offering unique, customer-friendly packages and experiences. The new partnership between Evergent and Irdeto will provide these companies with solutions for tailored customer offerings, allowing streaming providers to quickly bundle different offers and services and bring them to market.

    “Speed and flexibility are key to surviving and thriving in our current economic climate,” said Evergent CEO & founder Vijay Sajja. “With our partnership with Irdeto, we’ve found a company with common goals and values. The combination of our unique product offerings will make it possible for our OTT customers to design the services and bundles that will help them to acquire and maintain loyal subscribers. The subscription services market can count on Evergent and Irdeto for speed, flexibility and reliability.”

    The new partnership will bring together the most configurable and easy to deploy solutions for subscription service providers from Evergent and Irdeto. Evergent’s suite of flexible monetization and customer experience solutions make it possible for OTT streaming video and other service providers to quickly plan, evaluate and implement new business strategies.

    In the era of video streaming, Irdeto is taking a leading role as the trusted partner to customers by offering an enriched suite of end-to-end OTT solutions that help maximise the value of their platform and their content rights. Pay-TV operators embarking on a super-aggregation strategy (broadcast combined with OTT) can leverage Irdeto’s cybersecurity solutions to offer the fastest and most flexible and secure way to deploy a hybrid (or pure OTT) service on an Android TV or RDK set-top box.

    “The synergy between Irdeto’s secure video streaming solutions and Evergent’s customer management tools will make a substantial difference for streaming video providers and other subscription-based videos,” said Irdeto CEO Doug Lowther. “No other solution offers the same breadth of functionality and ease of use. We look forward to developing this partnership and providing additional value to our customers in the months to come.”

  • Evergent launches Sports Accelerator to optimise monetisation for sports programming

    Evergent launches Sports Accelerator to optimise monetisation for sports programming

    Mumbai: Evergent, the customer management and monetisation leader for streaming and D2C sports businesses, has announced the launch of its new Sports Accelerator package, a suite of features designed to optimise monetization of live event programming for sports OTT providers. Evergent’s Sports Accelerator addresses the most challenging aspects of subscription management and monetisation for sports programming, including reducing churn between professional sports seasons, navigating couch rights and blackout restrictions, and supporting channel sales and global payment processing. The new package builds on Evergent’s existing relationships and experience with sports media leaders including the National Basketball Association (NBA), YES Network, Bally Sports, MSG Network, and Marquee Sports.

    Live sports programming is consistently one of the most popular television genres in the United States and throughout the world and it has only become more popular of late, as viewers are left with fewer original content choices due to the ongoing actors and writers strikes. Over the past year, streaming providers have also invested heavily in live sports programming, with major U.S. sports leagues including the NHL, MLB, and MLS broadcasting some games exclusively on platforms including Apple TV+, YouTube TV, and Amazon Prime.

    The new Sports Accelerator package from Evergent is purpose-built to address the seasonal, location-specific nature of live sports programming. Evergent’s seasonal subscription feature allows customers to retain subscribers across season boundaries while aligning those subscriptions to season validity dates. Additional benefits of the feature include price grandfathering across seasons to help reduce churn that would otherwise take place after a major event like the Super Bowl or NBA Finals.

    In addition to seasonal subscription management, Evergent’s Sports Accelerator package also includes the following features designed to improve monetization and subscriber retention:

    ●   Couch Rights: Evergent’s couch rights feature allows RSNs to seamlessly remain compliant with complicated geofencing rules and blackout restrictions. Evergent allows RSNs to establish and enforce couch rights for subscribers traveling beyond the RSN’s broadcasting boundaries, allowing subscribers to enjoy their subscription content while away from home.

    ●   Subscription Pause and Resume: Evergent’s flexible subscription management tools allow end users to pause their subscription for any reason, minimising the number of subscribers who churn without returning to the platform. This customer-friendly feature allows streaming companies to avoid the high costs of customer reacquisition.

    ●   Channel Sales Manager: With Evergent, media providers can sell tickets and subscriptions through a variety of channels, including the teams themselves. Media companies can create and issue coupons or vouchers through the Evergent platform, allowing them to enable, manage and track coupon use across channels in a single platform.

    ●   Favourite Teams/Players: This feature allows media companies to capture information on the subscriber’s favourite teams or players during the sign-up process, providing valuable data for personalised experiences and upselling opportunities.

    Sports media customers use these tools for customer relationship management and monetization to overcome the challenges specific to their industry. Customers such as the NBA to deploy the seasonal subscription feature to increase customer retention. Regional sports networks (RSNs) including Bally Sports use Evergent’s couch rights feature to maintain compliance with geofencing and blackout restrictions.

    “The live sports media landscape is changing, and it’s clear that media companies can no longer rely on the same playbook,” said Evergent CEO & founder Vijay Sajja. “Our new Sports Accelerator package was built with the fan in mind, simultaneously improving the user experience and reducing customer churn. We will continue to hone these features as we learn from our partnerships with some of the leading entities in sports media.”
     

  • Evergent unveils cutting-edge monetization tools at IBC2023

    Evergent unveils cutting-edge monetization tools at IBC2023

    Mumbai:  Evergent, the customer lifecycle management and monetization leader for streaming and digital subscription businesses, will showcase its latest market-leading monetization solutions for global media, entertainment and telecommunications service providers at IBC2023, Hall 5, booth G80. The company empowers media organizations with flexible and user-friendly products that enable them to streamline customer management processes and maximize revenues.

    Showcasing a new suite of AI-driven tools, Evergent will also demonstrate how companies can minimize churn and improve payment processes among their user bases. Additionally, it will also present a new suite of product features designed specifically for sports content providers.

    “We’re thrilled to showcase our latest solutions that maximize monetization efforts for global media and entertainment companies at IBC2023,” said Evergent founder and CEO Vijay Sajja. “This year is particularly exciting for us as we will be announcing several advanced product features and highlighting key partnerships that deploy our innovative technology in new ways. We welcome our partners and customers to join us at the show.”

    While attending the show, Evergent is inviting members of the press, customers, and other business partners to join them for product demos at the following partner locations:

    •    AWS in Hall 5, Booth C90, to discuss conversational AI and churn deflection
    •    MediaKind in Hall 1, Booth D25, to discuss monetization for OTT
    •    To the New in Hall 5, Booth H08, to discuss powering of E2E OTT services
    •    Mux in Hall 5, Booth H48 to discuss churn deflection
  • Evergent expands internationally and opens sales offices in india and south america

    Evergent expands internationally and opens sales offices in india and south america

    MUMBAI: Evergent Technologies, Inc. (http://www.evergent.com), a leading provider of cloud-based, user lifecycle management solutions for video service providers, today announced the opening of two new sales offices in Mumbai, India and Sao Paulo, Brazil that will service the India, South Asian and South American markets supporting customers and partners – both regions a key area of customer growth for Evergent.

    In India, Manoj Padmanabhan joins Evergent as the Regional Director, Sales, for India, SAARC and Middle East. Manoj has more than 20 years of experience and has worked with large consumer brands including Videocon, Sansui, Toshiba, Tata Indicom, Zee, DittoTV, and Eureka Mobile.  Manoj holds an MBA and a BE in Industrial Electronics.

    In South America, Renato Cotrim joins Evergent as the Regional Director, Sales for South and Central America.  Renato has more than 20 years of experience working at Microsoft, Ericsson, AT&T and IBM supporting telecom and video service providers in the South American region. Renato holds an MBA and BS in Electrical Engineering. Both executives join a team at Evergent that has doubled in the last 18 months as the company has pushed hard to meet the demands of its exponential growth in OTT and cloud video user management services around the globe.

    According to CEO, Evergent Founder of Vijay Sajja, “Adding these two veterans to our team is a big win for Evergent – they’re both highly regarded in the industry. It also gives us the talent and leadership to focus 100 percent on the exponential growth taking place in these two key locations. We understand the issues that video service providers face in global markets, and work hard to provide solutions that benefit our customer’s global reach – taking into account local diversification, cultural differences, and much more.”

    The two new regional directors will serve customers and partner sales in their respective regions and provide direct support when and where it’s needed.

  • SonyLiv can monetise content bundles better using Evergent solution

    SonyLiv can monetise content bundles better using Evergent solution

    MUMBAI: Evergent will now empower SPNI to onboard new customers for SonyLiv and monetise live sports. Its comprehensive revenue and user lifecycle management platform supports identity, entitlements, product catalogue and payments across two major media platforms and multiple devices.

    Evergent Technologies, a provider of cloud-based, user lifecycle management solutions for video service providers, has announced a collaboration with Sony Pictures Network India (SPNI) and its SonyLiv premium video-on-demand (VOD) service.

    This would enable Sony to expand beyond its initial push to consumers in India. With Evergent’s User Lifecycle Management solution, SonyLiv can support identity, entitlements and better monetise content bundles across both live and on-demand media platforms.

    SonyLiv provides multiscreen engagement on all devices to millions of users. Sony wanted to leverage that success by expanding into other geographic territories, and has selected Evergent because of its expertise in deploying a global OTT service.

    As part of the collaboration, Evergent will provide identity and user management, entitlement for provisioning content access, revenue management to track global payments by product and region, and product catalogue management for personalising products, bundles and promotions across a range of devices.

    “SPNI has extensive content they want to monetise and want to better manage the customer journey with a cost-effective carrier-scale platform,” said Evergent’s founder and CEO Vijay Sajja. “Companies today require a modern, comprehensive tool set to actively manage video delivery, billing and users accounts in flexible and compelling ways that drive customer acquisition, reduce churn, and maximize predictable revenue.”

    According to SPNI senior VP and head of IT and post-production Ajay Kumar Meher, “By teaming up with Evergent, we can expand our reach offering live streaming video content of select sporting events and personalize offers based on a user’s profile, device or geography.”